I'll try the following:
1. Remove one stick of memory (leaving one memory slot free) and try to boot with the remaining memory installed in the second slot.
2. Same try with the second memory stick.
3. Create new Windows 10 installation media (on verified USB stick), using Microsoft Media Creation Tool: Download Windows 10 .
4. If this USB boots correctly and if you have license number on your retail Windows 10 USB, try to use this number to install Windows. At least you will check if the crash is caused by the retail USB/
Hope this help
Probably you intended to write Rufus. So, Rufus was good tool to use while preparing media with Windows 7. Media Creation Tool is best for Windows 10. It is downloading the relevant Windows 10 version, prepares bootable USB and works very well with UEFI bios and with NUC. I've used it successfully many times.
Many thanks for your replies, this was caused by bad RAM that I tested with MemTest86 and have since had swapped out by the vendor. It's been around 12 years since I've seen DOA RAM so it was quite a shock.
Interestingly, I also found that the MS-provided USB stick wasn't seen as a UEFI device, but one created by Rufus was, This has only ever occurred for me with the Intel NUC. Has anyone ever got to the bottom of why this is?
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I glad to hear you were able to track this issue down.
In regard to your question for the Microsoft Media Creation Tool, we have been using the tool on several platforms but never shown this behavior. Maybe the Microsoft Community will be able to provide more answers for you.