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If you read my blog about server refresh and quarterbacks, you will understand how important it is to have a good quarterback inside your organization leading the server refresh effort.  Well at Intel IT that person is Matt Beckert.

 

 

 

I have had the opportunity to work closely with Matt over the past couple years and have watched Intel’s server refresh strategy develop, get ratified and … because of the economic conditions … get questioned.  It was interesting to sit on the sidelines and watch how the economy caused intel to question a proven strategy that delivered $45M of savings to intel in 2008 (Intel IT Performance Reports).

 

 

Ever since I was a kid, I have been an avid New England Patriots fan and Tom Brady is worth every dollar of the over $14M the Patriots will pay him in 2009

 

 

However, I’m sure glad that Matt is on the Intel IT team as his efforts have demonstrated to Intel that proceeding with server refresh in 2009 inside Intel IT’s infrastructure is worth $19M of savings versus deferring refresh to 2010.  Read more about “Staying Committed to Server Refresh Reduces Cost” and find out where the savings came from, how Intel IT overcame the capital budget constraints internally to make this priority investment.

 

 

  • Who is your server refresh quarterback?
  • What is your savings opportunity?
  • Model your potential savings for server refresh at www.intel.com/go/xeonestimator

 

 

 

 

 

Chris (Go Patriots )

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I spend a lot of time thinking about computing efficiency, but there's an interesting statistic that really blows the doors off of what computing represents to the world's sustainability.  According to Gartner, if you measure all of the energy savings that computing can bring to our planet, 2% is from making computing platforms more efficient.  A whopping 98% stems from how we utilize computing resources make how we work and live more efficient.  The sources of this efficiency are vast but many come immediately to mind...telecommunting, design of products via workstations vs. physical prototype models, downloading music via iTunes negating the need to produce millions of CDs.  If more proof were needed you just need to look through the government stimulous package to see how critical the role technology plays in driving more efficiencies across industries.

 

When we created the Data Center Efficiency Challenge we specifically pointed out that part of this competition would be judged not on the efficiency of the datacenter but on how the datacenter was making the organization more efficient.  To take this notion further we've started a new competition...on JustMeans.com...to spur more discussion on how companies are utilizing technology to re-map the way they do business for an energy-aware 21st century world.  Check it out.

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The Intel(r) Dynamic Power Node Manager technology allows setting a power consumption target for a server under load as described in a previous article.  This is useful for optimizing the number of servers in a rack when the rack is subject to a power budget.

 

Higher level software can use this capability to implement sophisticated power management schemes, especially schemes that involve server groups.  The range of control authority for servers in the Nehalem generation is significant.  The power consumption of a fully loaded server consuming 300 watts can be rolled back by roughly 100 watts.  In virtualized utility computing environments additional control authority is possible by migrating the virtual machines out of a host and consolidating them into fewer host.  The power consumption of the power capped host now at 200 watts, can be brought down by another 50 watts, to 150 watts.

 

 

The reader might ask about the possibility of constantly running servers in capped mode to save energy.  Unfortunately capping entails a performance tradeoff.  The dynamic is not unlike driving an automobile.  The best mileage is obtained by running the vehicle at a 35 MPH constant speed.  This is not practical in a freeway where the the prevailing speed is 60 MPH.  The vehicle could be rear ended, or perhaps a more mundane motivation, the vehicle driver drives the vehicle at 60 MPH because she wants to get there sooner.  Like a server, the lowest fuel consumption in a running vehicle, at least in gallons per hour, is attained when the vehicle is idling.  No real work is done with an idling engine, but at least the vehicle can start moving in no time.  Continuing with the analogy, turning a server off is equivalent to storing a car in the garage with the engine stopped.

     

This document provides an example of the performance tradeoff with power capping.  Please look in page 5, Figure 2.

 

The following example illustrates how group power capping works.  The plot is a screen capture of the Intel(r) Data Center Manager software managing the power consumption in a cluster of four servers.  The four servers are divided in a cluster of two server sub-groups of two servers each, labeled low-priority and high-priority

 

DCM-GUI.png

 

The light blue band represents the focus of the plot. The focus can be changed with a simple mouse click.  The current focus in the figure is the whole rack.  Hence the power plot is the aggregated power for all four servers in a rack.  If the high priority sub-group were selected, then the power shown would be the power consumed by the two servers in that sub-group.  Finally, if a single server is selected, then the power indicated would be the power for that server only.

