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Given the increasing costs to power and cool data centers, IT and Facility managers of enterprise and cloud data centers want to maximize capacity utilization and reduce total cost of operations. However this has been challenging given the lack of fine grained instrumentation and visibility into server and rack level power consumption resulting in over-provisioning of racks and costly expansions despite unused capacity.

 

 

With Intel® Xeon® 5500 series, we introduced Intel® Intelligent Power Node Manager that provides server level power monitoring and policy based power capping. Since power and cooling constraints exist at rack, row, room and PDU level, we also released Intel® Data Center Manager to enable ISVs to realize Node Manager benefits at data center level with reduced investment.

 

 

Intel® DCM software development kit (SDK) provides power and thermal monitoring and management for servers, racks and groups of servers in data centers using Intel® Xeon instrumentation. Management Console Vendors (ISVs) and System Integrators (SIs) can integrate Intel® DCM into their console or command-line applications and provide high value power management features to IT organizations.

 

IT organizations facing power and cooling challenges can benefit from:

 

  • Increased rack density within space, power and cooling constraints through power control
  • Reduced capital costs by right-sizing power and cooling infrastructure based on actual power
  • Reduced operations costs by eliminating worst-case head-room during provisioning

 

Intel® DCM features include:

 

  • Built-in policy based heuristics engine maintains group power and dynamically responds to changing loads
  • Designed as an SDK to integrate into existing management software products
  • Scales to thousands of nodes support in large data centers
  • Manages across system vendors through use of standard IPMI and DCMI Power Management support
  • Supports integration with Smart PDU meters for servers without Node Manager to provide a unified view

 

If you are at IDF in San Francisco Sep 22-24, 2009, stop by following sessions to learn more about Intel® DCM and see proof-of-concepts and meet with end users who benefited from this.

 

    • PDCS003 - Cloud Power Management with Intel® Micro-architecture (Nehalem) Processor-based Platforms
  • ECTS0004 - Improving Data Center Efficiency with Intel® Xeon® Processor Based Instrumentation

 

There are also several demos in the showcase area that showcase the technologies from multiple partners.

 

I will be at IDF co-presenting PDCS003 - stop by after the class with your questions and thoughts about Intel® DCM.
See you at IDF.

 

--Susmita

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If you would like to learn about a new power supply technology for reducing server energy usage there is an upcoming IDF session that may interest you. The title of the session is “Cold Redundancy – A New Power Supply Technology for Reducing System Energy Usage”. As you can probably guess from the title, we are calling this new technology “Cold Redundancy”. There has been a lot of research done to figure out ways of reducing the input power of a server when it is in an idle state. After all, an idle server is just a very expensive space heater sitting there doing nothing other than consuming energy and producing lots of heat. This is important because some utilization studies have shown that servers can sit idle for a considerable percentage of the time. So anything that reduces the input power of an idle system will have a very significant effect on the overall yearly energy usage - and ultimately save on operating costs.

This presentation will describe, and demonstrate, the cold redundancy technology we have been working on here at Intel® to reduce system idle power.

One great thing about this new technology is that everything can be kept inside the power supply. No changes to the system software will be needed so the only additional requirement to implement this would be using a power supply that has cold redundancy technology inside it. This will make it easy to integrate into systems in the future because it could become a “plug ‘n play” power supply upgrade option.

Since cold redundancy is a power supply technology, I’ll cover some basic concepts to get things started.

There are two different types of power supplies called redundant and non-redundant which are used in computers.

A non-redundant supply has only a single module which provides all the power needed to keep the system operating. This means there is no backup so if the power supply fails, the system shuts down until the supply is replaced. Desktop computers typically have a non-redundant supply in order to keep the costs low.

Most servers on the other hand, have a redundant type of power supply. That means there are extra (redundant) power supplies in the power subsystem so if one supply fails the server will continue working normally. This is for applications where getting maximum system uptime and reliability are worth the additional cost of putting in the redundant supplies. In a case like this though, the redundant supplies are not really needed until one of the supplies actually fails. The drawback with having the redundant supplies turned on until needed is that the supplies still use a lot of power which increases the system operating costs.

