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85 Posts tagged with the innovation tag
7

I was thinking about what to write in my next blog and what I could share beyond what I have written previously about Intel Vs RISC in terms of TCO, performance and the customers that are choosing to move.

 

Luckily I didn't have to think too long on a Friday morning as a a topic came to mind instantly. There are numerous articles flying around this morning that picked up on the Oracle comments yesterday about how SPARC based systems compare to Intel. Thanks for providing me with an appropriate topic.

 

So in case you missed it, there was a question and answer session with Larry Ellison. When asked about SPARC, this was the reply "SPARC is much more energy efficient than Intel while delivering the same performance on a per socket basis. This is not a green issue, its an economic issue. Today, database centers are paying as much for electricity to run their computers as they pay to buy computers. SPARC machines are much less expensive to run than Intel machines"

 

1) SPARC more energy efficient than Intel?  Seriously, in what parallel universe does that exists?

SUN continues to use watts per thread as measure of energy efficiency. The recognized industry standard benchmark for measuring energy efficiency is SPECpowerand I don't see any SPARC based results in the 91 results published. The absence of a result certainly says something very clear to me - no story.

 

These UltraSPARCT2+ systems get loaded with a lot of memory to deliver the their results, so when you look at overall system power (what people care about) they are not as energy efficient as Intel based systems.

 

SPECpower is effectively based of SPECJbb-2005 so another way of loking at this is to look at the SPECJbb-2005 results for a 4 socket UltraSPARcT2+ system and a Xeon 7400 system. The 4s UltraSPARCT2+ delivers 693k BOPs while Xeon 7400 is 532kBOPs. So you conclude that SPARC is better than Xeon?. That would be the wrong conclusion

UltraSPARCT2+ system would consume 1525 watts Vs Xeon 7400 at 816 watts. If you look at BOPs per watt (another way of looking at energy efficiency and performance) then you would see that Xeon 7400 is 43% more energy efficient. Doing a similar comparison with Xeon 5400 (I haven't even talked about our latest Xeon 5500, Nehalem) would be up to 77% more efficient than UltraSPARCT2+.

 

And lastly before I forget to mention the 4s UltraSPARCT2+ had 128GB memory and costs over $150,000for the system, while Xeon 7400 based system had 64GB memory and costs around $32,000.

 

2) SPARC deliver same performance on a per socket basis?

2S Xeon 5500 has performance leadership over 2S UltaSPARCT2+ across a wide range of benchmarks. Up to 70% more performance and up to 60% lower system cost. 4S Xeon 7400 has price/performance leadership over 4S UltraSPARCT2+, UltraSPARCT2+ results achieved with system loaded with lots of memory that drives the cost up to 3-4Xthat of Xeon 7400 system

 

3) SPARC machine are less expensive to run?. I can't for the life of me work this one out!.

Hardware systems based on Intel have leading price/performance (read cheaper), lower energy needs (so electrivity bill lower) and any software product with a license per core strcuture is less expensive on Xeon system than an 8 core UltraSPARcT2+ (which also has higher multipler per core)

 

That's all for now folks. I just wanted to share some data on why I know that SPARC machines are much MORE expensive to run than Intel machines

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Of course changing a light bulb is easier. But did you know that the power savings benefits of changing a single server are about equal to changing three light bulbs and the economics of replacing either is similar.

Old

New

Savings

Light Bulb

60 W

13 W

47 W

source

Server (peak power)

394 W

244 W

150 W

old server

new server

Server (idle power)

226 W

82 W

144 W

ð        Energy Star estimatesthat replacing a light bulb with a single compact fluorescent can save $30 over its lifetime and pay for itself in 6 months.

ð        Intel estimatesare that replacing 9 racks of older servers with just one rack of new servers can save up to $765,000 over four years and pay for itself in as few as 8 months. 

While many of us no longer question changing older incandescent light bulbs with more energy efficient compact fluorescent light bulbs because of economic and eco-friendly reasons, many businesses retain older servers in their environment because they still work. About 3 months ago when talking to IDC, they shared an estimate that they expect there to be about 32 million servers supporting businesses around the world in 2009 and about 40% of them are more than 4 years old (making them single core processor technology). That is a lot of old single-core technology.

These single core servers take up a lot of space, resources and power/cooling infrastructure.  Newer servers consume less power (about 150W on average based on test results with industry standard benchmark SPECpower found at www.spec.org), deliver more performance (up to 9x), come with a new warranty, and support technologies to enable consolidation that can reduce OS, application and other costs that vary per server.  The combination of these savings balanced with the costs and effort to replace them, migrate applications and validate the new environment can deliver a rapid payback and dramatic savings.  You can estimate the savings yourself using this server refresh savings estimator.

