In my previous post Fall IDF: Is Italian Pasta the Actual Inspiration for Server Virtualization? I talked about the evolution of Server I/O virtualization. I mentioned a few demos and invited you to check them out. But I didn’t give any details about the demos…

Well, it's the 3rd and last day of IDF today and the demos have running now for 2 days. You have one moreday to check them out! So let me describe them quickly.

Dell has been a great partner for these demos. We’re showing 2 demos together in booths 709 and 711 in the Virtualization Community, using Dell’s R710 servers, based on the Xeon 5500 platform, and using Intel 82599 (Niantic) with Virtual Machine Direct Connect (VMDc). The 1^st demo is with VMware and their Network Plug-In Architecture (NPA) technology.

When you visit the demo, check out the great CPU utilization as well VMotion* among heterogeneous server configurations!

The 2^nd demo is delivered with Citrix, showing scalable direct assignment by using XenServer with VT-d and SR-IOV support. The overall performance is really great and live relocation of virtual machines is working nicely.

Another demo (booth 707) is delivered by Red Hat, featuring RHEL 5.4 with KVM (shipping SW with VT-d and SR-IOV support!), Neterion with their 10GbE NIC, all running on an Intel Xeon 5500 server. Look out for the performance value shown for scalable direct assignment!

And finally, a storage (not LAN) demo! Using the same combination of VMM and server, in booth 517, LSI is showing the value of scalable direct assignment for a RAID controller. The performance boost is fantastic!

Check out these demos at the IDF Showcase... I’d love to hear your impressions!

First there was the Multi-Billion Dollar Automobile “Cash for Clunkers” program that I wrote about back in early August. Then in late August we started reading more about the planned $300M state-run rebate programs for consumer purchases of new ENERGY STAR® qualified home appliances. Appliance categories eligible for rebates include: central air conditioners, heat pumps (air source and geothermal), boilers, furnaces (oil and gas), room air conditioners, clothes washers, dishwashers, freezers, refrigerators, and water heaters.

The government wants to make cars and homes more energy efficient, while helping to support the nation’s economic recovery.  But what about making Data Centers more efficient?

A couple of years ago the US Environmental Protection Agency reported that the energy consumption associated with data centers had doubled between 2000 and 2006, reaching some 60 billion kWh in 2006, roughly 1.5% of the entire US energy use. The EPA says this is expected to double again by 2010.  The same authors of that report previously calculated that US servers currently use the same level of electricity as all color TVs in the country combined. 

So this got me thinking…which industries have done the most to increase output per energy unit and which products also offer the most attractive paybacks when you invest in them.  The findings were interesting to say the least.  Let’s first look at the sectors creating more energy-efficient products over the last 30 years*.

• Autos – 1978 (14.3 MPG), 2008 (20 MPG): Energy Efficiency gains = 40%
• Airlines – 1978 (22.8 Revenue passenger MPG), 2008 (50.4): Energy Efficiency gains = 121%
• Agriculture – 1978 (0.63 units of output per unit of energy use), 2008 (1.46): Energy Efficiency gains = 132%
• Steel Mfg – 1978 (63 lbs of steel per MBtu), 2008 (167 lbs): Energy Efficiency gains = 167%
• Lighting – 1978 (Incandescent light bulb – 13 lumens per watt), 2008 (Compact Fluorescent Bulb – 57 lumens per watt): Energy Efficiency gains = 339%
• Computer Systems – 1978 (1,400 instructions per second per watt), 2008 (40,000,000 instructions per second per watt): Energy Efficiency gains = 2,857,000%

*Source:  “A Smarter Shade of Green,” ACEEE Report for the Technology CEO Council, 2008.

Next let’s look at some big ticket energy efficient products that offer the most attractive paybacks on their investments. (Note: Buying a hybrid automobile wouldn’t make this list below in terms of rapid payback, hence not included.)

• Central Air Conditioning: 4.7 year payback per Energy Star Savings Calculator (I used Los Angeles as Location)
• Freezer: 4.3 year payback per Energy Star Savings Calculator
• Refrigerator: 2.8 year payback per Energy Star Savings Calculator
• Commercial Ice Machine: 2.1 year payback per Energy Star Savings Calculator
• New Intel Xeon 5500 based Server: 9 months payback per the Xeon ROI estimator at www.intel.com/go/xeonestimator. (I modeled refreshing from older 2005 Single-Core servers, getting 10:1 server consolidation ratio.)

IT industry far exceeds others at increasing output per energy unit… and Intel servers also offer a faster payback on investment than other energy efficient products (including Energy Star Products).  Yet there is not government stimulus package to help encourage these purchases in energy efficiency. Simply, this is the most energy efficient investment that the government won’t help you make.

