Here is how it works, you submit a creative text caption to the photo, each week a group of individuals selects one caption as the winner...the winner gets a prize. The prizes vary - gift certificate, books, apparel with Intel logo, etc. Typically around $50.00 US in value.
Little Timmy quickly realized- after digging for several minutes- that the cake was not in fact "chocolate nanana" (chocolate banana, in Timmy speak) as he had requested. In this photo, you see his expression changing from that of joy, to pure and utter rage.