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IT Peer Network

21 Posts authored by: Bob_Duffy

If you haven't noticed things look different on this site.  The core site has a name change. We are now Intel Communities.  Open Port and all the personas and content is still here, we've just expanded the role of community on this site.

 

So please join and participate with thought leaders in the technology industry. Join discussions and ask questions of our engineers.  Even better yet, make your own experience by creating your own groups, blogs and discussions.

 

 

I hope you enjoy the site. And please let us know what we can do to improve the experience.

Imagine for a second your a large corporation and you are going to spend millions of dollars to get a well crafted message out to prospective customers, then you decide to fire the copywriters and turn the site into one big brainstorming session where people express ideas like.

 

*"My ideal Utopia is when everybody is using Mac computers and finally everything works better in a Windows free world."

 

*"IT Utopia means that everyone can hack everyone, thereby hackers become useless. "

 

*"Sorry IT guys, but my idea of IT Utopia is no more IT."



Welcome to Intel's IT Utopia site.  As one poster observed, "Interesting, like a faceless Twitter...".  Thus this is not your typical Intel campaign.  Companies like Intel spend lots of time and resources to protect and manage messages around a brand. And campaign sites are usually where marketing excersize these resources with great delight and great control.

 

However with the success of site's like Open Port and a growing online trend for IT customers to seek out support and information on online forums, Intel is hoping to be part of the conversational trend.

 

So while Intel is promoting products and techologies, I think some of the real there, there is that Intel is spending  time and resources to integrate voices of the community within the campaigns.

 

So my advice for those who feel their voice is lost in small little corner of an IT chat room, go to http://www.intel.com/itopia and speak up.

Intel just announced the brand name for it's newest mobile processor called the Intel® Atom™ processor. And as a new brand name, I have to admit I really like this one.

 

Brian Fravel, Intel Director of Marketing, Brand Strategy [recently posted|http://blogs.intel.com/mobility/2008/03/introducing_the_intel_atom_pro.php] a good article introducing the brand.

"Soon, you will see the Intel Centrino Atom brand on handheld devices that can bring an amazing internet experience in a device that fits in your pocket. You’ll see the Intel Atom processor powering a growing category of devices aimed at delivering affordable, Internet-centric uses."

 

Not only is this this Intel's smallest processor it is also contains the worlds smallest transistors. [Listen to|http://video.google.com/videoplay?docid=-6311311368352250249] Anand Chandrasekher, Senior VP of Intel's Ultra Mobility Group, explain what's so cool about the Intel Atom processor.

 


 

Pretty neat stuff.. but wait there's more! Let's bring this home by showing off some end products. [Watch|http://video.google.com/videoplay?docid=-6311311368352250249] Mark Parker show off early prototypes based on this new architecture.


 

Bottom line? Cool brand name for that will be at the heart of very cool technology coming our way. Want more? Visit these sites. * Intel Atom processor technology page: [www.intel.com/technology/atom/|http://www.intel.com/technology/atom/] * Mobility@Blog: [blogs.intel.com/mobility|http://blogs.intel.com/mobility] * Software Developer Mobile Community: [http://softwarecommunity.intel.com/isn/home/Mobility.aspx|http://softwarecommunity.intel.com/isn/home/Mobility.aspx]

 



Promise of WiMAX is around the corner.  Check out this site that puts you in the passenger seat of automobiles around the country.[PocketCaster WiMAX Demo|http://intel1.comvu.com/portal/]

 

For some perspective, I walk more than 10 feet with my laptop at a brisk pace, and I'll have a connection drop... this is simply amazing.  Makes you wonder what we'll be able to do with phones and handheld devices in the comming year (see Moorestown: Much more than an iPhone killer ).   Can't wait!

 


We went to the street during the The Consumer Electronics Show in Las Vegas and we asked people to respond to something we showed them.  Check out the interesting responses.

In this podcast Intel's Malcolm Harkins and HP's Manny Novoa chat about the latest issues in security technologies, notably the emergence of hardware assisted virtualization.

 

With the emergence of software virtualization technologies, allowing for multiple OS's to be run on a single system, Manny and Malcom postulate security risks at the software layer. They discuss how hardware assisted virtualization can establish the management of platform controls and protection of keys at the hardware level, reducing the risk of virtualization systems being maliciously compromised.

 

They also discuss coping with zero-day threats and the benefits of automated management of PC fleets

 

 

Bob_Duffy

Intel® X38 Express Chipset

Posted by Bob_Duffy Oct 22, 2007

The buzz has started on the Intel's X38 Express chipset, making use of the next-gen PCI Express 2.0 connectivity.

 

 

Geoff Gasior from The Tech Report takes a look at how the X38 chipset stacks up.

"...the X38 takes a major step beyond the P35 with its 32 PCI Express 2.0 lanes, which make the X38 the first chipset to offer second-generation PCI Express, ensuring plenty of bandwidth for future graphics cards. The X38's full 32 lanes also make it the first Intel chipset capable of supporting dual-x16 CrossFire configurations.

