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Anand Pashupathy (left) and Mojtaba Mirashrafi developed an idea for an anti-theft service for laptops into a shipped product in just 12 months.

antitheftdudes.jpg

Great article about their startup and a little about Mr. USB.

 

http://www.oregonbusiness.com/articles/69-september-2009/2159-on-the-edge

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1) It’s a major headache to replace the content;
2) It’s costly to replace the laptop;
3) It invites the misuse of the sensitive data files you have stored on it;
4) It opens the door to the potentially bigger problems of data loss and identity theft.

 

Unfortunately, it’s a growing reality for hundreds of thousands of consumers, as between 600,000 and 1.5 million laptops are stolen or lost each year in the U.S. alone. Clearly, it’s foolish for business and consumers to ignore this increasing threat and not have computer security software and anti-theft products, with the idea that it only happens to other people.
I recalled from this past spring that Intel and Ponemon Institute released a study about the cost to businesses of a lost or stolen laptop:

 

"A recent study commissioned by Intel and conducted by the Ponemon Institute shows that a lost or stolen laptop is worth far more than just the hardware. When everything is taken into account, such losses cost a company as much as $115,000 and an average of $49,000.

 

The study analyzed 138 cases of lost and stolen notebooks. The average cost of $49,246 was based on costs associated with much more than just hardware and software replacement: detection and escalation, forensics and investigation, data breach, lost intellectual property, lost productivity, and other legal or regulatory costs. The study notes that the highest cost components are data breach and intellectual property loss..."

 

Wondering how much costs could be reduced if lost or stolen laptops had a security product like Phoenix Technologies' FailSafe™ [http://www.failsafe.com] - a theft-deterrence product that helps "protect, track, and manage lost or stolen laptops" using a BIOS embedded, tamper-resistant tracking agent.
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While at Fall IDF 2008, we asked industry analysts and Intel partners what superhero they would call Intel Anti-Theft Technology.  Watch and listen to their responses below.

 

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Last month, Intel introduced Intel® Anti-Theft Technology with support from Lenovo and Absolute Software.

There are various use models that this new technology enables, such as:

  • The ability to disable a lost notebook PC and the data on the hard drive even if it never connects to the network (based on IT policy)
  • The ability to send a "poison pill" so that the notebook PC is disabled, along with the data on the hard drive, if the notebook PC is connected to the internet
  • The ability to re-activate the notebook PC if it is found again

·            

Watch the following Intel Anti-Theft Technology demo with Intel executives Dadi Perlmutter and Pat Gelsinger from Fall IDF 2008 and learn more about how this new technology helps with theft deterrance.

 

 

For a more in-depth demonstration of Intel Anti-Theft Technology with Absolute Software, watch the following video:

 

 

 

Listen to industry analysts discuss benefits of Intel Anti-Theft Technology and why this technology is an important milestone that will help with notebook PC theft deterrence in the future.

 

 

Listen to a Lenovo executive discuss the benefits that Intel Anti-Theft Technology will bring to Lenovo based notebook PCs.

 

 

Listen to Absolute executives discuss how they are taking advantage of Intel Anti-Theft Technology in their software and services.

 

 

Last, listen to Intel's Anand Pashupathy, George Thangadurai and Duncan Glendinning comment on the benefits of the new technology.

Another Add, here's Josh Hilliker talking about Anti-Theft Technology @ the beach.

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Hey, you guys, those of you makin’ like you’re part of the décor in an airport lounge or imitating camouflage behind a fern in a hotel lobby waiting for some mark to get distracted so you can lift his laptop. I’m going to save you some major grief. I’m feeling like a snitch doing this since I’m an Intel flack, but even criminals deserve an inside tip once in awhile. So, listen up, swifty. Before you slip ‘n slide that notebook under your trench coat, look it up and down carefully. If it says Lenovo Thinkpad T400 anywhere on it just put it back and save yourself a raft of frustration. Here’s the inside skinny: Absolute Software, Lenovo and Intel ganged up to develop this diabolical security stuff that’s … well, I was going to say almost criminal. They took these Lenovo ThinkPad T400 notebooks and booby-trapped ‘em with Intel’s new Anti-Theft PC Protection and Absolute’s Computrace technology. Here’s what’s gonna happen if you’re a sucker enough to boost one of these units. First thing you’re gonna do is turn it on to see if you can crack the password. These guys are just waiting for you to do that. They’re probably standing behind the other fern laughing their beanies off. After a few missed tries this notebook’s going to shut down like an iron door on the hole. It won’t do nothin’. It becomes a brick. Good luck tryin’ to hawk that. It’s because of this Intel Anti-Theft PC Protection. But let’s say you’re smart enough not to try to crack the password. Instead, you’re sitting there admiring the family of five on the screensaver trying to figure out what it will go for on eBay when WHAM! the thing shuts down. Won’t turn back on or nothin’. That’s ‘cause of Absolute’s Computrace. What happened was that soon as the mark saw his computer flew the coop, he called the guys at Absolute and they fixed their servers, so as soon as that computer came online, they sent it a poison pill through the Internet and that laptop became, yep, a brick. You’d do life for sending a poison pill, but these mugs got good lawyers and get away with it. But let’s say you’re a real Einstein, and you’re casing the airport parking lot and see some stiff shove one of those T400s in his trunk, grab his suitcase and head for the terminal. You’re figuring he’s gonna be gone for days, long enough to fence that T400 before he even knows it’s gone. So, you’re hanging out in a back alley, whispering “Hey, you wanna good computer cheap?” to every Joe that strolls by, until you finally hook some patsy. But you hit the button to turn it on and nothing happens. Yeah, you guessed it. You’re peddling that brick, again. This is because these Lenovo, Absolute, Intel guys covered that angle, too. Turns out the pigeon’s computer geniuses at the office set that ThinkPad T400 so it has to check in regularly, like it’s on parole. If it misses even once, it gets the poison pill treatment thanks to Computrace and Intel Anti-theft PC Protection, and, of course, dem guys at Lenovo who stick that stuff into those ThinkPad T400s in the first place. In the end, filching these rigged T400s will drive you crazy. Worse than being in the cooler. I know what you’re thinking, I’ll just grab another brand of computer. All I can say is, Are ya feelin’ lucky, punk? ‘Cause Lenovo is gonna be putting this Computrace and Anti-Theft PC Protection in their other computers. And, well, this ain’t no exclusive deal, if you know what I mean. So, before you do something stupid, my pal Josh Hilliker spills all the beans here. Check it out and save yourself some time…maybe hard time, not to mention saving you’s from going crazy frustratin’ yourself.

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AT-p has arrived & here's a few links of relevance.

 

WIKI

http://communities.intel.com/docs/DOC-2384

 

Who's Offering?

http://communities.intel.com/docs/DOC-2033#BP5 Lenovo T400

 

Press Release

http://www.intel.com/pressroom/archive/releases/20081202corp_a.htm?cid=rss-90004-c1-219338.

 

Anti-Theft corporate net page

http://www.intel.com/technology/anti-theft/index.htm

 

Video's, demo's, are in the works - stay tuned for those..

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While at ManageFusion, Symantec Director of Strategic Alliances Kevin Unbedacht discussed some of the future directions on Intel vPro technology that Symantec is taking advantage of. In the video below, learn how Symantec is taking advantage of the upcoming Intel Centrino 2 with vPro Technology.

 


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