Cold redundancy reduces system idle input power by putting these redundant supplies into an almost off (standby) condition or “cold redundancy” mode, as we call it here at Intel®. Because of how cold redundancy works, the more redundant supplies there are in a power subsystem the more effective it is and the more energy that can be saved. The general idea of powering down redundant supplies is not new, but the problem has always been how to turn the supplies back on fast enough so that system operation is not affected in case of a failure. We have come up with a solution to this problem by developing cold redundancy technology. Cold redundancy has the ability to put the redundant supplies into a standby state to save energy at system idle while still being able to turn them back on fast enough in case of a failure to keep the system operating normally. It really is the best of both worlds, saving energy while maintaining the same system uptime and reliability as conventional redundancy where all the power supplies are running all the time.

If you are interested in learning more, the session number is ETMS001 and will be presented at the fall Intel Developer Forum in San Francisco on September 22nd at 10:15 AM in room 2006 of the Moscone Center. This session will be a combination of lecture and live demonstrations. We decided that having a couple of demos during the lecture would help make the concept more understandable and the presentation more interesting as well. One thing to keep in mind about this session is that we will not be discussing theoretical possibilities or projects planned years in the future but real products that will be available soon. The live demonstrations use a production ready cold redundancy enabled power subsystem that is being integrated into a product Intel® plans to release in the 4th quarter of this year. It doesn’t get much more real than that.

The demonstrations will show how the control logic works and what power and energy savings are actually possible. This will be done by measuring the AC input power to a four module power subsystem and running the same output load profile with and without cold redundancy enabled. By comparing the two input power graphs the advantages of implementing this new technology can be immediately seen and quantified. I think you will find this to be a very interesting and informative session but then I’m probably biased just a little bit. J

Hope to see you there,

Andy

Presenters:

Viktor Vogman – Power Architect

Andrew Watts – Test Automation

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Since we started the Ask An Expert discussion thread in the Server Room a couple years ago, I found that the community often asked for guidance between selection of server system type and processor number as IT professionals sought to make the best purchase for them.

 

As I responded to these threads, I realized there were a lot of the same questions occurring over and over again.  I then thought that having a selection tool to allow the community to guide themselves through a few questions to help narrow the options might be a valuable.

 

Sometimes the world (ok Intel) moves too slowly for me.  My brainchild on this was something I wanted to have done about a year ago with the first 45nm quad-core processors (Xeon 5400).  However, our server and corporate marketing teams got a little distracted by the Xeon 5500 (Nehalem) processor launch.

 

However, after much delay I’m proud to introduce this simple, interactive Xeon Server processor selector tool that can help you choose which server system type and processor would be ideal for your application and business goals.  With Three Easy Steps, you can narrow your choices.          

 

  • Step 1: Identify the business environment, application type and primary purchase criteria
  • Step 2: Compare and Choose the processor family (7000, 5000, 3000)
  • Step 3: Compare and Choose the specific processor within that family

 

In this 3rd step you can look at price, performance, power and feature set across multiple CPUs to help you narrow.  Take a short cut and look at the most popular CPUs or expand your options and look at the whole range of offerings.

 

We also have a Workstation Selection Tool (this tool was what  triggered the idea to create a server one)

Other IT and business value assessment tools from Intel include:

 

 

Chris

Follow me on twitter

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What if someone told you that more than 10% of the dollars you spent powering your servers did no useful computing work?  This sounds wasteful, however, that 10% is spent spinning the air movers that remove the heat generated through power conversion and powering of silicon and peripherals. 

As a thermal and acoustic architect for servers it’s my goal to reduce that 10%, but the electrical energy going into a computer is converted to heat.  That heat must be removed to ensure components stay within their temperature limits ensuring data integrity and long term reliability.

For years and years the focus was on improving performance, even if that 10% sometimes pushed up to 20% in extreme cases.  In today’s environment, performance requirements must now be balanced with the power required to create that performance.  This change has driven a wide array of silicon features that can create that balance but the overall server cooling design must adapt to take advantage of those features while using the most cooling-efficient thermal components.  

The session ETMS002, ‘Server Cooling Design Optimization for Low Power Consumption', at the upcoming IDF will provide answers demonstrating how servers are becoming more 'cooling-efficient' while ensuring that performance can be maximized.  Cooling tradeoffs based on board layout, heat sink selection and usage of silicon thermal management features will be discussed and quantified with regard to their impact on potential power savings.

