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I was out at HP Tech Forum last week and had a chance to catch up on all the latest technology advancements with HP and Intel. What I saw was staggering, over 17 new HP-Intel designs, the HP Performance Optimized Datacenter (POD), and lot's more that I will be sharing with you in coming days as I add more video from the event and help to tell the story if you couldn't be there. First off, I caught up with John McAtee from Intel's HP account team. He was showing a cool demonstration on why now is the right time to invest in XEON 5500 processor series technology. Check out this video and find out how you can start saving in your datacenter today !

 

 

If you want more information on how the XEON 5500 processor series can starting saving in the datacenter, check out this ROI Calculator tool. Also, if you are looking for detailed information or are just looking to gain more knowledge, you can always "Ask The Professor" in our Server Learning Center.

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My grandfather was born in the early 1900’s.  By all accounts he was a hardworking man with a strong degree of curiosity.  He passed away in his late 80’s and before he died I remember talking to him about my pursuit of an Electrical Engineering degree.  He nodded politely, asked a few questions and when I helped to fix the electrical outlet in his garage I got the sense that he thought I was heading down the path to be an electrician.  I believe that thought pleased him.  Several years ago I was explaining to my five year old daughter in layman’s terms what I did for a living and what my company made.  I said things like “We make tiny engines that run computers” or “I work with computers that run websites like Webkinz® and Disney®”.  She seemed impressed.  Months later when she was asked by a parent of her friend what her dad did for a living I was a combination of proud and surprised to hear that she replied “They make chips…”  (proud moment) “…and salsa!” (um OK.  I still have work to do).

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Now the other day she walked up to me and said something like “Dad, I am having trouble getting the Slingbox to work on mom’s iPod Touch.  It is connected to the Internet but the remote does not seem to be changing the channel.  Can you help me?”  Clearly she has made some progress up the technology curve, but it also struck me how far she has come.  Kids these days are surrounded by technology.  In our house alone there are at least the following electronic devices; Oven, Microwave, AppleTV, refrigerator, smoke detector (3), carbon monoxide detector, programmable thermostat, furnace, radio, garage door opener (2), wireless speakers, televisions (3), set top boxes (3), ceiling fans with remotes (3), netbook, Slingbox, Clear wireless router, remote outlet, sprinkler control box, iPod Touch, desktop computer, Wii, iPod shuffle (2), alarm clocks (3), oven timer, electronic light dimmer, cordless phones (4), AV receiver, DVD players (3), VCR, iPod docking station, security system, motion sensor, camcorder, camera (2), USB hub, music keyboard, AV switch, computer keyboard, battery chargers (4), Wii remotes (4), Wii Fit Pad, Wii drums, copier/fax/scanner, computer monitor, AC, Power supplies (4), RFID credit cards (2), washer, dryer, noise canceling headphones, answering machine, internet modem, cell phones (2), handheld GPS, auto GPS and electronic battleship.

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I am sure I have forgotten several things and I did not count cars or anything at my children’s school.  I am also sure each of the electronic devices in our house has either a processor, microcontroller, ASIC or multiple of each.  Admittedly, the silicon content in our house is probably above average given where I work and the personalities my wife and I have.  But when I think back to my grandfather he had none of these silicon laden items.  I am sure he didn’t care since it is hard to miss something you never knew.  Of the hundreds of pieces of silicon in our house about a dozen or so are smart enough to connect to each other or to “the cloud” in some way.  I put “the cloud” in quotes because it is not only the most over-hyped word of it’s time it is also the best way to articulate what I suspect my children and many others think of the services that they get when all of this stuff gets connected.

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I can safely say two things are fact. First, my grandchildren will have in their house many more pieces of silicon than I do. Second, they will have more pieces of silicon that can connect to each other and communicate with “the cloud”.  There are many billions of devices connected to the Internet today and that number will grow.  At Intel we are building silicon, and increasingly software assets, that facilitate the processing and movement of data both on those devices and between them. Servers are increasingly becoming an important part of that over-hyped cloud word. My cable company has a cloud delivering me my on demand video content, A social media site allows me to upload pictures into their cloud to share with my friends, someone just used a cloud architecture to develop a perpetual motion machine.  OK, one of those things was false.

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My grandfather thought a cloud was something in the sky.  My children think it streams video to their handheld device.  What will our great-grandchildren think?