     

There are four lines represented in the graph.  The top line is the plate power.  It represents an upper bound for the server’s power consumption.  For this particular group of servers the plate power is 2600 watts.  The servers are identical, and hence rated at 2600 / 4 = 650 watts. 

The next line down is the derated power.  Most servers will not have every memory slot or every hard drive tray populated. The derated power is the data center’s operator guess about the upper bound for power consumption based on the actual configuration the server.  The derated power is still a conservative guess, considerably higher than the actual power consumption of the server. As a rule of thumb, it is ~70% of the nameplate. The derated power has been set at 1820 watts for the rack or 455 watts per server.

     

Finally, the gold line represents the actual power consumed by the server.  The dots represent successive samples taken from readings from the instrumented power supplies. 

     

The servers are running at full power using the SPECpower benchmark.  The rack is collectively consuming a little less than 1300 watts.  At approximately 16:12 a policy is introduced to constrain power consumption to 1200 watts.  DCM instructs individual nodes to reduce power consumption by lowering the set points for Node Manager in each node until the collective power consumption reaches the desired target.

When we instructed Data Center Manager to hold a power cap for the group rack (2), it makes an effort to maintain power at that level, in spite of unavoidable disturbances in the system. 

 

The source of the disturbances can be internal or external.  An internal disturbance can be the server fans switching to a different speed causing a power spike or dip.  Workloads in servers go up and down, with a corresponding uptick or dip in the power consumption for that server.  An external disturbance could be a change in the feed voltage or an operator action.  In fact at T = 16:14 we introduced a severe disturbance: we brought the workload of the bottom server, epieg3urb07 down to idle. 

 

 

 

Note that it takes a few seconds for Data Center Manager to react and to reach the original power level.  Likewise, when the bottom server is brought to idle, it also pulled back the power consumption for the group.  However, the group power went back to the target power consumption after a couple of minutes.  If we look at the plot of the individual servers, we can see Data Center Manager at work maintaining the target power.

Combined Power.png

The figure above captures the behaviors of the individual servers.  Note how DCM allocates power to individual nodes yet it maintains a global power cap. When the server at the bottom is suddenly idled, there is a temporary dip in power server consumption for the group, but it soon recovers to the target capped level.  Also note that the power not used by the bottom server is reallocated to the remaining three nodes until they get close to the previously unconstrained level.

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ROI to GO

Posted by Chris P_Intel May 26, 2009

Fast Food. Fast Servers. Fast Savings.

 

A recent customer who worked for the US Department of Defense expressed an interest in using the Intel Xeon Server Refresh Savings Estimator off-line (no internet connection) due to security concerns of using their own internal business data over the internet.

For those of you who may have similar concerns, here is a procedure that will give you access to the ROI estimator on the safety of your own laptop or desktop computer.

http://communities.intel.com/docs/DOC-3204

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     Remember that song from Meatloaf?  I always wondered, “What is that thing he won’t do?” I thought of it the other day when I was in Europe visiting several Intel® resellers.  What really struck me was that there is not a single thing these professionals won’t do to make sure they offer the best hardware and software solutions to meet their customers’ needs.  No matter what the size of your company, they make it a point to deliver. They just love providing the right solution for every situation.

We spent some time talking about the specific needs of the small and medium businesses. The Intel resellers were really enthusiastic about the recent launch of the Intel® Xeon® processor 5500 series. Now they have even more options to offer their customers. For growing companies that are looking for a competitive advantage, the intelligent and adaptive performance of these new processors are just what they need.

    

     Whether you’re looking to transition to your first server or update your existing servers, it’s important to have the right resource guiding you. “An average small or medium company is totally dependent on their information technology these days. If their server is not working as it should or isn’t appropriate for their needs, they are in BIG trouble. Finding a reseller that can act as a trusted advisor in identifying the right equipment, installing it, and maintaining the device through things like Service Level Agreements (SLAs) is critical,” explained Olaf Pas, an Intel reseller in the Netherlands.

“We’re really excited about what the latest generation of Intel server processors can offer our customers. The virtualization capabilities allow us to aggregate our customers’ small business server, their SQL server and the terminal server in one machine. This can save them a ton on their electricity bill,” Olaf continues. And who doesn’t want to save?  Finding the right server solution to help customers save money and get more performance is what local resellers love.

    

     So, if your employees and customers are hungry for more data responsiveness and your business is hungry for more productivity and cost savings, perhaps it’s time for a little Meatloaf …and the expertise and attention of an Intel reseller – your local Techoloogy expert.

