Intel Open Port: Useful Site or Web2.0 "Me Too" Noise ...

4 Replies Last post: Aug 29, 2007 10:51 PM by jamesmiller_ii

Useful Site or Web2.0 "Me Too" Noise

Aug 23, 2007 5:12 PM

Bob_Duffy 16 posts since
Aug 1, 2007

I know many of the marketing reasons why Intel has launched Open Port. For one, corporate websites that push marketing messages are losing relevance, and web2.0 sites with user generated content are gaining in relevance.

But it has yet to be proven that web2.0 and online communities are effective for corporate sites. What do you guys think? Should Intel.com do more of this, or should we focus on posting processor benchmarks, downloads, and spec information?

Tags: web2.0, community, feedback, relevance

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Agares Media 1 posts since
Aug 27, 2007

Reply 1. Re: Useful Site or Web2.0 "Me Too" Noise Aug 27, 2007 3:24 PM

I think it's at least worth a shot. If a useful community is built, with member contributions that actually provide insightful and knowledgable information than I think it is intrisically valuable. On the otherhand, I'm not quite sure how this is going to increase sales of Intel's CPU's directly, although indirectly it seems like a good brand building campaign. Either way, I'm excited to try out this new community and wish it the best of success.

andy 1 posts since
Aug 27, 2007

Reply 2. Re: Useful Site or Web2.0 "Me Too" Noise Aug 27, 2007 8:43 PM

Hey there Bob.

You asked,

"Should Intel.com do more of this community stuff, or should we focus on posting processor benchmarks, downloads, and spec information?"

Why either/or? I don't think community efforts should displace benchmarks and whitepapers. But I really think they have to be present. For one, they give customers a chance to follow-up on the relevance of these more reference-y materials, and feedback to the vendor whether they're on the right track or not. Plus, customers get to see how the technology is used by their peers, and iterate to a faster operational competency for everybody.

I posted some related thoughts on an Open Port blog post (btw, Open Port blog posts by non-Intel members get kind of buried).

Anyway, I do think Intel should do more of this, you're on the right track!

You also said,

"it has yet to be proven that web2.0 and online communities are effective for corporate sites."

I think online communities have been proven to be effective, and I often feel handcuffed when working with a tool that doesn't have one.

Anyway, you guys are off to a great start, thanks for providing this resource.

Bob_Duffy 16 posts since
Aug 1, 2007

Reply 3. Re: Useful Site or Web2.0 "Me Too" Noise Aug 27, 2007 9:12 PM

in response to: andy

Andy you and I agree. It's not either/or. Our specs and benchmarks are staples of intel.com and for good reason. This site needs to compliment the traditional site. We have some ideas on how to integrate the features of this site with that content. You'll notice that when you follow the breadcrumbs of this site and you click home it takes you to Intel.com. We believe in an integration strategy that will allow you to consume our traditional web publishing, or join jump into a community for a discussion, or experience a bit of both wherever you are on Intel.com. More on that to come.

Agreed on the member blogs. That may change too over time. We need a bit of momentum on the member side before we uplevel that content.

I also agree communities have proven to be successful, and I suspect for corporate sites we will see many more. Nike has an awesome community around 1 product with a quarter million members. I have to think if a shoe can produce that much involvement we have a chance.

Thanks for joining and making your voice heard on this site. ... I'm going to check out your blog now

jamesmiller_ii 1 posts since
Aug 29, 2007

Reply 4. Re: Useful Site or Web2.0 "Me Too" Noise Aug 29, 2007 10:51 PM

in response to: Bob_Duffy

Yes, I applaud Intel efforts here. Most people I know are touched by Intel in some way - at work, at home and at play. My hope for this site is to grow beyond the technies and system admin crowd and also be a destination for regular folks like me who buy and use Intel technology everyday.

Here is my blog post on the subject: http://collisionmedia.typepad.com/my_weblog/2007/08/intel-launchs-i.html

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Useful Site or Web2.0 "Me Too" Noise

Aug 23, 2007 5:12 PM

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