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Non-x86 RISC architectures, Power or SPARC, have been used in high end business critical virtualization solutions for a long while now. These come with a vertical stack of solution including the hardware, software, manageability tools and services provided by one vendor. This often leads to lock-in to the proprietary virtualization solution and services, and can be expensive from an end user perspective.

 

There are reasons why companies that can afford RISC based solutions have subscribed to it. This has been mainly due to Reliability, Availability and Serviceability (RAS) features, scalability and dedicated resources for quality of service (QoS) and isolation.

 

The world of virtualization however has significantly changed in the last 5 years. x86 based hardware and software products today offer well accepted and high performance virtualization solution. With the eminent availability of highly scalable and resilient Nehalem-EX products with 16-threads per socket and extensive RAS capabilities in the near future, the line between an expensive RISC solution and x86 based virtualization solution could blur further.

 

From an end user’s perspective, Nehalem-EX could provide sufficient capabilities that they have come to expect out of a RISC based virtualization infrastructure. Looking at it:

 

  • Hardware partitioning of Nehalem-EX platform would be possible. Along with this OS virtualization and full commercial hypervisor support for logical partitioning already exists on Xeon processors.
  • Nehalem-EX hardware infrastructure allows software ecosystem to deliver capacity on demand. For example extra CPU capacity can be dynamically added as needed. Moreover VM migration and policy based load balancing capabilities that already exist in commercial hypervisors complement this and provides IT easy methods to manage capacity at the datacenter level.
  • Memory can be dedicated by not oversubscribing the available physical memory.
  • CPUs can be dedicated by creating CPU affinity.
  • Dedicated I/O assignment is possible using VT for Directed I/O. It can also restrict DMA access from devices to certain areas in memory, increasing isolation and system reliability.
  • Single Root IO Virtualization feature would be available as part of Intel VT for connectivity in the networking devices. This allows a single NIC to be shared amongst multiple VMs directly, while isolating the traffic from a NIC queue to a VM for better reliability. Per VM bandwidth allocation can also be supported.
  • Nehalem EX adds virtualization feature that could help increase VM performance in a processor oversubscribed environment with high system utilization.
  • Nehalem-EX will add new reliability, availability and serviceability (RAS) such as Machine Check Architecture (MCA) Recovery that allows error detection, error recovery and VM isolation.
  • Inherent power technologies in the CPU, Turbo mode, and Dynamic Power Node Manager for system wide power capping all deliver IT the essential keys to balance power and performance.

 

 

While Nehalem-EX measures up to the infrastructure needs, it also enables horizontal solution that would allow customers to take advantage of best of breed software from the virtualization ecosystem thus reducing lock-in. This could result in faster innovation leading to an array of choices for business critical virtualization.

 

Based on http://www.itjungle.com/tfh/tfh042808-story03.html, a Power virtualization solution with Power6 based 4 Socket P550 box (~$93,000) and PowerVM Enterprise Edition for large system ($1,969 per core, with $220 per year on the maintenance) will totally cost an enterprise $109,000, just in one server acquisition.

 

While pricing of NHM-EX 4S system is not available, approximating a cost using current 4-Socket Intel server pricing and commercial VMM software would suggest that Intel based solution could cost at-least 50% less in just infrastructure. Other savings like not requiring specialized RISC based hardware, services, solution and staff would add to the lower cost of ownership in the long run.

 

Given the economy and Nehalem-EX features, would it not make sense to take RISC out of your investment?

 

 

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Picture1.jpgAt ISC09, the Top 500* results were announced: 399 out 400, nearly 80%, of the world’s supercomputers are using Intel processors.  The Top500 list is based upon one benchmark, Linpack.  While powering most of the world’s fastest computers is a great endorsement of the role Intel’s technology is playing to help solve the most complex high performance computing problems, no one buys a supercomputing machine just to run Linpack.  Linpack is a kernel that does not necessarily resemble any real application.  It’s just one evaluation vector among many. So, should you demand more?

Yes, look beyond the flops:  look at real application performance or benchmarks that might more closely resemble yours, look at the versatility, and look at ease of deployment of your solution.  