And since power per server is lower, you don’t need to replace the rack infrastructure (unless you want to) … similar to how you don’t need a new light fixture for compact fluorescent light bulbs.

While it will take more work to change your server (than a light bulb), the additional work is sure worth the effort as many customers have learned (www.intel.com/references). Learn more about server technology in the new Server Learning Center located here.

QUESTION OF THE DAY:

How many engineers does it take to change a light bulb? … a server?

chris

 

 



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0

The Intel XEON Processor 5500 is the new world record holder in >30 top performance benchmarks for 2-socket servers. Check out this video with Pat Gelsinger at the launch event in Santa Clara.

 

 

You can also check out all the performance results here: Server Performance Summary - Intel® Xeon® Processor

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We all live in the information age and are bombarded constantly by more message and information than we can realistically consume (sorry for adding with this blog). I love Facebook, am involved in Linked-In and am exploring (as a newbie) Twitter. These forums and tools are really cool and if I wanted to, I could spend my life playing with them.  Last week, someone described twitter as a river of information and guided me to jump in and paddle downstream, not upstream.

So, that is the input I’m looking for on this blog. I just posted 2 documents as resources in the Server Roomabout the new Intel Xeon processor 5500 (Nehalem) product.

ð        Sales Brief– 2 page brief focused on the benefits of purchasing new servers

ð        Product Brief– 12 page brief focused on all the usages, technology and benefits inside the new servers

I’m told that people don’t like “sales” briefs.  Personally I like short and sweet, but give me the tools to dig into more detail if I want. 

that’s just my style – What’s Yours?

1) Which do you like more, if you have a preference?

ð        Sales Brief

ð        Product Brief

2) What do you do?

o        IT – I deploy server technology to benefit my business.

o        Sales – I sell or re-sell technology to IT and business owners.

o        Developer – I design and build servers or use them to design software products.

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I'll be up front, I really don't know what Brittany Spears, Miley Cyrus or Susan Boyle would say about moving from RISC to the Xeon 5500 processor!. What I can share is the feedback that I'm getting direct from customers. I'm currently out on the road and have got some real feedback direct from customers on why they are looking at migrating their solutions from RISC  processors to Xeon processors.

 

Over the past couple of days I have had the opportunity to meet directly with individual customers and hosted a roundtable with several customers to discuss their plans to replace their RISC based infrastructure. The conversation has been very open and frank and has not been about 'should I move' but more focused on 'how do I make the move'. As could be expected the down economy is placing big taxes on the ability of IT organizations to support their business units need for organic growth in a flat to down IT spending environment. A big priority for most of the customers that I spoke with is how to reduce their overall TCO while still meeting the increased demands being placed on IT by their business Partners. Most of the customers are already engaged in active projects to assess moving from RISC or are building their plans to make this migration.

 

During the roundtable I had opportunity to share the latest Xeon 5500 processor performance comparisons Vs the main SPARC and POWER based solutions out there. There was great rejoicing and joy (ok I'm taking poetic license here) in the roundtable when we share some of the results that we highlighted when we launched the Xeon 5500 processor just over 3 weeks ago. So I want to spread the joy and let you read for yourself the performance and price performance benefits.

 

We compared the Xeon 5570 processor vs the top UltraSPARCT2+ in a 2 socket configuration. We took best published results on spec.org and sap (so no funny games at play). The results comparing best UltraSPARCT2+ vs best Xeon 5500 with 1 taken as baseline for SPARC redults were amazing

- 20% better on SAP-SD

- 62% better java performance for Specjbb2005

- 69%better for integer performance SPECIntrate-2006

- 75% better for floating point performance SPECfprate-2006

But the best bit was the cost competitiveness of the Xeon 5500 solutions. Comparing both solutions with 32GB memory, the Xeon 5500 based solutions are offered at approx $11,000 whereas the UltraSPARCT2+ is at $36,000.

 

Compared the Xeon 5570 processor vs the top POWER6 in a 2 socket configuration gave even more staggering results. At the roundtable today customers were amazed. They keep hearing that POWER 6 has leading performance and more GHz so better performance. Right?. Wrong is the answer and I noticed many customers scribbling down the comparisons. Again taking 1 as baseline for POWER results

- 150% better on SAP-SD

- 190% better java performance for Specjbb2005

- 126%better for integer performance SPECIntrate-2006

- 90%better for floating point performance SPECfprate-2006

But the best bit was the cost competitiveness of the Xeon 5500 solutions. Comparing both solutions with 32GB memory, the Xeon 5500 based solutions are 92% less expensive than equivalent POWER 6 offerings.