    

Learn more about the new Intel Xeon server processors:

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Developing a server refresh strategy requires coordination .. among IT, business units, facilities, finance and possibly others

 

For many organizations, who buys the servers, maintains them and sees the power bill are all different silo'd organizations.  The issue in developing a strategy is that if each of these independent organizations don't get together refresh may never happen - why?  Because each organization only sees a portion of the overall costs and savings, what is right for one group may show a negative impact or cost.  However, because the new benefits of server refresh (doing more with less) touches so many pieces of the collective organization that the end result is usually a positive.  Kind of like how athletes need to rely on each other to achieve a common goal - winning the game.

 

So how do you get everyone on the same page?  In sports, this is the role of the coach or in some cases the on-field leader (quarterback, captain ...).  Last week i sat in on a data center summit hosted by Intel IT.  Inside intel, the quarterback is corporate finance who can see all the pluses and minuses that impact the corporate P&L and help optimize a decision that is best for the company and shareholders.

 

Last year Intel IT saved $45M in operational savings and cost avoidance while supporting growing compute demands.  Read the 2008 Annual Perf Report

Intel IT in combination with Alinean and myself helped develop a savings estimator

 

to help you assess your opportunity for savings

  • Who is your Quarterback for Server Refresh?
  • Is your organization even in the game?

As they would say in Disney's High School Musical - Get your Head in the Game

 

Chris

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In this installment on uses of server power management we continue the discussion on using this capability for other uses beyond server rack density.

Intel(r) Data Center Manager (Intel DCM) is a software development kit that can provide real time information to optimize data center operations.  It provides a comprehensive list of publish/subscribe event mechanisms that can form the basis of a sophisticated data center management infrastructure integrating multiple applications where applications get notified of relevant thermal and power events and can apply appropriate policies.

These policies can span a wide range of potential actions:  dialing back power consumption to bring it down below a reference threshold or to reduce thermal stress on the cooling system.  Some actions can be complex, such as migrating workloads across hosts in a virtualized environment, powering down equipment or even performing coordinated actions with building management systems.

Intel DCM also provides inlet temperature or front panel thermals along with a historical record that can be used to identify trouble spots in the data center.  This information provides insights to optimize the thermal design of the data center.  The actions needed to fix trouble spots need not be expensive at all; they may involve no more than relocating a few perforated tiles or installing blanking panels and grommets to minimize air leaks in the raised metal floor.  Traditionally, the hardest part has been identifying the trouble spots, involving time consuming temperature and air flow measurements. Intel Data Center Management provides much of this data ready made from operations. Typically this type of analysis is done by a consulting team and the cost of this exercise is high, anywhere between $50,000 to a $150,000 for a 25,000 square foot data center.  This analysis yields a single snapshot in time which becomes gradually more inaccurate as  the equipment in the data center is refreshed and reconfigured.

Deployment scaling can range from a small business managing a few co-located servers in a shared rack in a multi-tenant environment to organizations managing thousands of servers.

The event handling capability is an software abstraction implemented by the Intel DCM SDK running in a management console.  From an architectural perspective, and the fact that the number of nodes managed can range in the hundreds, it makes more sense to implement this capability as software rather than firmware.  Node Manager is implemented as firmware and it typically controls one server. The choice of SDK over a self-standing management application was also deliberate.  Although Intel DCM comes with a reference GUI to manage a small number of nodes as a self-standing application, it shines when it's used as a building block for higher level management applications.  The integration is done through a Web services interface. Documentation for Intel DCM can be found in http://software.intel.com/sites/datacentermanager/.

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In a previous article we explored the implementation mechanisms for monitoring and controlling the power consumed by data center servers.  In this article we'll see that an ability to trim the power consumed by servers at convenient time represents a valuable tool to reduce stranded power and take maximum advantage of the power available under the existing infrastructure.  Let's start with a small example and figure out how to optimize the power utilization in a single rack.

Forecasting the power requirements for a server over the product’s lifetime is not an easy exercise.  Server power consumption is a function of server hardware specifications and the associated software and workloads running on them. Also the server’s configuration may change over time: the machine may be retrofitted with additional memory, new processors and hard drives. This challenge is compounded by more aggressive implementations of power proportional computing: servers of a few years ago exhibited little variability between power consumption at idle and power consumption at full power.

