Are you ready to innovate faster or explore more design options in less time than ever before?

The digital workbench powered by two Intel Xeon 5500 processors gives you the opportunity to create, test and modify your idea right at your workstation. Have no doubt, workstations powered by two processors, with eight total cores, sixteen computational threads, and memory capacities up to 192GB are proving extremely capable at analysis-driven design.

Today’s digital workbench is nothing at all like last year’s workstation, which may have struggled to design and simulate. This new breed of a workstation presents you with the capability to rapidly play “what if?”

What is driving the interest in the digital workbench?

Organizations of all shapes and sizes are looking for opportunities to reduce design cycle times and associated costs without negatively impacting product performance. One potential method of achieving this is by enabling designers to consider the validity of a greater number of design concepts earlier in the design cycle. This may not only shorten design cycles, but it may also enable you to ultimately deliver a more favorable product configuration.

The product development rules are changing.

Manufacturers are recognizing that by reordering product design activities, they may be able to achieve a more efficient product development process. By empowering engineers with easy-to-use and powerful 3D conceptual design tools, together with early access to CAE applications, engineers may be able develop the most advantageous designs before committing them to labor-intensive detailed design processes.

Isn’t this old news?

Many manufacturers agree the greatest opportunity to impact product development cost is by bringing simulation forward. That is old news. Manufacturers know that when product analysis or simulation results trail the detailed design process then product changes become extremely expensive and negatively impact new product release schedules. Worse yet, they also realize that changes made downstream in a design cycle are “last minute” and almost always imply compromises on original design goals. This, of course, cuts into the product performance and profits of the new or updated product.

Using simulation and getting results before the detailed design process begins helps ensure that the CAD models meet performance requirements, mitigating last-minute and expensive design changes.

OK, the product development rules may be changing, but I still need an expert.

No doubt, the expert is still needed. However, advancements at companies like ALTAIR, ANSYS, SIMULIA, MSC, SpaceClaim and others are all making it easier to bring simulation and analysis further upstream in the design process.

As one example, let’s look at the ANSYS Workbench platform. This solution provides an easy-to-use framework that guides the user through even complex multi-physics analyses with drag-and-drop simplicity. It supports bi-directional CAD connectivity and enables the idea of simulation-driven product development.

ANSYS is an example of what ISVs are doing to create tools that learn from the experts and export them to others who need access to their knowledge. Yes, the expert is still very much needed, but leveraging the expert’s knowledge and driving it upstream in the design process is needed even more.

The new model

Using the combined hardware and software technologies delivered through a digital workbench, engineers can now create a single digital model that gives them the ability to design, visualize and simulate their products faster than ever.

This hardware and software suite enables users to create a digital prototype and can help engineers to reduce their reliance on costly physical prototypes and get more innovative designs to market faster.

The digital workbench helps users bring together design data from all phases of the product development process into a single digital model that can be rapidly changed, tested and validated.

What can you do to test the promise of the digital workbench?

Today’s workstation can provide you with a magnificent digital canvas to create tomorrow today. You need to decide if you want to explore reordering your product design activities and potentially achieve a more efficient product development process.

Today’s workstation gives engineers a new tool that can be likened to a digital workbench. This tool, powered by two Intel Xeon 5500 series processors, hosts a suite of software applications that engineers can employ to create and test their ideas. The pliers, hammer and nails found on a workbench in a garage or basement have now been replaced with digital tools that promise to accelerate innovations via a process known as digital prototyping. Its enablers include application tools like detailed CAD, CAE and PIM. Together they represent the new digital workbench—a powerful innovation tool you can use to bring your ideas forward faster than ever before.

Are you ready to use a digital workbench?

Visit www.intel.com/go/workstation to see which workstation is right for you.

Why upgrade your hardware when migrating to SAP ERP 6.0?  Because it makes simple, practical, business sense that is all.  SAP has identified several key reasons why customers are concerned about migration and several among them are as follows:

·         Cost, Cost, Cost

o   HW infrastructure cost is highlighted as one of the key barriers of migration

·         Business Justification

o   Is there a compelling business reason to upgrade the hardware?

·         Additional risk of business disruption

o   Migration of ERP environment is complex enough…how much more risk is there when upgrading your hardware?

From a cost perspective, the perception that hardware is a barrier to migration can be easily overcome.  Based on research, the hardware cost as a percentage of the overall migration cost is only about 7%.  That means 93% of the cost is in licensing, consulting, etc, etc.  HW costs are only the “tip of the iceberg” and the real $ investment lies elsewhere in the equation.

Is there a compelling business reason to upgrade your hardware? Well…frankly, it does not make sense not to do it.   One, we showed above that the hardware investment is minimal compared to SW licensing, consulting, service, etc.  Two, the hardware requirements of ERP 6.0 are significantly higher than previous versions. ERP 6.0 requires up to 2.5x more CPU performance, 2.5x more memory and 1.5x more I/O!  You will need the increased performance and scalability that Intel provides in our microprocessors.  While the ERP performance requirements have increased 2.5x, Intel performance with SAP has increased 10X!  Oh, btw…energy efficiency does matter and in your new ERP environment you will be able to consolidate servers and save on power and cooling costs.  TCO will be significantly reduced and from hardware investment standpoint, you are likely going to recover the cost of the servers in a very reasonable timeframe.