 

I only shared the specific comparisons vs RISC and have not gone into the architectural advancements of the Xeon 5500 processor and how it addresses real business needs that have been flagged to us. There have been lots of other blogs out in cyberspace over the last few weeks on improvements in IO, low latency etc. so you don't need my 2 cents.

 

I think now is the time to make the move from RISC, what do you think?

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6

OK, so we launched the Xeon 5500 processor based servers and workstations a couple of weeks ago. While I don’t have direct quotes of support from Brit, Miley, Susan or any country presidents who have signed economic stimulus into law I am pretty confident that if they were ever actually considering purchasing a server or workstation they would come to the conclusion that the new Xeon 5500 platforms would be their best choice.

I had the privilege of being at one of the thirty seven different worldwide Xeon 5500 launch events. I was on Wall Street and attended the NASDAQ launch event on March 31st. Based on which data source estimate you look at Financial Services as a whole represents about 20% of the worldwide market for servers. It was also evident when meeting with customers in the NYC area that they are passionate about performance and power consumption. Most of them had received pre-production seed systems and had already done extensive testing prior to this launch event. I have been in Intel’s Server Platform Group for over a decade now and I have never seen so much enthusiasm for a product launch.

I won’t rehash the performance benchmarks and performance per watt data. There are many benchmarks, blogs and press articles doing that. What I took away from the conversations was a feeling of optimism from the end users I spoke to. Some people felt that these new products would be what it takes for them to deliver solutions that would give them a performance advantage over their competition. In few markets does that pay off more, and translate almost directly to the bottom line, than in Financial Services. Others felt that these systems would help them continue to add to their existing datacenters without having the need to build a new one. This was due to the performance per watt improvements and the end users ability to replace many old servers and workstations with a few new ones.

Lastly, I think human nature being what it is we are seeing that IT professionals want to work on cool new projects. These Xeon 5500 servers and workstations represent a shiny new toy that IT professionals can use to have a material impact on the bottom lines of their companies. To some degree the same applies to virtualization in that it is disruptive and provides a new cost effective way to deliver legacy solutions and also enables flexibility for future growth. The IT folks that I have met who familiarize themselves with virtualization, new hardware and advanced management techniques (power, systems, virtualization) generally are viewed internal to their companies as leaders with visionary capabilities.

As we all work through this economic morass I am hopeful that with new technology introductions, and a relentless focus on efficiency, we will all emerge with a greater level of capability and a higher degree of flexibility. I also believe IT will emerge as a key asset of differentiation for companies from Wall Street to Main Street and this will place an even greater burden on delivering solutions to meet those unique needs.

What do you think?

Shannon

shannon.poulin@intel.com

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With the introduction of the Intel Xeon processor 5500 series last month, I wrote a blog that discussed that server refresh was an intelligent investment in that it could deliver a rapid payback on investment. For the past few years, I have been working to understand the costs and benefits of server replacement and there are a few conclusions I can draw.

1)      Server Refresh is not new concept.  This approach has existed for decades.  People replace technology as it ages because new software and new technologies enable better business capabilities and as technology ages, the warranty expires and incidence of failure increases. How many of you still have your first mp3 player?

2)      ROI and Refresh Vary. The rate of refresh is a balance of the investment required (purchase, install, removal, validation, etc) and the savings achieved (operational costs, cost avoidance, employee productivity) balanced with the business opportunities available to you (business growth or new business markets, cost of capital, revenue generating investments)

3)      One Size Does not fit all.  Every business looks at financials and opportunities for their business a little differently and calculates their costs and savings differently.

So a few months ago, I embarked with some of my peers, with Intel IT, and industry leading ROI and TCO consultant Alinean, to apply what I have been learning and build an interactive tool to help you model your savings opportunity for server refresh and replacement. 

We identified and were able to model eleven cost and savings categories (both pluses and minuses) in the Server Refresh ROI calculation and make these cost category assumptions able to be included, excluded or modified by you.  You can model and view scenario output real time and print/email reports to share with others.

I invite you to learn more about the tool with this informal how-to-use guide , or better yet, use the tool and estimate how much you could save replacing old servers with new.  Try the new Intel® Xeon® processor-based Server Refresh Savings Estimator today.

You can provide feedback through the tool’s registration process or by responding directly on this blog. I look forward to hearing from you either way.