Whether you are concerned with server design itself or with becoming more informed on purchasing decisions, this IDF session will enable you to understand the cooling and thermal management implementations that will save energy and reduce total cost of ownership.            

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Have you ever had one of those MacGuyver moments? You know – you have a problem to solve and a collection of items at your disposal, and if you use can figure out how to use those items, you can save the day.

Earlier this year Intel, HP, IBM, Lawrence Berkeley Labs, Emerson Network Power & Wunderlich-Malec collaborated on a California Energy Commissions sponsored MacGuyver-ish project call Advanced Cooling Environment (ACE) to solve an issue that many data centers face – overcooling their data centers beyond the needs of the servers and other IT equipment running inside of the facility.  You see, IT equipment is designed to run within a temperature envelope. If the air coming into the server is warmer than the envelope, you run the risk of overheating. If the air coming into the server is colder than the envelope, you are spending too much money on cooling the air, which does nothing other than needlessly increase the cost of operating the data center and reduces the energy efficiency as well.

The team surveyed the items at its disposal and determined that they could link data from the front panel temperature sensors (server instrumentation) on the servers to the control systems of the computer room air handlers (CRAHs – essentially air conditioners) via standard data center management communication protocol.   The CRAHs could then dynamically adjust the speed of the fans and the temperature of the air to the requirements of the servers. The results: servers received the appropriate temperature air, power costs for cooling went down and the energy efficiency of the data center went up.  Problem solved….and they didn’t even use a paper clip or shoestring.  The real beauty of the project is that all of the items used are commercially available today for you to instrument your data center and improve the energy efficiency of your operation.

To learn more about ACE at the upcoming Intel Developer Conference in San Francisco, check out the “ECOS003 Advanced Cooling Environment (ACE) Technology: Controlling Data Center Cooling with Servers” or stop by the ACE demo in the Eco-Tech Zone of the Tech Showcase.

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In spite of significant gains in server energy efficiency, power consumption in data centers is still trending up.  At the very least, we can make sure that the energy expended yields maximum benefit to the business.  A first step in managing power in the servers in a data center is having a fairly accurate monitoring capability for power consumption.  The second step is to have a number of levers that allow using the monitoring data to carry out an effective power management policy.

 

While we may not be able to stem the overall growth of power consumption in the data center, there are a number of measures we can take immediately:

· Implement a peak shaving capability.  The data center power infrastructure needs to be sized to meet the demands of peak power.  Reducing peaks effectively increase the utilization of the existing power infrastructure.

· Be smart about shifting power consumption peaks. All the watts are not created equal.  The incremental cost of generating an extra watt of power during peak consumption hours is much higher than the same watt generated in the wee hours of the morning.  For most consumer and the smaller commercial accounts flat rate pricing still prevails.  Real time pricing (RTP) and negotiated SLAs will become more common to put the appropriate economic incentives in place.  The incentive of real time pricing is a lower energy bill overall, although the outcome is not guaranteed.  In pilot programs residential consumers have complained that RTP result in higher electricity costs.  With negotiated SLAs the customer can designate a workload to be subject to lower reliability; for instance, instead of 3 9’s, or outages amounting to about 10 hours per year, the low reliability workload can be designated as only 90 percent reliable, and can be out on the average of two hours per day.

· Match the electric power infrastructure in the data center to server workloads to minimize over-provisioning.  This approach assumes the existence of an accurate power consumption monitoring capability.

· Upgrading the electrical power infrastructure to accommodate additional servers is not an option in most data centers today.  Landing additional servers at a facility that's working at the limit of thermal capacity leads to the formation of hot spots, this assuming that electrical capacity limits are not reached first with no room left in certain branch circuits.  Hence measures that work under the existing power infrastructure are to be preferred over alternatives that require additional infrastructure.

 

 

For the purposes data center strategic planning it may make economic sense to grow large data centers in a modular fashion.  If the organization manages a number of data centers, consider making effective use of the existing data centers, and when new construction is justified, redistribute the workloads to the new data center to maximize the use of the new electrical supply infrastructure.