Today, Intel processors deliver more performance and throughput in less space and require less power than ever before.  The Intel® Xeon® 5500 Platform delivers up 3X performance over the previous generation Intel Xeon 5400 to decrease your time to discovery.   The Top500 list has 33 new entries based on the Xeon 5500, which launch only 3 months ago. Intel tools (compilers, libraries, and cluster kits) bring new levels of software versatility by enabling HPC users and ISVs write applications that extract peak performance and scale forward.  The Intel’s Cluster Ready program is easing cluster deployments, increasing reliability and lowering TCO by making it simpler to purchase, deploy and manage an HPC cluster.

So while providing flops is great, don’t forget (and demand) to look at real application performance, ask for software tools and technologies that maximize the value of your HPC system.

Jimmy

*Other names and brands may be claimed as the property of others

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BMW automobiles are known for speed, agility, quality, style and probably some other attributes I’m forgetting. Their IT infrastructure requires the same attributes for them to remain competitive in their industry.

Proactive server refresh, now using Xeon 5500 are part of that equation.  This recent case study outlines how BMWs migration to Xeon 5500 series lowers total cost of ownership and increases flexibility for their business.

Server refresh with Xeon 5500 delivers 30% higher IT performance with 75% less hardware, compared to dual core Xeon 5100 technology. 

The case study also says that BMW’s next refresh target are their RISC based servers

Can you gain a competitive edge replacing aging servers in your infrastructure

Estimate your savings today (www.intel.com/go/xeonestimator)

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I haven’t been to see the new Terminator movie yet, but I certainly remember the Arnold movies of my youth, and the similar theme of machine vs. man in the geek lovin’ Matrix series.  Really, we all have a fear in a remote corner of our minds that someday the machines we all love will be smarter than us and somehow realize that we’re disposable.  Or useful as human batteries.  Which is why I love to work on the future of datacenter technology…after all, we’ll be the first to know the Top 500 list will mean something much more sinister.

Of course…I’m kidding.  The future of datacenters will bring great things to our planet from speeding the discovery in science, to making us much more efficient and lowering our collective carbon footprint.  And of course it’s datacenters that bring us Facebook, and who could really live without that?

The next transformation of the datacenter is almost within our grasp with the evolution of the enterprise cloud.  I wanted to shift focus from the nearer term technology innovation covered in our most recent podcasts to this broader technology movement, and to do so I recently chatted with three very smart people.  First, I talked with Dylan Larson about Intel’s view of the enterprise cloud and what technology trends he sees as critical to the creation of the architectural framework for the cloud.  I then spoke to Jim Greene about the future of security in the datacenter.  Finally, I visited with David Jenkins about our vision of instrumentation and why this technology is so important to the datacenter of the future. None of them mentioned anything about Christian Bale or Neo…but they did say a lot about where we’re going to create the next stage in datacenter computing. Take a listen at our Chip Chat Channel…

...and if you like what you hear subscribe to Chip Chat on Intel's RSS feed or on iTunes.

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Are you a developer writing applications to run on the Solaris operating system?. Are you looking for ways to optimize your Solaris solution on industry standard architecture based on Intel microprocessor? If you answer yes to either of these questions then please read on.

 

Intel and SUN have been working closely together to optimize the Solaris operating system on the Intel Xeon 5500 processor. Most of you probably know the Xeon 5500 better by its product codename Nehalem. The Xeon 5500 is the the product that fits into 2 socket platforms.

 

SUN have just published a very compelling quick reference guidethat will assist both Developers and System Administrators looking to optimize Solaris solutions on Xeon based processors. The guide talks about the work that Intel and SUN are doing together, technical descriptions of specific features and capabilities that can be implemented in the Solaris OS to optimize the capabilities of the Xeon.

 

I have just finished reading this and it is a very compelling paper covering topics such as

- How Solaris takes advantage of Intel Turbo Boost Technology to use available power headroom to deliver higher performance based on workload demand

- How Solaris can take advantage of new Intel Quickpath Interconnect (better known as QPI) and other innovations in the OS to reduce memory latency

- How Solaris performance counters help to better manage workloads

- How Solaris takes advantage of many of the power efficiency capabilities in the processor. Things like Power Aware Dispatched in Solaris enable the processor to stay longer in idle states. In non tech talk this saves power.

 

Solaris has been a tried and tested operating system for along time for companies running their most business critical workloads. This paper talks about the combination of Solaris and Xeon to deliver improved reliability and availability for these critical workloads. Detail information on predictive self healing, fault management, leveraging Intel Machine Check Architecture and more all included in this paper.

