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Ever since Johnny Carson introduced his Top Ten format on the Tonight Show, I have found myself a big fan of this format. (Note: I guess the origin of the top 10 format may not have been new with the Tonight Show but it was my first exposure – I guess I date myself some ).

Many times the top 10 format is fun and entertaining, however, my topic today is a little more serious. In January of 2009, I found Tech Republic’s “10 Reasons To Purchase New Hardware During A Recession” on a ZDNet Blog

  1. Equipment still wears out
  2. Productivity becomes paramount
  3. Downtime is expensive
  4. Competition suffers too
  5. Manufacturers offer discounts
  6. Consultants more willing to negotiate
  7. Running older hardware longer costs more
  8. Interrupting purchasing cycles is expensive
  9. New applications require greater resources
  10. Employee retention remains a consideration

As I spend my days talking IT managers around the world, many of these items resonate with me and whether you are investing to support continued daily business operations (existing hardware is a limiter for you), to improve IT efficiency (reduce operating costs of aging install base) or to business competitiveness (offer new services before your competition does) … many of these Tech Republic Top 10 reasons (see below) were at the heart of their investment strategy.  

So before you cut your IT budget in response to economic conditions, consider if purpose driven IT investments might deliver you a competitive advantage by enabling you and your company to do more with less.

Tune in next few weeks for a my two part series covering the benefits of IT investments in specific business environments

ð      Small – Medium Business: Why Buy for the Small Guy?

ð      Large Enterprise: Why Buy for the Big Guy?

PS: Do you have a favorite top 10 (personal or business)?

Chris

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Virtualization usage models continue to evolve and so does Intel technologies that support it.

Consolidation is the foundation usage model of virtualization. This we term the basic virtualization 1.0 usage model. Workload consolidation with virtualization within a physical server helps IT realize cost savings and also cost avoidance. Intel VT technologies, power efficient performance of Xeon 5400 and Xeon 7400, and reliability capabilities are essentially the building blocks for consolidation.

Emerging usage models or virtualization 2.0 go beyond more than cost savings and cost avoidance. They target data center efficiency and business continuity. Virtualization 2.0 hence is a step after 1.0. Once workloads are consolidated the key challenge for IT is to utilize the consolidated resources in the data center in the most efficient manner and making sure that one consolidated workload does not impact the others running on the same platform. Essentially, how can IT move the workload from one system to another is a resource pool (that now spans more than a single physical server) for efficient use of their data center resources to manage application SLAs and manage datacenter power and performance resources; and how can IT ensure business continues to run with better reliability and availability. VM mobility is a corner stone of virtualization 2.0 usage models such as load balancing and virtualization high availability. Intel technologies have also evolved to meet the requirements of these usage models. Some of the important ones are Intel VT FlexMigration and virtualization technologies for I/O (that I have blogged about in the past). Intel VT FlexMigration for instance provides investment protection to IT by allowing resource pooling of multiple generations of Intel Xeon based servers. This way IT does not have to break a resource pool to get the benefit of new energy efficient hardware when they refresh. This allows IT to constantly also refresh without impacting their datacenter architecture, as new processors typically deliver better energy efficient performance than previous generation and newer capabilities to meet the customer demands in this digital age.

It is also note worthy that customers buy solutions and not just hardware or software. So it is important that these solutions be efficiently enabled with the ecosystem for customers to take advantage of the benefits. In this video clip, learn from Steve (VMware CTO) and Doug (VP, Intel, Software Solutions Group), how Intel and VMware, are working together to deliver solutions that meet IT demands.

More online resources to usage models with virtualization and Intel technologies that enable these usage models efficiently:

Part1 virtualization usage models

Part2 virtualization usage models

Part3 Intel role in evolving usage models

 

 

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Let’s face it; it’s getting harder to measure server density in rack units, and measuring by compute threads in a rack isn’t getting any easier with the core/thread counts increasing year over year.  I still remember from 12 years ago when Intel was acquiring companies who were really good at piecing together single core multi-processor systems and those systems were literally hanging from engine hoists (for demo purposes) because they were so large… I believe they had eight Intel Pentium Pro processors and 128MB of RAM. In comparison - today’s netbooks have more 4 times that amount of memory, in a base configuration.