 

Intel has built into its server processor lineup a number of technology ingredients that allow data center operators optimize the utilization of the available power system infrastructure in the data center.

 

 

Newer servers of the Nehalem generation are much more energy efficient, if only because of the side effect of increased performance per watt.  These servers also have a more aggressive implementation of power proportional computing.  Typical idle consumption figures are in the order of 50 percent of peak power consumption.

 

 

Beyond passive mechanisms that do not require explicit operator intervention, the Intel® Intelligent Power Node Manager (Node Manager) technology allows adjusting the power draw of a server and trade off power consumption against performance.  This capability is also known as power capping.  The control range is a function of server loading.  For the Intel SR5520UR baseboard on the 2U chassis, the server will draw about 300 watts at full load and its power consumption can be rolled down to about 200 watts.  The control range tapers down gradually until it reaches zero at idle.

 

 

For power monitoring, selected models of the current Nehalem generation come with PMBus specification compliant power supplies allowing real-time power consumption readouts.

 

 

The Node Manager power monitoring and capping capability apply to a single server.  To make this capability really useful it is necessary to exercise these capabilities collectively to groups of servers, to add the notion of events and a capability to build a historical record of power consumption for the servers in a group.  The additional capabilities have been implemented in software through the Data Center Manager Software Development Kit developed by the Intel Solutions and Software Group.  An additional Software Development Kit, Cache River allows programming access to components in servers and server building blocks produced by the Intel Enterprise Products Server Division (EPSD), including the baseboard management controller (BMC) and the management engine (ME), the subsystems that host or interact with the Node Management firmware.  EPSD products are incorporated in many OEM and system integrator offerings.

 

Data Center Manager implements abstractions that apply to collections of servers:

·  A hierarchical notion of logical server groups

·  Power management policies bound to specific server groups

·  Event management and a publish/subscribe facility for acting upon and managing power and thermal events.

·  A database for logging a historical record for power consumption on the collection of managed nodes.

 

 

The abstractions implemented by DCM on top of Node Manager allow the implementation of power management use cases that involve up to thousands of servers.

 

If this topic is of interest to you, please join us at the Intel Development Forum in San Francisco at the Moscone Center on September 22-24.  I will be facilitating course PDCS003, "Cloud Power Management with the Intel(r) Xeon(r) 5500 Series Platform."  You will be the opportunity to talk with some of our fellow travelers in the process of developing power management solutions using Intel technology ingredients and get a feel of their early experience.  Also please make a note to visit booths #515, #710 and #712 to see demonstrations of early end-to-end solutions these folks have put together.

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I would like to elaborate on the topic energy vs. power management in my previous entry.

 

   

 

Upgrading the electrical power infrastructure to accommodate additional servers is not an option in most data centers today.  Landing additional servers at a facility that's working at the limit of thermal capacity leads to the formation of hot spots, this assuming that electrical capacity limits are not reached first with no room left in certain branch circuits.

 

   

 

There are two types of potentially useful figures of merit, one for power management and one for energy management.  A metric for power management allows us to track operational "goodness", making sure that power draw never exceeds limits imposed by the infrastructure.  The second metric tracks power saved over time, which is energy saved.  Energy not consumed goes directly to the bottom line of the data center operator.

 

     

To understand the dynamic between power and energy management let's look at the graph below and imagine a server without any power management mechanisms whatsoever.  The power consumed by that server would be P(unmanaged) regardless of any operating condition.  Most servers today have a number of mechanisms operating concurrently, and hence the actual power consumed at any given time t is P(actual)(t).  The difference P(unmanaged) - P(actual) is the power saved.  The power saved carried over time t(1) through t(2) yields the energy saved.

 

 

 

EnergySavings.png

Please note that a mechanism that yields significant power savings may not necessarily yield high energy savings.  For instance, the application of Intel(r) Dynamic Power Node Manager (DPNM) can potentially bring power consumption by over 100 watts, from 300 watts at full load to 200 watts in a dual-socket 2U Nehalem server that we tested in our lab.  However, if DPNM is used as a guard rail mechanism, to limit power consumption if a certain threshold is violated, DPNM may never kick in, and hence energy savings will be zero for practical purposes.  The reason why we do this is because DPNM works best only under certain operating conditions, namely high loading factors, and because it works through frequency and voltage scaling, it brings a performance tradeoff.

