I also have this problem, I bought a new Intel 530 240GB last week and my PC cant detect it at all.
Not from cold boot or reboot. I plugged it in my HTPC and there it is detected without problems.
I then downloaded the Intel SSD toolbox and updated it to the latest firmware. Still no detection in UEFI BIOS or the operating system.
My motherboard is a Asus P8P67 Pro, I updated its BIOS to latest version and tried different SATA-ports and that other SATA-controller but it is still not able to detect the SSD.