Open Port General Blog

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There's nothing like a little criticism to spark reflection and introspection. Well, usually after a hefty dose of denial and defensiveness first. But we're all about community self actualization here so I thought I'd take this opportunity to open up the dialogue and invite your feedback--positive or constructive--on this site and our efforts in various new media forums across the web. Here goes.

Holding up the mirror
As a background, recently Open Port and our community managers received some criticism from the community-at-large that the site, and our technical experts, were too focused on marketing objectives. IT Blogger rodtrent on his myITForum.com blog complains that when he attempted to find vPro information on Open Port, he noticed in a discussion that the community was "inundated with responses from vendors about how their management product was the best." Additionally, in an Intel-sponsored forum on popular IT fansite Ars Technica a community member laments how he is tired of hearing the product name vPro in the forum.

So these criticisms are valid. We want you to know we hear you. And we wanted to ask more of you to join this conversation. What do you think? Are we "doing it right?" And by "it" I mean does Open Port enable tech enthusiasts and IT professionals like yourselves the opportunity to engage in technical discussions and connect with others who have similar interests in Intel technology?

The Nacho Analogy
In the spirit of engaged dialogue, I wanted to propose an analogy that might help frame the discussion. My colleague Bob Duffy came up with a brilliant one I thought I'd share with you. It has to do with nachos. He noticed that nearly every restaurant you visit includes nachos on their menu. And let's face it, some nachos are better than others, depending on the restaurant. So what makes a good nacho, you ask? Bob says it is the "cheese to chip ratio." The best nachos, Bob claims, have a well balanced ratio between cheese to chip. Too much cheese can drown the chip. And too much chip can be dry and difficult to swallow.

The same holds true, he argues, for commercial information in community conversations. Since this site is on Intel.com, there is going to be some element of cheese (aka marketing). But the chip (aka non-commercial information) is the foundation of the information that is shared among the community and should be the crux of the community conversations. So what is a good community chip-to-cheese ratio? Is it 20% commercial information (or marketing) and 80% technical data?

You decide. And while you're at it, can someone please figure out how to make the real cheese as liquidy and gooey as the fake cheese product they put on nachos?

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Open Port Launches

Posted by Bob_Duffy Aug 23, 2007

Intel launches Open Port today, a site dedicated to direct communication between Intel's product & technology experts and IT community. Community Managers Josh Hilliker, Laurie Buczek and I explain what this site is about in this video.



Here's a what you will find in Open Port

Intel® vPro^TM^ Expert Center:
The Intel VPro Expert Center will focus on the needs of IT professionals with the goal of providing information and best practices about Intel*®* vPro^TM^ processor technology. Users can share information with an array of Intel's client management experts, key industry players, and community members.

IT@Intel
Stay informed with the latest updates in technology. With a focus on technically detailed blogs, discussions and resources from Intel’s own IT department, IT@Intel is a place to get the inside scoop on what is up and coming. In addition to this, community participation includes access to Intel’s best practices across a wide range of topics ranging from security, mobility, client management, data centers, to innovation & leadership.

General Community Zone
Users can visit the general community to access a wide array of content ranging from member's personal blogs, member generated discussions, as well as information on Intel's key technologies. This area further aims to provide an area for users to interact even if their question/topic does not specifically relate to another sub-community.

Product Reviews
User generated reviews integrated within new product pages on Intel.com. Users can read the latest user comments at the bottom of the page, submit their own comments, or browse the full discussion at Open Port.

Gateway to Premier IT Membership
Open Port is a part of the value added Intel Premier IT Professional member program. Visitors to the community have the option to register for program events or opt in to Premier IT membership. Once registered, they will get access to exclusive expert materials, event presentations, e-newsletters and the highly acclaimed Premier IT magazine.

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