I would be curious to hear what you think.

bryce

Since we started the Ask An Expert discussion thread in the Server Room a couple years ago, I found that the community often asked for guidance between selection of server system type and processor number as IT professionals sought to make the best purchase for them.

As I responded to these threads, I realized there were a lot of the same questions occurring over and over again.  I then thought that having a selection tool to allow the community to guide themselves through a few questions to help narrow the options might be a valuable.

Sometimes the world (ok Intel) moves too slowly for me.  My brainchild on this was something I wanted to have done about a year ago with the first 45nm quad-core processors (Xeon 5400).  However, our server and corporate marketing teams got a little distracted by the Xeon 5500 (Nehalem) processor launch.

However, after much delay I’m proud to introduce this simple, interactive Xeon Server processor selector tool that can help you choose which server system type and processor would be ideal for your application and business goals.  With Three Easy Steps, you can narrow your choices.          

• Step 1: Identify the business environment, application type and primary purchase criteria
• Step 2: Compare and Choose the processor family (7000, 5000, 3000)
• Step 3: Compare and Choose the specific processor within that family

In this 3^rd step you can look at price, performance, power and feature set across multiple CPUs to help you narrow.  Take a short cut and look at the most popular CPUs or expand your options and look at the whole range of offerings.

We also have a Workstation Selection Tool (this tool was what  triggered the idea to create a server one)

Other IT and business value assessment tools from Intel include:

• Intel Xeon Server Refresh Savings Estimator
• Intel RISC Migration TCO Calculator
• PC (Client) Refresh ROI Calculator

Chris

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New Server Security Technologies Are Coming & Why We Need Them

The other day I had the opportunity to talk with Jeff Casazza and James Green from Intel’s Server Platform Group.  The topic? server security.  Our conversation was focused on the introduction of some new security technologies that are on their way and why we need them.  During our discussion, I found myself thinking back to my days in the US Navy, where security was a core topic of everything we did. The introduction of submarines transformed naval tactics and the stealth fighter changed aviation tactics.

So, why does IT put so much emphasis on information security?  … because the cost of a data breech is extremely high.  Imagine if a data breech of your IT systems resulted in losing employee social security numbers or customer information – the cost to recover that data (if possible) and the legal costs (penalties from regulatory agencies) is very, very high.   Jeff and James mentioned that business models are also exposed if these types of information escapes happen – a company’s brand, business and employee relationships could be at risk given the nature of trust and integrity that circle throughout our business.

Security always ranks high in importance, especially when we feel at risk.  As I have transitioned into my new role inside Intel IT, I have found a significant focus on security solutions especially as new threats (for profit attacks), new usages (client / server virtualization, cloud computing) and new collaboration tools (social media) challenge our existing paradigms of information security. 

During my discussion, I learned about two technology standards that Intel is implementing for servers that reduce security risks and address the changing nature of information security attacks happening today and expected tomorrow. 

Stealth Fighters Attacking Your Data: The nature of security attacks have changed.  Previous generation hackers used to target broad wide spread attacks on corporations or the worldwide web trying to disrupt business, gain notoriety with the ability to affect tens of thousands of people.  The newer generation attackers are seeking a smaller target .. a single laptop or a single server.  These new for-profit attacks are aimed at both industrial (business) or government entities and only need a single penetration into your infrastructure to get enough information to create a serious issue for your business.  

Encryption: A solution to defend against the stealth fighter point attack on your data is increased encryption of data.  Data encryption is not new.  Secure Sockets Layer (SSL) encryption for communication over the internet, harddisk encryption and enterprise application encryption are all standard methods IT shops use to protect information.  Unfortunately, encryption is not free, and I’m not talking about purchase cost .. but rather compute cost.  Encryption is a compute intensive process that consumes processing cycles. Intel is planning on introducing new instructions for Advance Encryption Standards (AES-NI) that are intended to dramatically improve the efficiency of encryption in a future version of it’s processor micro architectures. 

Submarines Seeking Your Data From Under Your Hypervisor: Much of the anti-virus and security protection that resides on servers and client machines resides and is run through either the Operating System, Hypervisor or Application layer.   New malware software and root kits are targeting systems at startup before the hypervisor and/or OS boot up undermining the protection you have at the higher levels of the application stack. 

A new server technology from Intel, called Intel® Trusted Execution Technology (Intel TXT) works to ensure your system can boot up to the secure, protected environment you have deployed through your software stack.  In doing this, TXT ensures that your anti-virus software “perimeter” is secure and has not been compromised by a root kit “submarine”.  TXT has been available in Client Intel® vPro™ processor technology-based platforms since 2007.

Tune into the upcoming Intel Developers Forum (www.intel.com/idf) to learn more about plans for securing your server’s data and many other technology innovations from Intel.