Modern server micro-architectures have such a large increase in transistors alone, that it’s hard to equate the exponential growth in the complexity of the systems. While power must still be consumed, the same amount of power can be distributed across several cores and platforms now - which is more power efficient, but it also adds more complexity as the number of nodes increase. But just because you have more nodes, doesn’t mean that you can’t manage their efficiency.

David Ott (from the Intel Software Services Group) presents many of the provisioning/power/manageability problems at hand in the video below (5m16s), and explains how Intel is providing the 'touch points' to manage server platforms:

http://software.intel.com/media/videos/2/1/8/a/0/a/e/218a0aefd1d1a4be65601cc6ddc1520e_player.jpg

 

With the upcoming Intel Xeon 5500 Series Processors, not only do you have a high-performing platform; and in Intel fashion they’re also more power-efficient.  With the capabilities to self-throttle power usage via managed P-states per node or be managed via policies by group, time, etc.  Managing for servers isn’t new, but the way that Intel is doing it is a huge leap ahead in manageability at the node level.

 

So I ask:

  • What manageability tools are you using for your enterprise servers today?
  • Is Intel Node Manager on your (or your OEM's) roadmap to gather information on a ‘per server’ basis?
  • Would more discrete information enable you to run your datacenter more efficiently?
  • What manageability items do you struggle within your own datacenter, and what would you like to see in future platforms?

 

If Power Manageability is new to you, I highly suggest you check out Intel Dynamic Power Datacenter Manger, and if you're running a Linux based server - please check out http://www.lesswatts.org to ensure you have the latest ACPI compliant kernel.

 

And as a fun exit, here’s a video that we shot in one of our labs – further strengthening the need for virtualization

(and more importantly – the need for virtualized networks!)

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Only a few years ago, customers seldom considered server energy efficiency when buying servers. Today, server energy efficiency is often one of the key purchase criteria. And for some customers, energy efficient performance is the #1 criteria. Going forward in time, it is expected that the majority of people will use energy efficient performance (sometimes referred to as performance/watt) when evaluating servers.

From a customer point of view, the request is simple: "I want both high performance and reduced power consumption…at the same time." From a product design viewpoint, the "opportunity" to reduce power while still improving performance comes with some unique tradeoffs that are often complex. How much performance is needed? How much can/should power consumption be reduced? If power consumption is reduced, what impact will that have on performance? Etc, etc.

Processor design cycles are quite long and are started many years before a product actually comes to market. Because of the long design cycle, there is comprehensive process at the beginning to determine product features based on expected market needs. At the time the Nehalem architecture was being developed, customers were just starting to evaluate servers based energy efficient performance, but the Nehalem processor design team decided to make energy efficiency a fundamental "feature" of the processor. The good news is the team correctly predicted the market requirements with the upcoming Intel® Xeon® 5500 Processors (aka. Nehalem). Servers based on Nehalem processors are expected to provide customers with exactly what they have been requesting…"knock your socks off" performance along with reduced power consumption.

As Wayne Gretzky once famously said: “A good hockey player plays where the puck is. A great hockey player plays where the puck is going to be.” With Nehalem, Intel is definitely skating to where the puck will be.

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So are you among the approximately 40% of data center managers that are projected to run out of power or cooling capacity in the next 12-241 months and need new options to deal with ever increasing demand for compute capacity? In my discussions with IT professionals, it’s clear that a “business as usual” approach to the design and operation of the data center is no longer sufficient.

In the coming weeks, you will see a number of bloggers write about using Intel Xeon Processor 5500 (Nehalem) servers to refresh the data center – a concept first discussed on this site back in late 2007 - to more efficiently use limited power, cooling and floor space resources in the data center. Today, I want to touch on another means of addressing these issues at hand - using instrumentation as a source of data and controls to better monitor and manage the data center.

