Thanks for posting your question and I can see why you would ask. Intel vPro is a technology that enables specific capabilities. Here's a slide that shows some detail:
There is also a video available that provides more information about vPro. The link is here:
If you don't want to watch the whole thing, skip to 3:00 minutes.
If I understand your question:
Is it paying Dell to simply enable vpro via software?
vPro would be something that is not enabled via software.
Hope this helps.