Chris

I took a look at my calendar this morning and was surprised to see that Fall Intel Developer Forum 2009 is nearly upon us - just a scant 30 days until the doors of the Moscone Center open up to innovators, customers, press and the public to learn about how technology innovation is changing how everyone works, lives and plays.

IDF is going to be big for the Intel Server Group - along with our industry fellow travelers, we will put on over 30 classes & panels and more than 20 demos in the technology showcase that will explore the future direction of server products and technologies.  To build awareness and attendance, we will be trying something new by using the Server Room to give you a preview of server related IDF content taking a goal of having 30 tech experts deliver 30 blogs between today and the start of IDF on September 22.

I hope that you find this series of blogs to be both informative and helpful in planning you use of time at IDF.  If things go as planned, you should see 7 or 8 blogs a weeks for four weeks.  Look for blogs tagged with "idf_2009" and "idf_30in30" over the course of the next month, and send any comments along that you might have if you get the chance.

Looking forward to seeing you in SFO!

Dave

Japan announced today that it has emerged from recession, following Germany and France’s announcements last week that their economies also grew in the second quarter. 

Moody’s Economy.com Business Confidence survey shows that confidence has been steadily increasing since March ‘09.

For the first time since September ’08, “Economic Recovery” nudges above “Economic Crisis” in Google Search Volume in early August. 

In addition to this, economic forecasts (WW GDP, US GDP, and EU GDP) point to a recovery over the next 6 months.  A couple of quotes:

• The direction of real GDP is even expected to turn from negative to positive in the current quarter. The academic arbiters of the business cycle at the National Bureau of Economic Research will eventually proclaim that the Great Recession ended sometime this summer.
         Moody’s Economy.Com – July 7, 2009
• The global economy is beginning to pull out of a recession unprecedented in the post–World War II era
         International Monetary Fund, imf.org – July 8, 2009

So, why am I bombarding this blog with various optimistic economic data? Because if we really are pulling out of the abyss, I’m worried that many companies out there are sitting on servers that will not be ready for the increased demand right around the corner.         

John Gantz, IDC Vice President in his keynote speech at the start of this year’s CIO Summit in Auckland was quoted as saying there will be an unprecedented amount of IT-driven change in the next four years.  He projected that there will be a three-fold rise in mobile users and information will grow five-fold, resulting in heightened levels of security and privacy and questions on which data to store or throw away. He also mentioned that the number of interactions between people on networks will grow eight times.

So this got me thinking… Is your company looking to differentiate and go after more market share while your competitors are hunkered down and not investing in the downturn? My guess is that there are a lot of IT managers being asked to support more social media, offer more SaaS, deploy more virtual machines, and support more real time analytics to get a leg up on the competition.  My gut tells me that it will be hard to do all of this with older servers that were put into another year of extended warranty because that felt like the right move when the proverbial economic s**t hit the fan last year. 

It’s critical to be prepared for when the recovery comes, and data points to an economic turnaround happening now – are you positioning your department to own it when it arrives?

Bryce

I wrote a while back about how the Xeon 7400(Dunnington) processor series compared to RISC. Since then I have shared information through other blog posts and sharing content about how Xeon 7400 and Xeon 5500 will compare to both SPARC and POWER.

Xeon 7400 and Xeon 5500 are the current products shipping into the marketplace today. I.M.H.O they offer a pretty compelling alternative from both a performance and TCO perspective Vs SPARC and POWER. But I will not try and repeat all the reasons here

What I wanted to share with you was some thoughts about what the next product to succeed Xeon 7400 will bring to the RISC party. Nehalem-EX is the code-name for our next generation of product designed to serve workloads currently serviced by Xeon 7400 today (i.e. Database, ERP,  BI etc). EX btw is what we all would traditionally call MP or multi processor servers

Don't stop reading now, here is why I'm EXCITED about what Nehalem-EX will bring to the RISC party.

My excitement is actually based on real customer discussions about what Nehalem-EX will do for them and why it delivers some new stuff (my code for features and benefits) which they see as a pre-requisite to make the move from RISC to Xeon. For some customers the TCO and performance of  products have been enough to convince them to move. For some other customers there are still some checkboxes remaining which I believe Nehalem-EX will address

Here is a snapshot of some of the cool new stuff which is actually convincing customers (from some real deals that I have worked)

1. Improved bandwidth. Up to 9 times memory bandwidth of previous generations
2. Introduction of Quickpath Interconnects to the EX systems
3. Add new RAS features previously seen on Itanium products to Xeon products
4. Significant improvement in performance vs previous generations e.g. Database 2.5xe
5. More scalable platforms through 8 OEMs offering >8S. These platforms are key to manage large databases and for large scale consolidation
6. Mainframe class availability in scalable platforms

For more information check out the press briefing from May. See more the details in the presentation

Nehalem-EX goes into production later this year and I am pretty excited about how it will change the game. What do you think?