Individual pieces of the data & control picture have steadily come into the mainstream via instrumentation of individual server components. Think processors that allow power & frequency to be modulated. Power Supplies that report system level power consumption. Memory that reports its temperature. Fans that can scale RPMs and power to the actual air flow requirements. Really cool capabilities, but these somewhat fragmented sources of data and control don’t provide the capability to manage at the rack or data center level. The challenge at hand is to take all of these individual points of component instrumentation and develop system and data center level capabilities – what I call extended instrumentation – to provide unique and innovative tools that data center managers need.

One of the more exciting extended instrumentation capabilities that has evolved is power capping. Power limits or caps defined and communicated by console management software are enforced by system level functionality, enabling the ability to limit system power in a dynamic fashion. Applications of the use of power capping range from increasing performance density to temporarily shedding compute load to ride through power or thermal events in the datacenter to enabling power based dynamic resource balancing. Power Capping gives IT managers a tool to squeeze additional compute performance out of their existing data center – making more efficient use of their limited and valuable power, cooling and floor space resources to lower costs, improve availability and extend the life of the current data center.

Are you evaluating this capability? Are you using it already? I’m interested in discussing your thoughts on instrumentation and power capping.

1. http://www.infoworld.com/article/08/03/26/Datacenters-heading-for-cash-crunch_1.html

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Last week I read Shannon’s blog about an “unmarketable server” - I got a real and personal taste of the power of this new product last week. I had the opportunity to interview two customers for a video that will be available when we introduce this product in the coming weeks. These customers had access to early hardware and shared their testing results and perspectives of this new product. The information was eye-opening for me.

As I flew back home on Saturday, I was reminded of how I felt as a kid getting ready for Christmas. When I was young, I couldn’t wait for Christmas morning so I could open up my presents and play with my new toys all day long. That is the way I feel with the new Intel Xeon processor 5500 series (codename Nehalem) about to launch later this quarter – I can’t wait.

In short (and I have to save the details for the video because I’m required to by non-disclosure), these customers are moving forward with plans to invest in new server technology because of the dramatic performance and energy efficiency gains that a technology refresh can provide them. Both of these customers are seeking a competitive advantage in their respective businesses and despite the economy, they see prioritized investment in new server technology as a means to enhance their services, reduce costs, streamline efficiency and better support their customers.

When I asked the question about economic conditions and the relative importance of buying new technology today for their business – the customers did not blink – investing in new server technology and refreshing aging servers is of critical importance to their business.

It was clear to me that these customers are looking forward to an early Christmas this year with the introduction of Xeon 5500 servers.

Stay tuned to Intel’s online server community www.intel.com/server for more information.

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Having bounced from Engineering to Sales to Marketing in my career I have found some unique interactions between those organizations along the way. But I have recently come across something for the first time that seems particularly noteworthy. I am finding that many of the internal discussions I am having about our upcoming products are largely void of the usual marketing fluff. You could argue that this blog and my previous statement is itself marketing, but oh well.  I am also not saying that I don’t still visit an end user who is having trouble picking out a server topology, an infrastructure to virtualize on or maybe they are having datacenter challenges or power constraints and we provide them with advanced product info.  All of that still happens regularly and I expect it will continue for a long time. Rather, I am referring to the solutions we are starting to propose for those problems.

I am sure everyone in marketing can remember some product that they were responsible for that kept them up nights. The feature set wasn’t quite right, the price was out of whack, competition was breathing down their necks or competition was the incumbent in a certain area. Those are tough days and you only hope that the future products in the hopper are leadership and there is balance to your present day effort. For a while I have seen segments where products are “unmarketable”. You can pretty much leave the marketing guys at the door when you walk in to a High Performance Computing account, Financial Services Account or Internet Portal Datacenter. They want hardware and you can take your PowerPoint slides and “shove them $#@^%.” That may be a direct quote J

Still, that was certain segments. They did their own benchmarking and they made their decisions based on the exact workloads and configurations they are running. Many Enterprises, Datacenters and Small/Medium Businesses rely on third party data, benchmarks or word of mouth to make their purchase decisions. We have been talking to them under non-disclosure lately about our next generation Nehalem based products and the responses have been rather unique. In short, Nehalem appears to be “unmarketable”. I find myself pretty much trying not to mess things up when talking about the product. There have been some early public discussions about the performance and the message boards seem to be taking a keen interest in how the platform looks. The launch will happen later in Q1 and I for one am looking forward to seeing what exciting new things companies are going to be doing with them.