 

   

 

Another useful figure of merit for power management is the dynamic range for power proportional computing.  Power consumption in servers today is a function of workload as depicted below:

 

PowerGraph.png

The relationship is not always linear, but the figure illustrates the concept.  On the x-axis  we have the workload that can range from 0 to 1, that is, 0 to 100 percent.  P(baseline) is the power consumption at idle, and P(spread) is the power proportional computing dynamic range between P(baseline) and power consumption at 100 percent workload.  A low P(baseline) is better because it means a low power consumption at idle.  For a Nehalem-based server, P(baseline) is roughly 50 percent of power consumption at full utilization, which is remarkable, considering that it represents a 20 percent over the number we observed for the prior generation, Bensley-based servers.  The 50 percent figure is a number we have observed in our lab for a whole server, not just the CPU alone.

 

   

 

If a 50 percent P(baseline) looks outstanding, we can do even better for certain application environments such as load-balanced front end Web server pools and the implementation of cloud services through clustered, virtualized servers.  We can achieve this effect through the application of platooning.  For instance, consider a pool of 16 servers.  If the pools is idle, all the servers except one can be put to sleep.  The single idle server is consuming only half the power of a fully loaded server, consuming one half of one sixteenth of the cluster power.  The dormant servers still draw about 2 percent of full power.  Hence, after doing the math, the total power consumption for the cluster at idle will be about 8 percent of the full cluster power consumption.  Hence for a clustered deployment, the power dynamic range has been increased from 2:1 for a single server to about 12:1 for the cluster as a whole.

 

   

 

In the figure below note that each platoon is defined by the application of a specific technology or state within each  technology.  This way it is possible to optimize the system behavior around the particular operational limitations of the technology.  The graph below is a generalization of the platooning graph in the prior article.  For instance, a power capped server will impose certain performance limitations to workloads, and hence we assign non time critical workloads to that platoon.  By definition, an idling server cannot have any workloads; the moment a workload lands on it it's no longer idle, and its power consumption will rise.

 

   

 

The CPU is not running in any of the S-states than S0.  The selection of a specific state depends on how fast that particular server is needed online.  It takes longer to bring up a server online in the lower energy states.  Servers in G3 may actually be unracked and put in storage for seasonal equipment allocation.

 

   

 

A virtualized environment makes it easier to rebalance workloads across active (unconstrained and power capped) servers.  If servers are being used as a CPU cycle engines, it may be sufficient to idle or put to sleep the subset of servers not needed.

 

PowerTransitions.png

 

The extra dynamic power range comes at the expense of instituting additional processes and operational complexity.  However, please note that there are immediate benefits in power and energy management accrued through a simple equipment refresh.  IBM reports an 11X performance gain for Nehalem-based HS22 blade servers versus the HS20 model only three years old.  Network World reports a similar figure, a ten-fold increase in performance, not just ten percent.

 

   

 

I will be elaborating on some of these ideas at the PDCS003 Cloud Power Management with the Intel(r) Nehalem Platform class at the upcoming Intel Developer Forum in San Francisco on the week of September 20th.  Please consider yourself invited to join me if you are planning to attend this conference.

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We created a server refresh ROI estimator tool to help IT managers make sense of the significant OpEx savings they can achieve by making targeted investments in new server hardware. In my previous blog when we introduced the ROI tool back in April 2009, I talked about the capabilities of the estimator and the benefits of server refresh.  In the first 3 months, we have had nearly 4,000 users of the ROI estimator and of those users almost 800 users have printed reports to share with others in their organizations. The feedback we have received from users has been very encouraging. 

 

  • CIO for major US hospital: “This would help my IT staff justify the financial value of the technology investment they are proposing. This has been a barrier to freeing up capital internally”
  • IT Manager for major US bank: “I used to have regular funding for technology refresh projects. It was a given for my budget.  However, with the increased constraints on capital, I now have to justify this type of spending”
  • Technology Sales Consultant: “This tool helped me work better with my customer to gain a deeper understanding of their server environment and allowed us to jointly identify high ROI investments to improve their infrastructure”

 

I have also heard many constructive suggestions for improvement.  As a result, we have continued to evolve the tool based on feedback from users.