From my discussions with the IT community, their major concern and number one focus area is to prevent business disruption and downtime.  This costs companies real and significant money.  The fact is that an ERP migration is a complex enough project managing the strategic, functional and technical portions.  Adding a server infrastructure change increases fundamental risk.  But, the key here is that it is done often and done successfully.  Intel IT has published several whitepapers on the subject and communicated “Best Known Methods” to minimize that risk.    A quick summary is inserted here:

Challenge:

•         Convert Intel’s Worldwide Warehouse Management Software

•         Upgrade from SAP* ERP version 4.7 to 6.0, change the DBMS, and perform a Unicode* conversion as well as a hardware upgrade

•         Minimize downtime

Benefit to Intel IT:

•         SAP ERP 6.0 improves Intel supportability

•         Increases ease of integration to SAP NetWeaver* 7.1 Suite

•         Provides access to Enhancement Packs and Enterprise Services

•         Intel^® Itanium^®-based servers provide access to 128 GB of memory for database and SAP operations and significantly increased performance from true 64-bit processing

Key Results:

•         Reduced downtime of upgrade by 50% by using Intel Architecture

In summary,  upgrading your server infrastructure when migrating your ERP environment is a very, very complex task, but form a business perspective, it should be fairly easy to see the true benefits from combining the ERP migration and hardware upgrade at the same time.

Three short years ago, this would have taken 32 Xeon 5100 (Woodcrest) servers, accounting for 64U of rack space... this pic is from the upcoming Xeon MP (Beckton) platform with Nehalem-EX processors that many of you have seen at IDF 2009.  This server only takes 3U of rack space... less than 5% of the space of what it could replace.

Sometimes you see a screenshot and it just makes your jaw drop...

Just to give a comparison of CPU density... here's a diagram showing the comparison of 3 year old technology compared to the upcoming Nehalem-EX.  If each of those 32 old servers burns 400W of power - that's 12.8 kilowatts - compared to one server, burning less than 1kW.

What's even more amazing, is that some design wins are based on a 1U server with the same cpu footprint - that's AWESOME!

What are your thoughts on these upcoming multi-core technology improvements?

In March '09, former Intel executive Pat Gelsinger predicted that Nehalem-based Xeon 5500 servers would become "cash machines" for the IT industry, due to unprecedented power-efficient performance gains that can deliver a very short ROI for IT.  Pat's description of the Xeon 5500 was validated during a briefing with Intel CIO Diane Bryant in San Francisco on October 6^th, as reported in TG Daily.

She discussed the ROI achieved and the impact that a proactive serve refresh strategy has had on Intel’s bottom line, as reported in PC World.  Some of her key points:

·         Intel is expecting up to $250M savings over 8 years, saved $45M in 2008 alone.

·         Despite these results, economy forced Intel to re-evaluate capital spending in 2009.  Found that delaying server refresh would cost us $19M more than continuing.  So we continued. 

·         Getting an average of 10:1 server consolidation with Xeon 5500 in design computing environment and 20:1 virtualization server refresh ratios in Office/Enterprise. 

Did you know that Server Refresh is also the #1 driver of Intel’s Carbon Footprint reduction as well, with an initiative to reduce Carbon footprint by 5% per year.  We are projected to reduce by approximately 4K metric tons (2009) and this server refresh strategy is forecasted to be #1 project to help IT reduce Carbon.

Staying on the green IT theme, the newest ally for IT to help drive carbon-reduction and energy cost savings is the energy utilities.  A prime example of this is the Energy Trust of Oregon, who offers cash incentives to motivate Oregon businesses to make energy saving investments.  Intel gained access to a $250K incentive from them as a result of energy savings gained by replacing older servers with newer, more energy-efficient servers in our data centers. If you are replacing older servers with modern energy-efficient Xeon 5500 based servers and you haven’t had this conversation with your utility yet – please do so.  You may be eligible for utility incentives for energy savings that can lower your operating costs and reduce the impact of your business on the environment.  To estimate the energy savings associated with server refresh, go to www.intel.com/go/xeonestimator. 

You’re going to hear more about these “cash machines” in the very near future…stay tuned!

Bryce

…on my way to a customer meeting, and the thought dawns on me about why the car I’m getting into is a relatively new, clean 2008 compact car and not a 1966 Chevy Impala, which probably has enough steel to dramatically distort the earth’s local magnetic field.  Well the reasons are fairly simple:

• Newer cars are more reliable and require less maintenance - cars in the shop don’t make the rental car agency money, and don’t make customers happy if they break down
• Newer cars are typically more fuel efficient - that ’66 Impala’s gas mileage might be quoted in gallons per mile J
• Newer cars typically fall under a manufacturer warranty

As with rental cars, servers aren’t much different.  It’s all about keeping your business running smoothly, minimizing your operating costs, and keeping your customers happy.  While I’m guessing not many of today’s data centers have the server equivalent of a ’66 Impala in them, there are probably a bunch ready to be removed from the rental car fleet.

