The Wired Blog had a chance to sit down with new Wired Ethernet General Manager Dawn Moore to ask her a few questions about being in charge of Intel® Ethernet.  Links in the article are inserted by the editor.ScreenHunter_11 May. 09 15.12.gif


Wired:  You’re the new GM of Wired Ethernet.  What’s your first couple of months been like?

Dawn:  As GM you’re expected to know and grow your business.  The best way I know to get familiar with all aspects of the business is to visit your key customers, listen to their feedback and be available during times of transition.  I knew a lot of our partners when I ran our NIC business, but meeting key embedded stakeholders was very insightful.  I’ve gotten a lot of frequent flier miles and met a lot of great people.  It’s been a rollercoaster, but an exciting one.


Wired:  Speaking of exciting what made you want the GM position?

Dawn:  The people and the products.  Intel has such an array of talent that it’s easy to take them for granted.  We also have an amazing portfolio of products, from 1 Gigabit products like the I350 to world firsts like the X540.    The amazing thing is that I think we’ve just scratched the surface with our 10 Gigabit line and we’ve been doing 10 Gigabit for almost 10 years.


Wired:  What have you learned on your visits?

Dawn:  While we aren’t perfect, our customers really appreciate our support.  We stand by our products.  We post our datasheets and spec updates for the public to download without registration.  We have an array of testing facilities like the industry leading X-Lab.  I think there are ways to keep getting better at it, and I see social media as a way to grow our support without breaking the bank.  I think people take Intel® Ethernet seriously, which is a nice change.  I know a lot of places where I go and people say “Intel does Ethernet now?”  We founded it back in the day and have been doing it for 30 years.  Some of our competitors haven’t even been around as a company for half that long.


Wired:  Intel seems to have acquired a lot of networking technologies lately. How does this effect Wired Ethernet?

Dawn:  Intel has always invested in technologies that bring data to and from the CPU.  Intel will always do what it needs to do to keep that processor running at its maximum potential so you can get a great return on your CPU investment.  We’ve done some housekeeping inside the company that lets all these new teams work together to really innovate while letting mature business keep executing.    Wired Ethernet is now the big sibling to all these new businesses, and we can learn as much from them as they do from us.  But keeping Wired Ethernet as a separate core business means having the best of both worlds:  Execution without distractions and inter-team creativity to make the next generation even more amazing.  This sets the stage for a collaborative environment that helps Intel continue to bring compelling value propositions to our customers.


Wired:  So what can you tell us about those next generation products?

Dawn:  All your readers got their NDAs signed? <laughs>


Wired:  Probably not.  What key lessons from your old position are you taking with you as you move up to GM?

Dawn:  People first, and never be afraid to keep innovating.  During my time as NIC leader, we moved from doing a dozen or so new cards a year to over 50 new designs a year.  We did this by just looking at our values and being willing to try things a new way.  By looking at your values you know what you should never change, like our commitment to quality, and what you can change, like some of our processes.  Process should never be used as a weapon against those that want to innovate.  I’m blessed to be working with a talented group of people so a lot of my time as NIC leader was to point the direction, remove roadblocks and let the team execute.


Wired:  So once the rollercoaster slows down can you come back for another visit?

Dawn:  I’ve been a supporter of the Wired blog since it was founded almost three years ago, so I’d be happy to visit again later in the year.


Wired:  Thanks for your time.

Dawn:  My pleasure.