While power proportional computing has brought down the average power consumption, it also has increased its variance significantly, that is, data center administrators can expect wide swings in power consumption during normal operation.

Under-sizing the power infrastructure can lead to operational problems during the equipment’s lifetime: it may become impossible to fully load racks due to supply power limitations or because hot spots start developing.  This extra data center power capacity needs to be allocated for the rare occasion where it might be needed, but in practice and cannot be used because it is held in reserve, leading to the term "stranded power."

One possible strategy is to forecast power consumption using an upper bound.  The most obvious upper bound is to use the plate power, that is, the power in the electrical specifications of the server.  This is a number guaranteed to never be exceeded.  Throwing power at the problem is not unlike the approach of throwing bandwidth at the problem in network design to compensate for lack of bandwidth allocation capability and QoS mechanisms.  This approach is overly conservative because the power infrastructure is designed by adding the assumed peak power for each server over the equipment’s life time, an exceedingly unlikely event.

The picture is even worse when we realize that IT equipment represents only 30 to 40 percent of the power consumption in the data center as depicted in the figure below.  This means that the power forecasting in the data center must not only include the power consumed by the servers proper, but also the power consumed by the ancillary equipment, including cooling, heating and lighting, which can be over twice the power allocated to servers.

Establishing a power forecast and sizing up a data center based on nameplate will lead to gross underestimation of the actual power needed and unnecessary capital expenses[1]. The over-sizing of the power infrastructure is needed as insurance for the future because of the large uncertainty in the actual power consumption forecast.  It does not reflect actual need.

pyramid.png

Power allocation in the data center.

A more realistic factor is to de-rate the plate power to a percentage determined by the practices at a particular site.  Typical numbers range between 40 percent and 70 percent.  Unfortunately, these numbers represent a guess representative over a server’s lifetime and are still overly conservative.

Intel(r) Data Center Manager provides a one year history of power consumption that allows a much tighter bound for power consumption forecasting.  At the same time, it is possible to limit power consumption to ensure that group power consumption does not exceed thresholds imposed by the utility power and the power supply infrastructure.

Initial testing performed with Baidu and China Telecom indicates that it is possible to increase rack density by 40 to 60 percent using a pre-existing data center infrastructure.

We will explore other uses in subsequent articles such as managing servers that are overheating and dynamically allocating power to server sub-groups depending on the priority of the applications they run.


[1]Determining Total Cost of Ownership for Data Center and Network Room Infrastructure, APC Paper #6 and Avoiding Costs from Oversizing Data Center and Network Room Infrastructure, APC Paper #37, http://www.apc.com

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I was thinking about what to write in my next blog and what I could share beyond what I have written previously about Intel Vs RISC in terms of TCO, performance and the customers that are choosing to move.

 

Luckily I didn't have to think too long on a Friday morning as a a topic came to mind instantly. There are numerous articles flying around this morning that picked up on the Oracle comments yesterday about how SPARC based systems compare to Intel. Thanks for providing me with an appropriate topic.

 

So in case you missed it, there was a question and answer session with Larry Ellison. When asked about SPARC, this was the reply "SPARC is much more energy efficient than Intel while delivering the same performance on a per socket basis. This is not a green issue, its an economic issue. Today, database centers are paying as much for electricity to run their computers as they pay to buy computers. SPARC machines are much less expensive to run than Intel machines"

 

1) SPARC more energy efficient than Intel?  Seriously, in what parallel universe does that exists?

SUN continues to use watts per thread as measure of energy efficiency. The recognized industry standard benchmark for measuring energy efficiency is SPECpowerand I don't see any SPARC based results in the 91 results published. The absence of a result certainly says something very clear to me - no story.

 

These UltraSPARCT2+ systems get loaded with a lot of memory to deliver the their results, so when you look at overall system power (what people care about) they are not as energy efficient as Intel based systems.

 

SPECpower is effectively based of SPECJbb-2005 so another way of loking at this is to look at the SPECJbb-2005 results for a 4 socket UltraSPARcT2+ system and a Xeon 7400 system. The 4s UltraSPARCT2+ delivers 693k BOPs while Xeon 7400 is 532kBOPs. So you conclude that SPARC is better than Xeon?. That would be the wrong conclusion

UltraSPARCT2+ system would consume 1525 watts Vs Xeon 7400 at 816 watts. If you look at BOPs per watt (another way of looking at energy efficiency and performance) then you would see that Xeon 7400 is 43% more energy efficient. Doing a similar comparison with Xeon 5400 (I haven't even talked about our latest Xeon 5500, Nehalem) would be up to 77% more efficient than UltraSPARCT2+.

