I have one of those. It's nice and compact, easy to install and works great. IMO this should be the go-to for active cooling. It's almost the same size as the passive heat sink.
I wrote a brief user guide for attaching the active cooling system for the Intel Joule module. You can find it here: https://drive.google.com/open?id=0B8lrAesohhgneFVGYXR3Z3o3UkE
There is also a link to it on the product page.