Open Port General Blog

11 Posts tagged with the bob_duffy tag
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Josh thinks we should have cake. But I prefer champagne. Whatever your fancy, this week is Open Port's 1st birthday as a community destination--and we couldn't be happier about that. What a momentous occassion!

The site was born because we folks in marketing (shh, I know...marketing :| ) believed we needed a better way to help you--Intel customers--find and understand information about Intel products. However, suprisingly (to us, probably not you) Open Port has evolved into so much more. Although we know it's not yet perfect, the site continues to grow as more folks join our community. And I think it's only going to get better in the years to come.

So how did Open Port come into existence a year ago? Well, the infamous Bob Duffy was doing his usual "looking under the hood" of stuff and realized folks weren't connecting with the technical content that was available on the intel.com website (uh, as in traffic was pretty bad). So he looked around at some other sites, like Slashdot and Ars Technica, and realized many folks were getting their information--yes, even technical information--from each other on forums and in discussions. "What if we hosted discussions on Intel technology on our site?" Bob wondered. And the rest, they say, is history.

Open Port first launched with three "communities" or "zones:" the general community, the vPro Expert Center, and the IT@Intel community zone. We've now grown to 7 communities overall with plans to add more and re-organize the content so you, our wonderful users, will have more control over the content you see on the site.

So what are some of the highlights of the past year? Well, you'd have to ask those who've been around longer for their unique perspectives. But here are some of the things I know:

  • Just this year alone site visits, comments on posts, and logins have grown at about 2.5 %
  • User registrations for the community have climbed by 6%
  • More and more content is coming from you--our wonderful community--than from Intel folks...this includes our superstar technical expert Javed Lodhi who keeps answering questions in our Ask An Expert forum. Thanks and keep up the great work, Javed!
  • We've made some mistakes, heard your comments, and hopefully changed things for the better both here on Open Port and in our technology as well.

Josh goes into greater detail on many of the highlights and lowlights of the past year on his Happy Birthday blog so I won't bore you or steal his thunder.

What I will tell you that you may not yet realize is that Open Port represents a monumental shift in the way Intel talks with our customers and community. I say "with" purposely because in the past Intel's primary way to "get our message out" was to talk at people instead of with them. But inviting you, our community, to share your ideas with us and engage in dialogue, you not only learn from us but from each other--and we learn from you. And that, at a minimum, is enough to inspire me to raise a glass and make a toast.

Oh, and lest I forget...thank you to you and to everyone who makes this community so terrific. We couldn't do it without you!

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There's nothing like a little criticism to spark reflection and introspection. Well, usually after a hefty dose of denial and defensiveness first. But we're all about community self actualization here so I thought I'd take this opportunity to open up the dialogue and invite your feedback--positive or constructive--on this site and our efforts in various new media forums across the web. Here goes.

Holding up the mirror
As a background, recently Open Port and our community managers received some criticism from the community-at-large that the site, and our technical experts, were too focused on marketing objectives. IT Blogger rodtrent on his myITForum.com blog complains that when he attempted to find vPro information on Open Port, he noticed in a discussion that the community was "inundated with responses from vendors about how their management product was the best." Additionally, in an Intel-sponsored forum on popular IT fansite Ars Technica a community member laments how he is tired of hearing the product name vPro in the forum.

So these criticisms are valid. We want you to know we hear you. And we wanted to ask more of you to join this conversation. What do you think? Are we "doing it right?" And by "it" I mean does Open Port enable tech enthusiasts and IT professionals like yourselves the opportunity to engage in technical discussions and connect with others who have similar interests in Intel technology?

The Nacho Analogy
In the spirit of engaged dialogue, I wanted to propose an analogy that might help frame the discussion. My colleague Bob Duffy came up with a brilliant one I thought I'd share with you. It has to do with nachos. He noticed that nearly every restaurant you visit includes nachos on their menu. And let's face it, some nachos are better than others, depending on the restaurant. So what makes a good nacho, you ask? Bob says it is the "cheese to chip ratio." The best nachos, Bob claims, have a well balanced ratio between cheese to chip. Too much cheese can drown the chip. And too much chip can be dry and difficult to swallow.

The same holds true, he argues, for commercial information in community conversations. Since this site is on Intel.com, there is going to be some element of cheese (aka marketing). But the chip (aka non-commercial information) is the foundation of the information that is shared among the community and should be the crux of the community conversations. So what is a good community chip-to-cheese ratio? Is it 20% commercial information (or marketing) and 80% technical data?