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If you follow the IT industry – you can’t escape the “cloud”. Whether online articles, industry seminars, and blogs – the hype over cloud computing is everywhere. And don’t expect it to die down in 2009.

Yet amidst all the hype – there are still a lot of questions and confusion about the “cloud”. At Intel – we get asked a lot about cloud computing, and one of the top questions is: “Is cloud computing really new?”

The answer is not as clear-cut as it may seem.

First – what is “cloud computing” anyway? There are many industry definitions, many very useful and some not as good. Some pundits want to label everything the cloud, while others have intricate and nuanced definitions where very little could be considered cloud computing.

Intel has it own view of the cloud – centered, not surprisingly, on the architecture providing the cloud processing, storage, and networking. This “cloud architecture” is characterized by services and data residing in shared, dynamically scalable resource pools. Since so much of the cloud’s capabilities – and its operational success – depend on the cloud’s architecture – it makes sense to begin the definition there.

A cloud architecture can be used in essentially two different ways. A “cloud service” is a commercial offering that delivers applications (e.g., Salesforce CRM) or virtual infrastructure for a fee (e.g., Amazon’s EC2). The second usage model is an “enterprise private cloud” -- a cloud architecture that’s for internal use behind corporate firewall, designed to deliver “IT as a service”.

Cloud computing – both internal and external – offers the potential for highly flexible computing and storage resources, provisioned on demand, at theoretically lower cost than buying, provisioning, and maintaining more fixed equivalent capacity. 

So now that we’re grounded on our terminology… we return to this question of the cloud being new or just repackaged concepts from an earlier era of computing.

Turns out that it’s both: cloud architectures do represent something new – but they build on so many critical foundations of technology and service models that you can’t argue the cloud is an earth-shattering revolution. It’s an exciting, new but evolutionary shift in information technology.

The rich heritage of cloud computing starts with centralized, shared resource pooling – a concept that dates back to mainframes and the beginning of modern computing.  A key benefit of the mainframe is that significant processing power becomes available to many users of less powerful client systems. In some ways, datacenters in the cloud could offer similar benefits, by providing computing or applications on demand to many thousands of devices.  The difference is that today’s connected cloud clients are more likely to be versatile, powerful devices based on platforms such as Intel’s Centrino, which give users a choice: run software from the cloud when it makes sense, but have the horsepower to run a range of applications (such as video or games) that might not perform well when delivered by the “mainframe in the cloud”.

Another contributing technology for the cloud is virtualization. The ability to abstract hardware and run applications in virtual machines isn’t particularly new – but abstracting entire sets of servers, hard drives, routers and switches into shared pools is a relatively recent, emerging concept. And the vision of cloud computing takes this abstraction a few steps further – adding concepts of autonomic, policy driven resource provisioning and dynamic scalability of applications. A cloud need not leverage a traditional hypervisor / virtual machine architecture to create its abstracted resource pool; a cloud environment may also be deployed with technologies such Hadoop – enabling applications to run across thousands of compute nodes. (Side note: if you’re interested in open source cloud environments, you might check out the OpenCirrus project at www.opencirrus.org – formed by collaboration between Intel, HP, and Yahoo.)

The key point here is that just because it’s an abstracted, shared resource – doesn’t mean it’s necessarily a cloud. Otherwise a single server, running VMWare and a handful of IT applications, might be considered a cloud. What makes the difference? It’s primarily the ability to dynamically and automatically provision resources based on real-time demand.

