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Change is hard, but it can be done and the benefits of change usually outweigh the concerns which were on our minds before we made the change.

 

When making the change from running your solution on a RISC architecture to running that solution on a Xeon architecture, the biggest concern usually relates to whether that solution will run at the same level as on the previous architecture. I'm not talking about performance specifically, but usually the question is around whether operating systems like Linux, Windows, and Solaris on Xeon will meet your business needs for yourmission critical solutions.

 

Like the underlying improvements in the microprocessor, I believe that there have also been major fundamental improvements in the operating systems that run on both today's and the soon to come next generation microprocessors (sorry, my obligatory Nehalem-EX advertisement... coming soon in 2010). A decision made many years ago to run your solution on Unix/RISC was made based on comparing all the different variables at that time to pick what was right for your business. At that time you likely decided that your solution would not run on these operating systems, these operating systems were not suitable for your mission critical workloads etc. Probably right decision at that point, but like everything else decisions get revisited based upon the here and now and what may have been the right solution in the past (and right decision) may not be the right solution for your needs now.

 

I wanted to share some thoughts specifically on Redhat Linux today. Lets take a little look at Redhat Enterprise Linux. Current versions of Redhat can deliver what is required for your critical solutions. RHEL is ready and here are some of the reasons cited by Redhat in recent webinars on this topic and my interpretation of their comments

  • Hosts real-time global mission-critical infrastructures and operations 24 X 7 - its tried and tested by other Enterprises
  • Enables 5x9s availability in highly secure environments - pretty important to most critical solutions
  • Contributes measurable reductions to TCO and enables, agile, standardized, and virtualized infrastructures - TCO benefits through standardization
  • Has major ISVs on-board with the majority of 3rd party Unix applications have Linux and/or Windows versions available - the ISVs that traditionally delivered applications to you based on Unix, also have versions supported on Linux/Windows
  • Many customer unique applications are developed with programming languages such as C, C++, JAVA, or J2EE and can be migrated to Linux and / or Windows - your applications can be moved
  • Hosts most major database systems standard for your infrastructure - all the major databases run and run well on Linux

One of the other things we encounter a lot is around whether the technical considerations to move from one operating system environment are too high to overcome and outweigh the benefits of moving. There are always technical considerations and things that you need to know to move from one environment to another. However you are not alone in trying to understand these technical considerations. Redhat have done a phenomenal job of documenting the challenges of moving from say Solaris to Linux and have developed a great Strategic Migration Planning Guide. This is available on request. In recent webinars Redhat outline some of the things that you need to consider for the following technical categories

- Development Environment; Kernel tuning; Security; Filesystems; Debugging, tracing, Profiling; Command Differences; Deployment methods; Software Management; Virtualization; Application considerations 

In addition to the current versions of Redhat running on Intel architecture, we are also working very closely on future versions that will take advantage of the 20+ new RAS features that are planned for Nehalem-EX - more on that in a future blog

You are not alone, resources, tools and expertize exist to help you make that move and reap the business benefits while still delivering to the requirements of your business. Check out Redhat online tools for more information that dives deeper into all the areas for consideration http://www.redhat.com/migrate/solaris_to_linux/

We think Redhat Linux and Xeon are ready to run your mission critical workloads and solutions...What do you think?

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Green Storage

Posted by Curt Bruns Nov 18, 2009

It’s not just about energy-sipping systems—it’s also about your storage footprint

 

Most of us are familiar with the concept of green IT: increasing energy efficiency across the enterprise to trim costs and optimize resources. While you hear a lot about servers helping to reduce energy usage, not as much is said about storage. Intel and the storage industry are working together to provide green storage solutions, too.

For the storage community, every system has to be cost-effective as well as performance-driven, which means energy efficiency is a key consideration. It starts at the processor level, where the Intel® Xeon® processor 5500 series is extending the boundaries of energy efficient performance.

