I do see the F2, F7 etc but also the Intel splash screen. I do remember changing a setting with the 039 bios which came with the board that allowed the logo (splash) screen to be disabled but once I updated the bios I can no longer find that setting.
Video optimization was the box to check.
Thanks for the tip!
EDITED: I also had to do a bios recovery (reflash) to get the selection to stick.