You decide. And while you're at it, can someone please figure out how to make the real cheese as liquidy and gooey as the fake cheese product they put on nachos?

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Imagine for a second your a large corporation and you are going to spend millions of dollars to get a well crafted message out to prospective customers, then you decide to fire the copywriters and turn the site into one big brainstorming session where people express ideas like.


*"My ideal Utopia is when everybody is using Mac computers and finally everything works better in a Windows free world."

*"IT Utopia means that everyone can hack everyone, thereby hackers become useless. "

*"Sorry IT guys, but my idea of IT Utopia is no more IT."


Welcome to Intel's IT Utopia site. As one poster observed, "Interesting, like a faceless Twitter...". Thus this is not your typical Intel campaign. Companies like Intel spend lots of time and resources to protect and manage messages around a brand. And campaign sites are usually where marketing excersize these resources with great delight and great control.

However with the success of site's like Open Port and a growing online trend for IT customers to seek out support and information on online forums, Intel is hoping to be part of the conversational trend.

So while Intel is promoting products and techologies, I think some of the real there, there is that Intel is spending time and resources to integrate voices of the community within the campaigns.

So my advice for those who feel their voice is lost in small little corner of an IT chat room, go to http://www.intel.com/itopia and speak up.

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In this podcast Intel's Malcolm Harkins and HP's Manny Novoa chat about the latest issues in security technologies, notably the emergence of hardware assisted virtualization.

With the emergence of software virtualization technologies, allowing for multiple OS's to be run on a single system, Manny and Malcom postulate security risks at the software layer. They discuss how hardware assisted virtualization can establish the management of platform controls and protection of keys at the hardware level, reducing the risk of virtualization systems being maliciously compromised.

They also discuss coping with zero-day threats and the benefits of automated management of PC fleets

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The buzz has started on the Intel's X38 Express chipset, making use of the next-gen PCI Express 2.0 connectivity.



Geoff Gasior from The Tech Report takes a look at how the X38 chipset stacks up.

"...the X38 takes a major step beyond the P35 with its 32 PCI Express 2.0 lanes, which make the X38 the first chipset to offer second-generation PCI Express, ensuring plenty of bandwidth for future graphics cards. The X38's full 32 lanes also make it the first Intel chipset capable of supporting dual-x16 CrossFire configurations.

The X38 has other perks, too, such as support for DDR3 speeds up to 1333MHz. DDR3 memory modules have quickly scaled to 1333MHz and beyond, making support for faster memory an attractive feature. However, DDR3 still carries a hefty premium, and we suspect most enthusiasts will prefer to stick with DDR2-based X38 implementations for now. "

Tech Report puts together an impressive report running a number of test on the first X38 boards from Asus (Asus P5E3 Deluxe WiFi-AP @n) and Gigabyte(Gigabyte GA-X38-DQ6). Check out the full report and let us know what you think.

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Tune in 6:30 Monday 10/22/07


Chat live

The Social Media Club of Silicon Valley will be at Intel Headquarters on Monday October 22 from 6:00 to 8:30 p.m. I will be one a many cool cats discussing Social Media and the Enterprise. If you can't attend watch the live webcast here.

The panel will be led by Shel Israel, co-author of “how blogs are changing the way businesses talk with customers” book with Robert Scoble.

Panel members will include:


Also on hand will Bay Area NBC affiliate KNTV-TV, some smart folks from Bay Area NBC affiliate KNTV-TV, and some familiar voices from this web site (Open Port), on hand to do a bit of show and tell.

Register to attend the event here and add it to your Upcoming events listing here.

If you can make it in person come back to this post to watch and post your questions live.

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Do you love an application and want to share it with the world? Well then go to Cool Software and give it... well a "Digg" to borrow a term from another site.

Cool software, from the ISN guys, allows the online community to post information about software applications they think are awesome. The more people who vote for an application, the cooler the application is. What a great idea... wish I thought of it!

For the week so far the top vote go to

  • GoogleEarth 32 votes (Got to agree, pretty neat, I used GoogleEarth to virtually remodel my Family Room)
  • deliGoo 20 votes (Delicious Search Engine)
  • We+ 19 votes (social media platform)

So if you're a Visio nut, love your NeoPets screensaver or are simply addicted to vampire biting friends on Facebook, head over to coolsw.intel.com to make it cool. Hmmm maybe they can add an uncool feature?