Thanks, Chris

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In my last blog I talked about working on great projects which were “special”. Special in that everyone enjoyed coming to work, they worked well together, and part of the “magic” was we all knew we were working on something revolutionary.  Well that special, revolutionary project is now available for all to see, and it is known as the Intel® Xeon® processor 5500 series and Intel Xeon® 5500 series chipset.

What amazes me the most about this project/platform is the incredible leap in performance compared to its previous generation platform which was based on the Intel Xeon processor 5400 series. For a new generation platform, 20-30% improvements in performance is typical.  And 50% vs. the previous generation platform is above normal, but the new Xeon 5500 series platform out performs the previous generation platform (Xeon 5400) by 2X or more on many benchmarks.  That’s right…nearly twice the performance!  (Click here for performance details.)

So how did they achieve this monster leap in performance? 

-          Did they double the core frequency? 

-          No…in fact core frequency has gone down slightly.

-          Did they double the number of cores?

-          No…same number of cores.

-          Did they make major changes to the CPU micro-architecture…like issuing and retiring many more instructions per clock? 

-          No.  Same 4-instruction per clock issue/retire capabilities.

-          Did they use a new silicon process technology? 

-          No…both use the same 45nm process.

-          Did they increase cache size? 

-          No…total L2 + L3 cache size actually went down (9MB vs 12MB).

 

So how did they “double’ the performance?  This is what truly amazes me.  This team was able to essentially double the performance of the platform, without changing the most obvious (e.g. # of cores, CPU frequency, major micro-architecture changes, Si process technology or cache size).  Instead, they made many changes and optimizations to the entire “platform” as well as some incremental enhancements to the processor micro-architecture (like deeper queues)…which collectively removed bottle necks in many different places and the results are nothing short of fantastic. 

The various changes added up to “major” improvements in performance.  Some of these changes are listed below…shown in comparison to the previous generation Xeon 5400 series platform which was/is no slouch.  Even today, more than a year after its introduction, the Xeon 5400 was still was the highest performing 2-scoket platform on many benchmarks.  That is until the Xeon 5500.

Feature

Xeon 5400

Xeon 5500

# Cores

4

4

Core Frequency

3.4GHz

3.2GHz

Instructions per clock

4

4

Process Technology

45nm

45nm

L2 Cache Size

2 x 6MB

4 x 256MB

L3 Cache Size

N/A

8MB

Intel® Hyper-Threading Technology

No

Yes

Intel® Turbo-Boost Technology

No

Yes

Queues and execution resources

Baseline

Deeper queues & more resources

Bus Connection

FSB – 1.6GHz

QPI – 6.4GT/s

Memory Controller

Discrete

Integrated

Memory Channels         (2 Socket platform)

4

6

Memory Type

DDR2-FB-DIMM

DDR3

Max # DIMMS                (2 Socket Platform)

16

18

Memory Frequency

533, 667, 800MHz

800, 1066, 1333MHz

Virtualization Features

Intel VT

Intel VT + Enhancements

PCI Express

Gen 1

Gen 2

All I can say is wow!  And all this performance comes in a lower platform power envelope than the Xeon 5400.  The performance and power savings are a true testament to this team’s ability to work together and deliver a truly revolutionary product. Congratulations to the entire “Nehalem” team (aka Xeon 5500)!    Click the link below to find out more about “Nehalem”. http://www.intel.com/products/processor/xeon5000/index.htm

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Datacenter Dynamic Power Management – Intelligent Power Management on Intel Xeon® 5500

With newly released Intel Xeon® 5500 Processor family, it comes with a new breed of datacenter power management technology - Intel® Intelligent Power Node Manager (Node Manager in short).

As a former datacenter engineering manager, I had personal experience of the management issues at datacenters, especially dealing with power allocations and cooling – we often assumed the worse case scenario as we could not predict when the server power consumption will peak. When it did peak, we had no way to control it. It is like driving with blindfold and hope for the best outcome. The safest bet was to make the road as wide as possible - leave enough headroom for the power budget, so that we would not run into power issues. But it resuled in under utilized power, or stranded power, that is quite a waste.

Over the course of last several years, we met with many IPDC (internet portal datacenter) companies. We heard over and over again of their datacenter power management challenges, which was even worse than I experienced. Many of the IPDC companies we talked with leased racks from datacenter service providers under strict power limits per rack. The number of servers per rack they can fit had direct impact to their bottomline. They did not want to under-populate the racks, as they had to pay more rent for the same amount of servers; they could not over-populate the racks as it would be over the power limits. Their power management issues could be best summerized as the following:

·        Over-allocation of power: Power allocation to servers does not match actual server power consumption. Power is typically allocated for worst case scenario based on server nameplate. Static allocation of power budget based on worst case scenario leads to inefficiencies and does not maximize use of available power capacity and rack space.