 

Tool Training – How to Use: We heard that the benefits of using the Savings Refresh Estimator spanned many functional roles, making us realize that the use models for this type of tool and what users were looking for would vary dramatically from person to person.  This has challenged us to look at ways to streamline the user interface (something we continue to work on) for different users and analyses.  In the interim, we are in the process of developing a video training guide to help users understand how to use the tool to get maximum benefit.  We have a pdf training guide today that can help you get started now.

 

PowerPoint Output: What would we do without powerpiont? J We received feedback on the desire to make the output of this tool more sharable inside IT organizations and with business partners in a powerpoint format as a way to communicate the opportunity and benefits for server refresh investment.  So, we now have a powerpoint output option in the reports section that breaks down the benefits of server refresh for a variety of audiences from executive staff to facilities to finance.  Everyone inside your business can benefit from server refresh and now you can show them how.

 

Secure Analysis: We received feedback that many users wanted access off-line either as a way to use in meetings when connectivity was challenged or to protect internal data from exposure online.  We now have the ability for you to run the tool on your laptop to support these use models.


More … More … More Functionality. We heard lots of requests and ideas to expand the level of functionality and analysis capabilities.  We have to balance scope, complexity Keep these requests coming.  The following changes are incorporated into today’s estimator.

 

  • Virtualization to Virtualization Refresh Scenario – now included
  • Virtualization Loading: Can edit and change VM/server new and old
  • Custom Performance Data – enter you own performance data to better model what you expect to see in your biz
  • Depreciation Cycle – no longer fixed at 4yrs .. can adjust
  • Memory Sizing: information added to allow user analysis
  • Processor Description: allows user to cross reference data to other more familiar terminology.

 

Accuracy / Approach: We have also heard some feedback challenging us on different ways to look at refresh scenarios, especially as we learn more about how people are looking at and using virtualization and sizing their environments after refresh.  Sizing is a very customer-centric and application specific task that is difficult to model in a one-sized fits all.  We won’t be able to model every sizing situation, but are planning some future enhancements intended to help you self-evaluate. 

 

I want to thank everyone in the community for their input on this tool and helping us to deliver a better product over time.  Keep the ideas coming.  Feel free to respond with comments here.

 

Chris

twitter: @chris_p_intel


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Japan announced today that it has emerged from recession, following Germany and France’s announcements last week that their economies also grew in the second quarter. 

Moody’s Economy.com Business Confidence survey shows that confidence has been steadily increasing since March ‘09.

For the first time since September ’08, “Economic Recovery” nudges above “Economic Crisis” in Google Search Volume in early August. 

In addition to this, economic forecasts (WW GDP, US GDP, and EU GDP) point to a recovery over the next 6 months.  A couple of quotes:

  • The direction of real GDP is even expected to turn from negative to positive in the current quarter. The academic arbiters of the business cycle at the National Bureau of Economic Research will eventually proclaim that the Great Recession ended sometime this summer.
           Moody’s Economy.Com – July 7, 2009
  • The global economy is beginning to pull out of a recession unprecedented in the post–World War II era
           International Monetary Fund, imf.org – July 8, 2009

So, why am I bombarding this blog with various optimistic economic data? Because if we really are pulling out of the abyss, I’m worried that many companies out there are sitting on servers that will not be ready for the increased demand right around the corner.         

John Gantz, IDC Vice President in his keynote speech at the start of this year’s CIO Summit in Auckland was quoted as saying there will be an unprecedented amount of IT-driven change in the next four years.  He projected that there will be a three-fold rise in mobile users and information will grow five-fold, resulting in heightened levels of security and privacy and questions on which data to store or throw away. He also mentioned that the number of interactions between people on networks will grow eight times.

So this got me thinking… Is your company looking to differentiate and go after more market share while your competitors are hunkered down and not investing in the downturn? My guess is that there are a lot of IT managers being asked to support more social media, offer more SaaS, deploy more virtual machines, and support more real time analytics to get a leg up on the competition.  My gut tells me that it will be hard to do all of this with older servers that were put into another year of extended warranty because that felt like the right move when the proverbial economic s**t hit the fan last year. 