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First let me say I'm not on the inside track with Moorestown. I'm an outside observer with my own perspective on this product, but I have to say... I think this will be HUGE. Lot's of talk about the Moorestown platform at IDF this year and I've heard many refer to this as the iPhone killer, or next generation iPhone. The game changer is size, the processing power, and WiMax capabilities. This is much more than anything in the market now. It can be almost anything you want it to be, and what you want it to do might be more about what devices it talks to. Here's my personal speculation on potential uses for Moorestown.

Harmony Remote Killer: This one is easy. Unlike the iphone with this kind of device you should be able to add and download applications and be configure to do pretty much what you want it to do. It's the size of a remote. It has bluetooth and WiMax. It should be able to talk to all of your AV stuff and replace your most advanced universal remotes.

GameBoy/PSP Killer: This be will run on Intel’s next generation 45nm chips. It should far exceed anything any hand held game system can do today. You could host games on the fly with people near you or host over the Internet. I actually believe this could be an XBox Killer. It will have the horsepower, it will be ultimately connected. It just needs peripherals like a dock or wireless connectivity to a large display and keyboard. Drop it on your coffee table, turn on your wall mounted LCD, pick up a wireless controller and you are gaming.

Desktop Killer: Yes, a desktop killer. Again it should have the horsepower. It will have highspeed connections and a full blown browser. More and more apps are moving to the web. There's a lot of talk about the death of the application, as applications can be run in the browser. Drop it on your desk, have it detect and synch with your wireless keyboard, mouse and monitor and you are working. Also more IT shops are starting to see the value of OS and application streaming technology where you can pull down the apps you need when you need them. Edit a spreadsheet, crop a photo, do a CAD Design, all apps come from the network when you need them, wherever you are.

Storage may only an issue for the few things you need locally. With WiMax, songs, videos, applications could all be available at your finger tips whether you have them stored on your PC, DVR, or from a service provider. You could ultimately have any data or any application on a powerful mobile device on your hip, in your pocket or in your purse.

My perspective is Moorestown is shaping up to be the ubiquitous everything device. I discussed this idea 2 years ago with an Intel engineer, during a school fundraiser. I claimed if Intel could create the device the size of cell phone with the processing power of a PC, you would not need any other device other than peripherals. I was new, I was in marketing and he thought I was nuts. And he pretty much told me so, citing that he didn't see how Intel would profit from it. A couple of weeks later I saw him again and he was anxious to tell me he just saw a presentation that discussed exactly what I was talking about. I'd like to think this is Moorestown... and personally I can't wait!!

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We're out at IDF - if you find us we'll get you a free shirt on OPEN PORT. CommunityManagers_a.JPG

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Veodia streamed all panel discussions during Office2.0 in SF last week. Cool service, you can sign up for a free trial and start video blogging.

Here's a session of the panel discussion Intel joined with WebEx, SAP, and Leverage Software at Office 2.0 to discuss Online Communities and our strategy with Open Port. Coolest part, during my introduction I asked how many people were blogging... half the room raised hands (submit a name to start the video)

Taking it to the next level at IDF! On September 18th at 3pm we use Ustream to embed a live stream with chat within IT@Intel

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Hi All, the time is coming for our IDF (Intel Developers Forum) in San Francisco. One of the courses that Kenny Chan & myself will be teaching is as follows: Pro Platform Interoperability and Integration – Are You Pro Ready? The course is focused on what End Users, ISV's & developers can do to make Interoperability & Integration a snap.

I will also be joining up with Bob Duffy & Ken Kaplan to help work the technology for the IT Panel on Social Media. I think this session is going to be great forum for discussing what Intel is doing on social media both internally & externally. I have high expectations for this session.

If you anybody from the Open Port / Intel(r) vPro(tm) Expert Center is going to be at IDF please let me know. We were kicking around having an unconference during the venue to get together with fellow bloggers & talk anything from social media to client manageability technology.

Also, Bob Duffy & I will be hitting the road this week to SF to join up w/ the Office 2.0 conference. We're both pretty jazzed about the experience & also hearing from the presenters & break out sessions. If you haven't checked it out.. http://www.o2con.com/index.jspa

If you happen to be at this venue.. look us up.. we'll be on the panel on Friday. I will also be bringing my HD Camera to record the journey.. Stay tuned for video..

Cheers..

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