 

Probably my favourite section is around the developer tools optimizations and the different tools available for developers that want to run and optimize their applications on Solaris and Xeon.

 

Ok, I'll stop waxing lyrical now. This is a very compelling paper and it does certainly construe that Solaris and Xeon 5500 could be the perfect combination for your Solaris solution. What do you think?

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The debate on how to best increase system capacity to accommodate growing applications has raged on for years; “scale up” with more CPU, memory, and I/O, or “scale out” with loosely connected systems.    Scaling out by adding networked systems to increase capacity has been a good economical solution for many IT managers because it allows them to grow by using less expensive, industry standard building blocks.  However, there are some notable exceptions to this line of thought.  One is that the class of applications that require shared memory and large database support are much better suited to run on a single, expandable system that scales up.  These are typically transaction processing, business intelligence and ERP solutions.   Until now, IT managers running applications that require scale-up systems larger than 4 or 8 CPUs have had limited platform choices and most were proprietary and expensive RISC-based servers.

 

The other problem with the scale out approach is the people, facilities, software and overhead costs and complexity of managing very large numbers of servers, which can grow to a point where the costs outweigh the performance and system cost benefits.  The industry solution to achieving better ROI has been to consolidate multiple scale-out servers onto single industry standard scale-up servers with virtualization solutions.  This is a good solution, but is limited by the number of application loads the IT manager feels comfortable placing on a single server, given the need to maintain peak performance and availability for each application.

 

Well, it looks like the scale-up, scale-out debate is about to take another turn.  In the server product update Intel gave on May 26th, they talked about new levels of system scalability and choice supported by the upcoming Nehalem-EX processor.  This processor will support systems that scale up to 8 sockets natively (shared memory, without any additional silicon), and up to 16 sockets and higher with node controllers from system manufactures that allow single systems to share memory beyond 8 sockets.   So far there are over 15 different designs from 8 OEMs that offer 8 socket or higher scalability.  But of course, for the class of application where scaling is important, socket count doesn’t tell the whole story of what’s needed for scalable performance.  Thread support, key for transaction processing and virtualization, scales at the rate of 16 threads per socket with 8 cores and Hyper Threading (2 threads per core).  That would be 128 threads for an 8-socket system, and 256 threads for 16 sockets.   And in order to keep those threads fed with data close to the CPU, each processor supports up to 24 MB of shared cache (1.5X current generation Xeon), and an impressive 16 memory slots per socket or 128 DIMMs on an 8-socket system.  In addition, the Scalable Memory Interconnect gives these systems 9 times the memory bandwidth of today’s top Xeon processor.  Finally, four QuickPath interconnect links per socket allow for high-bandwidth sharing of data across the system.

 

So the net of it is that the industry is going to see a broad selection of highly scalable, next-generation servers that significantly extend the economic advantage of industry standard scale-up solutions for business-critical, large database, and high-end virtualization/consolidation deployments.     I would expect these systems to give IT managers a very cost-effective alternative to the much more expensive and proprietary RISC-based servers they use today.

 

What are your thoughts?  Mike

 

Related Topics:

 

 

 

 

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If you read my blog about server refresh and quarterbacks, you will understand how important it is to have a good quarterback inside your organization leading the server refresh effort.  Well at Intel IT that person is Matt Beckert.

 

 

 

I have had the opportunity to work closely with Matt over the past couple years and have watched Intel’s server refresh strategy develop, get ratified and … because of the economic conditions … get questioned.  It was interesting to sit on the sidelines and watch how the economy caused intel to question a proven strategy that delivered $45M of savings to intel in 2008 (Intel IT Performance Reports).

 

 

Ever since I was a kid, I have been an avid New England Patriots fan and Tom Brady is worth every dollar of the over $14M the Patriots will pay him in 2009

 

 

However, I’m sure glad that Matt is on the Intel IT team as his efforts have demonstrated to Intel that proceeding with server refresh in 2009 inside Intel IT’s infrastructure is worth $19M of savings versus deferring refresh to 2010.  Read more about “Staying Committed to Server Refresh Reduces Cost” and find out where the savings came from, how Intel IT overcame the capital budget constraints internally to make this priority investment.

 

 

  • Who is your server refresh quarterback?
  • What is your savings opportunity?
  • Model your potential savings for server refresh at www.intel.com/go/xeonestimator

 

 

 

 

 

Chris (Go Patriots )

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Looks like the Intel® Xeon® processor 5500 series is making lots of noise in HPC.  The QPI and integrated memory controller are really providing the boost necessary to make it an all around performance leader for HPC applications.  With all this performance why did Intel add a third memory channel?