The X38 has other perks, too, such as support for DDR3 speeds up to 1333MHz. DDR3 memory modules have quickly scaled to 1333MHz and beyond, making support for faster memory an attractive feature. However, DDR3 still carries a hefty premium, and we suspect most enthusiasts will prefer to stick with DDR2-based X38 implementations for now. "

 

Tech Report puts together an impressive report running a number of test on the first X38 boards from Asus (Asus P5E3 Deluxe WiFi-AP @n) and Gigabyte(Gigabyte GA-X38-DQ6). Check out the full report and let us know what you think.

Tune in 6:30 Monday 10/22/07

 

Chat live

 

The Social Media Club of Silicon Valley will be at Intel Headquarters on Monday October 22 from 6:00 to 8:30 p.m. I will be one a many cool cats discussing Social Media and the Enterprise.  If you can't attend watch the live webcast here.

 

The panel will be led by Shel Israel, co-author of “how blogs are changing the way businesses talk with customers” book  with Robert Scoble.

 

Panel members will include:

 

 

Also on hand will Bay Area NBC affiliate  KNTV-TV, some smart folks from  Bay Area NBC affiliate KNTV-TV, and some familiar voices from this web site (Open Port), on hand to do a bit of show and tell.

 

Register to attend the event here and add it to your Upcoming events listing here.

 

If you can make it in person come back to this post to watch and post your questions live.

Do you love an application and want to share it with the world? Well then go to Cool Software and give it... well a "Digg" to borrow a term from another site.

 

Cool software, from the ISN guys, allows the online community to post information about software applications they think are awesome. The more people who vote for an application, the cooler the application is.  What a great idea... wish I thought of it!

 

 

For the week so far the top vote go to

 

  • GoogleEarth 32 votes (Got to agree, pretty neat, I used GoogleEarth to virtually remodel my Family Room)

  • deliGoo 20 votes (Delicious Search Engine)

  • We+ 19 votes (social media platform)

 

So if you're a Visio nut, love your NeoPets screensaver or are simply addicted to vampire biting friends on Facebook, head over to coolsw.intel.com to make it cool.  Hmmm maybe they can add an uncool feature?

Bob_Duffy

Skulltrail - 8 cores of fun!

Posted by Bob_Duffy Oct 14, 2007

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Sneak peak at Skulltrail system using two 45nm Quad Core Xeon processors (Harpertown) running at 4GHz.

 

From Channel Intel.

 

First let me say I'm not on the inside track with Moorestown. I'm an outside observer with my own perspective on this product, but I have to say... I think this will be HUGE.  Lot's of talk about the Moorestown platform at IDF this year and I've heard many refer to this as the iPhone killer, or next generation iPhone.  The game changer is size, the processing power, and WiMax capabilities. This is much more than anything in the market now.  It can be almost anything you want it to be, and what you want it to do might be more about what devices it talks to. Here's my personal speculation on potential uses for Moorestown.

 

Harmony Remote Killer:  This one is easy.  Unlike the iphone with this kind of device you should be able to add and download applications and be configure to do pretty much what you want it to do.  It's the size of a remote.  It has bluetooth and WiMax.  It should be able to talk to all of your AV stuff and replace your most advanced universal remotes.

 

GameBoy/PSP Killer:  This be will run on Intel’s next generation 45nm chips.  It should far exceed anything any hand held game system can do today. You could host games on the fly with people near you or host over the Internet. I actually believe this could be an XBox Killer.  It will have the horsepower, it will be ultimately connected. It just needs peripherals like a dock or wireless connectivity to a large display and keyboard.  Drop it on your coffee table, turn on your wall mounted LCD, pick up a wireless controller and you are gaming.

 

Desktop Killer: Yes, a desktop killer.  Again it should have the horsepower. It will have highspeed connections and a full blown browser.  More and more apps are moving to the web.  There's a lot of talk about the death of the application, as applications can be run in the browser. Drop it on your desk, have it detect and synch with your wireless keyboard, mouse and monitor and you are working. Also more IT shops are starting to see the value of OS and application streaming technology where you can pull down the apps you need when you need them.  Edit a spreadsheet, crop a photo, do a CAD Design, all apps come from the network when you need them, wherever you are.

 

Storage may only an issue for the few things you need locally.  With WiMax, songs, videos, applications could all be available at your finger tips whether you have them stored on your PC, DVR, or from a service provider.  You could ultimately have any data or any application on a powerful mobile device on your hip, in your pocket or in your purse.  