Many storage system providers have picked up on the Intel Xeon processor 5500 series since it was introduced last March. For example, the HP StorageWorks XP10000* Disk Array and 3000 Enterprise* Virtual Array are based on the new processors. Schooner Information Technology appliances leverage quad-core Intel Xeon 5500 processors and half a terabyte of Intel® X25-E flash memory. The bottom line for the Schooner appliances is an 80 percent decrease in power and cooling requirements versus ordinary servers.

But green storage isn’t just about power consumption at the processor or system level. An equally important green strategy is to reduce the overall storage footprint, and a number of technologies are available to help IT organizations implement this strategy.

Virtualization is driving huge data center energy savings by greatly reducing the number of physical machines in the data center. As Bob Fine, director of product marketing at Compellent, pointed out at the 2009 Storage Networking World conference last spring, many large enterprises realize that they’re approaching a cap. “They can only get a certain amount of power in their data centers and see virtualization as a way to reduce their power requirements,” says Fine. “Instead of building new data centers, they can stay in the ones they have, saving millions of dollars in the process.”

Many IT managers tell Intel that storage can be a big gating factor when it comes to scaling virtual environments. The Intel Xeon processor 5500 series uses Intel® HT Technology within each processor core, doubling the number of threads that can be processed at the same time. This option permits more efficient workloads and enables storage servers to virtualize more applica­tions. Intel HT Technology is also more energy efficient than traditional threaded processing.

Compellent and Hitachi Data Systems (HDS), both users of the Intel Xeon processors, recommend reducing the storage footprint in other ways as well. “Limit the amount of content you need to store by using technologies like data deduplication,” advises Asim Zaheer, vice president of product and competitive marketing at HDS. “Also, don’t have wasted capacity or wasted systems—that’s where tiered storage and virtualization come into play.” 

Compellent’s Fine sees tiered storage as especially important when using expensive disk resources like solid-state drives (SSD). By limiting SSD to the top tier, a company could save on drive costs and increase storage efficiency. “Only the active data would sit on SSD, and all the inactive data would go onto a tier-three SATA drive,” says Fine. “Since SSD drives are about 10 times the cost of Fibre Channel, it’s very important to gain those kinds of efficiencies.”

Isilon Systems, another user of Intel processors, has a pay-as-you-grow model for its clustered storage products that makes it easier to avoid over-provisioning and wasting power. If a customer needs to add more performance, Isilon can provide nodes with Intel processors and memory, but no storage. If the customer requires capacity only, Isilon sells nodes with just disks. In addition, Isilon uses ColdWatt power supplies, which it says are about 30 percent more efficient than traditional power supplies.

As Intel works with the storage industry to deliver more energy-efficient and high-performance storage solutions, we’d like to know what IT organizations are doing to implement green storage technologies in the data center. If you work in IT and have fresh perspectives to make your organization more efficient, you’re invited to share your ideas  here.   

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Prior to the Intel Xeon X5500 Server Platforms*, measuring server power was done via expensive equipment and could only be performed in a discrete fashion.  Unless you had tons of monitoring equipment to mash-up your power data - it was a tedious process.  Now, using Intel DCM and Node Manager - you can pull multiple servers worth of power info to make some important power decisions in your datacenter.

 

First of all, you need to baseline your workload.  If you're confident that you can replicate workload patterns then you've got a starting point.  Otherwise, it's usually a good idea to start monitoring and looking for some cyclical patterns and/or common data points (time, power, thermals, etc) to keep track of.

 

In this scenario (like in my last blog) we're using a SQL workload which can be modified to run the CPU at high levels for a relatively set amount of time.  The base workload runs for 7 min 30 seconds, as shown in the Intel DCM screencap below.

 

base-workload.jpg

In this test case: Idle power for the 4 servers is 782W, and under load - the power increases to 1174W - which is a delta of 392W.  This power increase occurs when work is given to the server and the P/T states react to the workload and increase power/voltage to the system to increase performance.  Exactly what we've been used to seeing even since EIST was introduced several years ago.