 

And lastly before I forget to mention the 4s UltraSPARCT2+ had 128GB memory and costs over $150,000for the system, while Xeon 7400 based system had 64GB memory and costs around $32,000.

 

2) SPARC deliver same performance on a per socket basis?

2S Xeon 5500 has performance leadership over 2S UltaSPARCT2+ across a wide range of benchmarks. Up to 70% more performance and up to 60% lower system cost. 4S Xeon 7400 has price/performance leadership over 4S UltraSPARCT2+, UltraSPARCT2+ results achieved with system loaded with lots of memory that drives the cost up to 3-4Xthat of Xeon 7400 system

 

3) SPARC machine are less expensive to run?. I can't for the life of me work this one out!.

Hardware systems based on Intel have leading price/performance (read cheaper), lower energy needs (so electrivity bill lower) and any software product with a license per core strcuture is less expensive on Xeon system than an 8 core UltraSPARcT2+ (which also has higher multipler per core)

 

That's all for now folks. I just wanted to share some data on why I know that SPARC machines are much MORE expensive to run than Intel machines

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Virtually Everything...

Posted by Ken Lloyd May 6, 2009

"We are virtualizing".  I hear that at every customer, every day.  I am not sure where virtualization is on the hype curve, but i don't think it is anywhere near slowing down.  I am very glad to be past the "Dilbert" and "in flight magazine" era.  Customers seem to have a really solid command of what they want to virtualize and why they want to virtualize. ( not to imply that all the questions have been answered )

The latest Intel servers - Xeon 7400 processor series in the 4 socket family, and the incredible Xeon 5500 (Nehalem) processor series in the 2 socket family - deliver more than sufficient capacity for sweeping data center virtualization.  i.e. very few enterprise applications are to big for a VM on one of these platforms.

 

I hear three reasons from customers for virtualization. ( in order of emphasis )

 

1) To improve efficiency.  Most enterprise servers are only about 10% utilized ( and many of these are old, slow, inefficient servers)  Applications are partitioned onto individual servers for archaic historical reasons.  Combining these on powerful modern servers can dramatically reduce footprint, power, server costs and licensing costs.

 

2) To improve flexibility.  Virtualization allows "servers" ( think VMs ) to be easily moved from one platform to another - for sizing - for maintenance - for almost any reason.  With the Intel Flex Migration technology and recent versions of VMware ESX - customers can pool Intel servers across multiple generations and families.  Live migration from your Xeon 5100 processor based server to a cozy VM on a 4 socket Xeon 7400 based 24 core server.

 

3) To improve reliability.  Virtualization provides a vehicle for managing hardware failures, allowing near instantaneous fail-over in the event of a server loss.

 

Virtualization has moved out of the lab and become a "best know method" for doing IT right.

 

Intel points to three focus areas for servers.  Efficiency, Performance, and Virtualization.  I think virtualizaiton's place in this triad is fleeting.  It only remains  because changes are still being made to the platform to support virtualization.  Soon virtualization will become just another part of the stack- like the operating system.  Nobody claims their processor is optimized for running an operating system...  Even today choosing the best processors for virtualization is more about efficiency and performance than about virtualization features.  Fortunately - as I do work there - Intel has a solid lead on both efficiency and performance.

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If your company needs new servers, this is a great time to be in the market.  Intel based Xeon® 5500 (Nehalem) servers that were introduced only a month ago have been arriving at customer sites all over the world and they provide some very compelling performance and energy efficiency benefits.  Here are 3 key items to consider before buying your next server.  The actual order of importance of these items may vary depending upon your business needs.

1.  Performance.  This is still a primary reason why new servers are purchased.  The best way to measure performance is to actually run your applications on the server you are considering.  If that is not possible or feasible, the next best choice is to compare server performance using a suite of benchmarks.  Some of the more common benchmarks that IT departments use to compare server performance are:

a.       Virtualization performance using Vmware VMmark: http://www.vmware.com/products/vmmark/results.html

b.      Energy efficiency using SPECpower_ssj2008: http://www.spec.org/power_ssj2008/

c.       Integer performance using SPECing_rate_base2006: http://www.spec.org/cpu2006/results/cpu2006.html#SPECint_rate

d.      Floating point performance using SPECfp_rate_base2006: http://www.spec.org/cpu2006/results/cpu2006.html#SPECfp_rate

e.       Web server performance using SPECweb2005: http://www.spec.org/web2005/results/

f.        Java performance using SPECjbb2005: http://www.spec.org/jbb2005/results/jbb2005.html

After looking these benchmark results, one thing you’ll notice is the Xeon® 5500 processors provide phenomenal performance…often up to 2x the previous generation!