·        Under-population of rack space: As a direct result of the over-allocation problem, there is a lot of empty space on racks. When the business needs more compute capacity, they have to pay more for additional racks. There are not enough datacenter spaces for them to rent. As a result, they had to go to other cities even other countries – increased operational cost and supporting staff.

·        No capacity planning: There is not effective means to forecast and optimize power and performance dynamically at rack level. To improve power utilization, datacenters needs to track actual power and cooling consumption and dynamically adjust workload and power distribution for optimal performance at rack and datacenter levels.

This is where the Node Manager comes to play. Let’s take a look at what Node Manager and its companion software tool provided by Intel for rack and group level power management – Intel® Data Center Manager (DCM) will do:

Intel® Intelligent Power Node Manager (Node Manager)

Node Manager is an out-of-band (OOB) power management policy engine embedded in Intel server chipsets. Processors carry the capability to regulate their power consumption through the manipulation of the P- and T-states. Node Manager works with the BIOS and OS power management (OSPM) to perform this manipulation and dynamically adjust platform power to achieve maximum performance and power for a single node. Node Manager has the following features:

·        Dynamic Power Monitoring: Measures actual power consumption of a server platform within acceptable error margin of +/- 10%. Node Manager gathers information from PSMI instrumented power supplies, provides real-time power consumption data singly or as a time series, and reports through IPMI interface.

·        Platform Power Capping: Sets platform power to a targeted power budget while maintaining maximum performance for the given power level. Node Manager receives power policy from an external management console through IPMI interface and maintains power at targeted level by dynamically adjusting CPU p-states.

·        Power Threshold Alerting: Node Manager monitors platform power against targeted power budget. When the target power budget cannot be maintained, Node Manager sends out alerts to the management console

Intel® Data Center Manager (DCM)

DCM is software technology that provides power and thermal monitoring and management for servers, racks and groups of servers in datacenters. It builds on Node Manager and customers existing management consoles to bring platform power efficiency to End Users. DCM implements group level policies that aggregate node data across the entire rack or data center to track metrics, historical data and provide alerts to IT managers. This allows IT managers to establish group level power policies to limit consumption while dynamically DCM provides allows data centers to increase rack density, manage power peaks, and right size the power and cooling infrastructure. It is a software development kit (SDK) designed to plug-in to software management console products. It also has a reference user interface which was used in this POC as proxy for a management software product. Key DCM features are:

·        Group (server, rack, row, PDU and logical group) level monitoring and aggregation of power and thermals

·        Log and query for trend data for upto one year

·        Policy driven intelligent group power capping

·        User defined group level power alerts and notifications

·        Support of distributed architectures (across multiple racks)

What the combination of DCM and Node Manager will do to datacenter power management? Here is the magic part… With the DCM at group and rack level setting policies, Node Manager can dynamically report the power consumed by a server and adjust it within certain range, so that the overall power consumption of the rack or a particular server group could be managed within a given target. Why this is important? Let me use a real example to explain it:

IPDC Company XYZ (a name I cannot disclose in public) has a mission critical workload at their datacenter that runs 24x7 and there are workload fluctuations during the day. The CPU utilization is mostly at 50~60%, with few cases that it will jump to 100%, typical for datacenter operations. To be on the safe side, the current solution is to do a pre-qualification of the Xeon® 5400 server for the worst case at 100% CPU utilization which ran at ~300W. They used 300W for power allocation, which was considered significantly lower than the nameplate value of the power supply (650W).

With Xeon® 550, for the same workload at 100% throughput, the platform power consumption goes down to 230W, a 70W reduction from the previous generation CPU – a good reason to switch to a new platform due to the advance intelligent power optimization features on Xeon® 5500. But the story does not end there…

On top of that, we further analyze the effect of power capping using Node Manager and DCM. After many tests, we noticed that if we cap at 170W and the performance of impact for workload at 60% CPU utilization and blow is almost negligible. This means, that we 170W power capping, the platform can deliver the same level of services most of the time, with 50W less (230W-170W) power consumption. For occasional spike that is above 60% CPU utilization, there will be some performance impact. However, since the Company XYZ operates at below 60% CPU utilization most of the time, the performance impacts are tolerable. As a result, we can squeeze more power from the power allocation using the dynamic power management feature of Node Manager and DCM.

