Imagine for a second your a large corporation and you are going to spend millions of dollars to get a well crafted message out to prospective customers, then you decide to fire the copywriters and turn the site into one big brainstorming session where people express ideas like.
*"My ideal Utopia is when everybody is using Mac computers and finally everything works better in a Windows free world."
*"IT Utopia means that everyone can hack everyone, thereby hackers become useless. "
*"Sorry IT guys, but my idea of IT Utopia is no more IT."
Welcome to Intel's IT Utopia site. As one poster observed, "Interesting, like a faceless Twitter...". Thus this is not your typical Intel campaign. Companies like Intel spend lots of time and resources to protect and manage messages around a brand. And campaign sites are usually where marketing excersize these resources with great delight and great control.
However with the success of site's like Open Port and a growing online trend for IT customers to seek out support and information on online forums, Intel is hoping to be part of the conversational trend.
So while Intel is promoting products and techologies, I think some of the real there, there is that Intel is spending time and resources to integrate voices of the community within the campaigns.
So my advice for those who feel their voice is lost in small little corner of an IT chat room, go to http://www.intel.com/itopia and speak up.
Open Port General Blog
11 Posts tagged with the intel tag
Intel just announced the brand name for it's newest mobile processor called the Intel® Atom™ processor. And as a new brand name, I have to admit I really like this one.
Brian Fravel, Intel Director of Marketing, Brand Strategy recently posted a good article introducing the brand.
"Soon, you will see the Intel Centrino Atom brand on handheld devices that can bring an amazing internet experience in a device that fits in your pocket. You’ll see the Intel Atom processor powering a growing category of devices aimed at delivering affordable, Internet-centric uses."
Not only is this this Intel's smallest processor it is also contains the worlds smallest transistors. Listen to Anand Chandrasekher, Senior VP of Intel's Ultra Mobility Group, explain what's so cool about the Intel Atom processor.
Pretty neat stuff.. but wait there's more! Let's bring this home by showing off some end products. Watch Mark Parker show off early prototypes based on this new architecture.
Bottom line? Cool brand name for that will be at the heart of very cool technology coming our way. Want more? Visit these sites.
- Intel Atom processor technology page: www.intel.com/technology/atom/
- Mobility@Blog: blogs.intel.com/mobility
- Software Developer Mobile Community: http://softwarecommunity.intel.com/isn/home/Mobility.aspx
Promise of WiMAX is around the corner. Check out this site that puts you in the passenger seat of automobiles around the country.PocketCaster WiMAX Demo
For some perspective, I walk more than 10 feet with my laptop at a brisk pace, and I'll have a connection drop... this is simply amazing. Makes you wonder what we'll be able to do with phones and handheld devices in the comming year (see Moorestown: Much more than an iPhone killer ). Can't wait!
Intel's fall IDF 2007 keynote doors open 
...and in come the masses ready to nuggets of what is to come this week in San Francisco.
As the masses assemble laptops abound in the room, I boot up and type in my hard drive password to hear a very pleasant voice over the load speaker letting us know that there will be forward thinking statement and we results of what we will hear and see will vary. Wow a disclaimer sandwiched in between Red Hot Chili Peppers and the Hard & Soft YouTube video. Now I feel ready to soak in the keynote.
Start the montage of IDF keynotes in history, showcasing the evolution of technology over the years and the continued road map aligned with Moore's Law.
Pat kicks us off let us know what to expect, with sessions from industry luminaries like Gordon Moore, and social media pervasive in the event... ah a slide of Open Port... coo. Thanks Jeff Demain.
Opening video shows with an extreme sports video with a cliff jump while the jumper uses a mobile PC. Paul comes to the stage, and states is theme is extreme to mainstream where he explains that 40 years of innovation have helped create a mainstream market for technology. Idea being that with Moore’s Law the innovations keep coming and technology and a digital life have become pervasive with our mainstream lives.
Three key points were made about Intel's position in the market palce
This is where Paul get's geeky on us. He explains gate leakage, where processor loses energy as the processors get small. Intel has been able to get gate leakage down to a factor of 10. Paul explains Intel is making great headway on next generation. World’s first 32nm, on its way in 2 years.
Starting this year Penryn is the heart of next generation platforms.
Penryn quad core with 410 million transitor die, launches November 12
Intel in production on 45nm today. 700 plus designs from the ecosystem.
Next Platforms will be in for consumers where we will see extreme mobility, entertainment, problem solving and inclusion.
Just as laptops have become mainstream to allow mobility in computing, WiMax is the next generation wireless technology that will allow for ubiquitous connectivity. Paul announced Lenovo, Acer, Panasonic & Toshiba will include WiMax in products next year. New seemless global network on the horizon
Project WiMax use that will provide a new seemless global network
Now some sillyness. "Live feed" from Zion Utah desert showing use of WiMax from MID's Laptops, from watching slingbox videos to ordering pizza. Shows full PC capabilites with full broadband will be accessable anywhere.
Continuing on the Comsumer market, Paul explains we are in a new market with a Consumer internet that use Social Networks, user generated content, 3D graphics, and games
Paul explains that games are now mainstream, and Intel is leading the way with new processors to provide the processing power games require. Charles Wirth from XtremeSystems shows how he can push Intel systems. With a cooling system (- 160F) on an unmodified Quad Core system he demonstrated he could break 3 New World's Records in 2 minutes... well 2 minutes and 8 seconds- established 3 world records
On to graphics cards. Paul explains that Intel is the number one supplier of integrated graphics but we've been behind the curve in our technology for graphics.
Paul announced 65nm graphics in early 08. 2009 will introduce 45nm with graphics integrated into the CPU. 2010 10x performance with 32nm
Jeff Yates from Havok, comes to the stage (in his first official Intel appearance) explains how the Havok physics engines is being developed to work across multiple cores and he appears to be hungry for Larrabee. Pandemic Studios shows of gaming on quad core... lot's of things blowing up real good with quad-core.
To sum up, Intel has innovated, Intel promises to continue to innovate, and that we can all expect to see more Intel products in our mainstream lives.