2.   Server Hardware Choices 

a.       Processor.  The processor is one of the most important choices in the server.  Performance, features, power envelope and price all need to be considered.  From a power perspective, there are three power envelopes available for Xeon® 5500 server processors (95W, 80W and 60W).  In addition, there are 130W Xeon® 5500 processors, but these are primarily being used for workstations.  If you are in constrained power environment, it may be worthwhile to consider buying a lower power processor to reduce energy consumption.  Depending upon the processor SKU you are interested in, it is possible to get the exact same performance/frequency with a processor that just consumes less power.  (i.e. Xeon L5520 2.26GHz 60W instead of the Xeon E5520 2.26GHz 80W).  The L in front of the processor number refers to low voltage processors that consume less power.   

b.      Power supply.  Choosing a power supply with a high efficiency rating is one of the easiest choices you can make to reduce power consumption.  Choose a power supply that is at least 80%+ or higher efficiency.  Some of the newer power supplies are 90%+ or higher.  The higher the percentage, the better.

c.       Memory.  Every DIMM installed in the server consumes power.  In general, the fewer the DIMMs used, the less power that server will consume.  For a given memory capacity, such as 24GB, choose six 4GB DIMMs instead of twelve 2GB DIMMs.  The price of 2GB and 4GB DIMMs are almost at price per bit parity, but the power consumption of the memory will be much less with fewer DIMMs installed. 

d.      Add in boards.  Compare power consumption of add in boards such as 10GbE adapters, fibre channel adapters and other I/O cards.  Also, do you really need a fibre channel card these days.  FCOE (Fibre Channel over Ethernet) using a 10GbE adaptor is definitely a cost effective and power efficient way to get access to your storage array.

3.       To virtualize or not to virtualize?  Virtualization is no longer just a buzz word.  Virtualization is being used by many companies across multiple diverse industries today.  Fundamentally, it is an excellent way to consolidate many applications onto a single server, thereby increasing the utilization, value and energy efficiency of every server purchased.  Definetely a top item to consider.

What about your business?  What items do you consider before purchasing servers to maximize energy efficient performance?

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I'll be up front, I really don't know what Brittany Spears, Miley Cyrus or Susan Boyle would say about moving from RISC to the Xeon 5500 processor!. What I can share is the feedback that I'm getting direct from customers. I'm currently out on the road and have got some real feedback direct from customers on why they are looking at migrating their solutions from RISC  processors to Xeon processors.

 

Over the past couple of days I have had the opportunity to meet directly with individual customers and hosted a roundtable with several customers to discuss their plans to replace their RISC based infrastructure. The conversation has been very open and frank and has not been about 'should I move' but more focused on 'how do I make the move'. As could be expected the down economy is placing big taxes on the ability of IT organizations to support their business units need for organic growth in a flat to down IT spending environment. A big priority for most of the customers that I spoke with is how to reduce their overall TCO while still meeting the increased demands being placed on IT by their business Partners. Most of the customers are already engaged in active projects to assess moving from RISC or are building their plans to make this migration.

 

During the roundtable I had opportunity to share the latest Xeon 5500 processor performance comparisons Vs the main SPARC and POWER based solutions out there. There was great rejoicing and joy (ok I'm taking poetic license here) in the roundtable when we share some of the results that we highlighted when we launched the Xeon 5500 processor just over 3 weeks ago. So I want to spread the joy and let you read for yourself the performance and price performance benefits.

 

We compared the Xeon 5570 processor vs the top UltraSPARCT2+ in a 2 socket configuration. We took best published results on spec.org and sap (so no funny games at play). The results comparing best UltraSPARCT2+ vs best Xeon 5500 with 1 taken as baseline for SPARC redults were amazing

- 20% better on SAP-SD

- 62% better java performance for Specjbb2005

- 69%better for integer performance SPECIntrate-2006

- 75% better for floating point performance SPECfprate-2006

But the best bit was the cost competitiveness of the Xeon 5500 solutions. Comparing both solutions with 32GB memory, the Xeon 5500 based solutions are offered at approx $11,000 whereas the UltraSPARCT2+ is at $36,000.