 

Now, what I'll show you is something that may be very interesting in scale... I will power cap the servers by 20W each, and set the Intel DCM Power Policy to only allow 1095W for the 4 servers in the rack.

 

20w-per-server-powercap.jpg

 

What is awesome here is that we can still finish the workload in the same 7 minutes 30 seconds.  So essentially, we have saved 80W of power for each set of 4 servers and still get the same amount of work completed!  In a large datacenter this can be HUGE in energy savings.

 

comparative-workload.jpg

Let's do some quick math:  20W power savings per serer x 10,000 servers = 20kW power savings and you still get the work done.  I hope I just helped some of you server admins get some new ideas on your next "I need a raise" talk with your manager

 

*your mileage may vary, so test your own workloads and report out!

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Why upgrade your hardware when migrating to SAP ERP 6.0?  Because it makes simple, practical, business sense that is all.  SAP has identified several key reasons why customers are concerned about migration and several among them are as follows:

·         Cost, Cost, Cost

o   HW infrastructure cost is highlighted as one of the key barriers of migration

·         Business Justification

o   Is there a compelling business reason to upgrade the hardware?

·         Additional risk of business disruption

o   Migration of ERP environment is complex enough…how much more risk is there when upgrading your hardware?

From a cost perspective, the perception that hardware is a barrier to migration can be easily overcome.  Based on research, the hardware cost as a percentage of the overall migration cost is only about 7%.  That means 93% of the cost is in licensing, consulting, etc, etc.  HW costs are only the “tip of the iceberg” and the real $ investment lies elsewhere in the equation.

Is there a compelling business reason to upgrade your hardware? Well…frankly, it does not make sense not to do it.   One, we showed above that the hardware investment is minimal compared to SW licensing, consulting, service, etc.  Two, the hardware requirements of ERP 6.0 are significantly higher than previous versions. ERP 6.0 requires up to 2.5x more CPU performance, 2.5x more memory and 1.5x more I/O!  You will need the increased performance and scalability that Intel provides in our microprocessors.  While the ERP performance requirements have increased 2.5x, Intel performance with SAP has increased 10X!  Oh, btw…energy efficiency does matter and in your new ERP environment you will be able to consolidate servers and save on power and cooling costs.  TCO will be significantly reduced and from hardware investment standpoint, you are likely going to recover the cost of the servers in a very reasonable timeframe.

From my discussions with the IT community, their major concern and number one focus area is to prevent business disruption and downtime.  This costs companies real and significant money.  The fact is that an ERP migration is a complex enough project managing the strategic, functional and technical portions.  Adding a server infrastructure change increases fundamental risk.  But, the key here is that it is done often and done successfully.  Intel IT has published several whitepapers on the subject and communicated “Best Known Methods” to minimize that risk.    A quick summary is inserted here:

Challenge:

         Convert Intel’s Worldwide Warehouse Management Software

         Upgrade from SAP* ERP version 4.7 to 6.0, change the DBMS, and perform a Unicode* conversion as well as a hardware upgrade

         Minimize downtime

Benefit to Intel IT:

         SAP ERP 6.0 improves Intel supportability

         Increases ease of integration to SAP NetWeaver* 7.1 Suite

         Provides access to Enhancement Packs and Enterprise Services

         Intel® Itanium®-based servers provide access to 128 GB of memory for database and SAP operations and significantly increased performance from true 64-bit processing

Key Results:

         Reduced downtime of upgrade by 50% by using Intel Architecture

In summary,  upgrading your server infrastructure when migrating your ERP environment is a very, very complex task, but form a business perspective, it should be fairly easy to see the true benefits from combining the ERP migration and hardware upgrade at the same time.

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There’s a video going around from one of Intel’s top external customers.  Before you see this (video linked below) I wanted to position this correctly.  I caught up with Mr. X at an undisclosed coffee shop and got his approval to share publicly the messages that we would have rather had him go out with. Those messages are as follows:

Mr. X’s 4 year old servers were a burden on his organization, he spent all of his budget on just maintenance, nothing left for innovation.

