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In a previous post, Virtual Service Oriented Grids: Scalable Enterprise Computing, I mentioned how the convergence of three old technologies is facilitating large scale computing in the enterprise. It is no coincidence that there are historical drivers for this transformation. In the IT world in the mid to late 1990s, you may recall that this was the era of eCommerce where most business activities under the sun became "Webified" and even the craziest ideas became capitalized. It as a boom which led to the inevitable bust. Some say it was triggered because work on the Millennium Bug stopped once the issue was "solved". No matter the reason, the momentum was unsustainable.

 

There was a lot of soul searching after the bust. Only a few survivors remain today, the most remarkable examples being Amazon.com, Google, Ebay and Yahoo. If there is one lesson coming from this period is that an essential element for sustainability is that Information Technology and Business need to be aligned.

 

 

The increasing adoption of Service Oriented Architectures or SOA represents the increasing recognition by IT organizations of the need for business and technology alignment. In fact, under SOA there is no difference between the two. The unit of delivery for SOA is a service, which is usually defined in business terms. In other words, SOA represents the up-leveling if IT, empowering IT organizations to meet the business needs of the community it serves. This up-leveling creates a gap, because for IT, eventually business requirements need to be translated into technology based solutions.

 

 

Our research indicates that this gap is being fulfilled by the resurgence of two very old technologies, namely virtualization and grid computing. To begin with, SOA allowed the de-coupling of data from applications through the magic of XML.

 

 

A lot of work that used to be done by application developers and integrators now gets done by computers. When most data centers run at 5 to 10 percent utilization, growing and deploying more data centers is not a good solution. Virtualization technology came very handy to address this situation, allowing the de-coupling of applications from the platforms in which they run. It acts as the gearbox in a car ensuring efficient transmission of power from the engine to the wheels.

 

 

The net effect of virtualization is that it allows utilization factors to go up in the 60 to 70%. The technique has been applied to mainframes for decades. Deploying virtualization to tens of thousands of servers has not been easy.

 

 

Finally, grid technology has allowed very fast, on the fly resource management, where resources are allocated not when a physical server is provisioned, but for each instance that a program is run.

 

 

Virtual service oriented grids represents the maturation of the three underlying technologies. The coming of age for a technology takes place whenever business, process and standardization become overriding considerations. Virtual service oriented grids rely heavily on standardization to attain interoperability, it is guided by governance at the corporate level, and are very much policy based and SLA driven. The underlying technologies become black boxes, their behavior defined by service level agreements (SLAs).

 

 

For any application, the management of the components is centralized, but the components ("servicelets") are assumed to be distributed. The servicelets are fungible and can be integrated in real time by design to allow applications to scale up and down, to be assembled and torn down as business conditions dictate.

 

 

In the next few entries we will go through a few examples. The subject is rich enough for a book, which indeed we have written. The book is scheduled for publication in September 2008 through Intel Press. Here is the book preface as a preview: New Book Excerpt from Intel Press: The Business Value of Service Oriented Grids.

 

 

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When analysts talk, people listen. I am proud to say that JackBe is no exception. For example, we recently heard that a[ recent Forrester survey of 262 US IT decision-makers revealed|http://www.forrester.com/Research/Document/Excerpt/0,7211,46380,00.html] ‘41% have never heard of mashups’. Based on this, Larry Dignan at ZDNet recommended companies like JackBe ‘start talking to CIOs and technology decision makers’. To this marketer’s ears, that's all the marching orders I need.

 

Coincidentally, JackBe has had the opportunity to perform a simple survey of our own in the past few months. We asked over 1,200 people some very simple questions about enterprise mashups. The responses are striking, particularly in light of Forrester’s survey.

 

The first question was fundamentally simple: ‘Are you implementing or planning to implement an enterprise mashup solution?’. And the overall response was encouraging:

 

  • Yes (49%)

  • No (51%)

 

And of the 49% that replied ‘Yes’, over 50% of them are going about their implementation in the next 12 months.

 

The second question has the potential to be even more instructive: ‘Could you briefly describe the business problem Enterprise Mashups will address for you?’. We received hundreds of distinct answers to this query (we published a few in the distant past). Here’s are some notable replies. (Note: we tried not to wordsmith these responses, so you can picture these real-world examples as they are imagined by their owners.)

 

For vertical/industry use...

 

Manufacturing

 

1. Consolidate a large volume of data created by R&D scientists and a wafer fabricator to understand metrics that can improve R&D tool utilization and time-to-market.

2. System performance monitoring and customer service support for electronic products.

 

Government

 

1. Develop desktop and mobile real-time collaborative situational awareness applications for DOD, Public Safety, and Emergency Management.

