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At Intel, we not only pack a lot of performance in a small form factor, we also pack a lot of great demos and theater presentations into our booth at Oracle OpenWorld in San Francisco (South Moscone, booth #1621).  We have 5 demos from 5 of our customers—Cisco, Dell, HP, IBM, and Sun—and 3 other demos showcasing Wind River, Intel’s SOA Expressway product, and last, but certainly not least, Intel’s amazing and upcoming Nehalem-EX processor, which you heard Michael Dell praise in his keynote this morning.

Over the course of the three days of our booth at OOW (Monday through Wednesday this week), we will have over 35 brief presentations that will help you plan your requirements for your next generation data center.  They are short and sweet, and you can ask all the questions you want.  If you simply attend a presentation and get a few more stamps form our demo stations, you can enter to win one of two netbooks that will be given away at the end of each day.

Outside of our booth, you may find us presenting in various partners’ booths and we hope to see you in a session we are having later today (see info below).  We had an amazing session yesterday from resident Intel genius, Steve Shaw.  The huge room was filled to capacity.  At this other session today we will be giving away a netbook.  Here are the logistics for today’s session:

ID#: S309892

Title: Ten Ways to Improve J2EE Application Performance on Multicore Systems

Track: Oracle Develop: Enterprise Java and Oracle WebLogic

Date: 13-OCT-09

Time: 17:30 - 18:30

Venue: Hilton Hotel

Room: Yosemite B

We hope to see you around somewhere at Oracle OpenWorld, but if for some reason we miss you entirely, please visit www.intel.com/server for more info on Intel’s fantastic products.  Also, please visit Channel Intel on youtube for some videos from the event.

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Nehalem-EX has been in the news quite a bit over the past several months. 

First, in May, Intel described how Nehalem-EX will be at the heart of the next generation of intelligent and expandable high-end Intel server platforms, delivering a number of new technical advancements (Intel Nehalem Architecture, Quick Path Interconnects, 16 threads, 24MB cache, new RAS features like MCA-Recovery, 16 DIMM slots per socket, 128 threads on 8 Socket systems) and boost enterprise computing performance (the greatest gain in generational performance ever seen at Intel.)

Next at IDF in September Intel described how Nehalem-EX would deliver a bigger generational performance improvement than that delivered by the Intel Xeon 5500 processor (including a 3X Nehalem-EX gain in database performance); a large shift in Xeon scalability with over 15 >8S systems anticipated and expandability for the most data demanding enterprise applications, the addition of about 20 RAS capabilities traditionally found in the Intel® Itanium processor family – along with a demonstration of MCA-Recovery. IBM announced their upcoming BladeCenter products that will support 4S Nehalem-EX blades and Super-Micro announced a 1U box, specifically targeted at HPC.  Staying on the HPC theme, Mark Seager from the Lawrence Livermore National Laboratory was also quoted with stating that “Nehalem-EX allows us to invest in science, not the computer science of porting and adapting software to new architectures, but real science.  Nehalem EX is an innovative SMP on a chip solution that provides us access to a “super node” … The result is an astonishing new level of performance.”

And Oracle Open World on October 13th, the drumbeat for Nehalem-EX continued.  Michael Dell in his Oracle Open World Keynote today discussed how Nehalem-EX will provide a true leap in performance, with up to 9x the memory bandwidth and 3x the database performance vs. prior generation.  And he mentioned that Dell’s unique implementation of the memory architecture will allow the most cost effective scaling, with 4S systems up to 1TB of DRAM (64 Dimms x 16GB Memory sticks) enabling customers to run their entire database in system memory.  He also mentioned that standard based systems are driving new efficiencies with applications like Oracle, where Dell’s data shows Oracle apps run better on x86 vs. proprietary architectures, up to 200% better.  Check out this short video from the keynote and watch what Michael Dell had to say. 

Keep your eyes on the Server Room for more Nehalem-EX news as it comes between now and launch.  And visit the Intel booth at South Moscone Booth #1621 to learn more.

Bryce

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I wrote a few weeks ago about the end of the mini generation.  This time I thought I would dig out some data to support my case.  My personal anecdotal evidence is what I am hearing from my customers.  They are looking at replacing hundreds of legacy Unix servers with new high performance Xeon boxes.  I am not talking about a one-for-one replacement, but using virtualization to replace 5 to 25 of these older unix boxes with each Xeon 5500 server.  The economic incentives here are pretty staggering.

 

Why now?

 

I see multiple reasons

1)  Ecosystem maturity.  Enterprise class tools for virtualization, Linux, high availability from VMware, KVM, Xen, RedHat, Suse and others

2)  Performance.  The performance of 200-2005 vintage sparc and ultra-sparc boxes is easily replaced by Xeon – saving power, space, and potentially licensing.

3)  Applications readiness.  Applications like Oracle are now “made for linux” and do great on X-86 platforms

4)  Staff.  You have the expertise in Linux on Xeon, this is a growing area, capitalize on it.

5)  Economics.  There is real savings to be had in licensing, power, space, staff, sanity( sanity savings is subjective).

 

 

I hopped out to tpc.org to look at some benchmarks.  Benchmarks are notoriously awful as measures of actual performance, but they do work – mostly – as a comparison of relative performance.