The third memory channel enables the platform to support a boat load of memory.  Matter-of-fact, up to 192GB can be supported in a two socket configuration.  It wasn’t too long ago when only 32GB was supported in a dual socket configuration.  By having the ability to support so much memory you can now meet the needs of almost every HPC application.  The 5500 series is intended for all server markets, but let’s face it, with the design changes Intel made with the new architecture the server segment gaining the most benefit appears to be HPC. 

It seemed like yesterday when the only way to have access to large memory configurations was through expensive, proprietary SMP systems.  The HPC market for large SMP systems is still out there but it is shrinking…fast.  Today, we are clustering low cost solutions to create some of the most powerful systems in the world.  Standard components are leading to lower and lower system costs, delivering a price/performance advantage alternative solutions cannot meet.

Now that a single dual socket node can support up to 192GB’s it is important to understand how to get there.  First, to enable 192GB you need 16GB DIMMs x 12 memory slots.  There will be a premium for a 16GB DIMM.  Knowing the options and determining the best, most cost effective solution is going to be dependent upon your environment.  When a large memory node is required, do you purchase the 16GB DIMM’s or go up to a Multi-socket solution?  If I decide to scale back on the memory (use 4GB or 8GB DIMMs instead of 16GB DIMMs) what is the performance impact to my application?  If I am cost sensitive, will the lower cost outweigh the lack of performance?  Can I use SSD’s (Solid State Disk drives) to compensate for any performance loss due to lower memory capacity?  There are many questions to think about when deciding the right configuration for your application and environment and I certainly can’t answer them here.

Let’s not forget the third memory channel enables a different set of optimal memory configurations.  Think x3 when deciding on how much memory to install into your node; 12GB, 24GB, 48GB, etc.  What happens when you don’t use an optimal configuration?  Well it depends, in most cases the impact is minimal, but let me add a bit of context around minimal:

·         Low bandwidth sensitivity (more dependent upon the processor for performance)

        E.g. Monte Carlo, Black-Scholes (financial modeling), BLAST (bioinformatics), AMBER (molecular dynamics)

        Expect less than a 2% difference between memory configurations*

Ÿ  Medium bandwidth sensitivity (somewhat balanced between memory and CPU usage)

        E.g. CFD, Explicit FEA, Implicit FEA (with robust I/O system)

        Expect approx. 5% degradation for non-optimal symmetrical configurations*

Ÿ  High bandwidth sensitivity (high access to the system memory)

        E.g. WRF (weather), POP (climate), MILC (physics), Reservoir Simulation

        Expect approx. 10% degradation for non-optimal symmetrical configurations*

The results are interesting.  In all three cases above, the degraded performance is always better than the performance you would have with only two memory channels.

When you hear about performance impact of non-optimal memory you can see by the examples above, it is application dependent and will not have a severe impact on your overall system performance.   

The Intel Xeon processor 5500 series offers support for huge memory nodes with the addition of the third memory channel.  Memory configurations in multiples of three are ideal, but if you decide to stay with a power of two configuration the performance should still exceed that of a solution based upon only two memory channels.

*Based upon Intel internal measurements

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A MONSTER CHIP IS COMING. The next generation of MP processor is targeted for production later this year, and by all accounts it is going to be a monster. Nehalem-EX is part of the Nehalem family of processors, but compared to its siblings it has the highest cores/threads count, largest shared cache, highest CPU-to-CPU bandwidth, highest I/O bandwidth, highest memory capacity, highest memory bandwidth, greatest scalability, and highest level of Reliability/Availability/Serviceability. It’s expected to bring a gargantuan, unprecedented leap in capabilities and performance--the biggest leap in all of Xeon product history.

 

IT’S TARGETED AT “BIG BOXES”. Big box servers are multiprocessor systems using the most capable processors and platform components. These systems are targeted at applications and usages that require the largest memory footprints, the highest amounts of single-box processing power (for workloads that don’t decompose well into lots of independent threads) and/or advanced levels of RAS. Such systems are typically the best choice for large databases, ERP apps, Business Intelligence apps, large-scale server consolidation and business-critical virtualization, mission critical applications and large scale high performance computing.