What about grid computing? Indeed – if you squint – a grid environment looks considerably like what we’ve defined as a cloud. It’s not worth getting into a religious argument over grid versus cloud – as that’s already been done elsewhere in the blogosphere. Grids enable distributed computing across large numbers of systems – and so the defining line of what constitutes grid and cloud is blurry. In general cloud architectures may have an increased level of multi-tenancy, usage based billing, and support for a greater variety of application models.

Finally – one of the key foundations of cloud computing isn’t really a technology at all, but rather the “on demand” service model. During the dot-com boom, the “application service provider” sprung up as a novel way to host and deliver applications – and they are the direct forefathers of today’s Software as a Service (SaaS) offerings. One of the ways “on demand” continues to evolve is in the granularity of the service and related pricing. You can now buy virtual machines – essentially fractions of servers – by the hour. As metering, provisioning, and billing capabilities continue to get smarter, we’ll be able to access cloud computing in even smaller bites… buying only precisely what we need at any given moment.

So to wrap up – the cloud is truly a new way of delivering business and IT services via the Internet, as it offers the ability to scale dynamically across shared resources in new and easier ways. At the same time - cloud computing builds on many well-known foundations of modern information technology, only a few of which were mentioned here. Perhaps the most interesting part of the cloud’s evolution is how early we are in its development.  

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Each year for the last 10 years, the innovators of VMWare, have hosted a users and partner conference to discuss virtualization technologies, ideas and services for the IT industry. This years event, in Las Vegas, brought together over 14,000 of the world's foremost thought leaders, developers and users from around the world. As the "Virtualization World" converged on Las Vegas their was a prevailing forecast that has begun to permeate our virtualization landscape: Cloud Computing. Paul Maritz, in his initial keynote address as CEO of VMWare, outlined the importance Cloud computing and the role that VMWare and their customers will play in defining the Enterprise Computing "forecast" over the next several years. It was a thoughtful direction for the world's leading innovator in virtualization software technology. I personally found it rather gratifying to see Mr. Maritz thoughtful demeanor and acknowledgement of the VMWare Co-Founders Diane Greene and Mendel Rosenblum, role in shaping this new direction. His understated prose also failed to acknowledge the role he himself has played over the years in establishing this direction.....it also clearly placed in my mind why he may be the ideal leader to help us realize the forecast for cloud-based compute models.

 

So what does it all mean? Cloudy forecasts are always difficult to predict and predictions can become self-fulfilling prophecies or embarassing missteps. What is clear, in my opinion, is that Cloud computing will drive meaningful change across a wide range of industries in rapid succession.

 

Let me explain the logic: Organizing and managing compute, network and application usage models has been a very elusive endeavor for many years. IT departments cannot always predict application load, network requirements and storage availability. If you provision for the worst (or highest use) case scenario you often over build. In other cases, application popularity or changing business conditions create under capacity and infrastructure failure. Those of us who have launched Application Service Provisioning infrastructures bear the scars of failures, excitement of success and hope for the future. VMWare, Microsoft, EMC, Google, Amazon and many others have made a concerted effort to "get it right" this time. Cloud infrastructures using virtualization technologies are providing a opportunistic ways for developers and end users to test scalability theories of traditional client/server compute models. These same "Clouds" are providing internal cost reduced resource infrastructures to make available vast computing, network and application resources for everyday usage with relatively low entry points (a la Amazon's EC2). However, determining which part of the "Cloud" to make available for public vs. internal consumption will be defined by innovative new technologies that have yet to be announced. Interoperability, compatibility, performance and scalability are all design points which the industry must consider.

 

Visionaries in this space abound: Vin Cerf (deserves more credit than he is given), Ray Ozzie, Reuven Cohen (you may not of heard of him yet), Alan Gin, Marc Benioff, Ed Bugnion, K.B. Chandrasekhar, Pete Manca and many others have been working diligently for years behind the scenes to make the promise of Cloud computing real. Industries such as Big Pharma, Telecom, Financial Services and Oil & Gas will reap tremendous benefit from well defined industry "clouds". The role of ethernet will be a critical design point for these next generation infrastructures as 10Gbe+ reduces latency, response times and delivers application QoS. At Intel, we are very proud of our engineering and process manufacturing prowess for the development of multi-core compute technologies, rightfully so in my opinion, but the future of the "Cloud" will challenge us to re-examine our design methodology, increase our price-performance-per watt cadence and deliver exciting new innovations throughout our server/client platforms.

