There is absolutely NO USERS, who want to pay money for their own computer being "protected"(it means "it's native capabilities artificially limited") from him- or herself.
Those artificial limitations, by the way, require development, testing and maintenance efforts; memory room and CPU time; electricity and user attention. Аnd since they are contrary to the principles of construction of computing they're also error-prone.
Dropping such useless shitware frees resources. This hits two goals at the same time: makes Intel products cheaper and Intel customers - happy. Since all the efforts are focused on satisfying the customers, instead of dissatisfying them with worst-quality support(the information about these files is not publicly available, it is kinda-of Intel policy) and the need to pay for, install and run bloat- and shitware.
So, people will see that Intel is not so bad, and more of them will start to buy it.