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In 1965, Intel co-founder Gordon Moore made a prediction, popularly known as Moore's Law, stating that the number of transistors on a chip will double about every two years. Intel has kept that pace for nearly 40 years. For IT, this translates into a roadmap that enables IT to buy new servers that cost roughly the same as the previous server but performs so much better. Compare Intel’s 4 Socket MP server performance introduced in 2006 (Intel Xeon processor 7000 series) to today’s server introduced in 2008 (Intel Xeon 7400): 3x more performance throughput as measured by SPECint*_rate_base 2000*, 2.4x more ERP users as measured by SAP-SD* and 2x more database transactions as measured by TPC-C*.

Now, introduce a global economic downturn into the mix and suddenly IT is forced to cut costs and projects (i.e. delay or cancel upgrades and non-revenue generating projects). New articles start popping up from magazines like the Economist that take Moore’s Law and propose flipping it on it’s ear: instead of products providing more performance at roughly the same price, provide products that offer the same performance as IT is already experiencing, but now at a lower price. Call it “inverting Moore’s law” where IT takes the dividend it provides in dollars vs. extra performance.

So here’s something to think about: You can also “invert” Moore’s Law by making new targeted IT investments today that offer attractive payback scenarios tomorrow - giving you similar performance but at a much lower cost. With mortgage rates dropping, you may have already benefited from a rapid payback in your personal life (i.e. I recently refinanced a house down from 7% to 5.25% 30-year fixed rate that I had continuously made additional principle payments for. The ~$5k up front investment (i.e. closing costs) will be “paid back” to me after 5 months due to monthly mortgage payment savings.

Here is a server refresh example that explains how you can also get an attractive payback for your IT department.

Oracle Database Refresh: Let’s next look at a hypothetical example of an IT department running current Oracle Database Enterprise Edition on 12 servers purchased in early 2006 (dual-core Intel Xeon 7041 based servers introduced in 2005) and assess the total cost of ownership difference in moving to new servers.  We’ll assume the IT manager is paying per processor licensing fees for Oracle Database. We’ll compare the old server equipment to new 4-core Xeon 7440 based servers that offer up to ~3x more database performance (Xeon processor 7400 Series come in flavors of 6-core and 4-core versions).  This should enable consolidation ratios of 3:1, enabling the IT manager to reduce from 12 servers to 4 new servers. 

First the new investment: 4 New Xeon 7400 based servers at roughly $20k each = $80k.  Add another $5k for Network, Server Maintenance and Install Costs.  Remove ~$2k in tax implications associated with the expense in year 0.  Total investment ~$83k. 

Next, let’s look at the savings: The IT Manager is paying $41.8k yearly on Oracle maintenance/support costs x 12 dual-core MP servers today, that is $501k.  The 4 new quad-core servers will have larger Oracle database maintenance/support costs because of the core count ($83k x 4 servers = $334k) but this will still result in $167k SW savings each year (difference between $501k and $334k) which my calculations show about $669k savings over 4 years.  Moving from 12 to 4 servers also reduces about $72k in network, server maintenance, and utility (power/cooling) costs over 4 years as well. In addition to all of these costs savings over 4 years, my calculations show that the original investment of ~$83k has a payback of 9 months.

Targeted IT investments today can offer attractive payback scenarios and cost savings tomorrow - giving you similar performance but at a much lower cost.   Let me know what you think? 

 

 



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Eco-Technology - what does this term mean and why would Intel use it instead of "Green Computing" or something more common?

 

Moore's Law gives us the ability to deliver more performance and greater energy efficiency with each generation of microprocessors - and reducing the energy consumption of our products is far and away the biggest impact Intel can have on carbon footprint.

 

We recently completed an analysis of a high-performance computing configuration that was originally deployed in 2002 (coming in at number 17 in the Top500 Supercomputer list for that year) and is still in use today. This configuration consists of 512 servers fit out into 25 racks using 128 kW and delivers 3.68 TFlops peak on the LINPACK benchmark. Today, that cluster could be replaced with a single rack of roughly 53 blade servers drawing 21 kW and still giving us that 3.7 TFlops of performance (Energy efficiency in the data center). More on whether that level of density is appropriate for everyone later.....

 

 

Think of the incredible increase in productivity - and new innovations - that have been made possible by this phenomenal growth in compute capacity. The explosion of information that's available at our fingertips and the evolution of many aspects of our global economy to bits instead of physical materials.

 

 

And that's really the point of "Eco-Technology" which is defined as an "eco-sensitive" approach to technology that takes into consideration sustainability in both manufacture and end-use of technology.

 

 

So we're increasing both the energy efficiency of our products and we're eliminating potentially harmful materials such as lead and halogen from our manufacturing, but we're also as an industry continuing to contribute to productivity and transformation. Both are important.

 

As companies explore their IT Sustainability programs and we all work to define what green computing should mean, what are your thoughts on how to balance the imperative to do more work, deliver more business value with the rising costs of energy and our collective desire to slow climate change? The US Environmental Protection Agency is contemplating Energy Star for servers. If you were in charge, what criteria would you use to award the label?

 

 

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