I created a bootable Windows 7 USB thumb drive, copied the drivers into a folder, removed the mouse from its USB port at back of the device and ran the Windows installation using the keyboard.
After setup completed, I installed the NIC driver and then tried the USB 3.0 [version 188.8.131.52] installation before anything else ... and it worked.
Next I downloaded the driver utility and updated tried to update the driver to v184.108.40.206 and although it said it was successful and there was no BSOD, the version in device manager still shows as 220.127.116.11. Did it in fact install or not?!
So is it something's with my ConfigMgr image? If so then this doesn't make sense to me because [and here's something I forgot to mention in my original post] I've used the same image and USB 3.0 driver on two other models [Fujitsu Esprimo E420 & Lifebook E743] and they both installed the build and all drivers without a hiccup.
So it's working but I haven't gotten to the bottom of why yesterday it threw a BSOD ...