Engineers love to talk geeky.  High speed interconnects, parallel processing, SSDs, and advanced instruction sets.  Only Wally, Alice, and Dilbert really care about these things, right?  I don’t think that’s totally true, but MSPs occasionally chide Intel by saying that Moore’s Law (which says the speed of technology doubles every 18 months to 2 years) really means that confusion around technology features doubles approximately every two years.

So even though the new generation PCs and laptops built with the second generation Intel® Core processor family provide a faster, more robust and secure experience than a three year old system built with an Intel Core 2 processor, you have to find a way to actually show that to your customers.  Because if your customers can’t see a visible difference, they’re probably not going to consider refreshing or upgrading their equipment.

That’s why at Intel, we are striving to give you proof of the smart investment and smart performance of the 2nd generation Intel® Core™ vPro™ processor family, so that you can show your customers both the tangible and intangible value they get from refreshing their technology.


With the 2nd generation Intel® Core™ vPro™ processor family, you’ll see improved security, manageability, and cost-effectiveness.[i] Your customers will enjoy enhanced multitasking and better adaptive performance, along with stunning graphics, all from one processor.[ii],[iii]   An MSP who had the opportunity to work with the new processor family said, “Our customers expect us to bring them new solutions that will make their business better. Intel vPro technology is that kind of solution.”


Second generation Intel® Core™ vPro™ processors have intelligent, hardware-assisted security features to help you quickly deploy security patches across PCs, remotely unlock encrypted drives, and manage data security settings, even when the PC is off.[iv] You can also help protect sensitive data with optional Intel® Anti-Theft Technology.[v]  By deploying PCs based on the 2nd generation Intel® Core™ vPro™ processor family, you’re giving your customers systems that have the performance and features they need to maximize their effectiveness today, as well as the headroom to handle the applications of tomorrow that will affect their competitiveness.

The second generation of smart performance runs 4,000 times faster and uses 4,000 times less energy per transistor than Intel’s first processor, the 4004 which was introduced in 1971.  While your customers probably aren’t using technology that’s 40 years old, you can still show your customer significant power savings because the remote power-on capabilities of PCs based on 2nd generation Intel® Core™ vPro™ processors allow you to turn systems off after hours and then back on before the start of the next day’s business—often saving more than $150 per year, per PC.[vi]

Don’t just take my word on all this, though.  I’m a marketing guy and I know that some people inherently distrust the people in marketing, figuring we’re just trying to sell you something (Although, I bet some of you hear the same things from your customers!).  Here’s what another MSP I met with said, “Once we’ve shown the prospective customer vPro’s capabilities and how they are integrated into our management tools, it really stands out. We simply have a deeper and better reach into the customer’s infrastructure than our competitors do.”

Eric Townsend is Director of MSP and SMB Marketing for Intel Corporation. You can contact Eric at


[i] Intel® vPro™ Technology is sophisticated and requires setup and activation. Availability of features and

results will depend upon the setup and configuration of your hardware, software, and IT environment.

To learn more visit:

[ii] Requires a system with Intel® Turbo Boost Technology capability. Intel Turbo Boost Technology

2.0 is the next generation of Turbo Boost Technology and is only available on 2nd gen Intel® Core™

processors. Consult your PC manufacturer. Performance varies depending on hardware, software, and

system configuration. For more information, visit

[iii] Available on the 2nd gen Intel® Core™ processor family. Includes Intel® HD Graphics, Intel® Quick Sync

Video, Intel® Clear Video HD Technology, Intel® InTru™ 3D Technology, and Intel® Advanced Vector

Extensions. Also optionally includes Intel® Wireless Display depending on whether enabled on a given

system or not. Whether you will receive the benefits of built-in visuals depends upon the particular

design of the PC you choose. Consult your PC manufacturer whether built-in visuals are enabled on

your system. Learn more about built-in visuals at


[iv] Requires activation and a system with a corporate network connection, an Intel® AMT-enabled chipset,

network hardware, and software. For notebooks, Intel AMT may be unavailable or limited over a host

OS-based VPN, when connecting wirelessly, on battery power, sleeping, hibernating, or powered off.

Results dependent upon hardware, setup, and configuration. For more information, visit http://www.

[v] No system can provide absolute security under all conditions. Requires an enabled chipset, BIOS,

firmware and software, and a subscription with a capable service provider. Consult your system

manufacturer and service provider for availability and functionality. Intel assumes no liability for lost or

stolen data and/or systems or any other damages resulting thereof. For more information, visit http://

[vi] Source: Green Light Business Technologies