2. Tie together an ESRI GIS system and a 311 citizen call center CRM app for flexible graphical reporting to county managers.

 

Education

 

1. Enable students to combine disparate information resources into digital learning objects

2. Aid upper management and executive decisions by providing better financial and service usage information about the many departments within Campus Life.

 

For horizontal/functional use...

 

Support/Enhance Existing Information Technology

 

1. SOA/BPM extended to power users.

2. Various operational data sources and BI reporting solutions with high-cost interfaces and integration points for data consolidation.

3. Portal replacement.

4. Address limitations in existing IT systems to address strategic and operational business pain points emerging due to inefficient data work flow between applications.

5. Address supply chain management and demand forecasting challenges resulting from upstream data definition and propagation issues.

6. Combining Portal and Data Warehouse Reporting elements.

7. 10 Year old legacy backends, not able to interface to modern supplier organizations.

 

Financial/Executive Information/Analysis

 

1. Dynamically merge top line data from key organizational functions like billing information, new business requests information, staff timesheets, accounting bottom lines, etc, in short/small packets to make constant decisions.

2. Treasury Risk Management.

3. Tax code integration.

 

Web 2.0-Style Employee Enablement

 

1. Allowing business people to create their own set of information and services based on well managed services to solve their individual problems.

2. Knowledge Management and Actionable decision dashboards.

 

I think JackBe’s survey results shows that there is a cadre of IT decision-makers that are well past the ‘never heard of mashups’ stage. I propose that this group is also past the subsequent ‘what can it do for me’ stage, and well into the ‘how do I get it done’ stage.

 

I expect the difference between Forrester’s survey results and JackBe’s survey results is simply a matter of the survey audience. JackBe surveyed folks through our website, so our surveyees have likely already gotten past the ‘what’s a mashup?’ question. Heck, that’s what most of our website is all about!

 

In spite of these facts, however, there are still many out there (including some of you reading this blog, perhaps) that might not get the gist of an enterprise mashup. So, if you are in that 41% ‘never heard of mashups’ group, I’ve got a few recommendations for you:

 

1. Do some reading. Blogs can help cut through the hype and get to the real value and substance of mashups.

2. Do some playing. When it comes to mashups, the best learning tools are hands-on demonstrations, as they tend to be relatively hype-free.

3. Check out what the experts are saying. There are many. For example, Gartner, Forrester, Hinchcliffe and McKendrick have been very active in their coverage of enterprise mashups in the last year.

4. Get your hands dirty. J[ackBe has a Trial of our Presto Enterprise Mashup solution|http://www.jackbe.com/resources/download.php] and, if you must, so do some of our competitors.

 

As a start, I’d recommend ‘[An Executive Guide to Mashups in the Enterprise|http://www.jackbe.com/resources/whitepapers.php]’ by Dion Hinchcliffe. It’s a good way to get out of that 41%.

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Present day enterprise computing may involve thousands of interconnected computers. Users benefiting from the operation of these machines may not even be aware of the vast scale of this infrastructure; the system just "works". This is computing in the large, the enterprise IT equivalent of the cosmological superclusters.

 

These enterprise computing superclusters exhibit certain patterns and behaviors that can be understood through the integration of three very well established technologies, virtualization, service orientation and grid computing. We call the collective representation of these superclusters "virtual service oriented grids" or VSGs for short.

 

 

If you take this trio of technologies one at a time, they're old news. Research on virtualization goes back to the early 1960s and the same holds true for SOA if we go back to its roots in object oriented programming. Grids were started in the late 80s, but if we take their high performance computing context, they go back to the dawn of electronic computing in the early 1940s.

 

 

Together these three powerful technologies define a new information technology model that will fundamentally change the way we do business. It is not because we'll be able to bring up wonderful new applications to market. That's only the beginning. These technologies allow the development of applications in a federated fashion using service modules that we call "servicelets". The difference is that these federated or composite applications can be built orders of magnitude faster than traditional, single-vendor applications. This new environment will open opportunities for thousands of smaller players worldwide.

 

 

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This week, we'll have guest Intel blogger Enrique Castro-Leon, Enterprise and Data Center Architect and Technology Strategist. As a preface I'd like to share the preface from the forthcoming Intel Press book Enrique has co-authored, "The Business Value of Service Oriented Grids." The preface (also in our resources area) tees up the history that brought us to service oriented grids and an industry example of how using virtualization and service orientation can help a mature business. If you'd like more, let us know you're reading and give us a shout.

 

And don't forget our other guest blogging by the Intel Business Exchange managers this week.

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