 

My perspective is Moorestown is shaping up to be the ubiquitous everything device.  I discussed this idea 2 years ago with an Intel engineer, during a school fundraiser.  I claimed if Intel could create the device the size of cell phone with the processing power of a PC, you would not need any other device other than peripherals.  I was new, I was in marketing and he thought I was nuts. And he pretty much told me so, citing that he didn't see how Intel would profit from it.  A couple of weeks later I saw him again and he was anxious to tell me he just saw a presentation that discussed exactly what I was talking about.  I'd like to think this is Moorestown... and personally I can't wait!!

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SNEAK PEEK* Uday Keshavdas, Intel consumer marketing manager shows of a new BenQ mobile internet device running Linux.  UMD is getting cooler and cooler.

 

Puneet Gupta, CEO of ConnectBeam discusses his social bookmarking network appliance.

 

This is a pretty cool thing. Robert Scoble from Podtech has been discussing this idea as something called Starfish, where a persons contributions to blogs, wiki entries, Facebook, Twitter, etc, can be aggregated in a way that puts the content and search in context to the author. 

 

ConnectBeam has created something similar in a turnkey appliance, allowing the users to bookmark, tag and attribute the source author as a tag, so you have a LinkedIn like connection between the content and the contributor.

 

From an enterprise perspective, this seems pretty handy and a simple way to add social media tools to your business. Because it uses bookmarkng and tagging, it's not necessary to integrate search across your systems, as long asyou get bookmarking adoption. Also you get to see how employees are contributing to content. 

 

Check out ConnectBeam.

Watch and submit your questions here at noon!  Video of live event below

 

Missed the event and didn't get to ask a question? Ask Gordon your questions here by commenting on this  post

Intel's fall IDF 2007 keynote doors open
!keynote.jpg!
...and in come the masses ready to nuggets of what is to come this week in San Francisco. As the masses assemble laptops abound in the room, I boot up and type in my hard drive password to hear a very pleasant voice over the load speaker letting us know that there will be forward thinking statement and we results of what we will hear and see will vary. Wow a disclaimer sandwiched in between Red Hot Chili Peppers and the Hard & Soft YouTube video. Now I feel ready to soak in the keynote. Start the montage of IDF keynotes in history, showcasing the evolution of technology over the years and the continued road map aligned with Moore's Law. Pat kicks us off let us know what to expect, with sessions from industry luminaries like Gordon Moore, and social media pervasive in the event... ah a slide of Open Port... coo. Thanks Jeff Demain. Opening video shows with an extreme sports video with a cliff jump while the jumper uses a mobile PC. Paul comes to the stage, and states is theme is extreme to mainstream where he explains that 40 years of innovation have helped create a mainstream market for technology. Idea being that with Moore’s Law the innovations keep coming and technology and a digital life have become pervasive with our mainstream lives. Three key points were made about Intel's position in the market palce - Unparallel Silicon Processor Technology - Intel Architecture - Market Creation This is where Paul get's geeky on us. He explains gate leakage, where processor loses energy as the processors get small. Intel has been able to get gate leakage down to a factor of 10. Paul explains Intel is making great headway on next generation. World’s first 32nm, on its way in 2 years. Starting this year Penryn is the heart of next generation platforms. Penryn quad core with 410 million transitor die, launches November 12 Intel in production on 45nm today. 700 plus designs from the ecosystem. Next Platforms will be in for consumers where we will see extreme mobility, entertainment, problem solving and inclusion. Just as laptops have become mainstream to allow mobility in computing, WiMax is the next generation wireless technology that will allow for ubiquitous connectivity. Paul announced Lenovo, Acer, Panasonic & Toshiba will include WiMax in products next year. New seemless global network on the horizon Project WiMax use that will provide a new seemless global network - 150 Million in 2008 - 750 Million in 201 - 1.3 billion in 2012 Now some sillyness. "Live feed" from Zion Utah desert showing use of WiMax from MID's Laptops, from watching slingbox videos to ordering pizza. Shows full PC capabilites with full broadband will be accessable anywhere. Continuing on the Comsumer market, Paul explains we are in a new market with a Consumer internet that use Social Networks, user generated content, 3D graphics, and games Paul explains that games are now mainstream, and Intel is leading the way with new processors to provide the processing power games require. Charles Wirth from XtremeSystems shows how he can push Intel systems. With a cooling system (- 160F) on an unmodified Quad Core system he demonstrated he could break 3 New World's Records in 2 minutes... well 2 minutes and 8 seconds- established 3 world records On to graphics cards. Paul explains that Intel is the number one supplier of integrated graphics but we've been behind the curve in our technology for graphics. Paul announced 65nm graphics in early 08. 2009 will introduce 45nm with graphics integrated into the CPU. 2010 10x performance with 32nm Jeff Yates from Havok, comes to the stage (in his first official Intel appearance) explains how the Havok physics engines is being developed to work across multiple cores and he appears to be hungry for Larrabee. Pandemic Studios shows of gaming on quad core... lot's of things blowing up real good with quad-core. To sum up, Intel has innovated, Intel promises to continue to innovate, and that we can all expect to see more Intel products in our mainstream lives.

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