Remove the memory. As you then power on the unit (pressing the power button just once), do you see the Power Button LED flashing. If not, then I would say the unit is DOA and you should get it replaced.
You can get it replaced through point of purchase or via the RMA process with Intel. If you need to do it through Intel, you need to contact Intel Customer Support directly. Here is contact information based upon geography:
(You can also try the chat service (Intel Customer Support Chat Service), but this is limited to PST TZ hours)
Now, if you do see the LED flashing (it should be three flashes), then I would be looking at the memory as not being compatible for some reason. This is the exact same memory that I have and it works fine in my KY NUC, so it should work.
Hope this helps,
Thanks N. Scott Pearson
OK I tried turning on the unit without any memory modules, pressed the power button one time the unit does absolutely nothing. No fan spin, no power button LED, NO NOTHING.
I got to say this being my first Intel purchase I'm highly disappointed.
Yea, it happens all too often. There is either something happening in transit or their factory QA leaves something to be desired...
Now that you mention it the box I received it in was pretty thin and the bubble wrapping was less then desireable. O well thanks for the help.