 

 

Virtualization innovation has provided a "sliver lining" for today's Cloud infrastructures. Where there is transitions or inflection points in the technology industry, there is opportunity. At VMWorld 2008, the virtualization industry has begun the process of delivering technologies in a world beyond the hypervisor. Virtualization 2.0 as outlined by Doug Fisher, Intel VP of Software and Solutions Group and Steve Herrod, CTO of VMWare is a step towards providing the innovation required to make Cloud infrastructures real. The next steps, the new pioneers ( a la Simon Crosby of Citrix) are building tools which provide increased ROI in decreased cycle times for IT managers. The future of the IT cloud is in their capable hands and in the hands of the IT innovators within each company focused on providing compute infrastructures designed to scale (and shrink) with the businesses we serve. VMWorld has yet to disappoint, in 2008, VMWorld reminds us that even on a "Cloudy" day there is a chance for change.

 

Here's a short video talking to Dave Martin of VMware around VT Flex Migration....

 

 

 

 

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Last week, the first part this video series focused on the energy efficiency benefits of 45nm. The 2nd part of this video (below) is focused on the benefits of 45nm for virtualization and the intel processor roadmap including what's next in 45nm processor technology - the Dunnington and Nehalem-EP products

 

Is this information useful to you? why or why not?

 

Chris

 

 

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Following a recent interview I conducted with the Register on a related subject, I was asked to talk more about Intel's current 45nm technology and our roadmap for new technology later this year. Join me in a two part video series where I discuss 45nm and beyond.

 

Part 1 (below) discusses the technology and benefits that 45nm xeon processors deliver for IT today.

 

Tune in next week to hear Part 2 - what we have planned for future enhancements to today's xeon products - the Nehalem Processor and Intel QuickPath architecture.

 

Chris

 

 

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45nm and Beyond

Posted by Chris P_Intel Apr 23, 2008

Technology moves at such a rapid pace - it can often be mind-boggling. Even working directly with the product teams at Intel, I sometimes have difficulty keeping pace. The good news is that there is a tremendous opportunity today to be captured thanks to this rapid innovation, as well as a steady stream of advanced technology that IT can use to better support business and gain a competitive advantage. Recently I was interviewed by Tim Phillips from the Register about the current 45nm Quad-Core Intel Xeon products and the next generation Intel platforms based on the Nehalem processor.

 

A few years back, Intel fundamentally changed the way we design and develop our underlying micro-processor technology. We streamlined our innovation and accelerated it's pace. Internally, we call this new model Tick-Tock. I like to call it shrink and innovate.

 

A "Tick" is a manufacturing process shrink that delivers smaller silicon with higher speeds, more transistors and lower power consumption (example: moving from 65nm to 45nm process technology). The 45nm quad-core xeon processors (available since Nov '07) utilize unique materials (a high-k, dielectric) that are delivering industry leading performance / watt as measured by the industry's first and only standard benchmark, SPECPower

A "Tock" represents a more extensive architectural innovation (ex. Intel Core Microarchitecture) introducing new micro-architecture features and functionality fully utilizing the higher transistor count set up by the shrink. For Intel Xeon-based servers, the next "tock" is Nehalem. In addition to the new micro-architecture based on 45nm, a system re-design will incorporate next generation memory, I/O and virtualization technology for high performance, high bandwidth solutions compatible with today's leading software solutions

Listen to my podcast interview to learn more about the benefits of using today's products and the timing of next generation Intel technology featuring Nehalem. Is this information useful to you? If so ... how? Have any questions?

 

I'd be happy to hear from you. Chris

 



 

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