It’s critical to be prepared for when the recovery comes, and data points to an economic turnaround happening now – are you positioning your department to own it when it arrives?

Bryce

 

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You’ve seen it on the front pages of the papers lately.  The program that offers consumers incentives to trade in older used cars for more fuel-efficient new cars is pushing auto sales into overdrive.  The $1B in govt. funding for it was burned through in less than a week. The U.S. House of Representatives rushed through an additional $2B in emergency funds just to keep the program going, but will need Senate approval if it’s going to extend beyond Tuesday August 4th. My guess is to make a continuation of the program palatable to the U.S. taxpayer, the incentive will need to be cut (from $4500 for a new fuel-efficient car to somewhere in the $1-2k range) but it’s great to seen people buying cars and stimulating part of the economy – while getting older fuel-inefficient cars off the roads.

 

I saw an interesting article talking about whether a similar program for servers would work…and though I think it’s a creative idea, I’ll argue that Intel and our OEM partners have been offering “Cash for Clunkers” for quite some time now – without any U.S. taxpayer help.  How? Through promoting the benefits of server refresh, a strategy that is proving to be one of the most beneficial investments to IT and business. Using the Xeon ROI Estimator I spent 2-3 minutes modeling potential savings by comparing 4-year old 2P Intel Xeon based servers to new 2P Intel Xeon 5500 based servers – and this is what I found:

 

An investment in one Intel Xeon 5500 based server (~$8.5k including purchase price, migration cost, and software validation) enables up to 10x performance per server, a 10:1 server consolidation opportunity vs. 10 older servers purchased 4 years ago that as an IT manager I can now get rid of.  So where’s the cash for the clunkers? Well, I would save over $4k a year in energy costs and over $11k a year in server / software maintenance costs by cutting out the old and putting in the new.  The 4-year total savings is about $38k, with a break even period of about 9 months. Not bad…and that doesn’t even take into consideration software licensing costs that I probably can save by cutting down the server count. Try modeling this yourself and check out the new PowerPoint report that you can generate from it – really explains the benefits in a way that the finance and facilities folks will find useful.

 

I also found this link that explains why Intel IT decided to move ahead with server refresh in 2009 after current economic conditions forced Intel to re-evaluate the strategy. Analysis found that delaying server refresh for a year would increase costs by USD 19 million.

 

And a refresh strategy also applies to the bigger 4 Socket and above servers as well, as documented in this server refresh brief. 

Server Refresh is a strategic investment for IT – the cash for clunkers program that keeps on giving.

 

bryce

 

 

 

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Did you know that many electrical utility companies are offering rebates for companies that purchase energy efficient IT equipment such as servers, PCs and power management software?

Why are utilities doing this? Today’s high cost of energy and the availability of Federal stimulus dollars for energy efficiency programs are making this an ideal time for utilities to offer customers incentives for investing in energy efficient computers and servers. Federal agencies are directing funds to utilities to support these incentives.  Also, state legislation often requires many utilities to devote a portion of revenues to fund energy efficiency programs, including encouraging the purchase of energy efficient IT equipment such as servers, PCs, and power management software.

In the United States, there are currently 20+ utilities that are offering rebate incentives for the purchase energy efficient IT equipment with another 70+ utilities considering or in the process of rolling out a rebate program. Here’s a list of utilities that we know of (as of July ’09).

 

          Arizona Public Service Company

          Austin  Energy

          Avista

          BC Hydro (Vancouver, BC)

          Bonneville Power Administration

          Energy Trust of Oregon

          Idaho Power

          Los Angeles Department of Water & Power

          Manitoba Hydro

          Northeast Utilities

          Oncor Energy

          Pacific Gas and Electric

          Sacramento Muni Utility District

          San Diego Gas and Electric

          Seattle City Light

          Silicon Valley Power

          Snohomish PUD

          Southern California Edison

In addition to the savings that can be achieved just by consolidating multiple older servers with newer Xeon® 5500 (Nehalem) servers, getting additional cash back from the utility companies can make the decision to refresh your server infrastructure that much more lucrative.