 

Compared the Xeon 5570 processor vs the top POWER6 in a 2 socket configuration gave even more staggering results. At the roundtable today customers were amazed. They keep hearing that POWER 6 has leading performance and more GHz so better performance. Right?. Wrong is the answer and I noticed many customers scribbling down the comparisons. Again taking 1 as baseline for POWER results

- 150% better on SAP-SD

- 190% better java performance for Specjbb2005

- 126%better for integer performance SPECIntrate-2006

- 90%better for floating point performance SPECfprate-2006

But the best bit was the cost competitiveness of the Xeon 5500 solutions. Comparing both solutions with 32GB memory, the Xeon 5500 based solutions are 92% less expensive than equivalent POWER 6 offerings.

 

I only shared the specific comparisons vs RISC and have not gone into the architectural advancements of the Xeon 5500 processor and how it addresses real business needs that have been flagged to us. There have been lots of other blogs out in cyberspace over the last few weeks on improvements in IO, low latency etc. so you don't need my 2 cents.

 

I think now is the time to make the move from RISC, what do you think?

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I've been in Las Vegas this week for the Blades Systems Insight event talking about data center transformation and data center efficiency (no white tiger sightings...just technology this week in Vegas).  This event draws attendees who are deploying high density compute platforms in their data centers and dealing with the power and cooling challenges that come along with these environments. So I was excited to share some of Intel's thoughts on power and cooling optimization beyond pure system refresh.  If you read the blogs on the server room you know plenty about the compelling financial benefits associated with refresh...and if you haven't seen this yet check out my friend Chris Peters' blog here.

 

But back to the show and the shower curtains...If you dip a bit deeper into the challenge of data center efficiency, three primary focus areas emerge:

 

Power: The underlying power cabling and infrastructure into your datacenter.  Ultimately you want the most efficient power delivery possible.

 

Cooling: The HVAC systems, fans, and ducting installed to remove heat from your datacenter and let you avoid thermal environments that make Las Vegas feel chilly.

 

Compute: Server, network and storage gear that drive business producitivity for your organization.  This is why you have datacenters to begin with so the ultimate goal is to optimize percentage of power flowing to compute and productivity spent on every kw of power within your compute infrastructure.

 

At the Blades event we were discussing the impact of high density environments to this fragile ecosystem.  High density environments a) require more power, more than the typical 750W per square foot that an average rack requires and far more than the 75-100W/sq foor that a typical datacenter facility supports.  High density environments also produce a lot of heat that needs to be dealt with by cooling systems that are often close to their cooling capacity.  So how much density is a good thing for datacenters and how do we deal with that gap between power delivered and power required?  I'd like to provide a few concepts but ultimately every datacenter is different...so I'd love to hear from you on how you've dealt with this as well. In this blog I'm going to start with cooling capacity as there are a lot of options to consider:

 

#1 Warmer datacenters.  ASHRAE recently updated their datacenter temp and humidity recommendations with a range of 18-27 C.  What this means is that server inlet temps can be set higher than what many datacenters are running today...the first step here is to measure your server inlet temp to get a picture of what your facility is operating at, checking with your manufacturers warranty spec, and measuring your power usage difference when altering the datacenter temp - remember to take before and after readings on your cooling power usage.

 

#2 Cool aisle containment: This is a pretty simple concept - placing barriers to control cool air and confining it to the area where servers need it.  Think about this as constructing a type of wall or ceiling around the cool aisle to control air flow.  So what are these walls made of? I've seen them made of plexiglass and plastic sheeting...and this week at the conference I heard about one of the largest banks in America who is experimenting with the deployment of shower curtains to control air flow and reporting a 15 degree drop in temperature associated with installation.  Now...last time I checked a shower curtain cost a few bucks so we're not talking about a major investment to test this in your datacenter.

 

#3 Ambient air cooling: Even in Las Vegas datacenters are utilizing outside/filtered ambient air economizers instead of their chillers to deliver cooled air at least part of the year.  This concept is simple - it's like turning on your furnace's fan setting to cool your house instead of your AC and in many regions of the country you can utilize this much of the year at a fraction of the cost of running a chiller.

