The application & desktop virtualization forums for Atlanta (March 20) and Washington DC (April 3) went off well. Here is my recap.

Atlanta:

When we arrived in Atlanta, the town had just survived a tornado on March 14^th and was in repair mode (the hotel that many of us were staying at had extensive damage and was doing everything it could to get back in working order). We had a few interesting times as passage to & from the hotel was often stopped due to the amount of falling glass (we passed the time in the nearby malls and downtown businesses). One person checked into their room to find that moments later a crack in the window gave way to a breezy view. The round the clock crews that were repairing the hotel made for some less than desired sleep patterns (3 am hammering in the room next to you is bound to wake the heaviest of sleeper). The people in Atlanta were as hospitable as ever, confirming that Atlanta is big city with small-town hospitality - even in the aftermath of a tornado!

We held the event at the 755 club at Turner Field (the Atlanta Braves stadium); the venue was awesome! The day of the event, started at 8:30 for attendees with a very enjoyable southern breakfast. At 9 am, Ketan Sampat of Intel gave the opening address, followed by presentations from Citrix, #, and Microsoft. During the lunch time, there were demos and deep dives with experts from Intel, AppStream, Citrix, Dell, Microsoft, and Symantec. As the attendees left the event, they received a USB thumb drive with all the presentations and collateral here:

• Principled Technology Report

• Intel Opening remarks

• Microsoft Softgrid Flash Tour

• Alternative Computer Models Brief

• Citrix Presentation

• #

• Microsoft Presentation

• http://communities.intel.com/servlet/JiveServlet/previewBody/1487-102-1-1702/IT@Intel%20Benchmarking%20Study%20Results%20%20Summary.pdf[IT@Intel]

I personally had several great discussions with the Atlanta attendees, and found that the attendees are definitely looking at various compute models to deliver the needs of their business and are eager to see which ones will emerge as the best complete solution - great perspectives and insight received from these talks. In addition, the team was happy to see the city recover quickly, and as we all left, we look forward to a return visit to a restored Atlanta, and the continued contact with the attendees from the event as they move forward exploring these topics.

Washington DC:

We arrived in Washington DC during cherry blossom season, a fantastic time of year. The venue for the event was the Marriott Hotel in Bethesda Maryland. The hotel staff was very helpful, the hotel was enjoyable, and the event went off without any major issues. The agenda was very similar to Atlanta with breakfast/registration time at 8:30 am, and at 9 am Chuck Brown of Intel giving the opening address. This was followed by presentations from Citrix, #, and Microsoft. During the lunch time, there were demos and deep dives with experts from Intel, AppStream, Citrix, Dell, Microsoft, and Symantec. As the attendees left the event, they received a USB thumb drive with all the presentations and collateral here:

• Principled Technology Report

• Intel Opening remarks

• Microsoft Softgrid Flash Tour

• Alternative Computer Models Brief

• Citrix Presentation

• #

• Microsoft Presentation

• IT@Intel%20Benchmarking%20Study[IT@Intel]

Many great talks with the attendees in DC as well, confirming a similar message that was received in Atlanta. We are definitely on the edge of something big in this space - as can be seen by the various acquisitions that have occurred in the past year. A fantastic first two events for 2008, if you have not been able to attend either of these, see if one of these matches your location.

Hope to see you at one (or more) of these events in the near future.

-Jason Davidson

PodTech recently conducted a video interview about the Emerging Compute Model Forum with Chuck Brown, Jason Davidson, and Mike Ferron-Jones from Intel. Here is the video, please give us any feedback you may have.

PodTech wrote:

There are now possibilities in enterprise computing that have the potential to solve mainstream problems and become widely adopted. These "Emerging Compute Models" are creating a lot of buzz, but also a lot of confusion in the IT community. That's why this video podcast focuses on Intel's Emerging Compute Model Forum. Jason Davidson, technical evangelist for the forum, says IT shops are experimenting with new ways to deliver applications and operating systems, but there's no consensus on the best model, or models, to use.

In this podcast, Davidson and his colleagues Mike Ferron-Jones, marketing manager for Intel's Emerging Compute Models program, and Chuck Brown, who directs the program, lay out the basic questions IT managers need to ask before choosing new compute models, discuss some of the pros and cons of different models, and preview some Intel and industry developments in the ECM space.

On February 12, I was at a Intel team event in Hillsboro, Oregon. I was able to snag a few minutes with Ketan Sampat, Marianne Jackson, and Arjun Batra to do video interviews about the Intel streamed computing initiative.

Here is my video interview with Ketan Sampat. He gives an overview of the recent events in the industry that have been contributing to Intel forming the streamed computing initiative, and in turn form the Emerging Compute Model Forum community. It runs just over 1 minute.

Next, I was able get Arjun Batra behind the camera to invite you to attend one of our upcoming application & desktop virtualization forums. Follow this link if you would like to register for one of these events. It runs around 3 minutes.

Also, I was able to sit down with Marianne Jackson, who talked about some of the various events, activities, and products that Intel has planned for 2008. It runs around a minute and a half.

I just got back from teaching a class on Emerging Compute Models at the Intel sales conference. A few things really struck me in the messages from the Intel executives, and the reactions and questions from the Intel sales force. None of them really shocked me, but rather re-affirmed some opinions I already held.

1. With only one or two exceptions, every sales rep has accounts that are actively evaluating or deploying some kind of alternate compute model to better manage and secure their clients. I met two that had not encountered it yet, and they covered the Emerging Markets accounts.

2. This sales conference was "university style", where the attendees were free to pick and choose among over 100 sessions on different topics. The sessions we taught were packed - standing room only - indicating that interest in these new compute models is very high. If the sales reps are interested, that means their customers are.

3. I'd estimate that more than 90% of those that selected our session were either from Western Europe or North America. Attendance from Japan, Asia-Pacific and China, the bulk of our sales force, was really low. If you judged from the people in the room, Emerging Compute Models are mostly a mature market, advanced IT trend right now.

4. Just about every executive from Intel CEO Paul Otellini on down talked about changes in the compute model, and Intel products to address the needs of every model - Intel Xeon processor-based servers, PC clients with Intel vPro technology and low-cost components for thin client terminals. I'd say Intel is treating this like an opportunity rather than a threat, and is setting up for success regardless of the model that fits the customers' needs.

From these indicators, my conclusion is that we are in the middle of a permanent change in the application delivery landscape, at least in the mature markets. The technology has caught up with need for better management, lower cost and stronger security, and I expect you'll hear a lot more from Intel about products tuned to these delivery models.