Let me know if you are aware of other rebate or incentive programs offered by your utility company (U.S. or another country).

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I wrote a while back about how the Xeon 7400(Dunnington) processor series compared to RISC. Since then I have shared information through other blog posts and sharing content about how Xeon 7400 and Xeon 5500 will compare to both SPARC and POWER.

 

Xeon 7400 and Xeon 5500 are the current products shipping into the marketplace today. I.M.H.O they offer a pretty compelling alternative from both a performance and TCO perspective Vs SPARC and POWER. But I will not try and repeat all the reasons here

 

What I wanted to share with you was some thoughts about what the next product to succeed Xeon 7400 will bring to the RISC party. Nehalem-EX is the code-name for our next generation of product designed to serve workloads currently serviced by Xeon 7400 today (i.e. Database, ERP,  BI etc). EX btw is what we all would traditionally call MP or multi processor servers

 

Don't stop reading now, here is why I'm EXCITED about what Nehalem-EX will bring to the RISC party.

My excitement is actually based on real customer discussions about what Nehalem-EX will do for them and why it delivers some new stuff (my code for features and benefits) which they see as a pre-requisite to make the move from RISC to Xeon. For some customers the TCO and performance of  products have been enough to convince them to move. For some other customers there are still some checkboxes remaining which I believe Nehalem-EX will address

Here is a snapshot of some of the cool new stuff which is actually convincing customers (from some real deals that I have worked)

    1. Improved bandwidth. Up to 9 times memory bandwidth of previous generations
    2. Introduction of Quickpath Interconnects to the EX systems
    3. Add new RAS features previously seen on Itanium products to Xeon products
    4. Significant improvement in performance vs previous generations e.g. Database 2.5xe
    5. More scalable platforms through 8 OEMs offering >8S. These platforms are key to manage large databases and for large scale consolidation
    6. Mainframe class availability in scalable platforms

 

For more information check out the press briefing from May. See more the details in the presentation

 

 

 

Nehalem-EX goes into production later this year and I am pretty excited about how it will change the game. What do you think?

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Mike Lafferty (Intel) demonstrates the Xeon 5500 Processor series, code-named Nehalem. Check out the video....

 

 

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Competition, Comparison, Self Improvement, Benchmarking.

 

We do them in business. We do them in our careers. We do them in our leisure. ... and if you are like me you like to watch them on TV or live as well. Who is watching Lance Armstrong? or Tiger Woods? or their favorite sports team compete regularly.


IT professionals are no different.  Today, one of the business emhpasis points for IT is energy efficiency.  Now there is a way for you to quickly compare your own IT organization against itself and others.  This IT self-assessment tool takes about 2-3 minutes to complete and will answer these three questions


  1. How efficient is your server infrastructure today?
  2. How do you compare to your peers?
  3. How much more efficient could you be?


The Community Window: Server Efficiency is a tool hosted on the Intel Premier IT Professionals website (http://ipip.intel.com) where registration is free and so is the information and best practices shared by other IT professionals throughout the industry.  Join and conduct your Server Efficiency self assessment today.   Chris

server efficiency tool.bmp

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     Your first server, that is. There’s nothing like a real server to help your business become more competitive. While some small businesses can get away with using a desktop as a server, there’s really no substitute for the real thing. With the ability to more efficiently handle more users, accommodate the latest applications, and deliver greater reliability, having a real server will make all the difference.

     Aren’t you ready for the real thing? A server built on an Intel® Xeon® processor has a lot to offer your business, so be prepared for dramatic performance and productivity improvement. If you want to be able to handle the demands of more customers, more data and more staff, an Intel Xeon processor based server is the way to go. 

Can you afford downtime? Of course not! Maximize business uptime with technology that’s ready to work all day, every day.  And protect your critical digital assets with error correcting memory and support for RAID storage.

    

     And just to build the IT excitement for your first server, check out this animation to see what a real server can do for your business:

 

 

 

     So, if you’re flirting with transitioning to a real server, I would just advise that you make sure that your first really is the best.  Talk to your IT solutions provider [ http://premierlocator.intel.com/] about implementing an Intel Xeon processor-based server. And remember, once you go Xeon, you’ll never go back!

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