 

#4 Liquid cooled cabinets - think of these essentially as a good Sub-Zero for the datacenter and especially applicable for the high density environments that we were focused on at the blade conference.  They basically contain a rack of compute equipment and chill this equipment utilizing liquid cooling.  This is a great way to isolate highly dense racks from your datacenter cooling equation completely and works especially well in heterogeneous environments where cooling requirements vary from rack to rack.

 

I will be back to you on the power and compute vectors next...in the meantime I'd love to hear if your datacenter has implemented any of these approaches and any results you've been able to measure.

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OK, so we launched the Xeon 5500 processor based servers and workstations a couple of weeks ago. While I don’t have direct quotes of support from Brit, Miley, Susan or any country presidents who have signed economic stimulus into law I am pretty confident that if they were ever actually considering purchasing a server or workstation they would come to the conclusion that the new Xeon 5500 platforms would be their best choice.

I had the privilege of being at one of the thirty seven different worldwide Xeon 5500 launch events. I was on Wall Street and attended the NASDAQ launch event on March 31st. Based on which data source estimate you look at Financial Services as a whole represents about 20% of the worldwide market for servers. It was also evident when meeting with customers in the NYC area that they are passionate about performance and power consumption. Most of them had received pre-production seed systems and had already done extensive testing prior to this launch event. I have been in Intel’s Server Platform Group for over a decade now and I have never seen so much enthusiasm for a product launch.

I won’t rehash the performance benchmarks and performance per watt data. There are many benchmarks, blogs and press articles doing that. What I took away from the conversations was a feeling of optimism from the end users I spoke to. Some people felt that these new products would be what it takes for them to deliver solutions that would give them a performance advantage over their competition. In few markets does that pay off more, and translate almost directly to the bottom line, than in Financial Services. Others felt that these systems would help them continue to add to their existing datacenters without having the need to build a new one. This was due to the performance per watt improvements and the end users ability to replace many old servers and workstations with a few new ones.

Lastly, I think human nature being what it is we are seeing that IT professionals want to work on cool new projects. These Xeon 5500 servers and workstations represent a shiny new toy that IT professionals can use to have a material impact on the bottom lines of their companies. To some degree the same applies to virtualization in that it is disruptive and provides a new cost effective way to deliver legacy solutions and also enables flexibility for future growth. The IT folks that I have met who familiarize themselves with virtualization, new hardware and advanced management techniques (power, systems, virtualization) generally are viewed internal to their companies as leaders with visionary capabilities.

As we all work through this economic morass I am hopeful that with new technology introductions, and a relentless focus on efficiency, we will all emerge with a greater level of capability and a higher degree of flexibility. I also believe IT will emerge as a key asset of differentiation for companies from Wall Street to Main Street and this will place an even greater burden on delivering solutions to meet those unique needs.

What do you think?

Shannon

shannon.poulin@intel.com

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With the introduction of the Intel Xeon processor 5500 series last month, I wrote a blog that discussed that server refresh was an intelligent investment in that it could deliver a rapid payback on investment. For the past few years, I have been working to understand the costs and benefits of server replacement and there are a few conclusions I can draw.

1)      Server Refresh is not new concept.  This approach has existed for decades.  People replace technology as it ages because new software and new technologies enable better business capabilities and as technology ages, the warranty expires and incidence of failure increases. How many of you still have your first mp3 player?

2)      ROI and Refresh Vary. The rate of refresh is a balance of the investment required (purchase, install, removal, validation, etc) and the savings achieved (operational costs, cost avoidance, employee productivity) balanced with the business opportunities available to you (business growth or new business markets, cost of capital, revenue generating investments)

3)      One Size Does not fit all.  Every business looks at financials and opportunities for their business a little differently and calculates their costs and savings differently.

So a few months ago, I embarked with some of my peers, with Intel IT, and industry leading ROI and TCO consultant Alinean, to apply what I have been learning and build an interactive tool to help you model your savings opportunity for server refresh and replacement. 

We identified and were able to model eleven cost and savings categories (both pluses and minuses) in the Server Refresh ROI calculation and make these cost category assumptions able to be included, excluded or modified by you.  You can model and view scenario output real time and print/email reports to share with others.

I invite you to learn more about the tool with this informal how-to-use guide , or better yet, use the tool and estimate how much you could save replacing old servers with new.  Try the new Intel® Xeon® processor-based Server Refresh Savings Estimator today.

You can provide feedback through the tool’s registration process or by responding directly on this blog. I look forward to hearing from you either way.

Thanks, Chris

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