What does this mean to the Company XYZ? Well, we can do the math. The rack they lease today has the limit of 2,200W/rack. With the current Xeon® 5400 servers, they can put upto 7 servers per rack at 300W per server. With Xeon® 5500, they can safely put 9 servers at 230W per server – a 28% increase of the server density on the rack. Top it up, by using Node Manager and DCM to manage the power at rack level with power limit of 2,200W and dynamically adjust the power allocation among the servers, we can put at least 12 servers at an average of 170W power allocation per server – a 71% increase of the server density comparing with the situation today! This means a great saving for the Company XYZ. In this case, the power consumption of each server on the rack could go above 170W, or lower than 170W. DCM dynamically adjusts the power capping policy while holding the line for entire rack power consumption below 2,200W.

Of course, the power management result varies from workload to workload. There has to be workload-based optimization in order to achieve the best result. Also, we assume that the datacenter should be able to provide sufficient cooling for devices that consume power within the given power limit. Even though, the result we get from this test could not be applied universally to all IPDC customers, we have finally had a platform that can dynamically and intelligently monitor and adjust the platform power based on workload. For datacenter managers, you can manage power at rack level and datacenter level with optimized power allocation to fully utilize the datacenter power. Are you ready to give it a try?

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In my blog titled top 10 reasons to buy in a recession ,I discussed generic reasons to invest.  While small businesses (and to some extent medium businesses) don’t have the scale to take advantage of some of the consolidation and cost savings gains discussed in my “why buy for the big guy” blog, the benefits of replacing older servers remains a strong value for smaller businesses also. 

For those business owners who don’t have dedicated IT staff, your technology is depended on for reliable, efficient operation of the business. Technology is depended on to support daily operations and services ... like website operation, email communication, customer management, purchasing and record retention among other things.  If not … then you (as business owner) must turn your attention away from customers and towards your technology platform – not something a you have the time or resources to do.

Before reading, you need to know that I’m not a small business owner but I do have a family (in many ways that is my business) and as such I have several computers at home to support the operation of my family.  Recently, I experienced some issues with my existing computers that have put me in the market for replacement technology.  Specifically, when doing my taxes this year and when trying to load TurboTax*, my computer did not have sufficient memory to support the new 2008 software version.  Additionally, my wife and I track our finances with Quicken* and recently the slow performance on our computer has resulted in us spending too much time doing data entry on a slow computer.  In essence, our technology now is limiting us from doing the things we need to do .. so time to upgrade .. and I am shopping for a new desktop.

These challenges are similar to what I foresee from small businesses when it comes to technology upgrades.  Here are two examples of customers who, as a result of a growing demands and slowing performance of existing technology, turned to a Xeon-based server to streamline operations, boost reliabiilty, improve customer service, improve competitiveness and open up business possibilities for themselves.

ð       Yellow River i-café See How this small i-café went from a situation where a demanding workload caused hardware failures, leading to down time, loss of revenue, and frustrated customers to a situation where Yellow River saw performance gains and head room for growth by upgrading to an new Intel Xeon based server.

ð       Lampworks. Read how Jason Harper of Lampworks went from “We knew that we’d hit the wall with our desktop-based server; it couldn’t bear the extra load. Our computer was suddenly a barrier to our growth, rather than a business enabler” ... to ... “We’re extremely excited about the growth possibilities that our new server gives us.”

As your technology ages, you have a choice.  Typically standard OEM manufacturer warranties are supported for 3 years with purchase of a new server.  Before you extend the warranty (for $800-1200 per server for additional two more years), evaluate the enhanced performance, improved energy efficiency and capability to replace many servers (either desktop or true server technology) with fewer new servers.  If you are already at the end of your extended warranty, can you run the risk of server failure inside your business or can you afford the unexpected expense of a service call. 

Additionally there are some government incentive programs, like the American Recovery and Reinvestment Act  that offer businesses accelerated depreciation (60% first year vs standard 20%) on new computer hardware which can lower you 2009 tax burden and accelerate ROI.

Is your current technology holding you back or in your way? ... If so, consider a new server.

Chris 

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For readers of my February Blog, I talked about being so excited that i felt like a kid on Christmas morning when it came to our upcoming Nehalem launch and shared a story about some customers I talked with.  Well I can now give you your presents and a little background on the experience I had back in February.

 

 

Time to play with our new technology toys.

 

Chris

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Why Buy for the Big Guy

Posted by Chris P_Intel Mar 30, 2009

Why Invest in IT … for Large Enterprises

In my blog titled top 10 reasons to buy in a recession  , I discussed generic reasons to invest.  For large enterprises with a large install base of servers (multiple data centers, row and rows or rooms and rooms of servers), you have the economies of scale on your side.  Most likely, about 40% of your existing servers use single-core processor technology and another estimated 40% based of dual-core processor (source IDC).  Running existing infrastructure on these slower servers is just plan inefficient compared to the new servers available on the new Intel Microarchitecture (Nehalem) – intel's 3rd generation of quad-core processors for 2 socket servers.

