In my role as the Social Media Manager for Intel IT, I talk a lot with our Intel IT Subject Matter Experts
(SMEs) and other IT employees about why they should get involved in social media.
The Intel IT subject matter experts share IT best practices with our customers and the industry at
large at events, customer meetings and publish white papers, videos, and blogs through the IT@Intel
program – in addition to their day jobs. A lot of these men and women ask, “Why should I add social
media to my already busy days and my workload?” And that’s a fair question. I make sure we discuss
some of the benefits of using in social media and see if it really aligns with the IT employee’s own career
Why use social media?
Being able to articulate why you want to use social media (or why you don’t) and knowing what your
goal is – that’s half the battle. Most of our IT SMEs I talk with want to build their industry knowledge
and share their expertise with their peers. (This is awesome, huh?)
Some additonal reasons to use social media cited by Chris Heffer, Social Business Evangelist at SAP,
in his recent blog are that people use social media are to:
- Establish credibility inside and outside my company
- Build up my personal brand so people know who I am before I meet them
- Communicate my thoughts and ideas to more people
- Build up my industry knowledge so that I can be perceived by others as an expert
- Connecting and conversing with like minded people
I also talk with our IT SMEs about who they want to influence or talk with via social media. Sometimes
our IT SMEs want to be the expert among their peers within Intel – and that’s totally fine. We have an
internal social media and collaboration platform called Planet Blue. There are hundreds of Information
Technology Groups and discussion forums to participate in.
Others want to share on Planet Blue, and also build credibility outside of Intel by sharing best
practices with our customers (i.e., their peers). Once we are clear on that the Intel IT SME wants
to engage in social media outside of Intel, we have a process to train and ramp them up.
How to get started?
From an IT Social Media Program point of view we participate on a few platforms where our
customers are (not on every social platform out there!).I have prioritized three social media platforms
Program: Intel Open Port IT community, LinkedIn, and Twitter. I recommend these same platforms
to our IT SMEs, plus they can engage on their own in LinkedIn Groups or other communities relevant
to their domain area of expertise. We don’t limit their participation in any way. In fact, Intel CISO,
Malcolm Harkins suggests we embrace social media and social computing to reduce risk. So we
To help get our IT SMEs started, I provide a Do It Yourself (DIY) guide with the link to the required
Intel Corporate Social Media training course and tips on how to set up their profiles on Intel Open
Port IT Community, LinkedIn, and Twitter. Once they complete the training, here’s the standard
getting started advice I provide:
- Connect with your Intel IT peers.
- Post regular Status updates (these go to your connections) from your LinkedIn Home page.
- Join the Intel IT Center Group and share interesting links or comment on discussions.
Open Port IT
- Register for Open Port IT – let Kelli know, so she can give you blogging rights.
- Build your profile with photo/bio.
- Start blogging (it’s moderated).
- Share URL of your blog through LinkedIn Status update on your Home Page.
- Register for Twitter (use your full name).
- Build your profile with photo (include link to www.intel.com/IT).
- Follow @IntelITS, @KimSStevenson and your colleagues.
- Watch and learn…tweet when you are ready.
I advise them: observe for a while, then start participating when you are ready and on the platforms
that suit them the most. I share that it’s better to use one or two social platforms well, than three
half-heartedly. Our Intel IT SMEs – especially those just getting started – tell me they really like our IT
community Intel Open Port IT. We have had more than 60 blogs posted by our Intel IT SMEs in 2012
(to date). There’s a huge variety of best practices they are sharing. You can join Intel IT Open Port
community to comment on their blogs and discuss these topics – or start your own discussion.
But getting started is never enough. Not at Intel anyway!
How to be more effective?
I am feeling pretty good about getting IT SMEs ramped up, but I need to help these dedicated and busy
IT SMEs build their expert voice to become true influencers in the IT industry. I’m working on a small pilot
program with a few Intel IT SMEs to create a game plan for them. This is to make sure the time and effort
they put in is going to pay off. The pilot program is called “IT Social Heroes.”
I’m meeting with one Social Hero, who is a cyber-threat SME, and the IT@Intel content manager he
collaborates with on white papers later today to discuss what specific cyber-threat-related topic he wants
to build his “social” voice around.
Working with our IT SMEs and the IT@Intel team is a part of my job I truly love.
I will let you know what I learn from this humble Intel IT Social Heroes pilot. And in the meantime, look
for some new blogs on cyber-threats in the near future!
Kelli Gizzi (@kelligizzi)