 

There isn’t a lot of Sparc data, and much of it is old, but if you are looking at replacing some aging 4+ year old Unix hardware, that may be just what you need.  (with respects to Bryce’s cash for clunkers blog).

 

For TPC-C the most recent Sparc result I found was from 2003. Running Oracle Database 10g EE on Sun Solaris 8 on 64 single cores of Fujitsu SPARC64 - 1.3 GHz processors, they delivered 595702 tpmC at $12.43/tpmC (tpc.org)

 

So if “this old machine" is setting in your landscape, gulping power and support costs, you could replace it today by running Oracle Database 11g SE1 on Oracle Linux 2 quad core Intel Xeon Processors X5570 2.93GHz  delivering 631766 tpmC at $1.08/tpmC (tpc.org)

 

The ROI on this must be about 10 minutes! Ok maybe that is a bit quick, but this is a data base! Export, Import, ta-da!  What are you going to do with all that extra rack space and power?

 

Replace a 64 socket platform with a 2 socket platform.  Amazing.  this could be 1U, or even a blade.  You could put it under your desk.  There have got to be some examples of older sparc and power boxes sitting in the landscape. Let me know what you have.

 

-Ken

 

 

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In 1965, Intel co-founder Gordon Moore made a prediction, popularly known as Moore's Law, stating that the number of transistors on a chip will double about every two years. Intel has kept that pace for nearly 40 years. For IT, this translates into a roadmap that enables IT to buy new servers that cost roughly the same as the previous server but performs so much better. Compare Intel’s 4 Socket MP server performance introduced in 2006 (Intel Xeon processor 7000 series) to today’s server introduced in 2008 (Intel Xeon 7400): 3x more performance throughput as measured by SPECint*_rate_base 2000*, 2.4x more ERP users as measured by SAP-SD* and 2x more database transactions as measured by TPC-C*.

Now, introduce a global economic downturn into the mix and suddenly IT is forced to cut costs and projects (i.e. delay or cancel upgrades and non-revenue generating projects). New articles start popping up from magazines like the Economist that take Moore’s Law and propose flipping it on it’s ear: instead of products providing more performance at roughly the same price, provide products that offer the same performance as IT is already experiencing, but now at a lower price. Call it “inverting Moore’s law” where IT takes the dividend it provides in dollars vs. extra performance.

So here’s something to think about: You can also “invert” Moore’s Law by making new targeted IT investments today that offer attractive payback scenarios tomorrow - giving you similar performance but at a much lower cost. With mortgage rates dropping, you may have already benefited from a rapid payback in your personal life (i.e. I recently refinanced a house down from 7% to 5.25% 30-year fixed rate that I had continuously made additional principle payments for. The ~$5k up front investment (i.e. closing costs) will be “paid back” to me after 5 months due to monthly mortgage payment savings.

Here is a server refresh example that explains how you can also get an attractive payback for your IT department.

Oracle Database Refresh: Let’s next look at a hypothetical example of an IT department running current Oracle Database Enterprise Edition on 12 servers purchased in early 2006 (dual-core Intel Xeon 7041 based servers introduced in 2005) and assess the total cost of ownership difference in moving to new servers.  We’ll assume the IT manager is paying per processor licensing fees for Oracle Database. We’ll compare the old server equipment to new 4-core Xeon 7440 based servers that offer up to ~3x more database performance (Xeon processor 7400 Series come in flavors of 6-core and 4-core versions).  This should enable consolidation ratios of 3:1, enabling the IT manager to reduce from 12 servers to 4 new servers. 

First the new investment: 4 New Xeon 7400 based servers at roughly $20k each = $80k.  Add another $5k for Network, Server Maintenance and Install Costs.  Remove ~$2k in tax implications associated with the expense in year 0.  Total investment ~$83k. 

Next, let’s look at the savings: The IT Manager is paying $41.8k yearly on Oracle maintenance/support costs x 12 dual-core MP servers today, that is $501k.  The 4 new quad-core servers will have larger Oracle database maintenance/support costs because of the core count ($83k x 4 servers = $334k) but this will still result in $167k SW savings each year (difference between $501k and $334k) which my calculations show about $669k savings over 4 years.  Moving from 12 to 4 servers also reduces about $72k in network, server maintenance, and utility (power/cooling) costs over 4 years as well. In addition to all of these costs savings over 4 years, my calculations show that the original investment of ~$83k has a payback of 9 months.

Targeted IT investments today can offer attractive payback scenarios and cost savings tomorrow - giving you similar performance but at a much lower cost.   Let me know what you think? 

 

 



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Sometimes when I come across a story like this, it reminds me how fortunate I am to be in an industry where such amazing technologies continue to emerge. The video below was captured last week at the Oracle Tech Day event at the Oracle Headquarters where I met up with Hamid Djam, Product Manager for the Exadata product and Bob Moore who is the Group Manager at HP for Strategic Marketing & Industry Standard Servers. In this video they are discussing how Oracle & HP teamed up with Intel Quad-Core processors to deliver "The World's Fastest Database" machine. Check out the video, this is cool stuff .

 

 

Thanks for viewing !

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