Based on Intel estimates, replacing nine single-core based servers with one new xeon 5500 can yield up to 90% lower operating costs, delivering a payback on investment in  as short at 8 months (learn more here) … or … by upgrading single-core, dual-core or even the latest quad-core processors can yield performance enhancements that can boost productivity or open up new business opportunities. 

Even though this is day of introduction, there are four large companies today that have already identified the benefits of using these new processors.  See their results below

ð       Play saw roaming mobile transaction times reduce from 102 minutes to 44 minutes from last years quad-core processors and expects to be able to reduce the cost of running its data centre with these energy efficient servers.

ð       Capgemini tested a virtualization environment and sees ability to help their development team be more productive while strengthening customer offerings … as exhibited by a reduction in response time from 12.46 sec to 5.56 seconds compared to last years quad-core processors

ð       The Technical University of Munich saw processing speeds increase by 66% and experience 4x memory bandwidth for applications leading them and their customers to consider new projects and compute models for their research and business.

ð       Business & Decision saw the ability for 20:1 virtualization ratios with utilization levels at approximately 55%, providing the ability to improve customer service levels, productivity, reduce implementation costs by 50% and anticipates a ROI of < 1year. 

The bottom line is that these customers are moving forward with technology investment as a core strategy to boost their business and cut costs – helping them to emerge stronger and more competitive in their industry as economic conditions improve.

What could the Intel Xeon processor 5500 series based server do in your business?

Chris

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Our new product, the Intel Xeon Processor 5500 series, has ushered in what we at Intel call a new generation of intelligent server processors. Before I wrote this blog I had to look up the definition of intelligence (American Heritage Dictionary):

In•tel•li•gence n 1.a. The capacity to acquire and apply knowledge. b. The faculty of thought and reason.

In this context, I’d like to discuss two topics. (1) An Intelligent Product (2) An Intelligent Choice

An Intelligent Product: (the capacity to acquire and apply knowledge)

Key technology enhancements to the Xeon 5500 include a suite of new features and capabilities that enable servers utilizing these new processor to serve a wide range of server usages (from basic business to high performance computing) (from single threaded applications to well threaded applications) (from non virtualized to highly virtualized environments) and makes these servers adaptable to the environment you want to deploy it into.

              

ð       Intel Hyper-Threading Technology is back boosting performance for well threaded applications

ð       Intel Intelligent Power Technology adjusts server power consumption real time to workload

o       Automated Low Power States reduces CPU, Memory and I/O power without impacting performance

o        Integrated Power Gates dynamically turn cpu cores that are not in use to reduce idle power near 10W

ð       Intel Turbo-Boost Technology speeds up your processor when application demands peak

ð       Intel QuickPath Technology provides industry leading server bandwidth (up to 3.5x prior Xeon)

The benefits for IT and Business?

ð       A server platform that can adapt to your application environment allowing you to deploy it in one environment today with the knowledge you can repurpose it tomorrow, if needed

ð       A server platform that can adapt you changing workload demands over the course of a day, saving power when demands are low and better performance when you need it most

Read the Intel Xeon processor 5500 series platform brief to learn about these technologies

Visit this video about the new product and the technologies listed above

An Intelligent Choice: (the faculty of thought and reason)

Economic times are tough and we’re all struggling with spending choices (or not spending) at both a personal and corporate level. However, business spends about 2/3 of their IT budget maintaining existing servers (source IDC). IDC further estimates that 40% of the servers installed today are 4yr+ single core servers with another 40% being 3 year old dual-core. These servers are consuming a lot of valuable resources. With a heavy % of IT budget spent on operating costs, the challenge is that if you cut spending, you are cutting innovation. This limits business competitiveness.

What is the option? …. Server Refresh. Compared to installed single core Xeon servers, these new Xeon processors enable up to 9x performance per server, a 9:1 server consolidation opportunity (with flat performance), lowering operating costs by an estimated 90% and delivering an estimated up to 8 month payback on investment. That means that an investment in a new server today can pay for itself in less than a year, helping you to self fund more innovation or helping to boost the bottom line of your organization. If your environment is dual-core based, the opportunity is about a 3:1 consolidation opportunity.

