This week our CIO Kim Stevenson (@kimsstevenson) posted her first public blog in the Intel Open Port IT Community stating her intent to build a social IT organization at Intel. This totally flipped my job on its head and I couldn’t be happier.
My job as the social media manager for Intel IT has to share IT best practices www.intel.com/IT from Intel IT experts with the industry and to help our top IT experts blog in our community - in that priority order. Sharing the best practices, it’s really straightforward, programmatic social distribution – it’s not rocket science. I tweet from our handle @IntelITS, share via LinkeIn and post content on www.intel.com/IT, Slideshare and Scribd.
The second part, the helping our top IT experts blog is actually the trickier part. That is, until Kim’s blog, which clearly provides the leadership direction (and hopefully the motivation) to our org. The part where she says, “Being a new CIO, I made a commitment to myself that I would be a part of the 10% [of social CIOs] and bring many IT professionals along with me.” So when your CIO’s goal is bigger than just getting the top 10-20 experts blogging, you’ve got to short cut your process and re-examine your approach.
I realize I’m going to need help more of our IT employees build their public professional and IT-relevant brands through social, so to pick up some tips I attended a webinar, "How to Build a Personal Brand and Advance Your Career," hosted Online Marketing Institute. It was a really comprehensive overview – great material to share with our team. On Twitter, Michael Brenner shared a link to a blog with some tips. More good stuff.
Is that enough? Probably not. I’ve worked with technical experts for years; they are busy, dedicated people. They are not the ones to naturally go on about what they do at work or think that they have much to share. Most people in our IT org are probably pretty skeptical about the whole thing. I was very intrigued when I read a blog this week by John Stepper on how to get through that “I don’t see how it’s relevant to my job and don’t know what to say” phase. John states in his blog, “Simply by using a collaboration platform to store your material, you make you and your work visible in real-time. And, better still, your work (projects, documents, discussions) is now searchable and discoverable. People will find you any time they’re looking for content related to what you’re doing.” He recommends narrating your work. This approach might help those who are not super enthusiastic about making this plunge. And the fact that I'm finding all of these great resources through social media to do my job is definitely a proof point.
So this week I am re-grouping. I know a lot members of our Intel Open Port IT community are active in social media. If you have additional tips and advice that might help me ramp our IT org (and keep up with Kim!), please let me know.