 

IT USES THE SAME PROCESSING TECHNOLOGY AS THE SUCCESSFUL XEON 5500, BUT MORE OF IT. Just like with Xeon 5500, the Nehalem micro-architecture brings improved single-threaded performance via IPC (Instructions per Clock) enhancements and Intel’s Hi-k 45nm manufacturing process. Greater multi-threaded performance comes via Hyper-Threading and more cores. But while the Xeon 5500 has up to 4 cores/16threads per socket, the Nehalem-EX monster doubles that to 8 cores/16 threads.

 

HAS A BEEFIER MEMORY AND INTERCHIP COMMUNICATION SUBSYSTEMS. Monster thread processing capabilities require monster size feeding to bring out the best performance. Nehalem-EX’s raw processing potential is made viable by a heavy duty memory subsystem and inter-chip communication system.

Nehalem-EX has 24MB of shared level 3 cache--that’s 50% more than the current Xeon 7400 and 200% more than Xeon 5500. The memory channel bandwidth was increased to 9-times that of Xeon 7400. And it’s all attached to up to 16 DIMM slots per socket (that’s 64DIMMs slots for 4 sockets)—double the current generation of Xeon 7400.

In a multi-socket system, processors need to communicate with each other in order to most efficiently coordinate their shared workload. They also need lots of I/O bandwidth. Nehalem-EX has four QuickPath Interconnects on every socket--double that of Xeon 5500. The four QPI links enable Nehalem-EX processors to be directly connected to each other in a 4 socket system. This offers significant performance advantage over a so-called ring architecture wherein some processor-to-processor communication must go through an intermediary processor. The extra QPIs also mean that there’s plenty of CPU to I/O bandwidth.

 

EXPECTED TO BRING THE GREATEST LEAP FORWARD IN XEON PERFORMANCE EVER. On key server performance benchmarks (e.g. SPEC_int_rate, SPEC_floating point_rate, TPC-C, etc) Xeon 5500 using Nehalem technology brought gains of over 100-200% greater than prior generation. Generational gains of this magnitude come along just about once a decade. Nehalem-EX’s generation-to-generation performance gains are expected to be substantially higher than those of Xeon 5500. We’ve already seen measured memory bandwidth of 9X vs. prior generation. That’s an early indication of the level by which new performance records will be set when this monster chip comes to market.

Related Topics:

NHM-EX Press Fact Sheet

NHM-EX May 26th Press Briefing Video – condensed version

IBM 8Socket Demo Video

 

NHM-EX--A New Standard

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Having bounced from Engineering to Sales to Marketing in my career I have found some unique interactions between those organizations along the way. But I have recently come across something for the first time that seems particularly noteworthy. I am finding that many of the internal discussions I am having about our upcoming products are largely void of the usual marketing fluff. You could argue that this blog and my previous statement is itself marketing, but oh well.  I am also not saying that I don’t still visit an end user who is having trouble picking out a server topology, an infrastructure to virtualize on or maybe they are having datacenter challenges or power constraints and we provide them with advanced product info.  All of that still happens regularly and I expect it will continue for a long time. Rather, I am referring to the solutions we are starting to propose for those problems.

I am sure everyone in marketing can remember some product that they were responsible for that kept them up nights. The feature set wasn’t quite right, the price was out of whack, competition was breathing down their necks or competition was the incumbent in a certain area. Those are tough days and you only hope that the future products in the hopper are leadership and there is balance to your present day effort. For a while I have seen segments where products are “unmarketable”. You can pretty much leave the marketing guys at the door when you walk in to a High Performance Computing account, Financial Services Account or Internet Portal Datacenter. They want hardware and you can take your PowerPoint slides and “shove them $#@^%.” That may be a direct quote J

Still, that was certain segments. They did their own benchmarking and they made their decisions based on the exact workloads and configurations they are running. Many Enterprises, Datacenters and Small/Medium Businesses rely on third party data, benchmarks or word of mouth to make their purchase decisions. We have been talking to them under non-disclosure lately about our next generation Nehalem based products and the responses have been rather unique. In short, Nehalem appears to be “unmarketable”. I find myself pretty much trying not to mess things up when talking about the product. There have been some early public discussions about the performance and the message boards seem to be taking a keen interest in how the platform looks. The launch will happen later in Q1 and I for one am looking forward to seeing what exciting new things companies are going to be doing with them.

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