               Download this pdf to understand the 8 month estimate

View a video demonstration highlighting the 9:1 consolidation and 3:1 consolidation

In summary the Xeon 5500 series is an intelligent product in it’s capability to adapt to both it’s application and user environment and an intelligent choice for IT investment delivering an estimated up to 8 month payback – much better than you can do in the stock market, bank or many other projects.

I think that this is the right product at the right time.  What do you think? ... I'd like to hear your reactions.

Chris

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That’s right, now you can buy a supercomputer that fits right under your desk. The PSC’s (Personal supercomputer) of today would have been #1 on the Top500 http://www.top500.org in November of 1996. ASCI Red would have been the first system to overtake the performance these small supercomputers can provide today.

So why do you need one of these high performance bad boys? Well, if you are trying to keep up with technology, beat out your competition, and do it at the lowest cost possible then you just better think about buying one. Whether you are in manufacturing, engineering, financial services or life sciences, the benefits offered are huge. You can now simulate vs constructing expensive prototypes, you can do more work at your desk vs. waiting to schedule the job on the oversubscribed cluster and most importantly, it provides the competitive advantage you most dearly need to keep up with your customer’s demands for lower pricing.

There are a couple of very interesting solutions on the market right now that should be considered. One is the Cray CX1. This little monster can support up to 16 quad core processors! With Nehalem soon to launch, that is one heck of a lot of performance.

http://www.cray.com/products/CX1.aspx

The CX1 is also ICR (Intel Cluster Ready) certified. This certification helps to ensure end users the system will provide a positive out-of-box experience. When you install the system and turn it on, it just works. You are maximizing your investment. The last thing a small business needs is to make the investment and then spend days getting the system up and running.

http://software.intel.com/en-us/cluster-ready/

With today’s economy, many businesses are reducing cost and putting off capital expenditures. You have decided to be like many other businesses and wait just one more year to upgrade your current computing system. Your competition decided not to wait. Instead, they purchased a PSC that was Intel Cluster Ready Certified and are now more productive than ever before. They made the investment and are now turning out new designs faster and at a lower cost than ever before. You scratch your head wondering how they do it. As you try to save your business they are growing and winning new business. Sometimes, being aggressive in a difficult time is the prudent thing to do…

Still wondering if this is right for me? Concerned you don’t have the IT staff to support such as beast? You don’t have the budget? Is there software out there I can use? All are good questions/concerns, but the ICR certified PSC minimizes if not eliminates the need for an IT staff. The PSC is one of the most affordable cluster solutions on the market today. It plugs right into your wall socket…you have tamed the beast! As for software, if you are purchasing an ICR certified system, then there are numerous applications available and most likely, one you are already familiar with.

When you are getting ready to make your next workstation or high-end PC purchase, I strongly recommend you consider one of the new kids on the block, the PSC. If it is Intel Cluster Ready Certified, you can rest assured the solution you do buy will just work.

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Once in a life time project

Posted by scotthuck Mar 16, 2009

Have you ever worked on a project, or with a team than just “clicked”?  Everyone was excited to be at work.  They worked well together.  And while there were of course many challenges, everyone worked through them and the end result was something special? I worked on one such team back in the mid-90’s.  The team was a silicon design and marketing team here at Intel, and the end result was the P6 processor (the official name was the Pentium Pro processor).  That may be too long ago for many of you to remember this product…I guess I’m showing my age.  But the P6 was a revolutionary product.

So what made this team click?  I think it was the fact that we all knew we were doing something special; something that had never been done before. The P6 was the first out-of-order, Super-scale, Super-pipelined, Speculative execution, glue less MP x86 processor every produced.  And the jump in performance as compared to previous generation x86 processors was the biggest ever seen at that time.

What is interesting is that most people, who worked on that project, have a very similar view.  All look very fondly back at that project, there were special friendships created during that project which exist today, and even though many years have past, and many project have come and gone since them, the P6 was something special; a once-in-a-lifetime project which most remember as the best project the ever worked on.  I’ve been at Intel for 23 years, and the P6 is still the best project I ever worked on.

So why all the reminiscing?  Because the soon to be released Nehalem project (aka Intel(r) Xeon(r) processor 5500 Series for servers and workstations, and also known as the Intel® Core i7 processor for desktop)  has many of the same attributes as the P6 project.  While times have changed, and working in a global environment means you cannot duplicate all the things that made the P6 team so special (in particular a close, tight nit group of people working at a single site), there are many things about the Nehalem project which make it special.  While I can’t disclose all the details just yet, look for follow-on to this blog after the product launch where I can describe some if the things which truly make the Nehalem product revolutionary.  Things that make me just sit back and say wow!  What this team accomplished is truly amazing!

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