Think about it on your next business trip, and check out the benefits of refreshing servers that are only 3 or 4 years old with the Xeon® ROI estimator tool (link:  www.intel.com/go/xeonestimator).

Are you hearing this clamor? Nope, this is not London Calling! But your employees calling for more performance, your customers calling for faster response time, your boss for more savings.
Have you been waiting to upgrade until your existing servers clash, I mean, crash? This economy has led to a lot of indecision, but when it comes to upgrading your servers, the benefits are pretty big not matter the size of your company. 
Good news, the new Intel® Xeon® processor 5500 series-based servers will deliver just that and more.

• Save money. By spending money now, you can save in the long run. The latest Intel Xeon processor-based servers deliver more performance than previous generations. Small businesses can consolidate three older servers to one new server and still have room to grow (1). And make sure to take advantage of government and manufacturer server incentives. All of that adds up to a return on your refresh investment in about a year. This tool can help your calculate your ROI: www.intel.com/go/xeonestimator

• Be more competitive. You want to be ready when things rebound and rely on competitive IT equipment. The additional performance and improved reliability offered by updated servers means a more productive staff and faster response times for your customers.

• Avoid hidden costs. The other thing to consider with older servers is the expenses that you don’t expect, like maintenance and downtime. You know - one day is fine, next day is black. To get your boss off your back and your business running smoothly, newer equipment now is a great idea.

[1] Source: Intel Xeon Server Refresh Savings Estimator, Jul 09

We created a server refresh ROI estimator tool to help IT managers make sense of the significant OpEx savings they can achieve by making targeted investments in new server hardware. In my previous blog when we introduced the ROI tool back in April 2009, I talked about the capabilities of the estimator and the benefits of server refresh.  In the first 3 months, we have had nearly 4,000 users of the ROI estimator and of those users almost 800 users have printed reports to share with others in their organizations. The feedback we have received from users has been very encouraging. 

• CIO for major US hospital: “This would help my IT staff justify the financial value of the technology investment they are proposing. This has been a barrier to freeing up capital internally”
• IT Manager for major US bank: “I used to have regular funding for technology refresh projects. It was a given for my budget.  However, with the increased constraints on capital, I now have to justify this type of spending”
• Technology Sales Consultant: “This tool helped me work better with my customer to gain a deeper understanding of their server environment and allowed us to jointly identify high ROI investments to improve their infrastructure”

I have also heard many constructive suggestions for improvement.  As a result, we have continued to evolve the tool based on feedback from users.

Tool Training – How to Use: We heard that the benefits of using the Savings Refresh Estimator spanned many functional roles, making us realize that the use models for this type of tool and what users were looking for would vary dramatically from person to person.  This has challenged us to look at ways to streamline the user interface (something we continue to work on) for different users and analyses.  In the interim, we are in the process of developing a video training guide to help users understand how to use the tool to get maximum benefit.  We have a pdf training guide today that can help you get started now.

PowerPoint Output: What would we do without powerpiont? J We received feedback on the desire to make the output of this tool more sharable inside IT organizations and with business partners in a powerpoint format as a way to communicate the opportunity and benefits for server refresh investment.  So, we now have a powerpoint output option in the reports section that breaks down the benefits of server refresh for a variety of audiences from executive staff to facilities to finance.  Everyone inside your business can benefit from server refresh and now you can show them how.

Secure Analysis: We received feedback that many users wanted access off-line either as a way to use in meetings when connectivity was challenged or to protect internal data from exposure online.  We now have the ability for you to run the tool on your laptop to support these use models.

More … More … More Functionality. We heard lots of requests and ideas to expand the level of functionality and analysis capabilities.  We have to balance scope, complexity Keep these requests coming.  The following changes are incorporated into today’s estimator.

• Virtualization to Virtualization Refresh Scenario – now included
• Virtualization Loading: Can edit and change VM/server new and old
• Custom Performance Data – enter you own performance data to better model what you expect to see in your biz
• Depreciation Cycle – no longer fixed at 4yrs .. can adjust
• Memory Sizing: information added to allow user analysis
• Processor Description: allows user to cross reference data to other more familiar terminology.

Accuracy / Approach: We have also heard some feedback challenging us on different ways to look at refresh scenarios, especially as we learn more about how people are looking at and using virtualization and sizing their environments after refresh.  Sizing is a very customer-centric and application specific task that is difficult to model in a one-sized fits all.  We won’t be able to model every sizing situation, but are planning some future enhancements intended to help you self-evaluate. 

I want to thank everyone in the community for their input on this tool and helping us to deliver a better product over time.  Keep the ideas coming.  Feel free to respond with comments here.

Chris

twitter: @chris_p_intel