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orangeandgreen.jpgDeclining margins on hardware sales were undermining Orange & Green, a Czech reseller. Customers were increasingly asking for IT services like PC management. Orange & Green activated Intel® vPro™ technology, a component of 2nd generation Intel® Core™ i5 vPro™ processors, for remote IT management. It also used this technology to launch a new line of business focused on IT services, strengthening the service by using Intel® Anti-Theft Technology (Intel® AT), which protects data if a computer is lost or stolen. Ultimately, Orange & Green was able to offset losses from hardware margin decreases and deliver a new line of business—and is looking forward to a profitable future.

“We have certainly grown the business and more than offset falling revenues experienced by declining margins on hardware sales,” notes Pavel Kraus, CEO of Orange & Green. “In fact, we are anticipating 20 percent growth and return on investment within 12 months.”

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