He looked at his old infrastructure and determined that replacing them with more powerful-energy efficient servers from Intel was a strategic investment.

The New intel Xeon 5500 based servers provided the opportunity for him to innovate again.  He claimed that these new Intel Xeon Processor 5500 (Nehalem-EP) are the best enabler of IT business value that he's seen in years.

They boosted energy efficiency, saved him big $ and extended his facility lifespan – now he doesn’t have to go build a new data center. 

He replaced his old servers in a 9:1 ratio (getting rid of 9 old and replacing with 1 new) that enabled him to cut operational expenditures by 90% …And that savings alone is paying for the investment in these new servers in just 8 months. 

By strategically investing in IT when his competitors hunkered down and cut spending – he is now positioned to grow faster and gain share as the economic upturn arrives.

Ok, now that I’ve had a chance to convey his real messages, you can check out this video.

 

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These are dog years for servers.   Pretty much every year Intel introduces a new Xeon processor.  Those who have heard the story recognize this as the Tic Tock model.  On Tic years the manufacturing process is updated, on Tock years the chip architecture is updated.  Every year customers get a boost in performance, and often a cut in power.  Typically this boost is in the 50% neighborhood, enough to make it worth the upgrade, and still achievable by engineering teams on a two year cycle.  Except, we are in dog years.

 

 

The Nehalem – Xeon 5500 – processor broke all prior boundaries on single generation performance gain.  Delivering two to three times the compute capacity of the Xeon 5400 (Harpertown) generation.  This is a big change, probably a once in a lifetime change – unless that quantum thing happens in my lifetime.  Roughly a 10X performance boost in less than 5 years.

 

During this same five years we have seen virtualization technology go from a lab project – something for test and dev – to mainstream data center process.  In 2005 it would have been heresy to suggest virtualizing the corporate ERP.  At that point virtualization overhead on the server could be as high as 25% and the entire server was needed to do “real work”.  Fast forward to today.  Virtualization technology in both the hypervisor and processor have reduced overhead to only a few percent, AND servers are 10X faster.  Not only can you virtualize the ERP, you are irresponsibly wasting resources if you do not.  Unless your ERP demands have grown 10X in 5 years, your ERP alone won’t even make a new Xeon 5500 system sweat.

 

If this advancement wasn’t enough, the announcements last month from Intel about the coming Xeon 7500 (4+ socket) processor were amazing.  All the benefits of the Xeon 5500, but on steroids.  The  new biggest leap ever.  With up to eight cores and four memory channels per socket, this is a monster.  Your ERP system will be barely a blip in perfmon.  It isn’t unreasonable that an entire data center for a SMB business could be virtualized onto one of these beasts.  And, how big is a Xeon 7500 server?  My guess is about the size of a breadbox

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With the Intel Xeon 5500 series (Nehalem) based processors, the X5500 chipset and instrumented power supplies, you can start with the most basic use case for Intel Node Manager - monitoring the power usage of your servers.

 

As you can see in the Intel Datacenter Manager (DCM) screen below - there are multiple servers configured into logical units:  HF2-EIL is the lab that these servers are located in.  Rack 1 and Rack 2 are the physical location of these servers, and each Rack contains 2 servers each.

 

epiitpoctbg01-workload-5.5min.JPG

When you highlight one server (as above in DCM)- you can see the power characteristics over a certain time period.  The time period shown gives you the idle power, max power, and thermal measurement.  The 'hump' in the graph is a SQL workload which creates 'work' for the server and the process runs for about 5 1/2 minutes with no power capping.

 

Here's a graph of the 2nd server in that rack, performing a similar workload.  As you can see, the 2nd server power usage is different than the first.

epiitpoctbg02-workload-5.5min.JPG

 

The Intel Datacenter Manager SDK console can monitor multiple systems as well.  The next graph, is both of those servers in the rack, which accounts for both servers power usage during the same timeframe.

1-rack-workload-5.5min.JPG

Finally, here is the final graph, showing the accumulation of all 4 servers, in both Rack #1 and Rack #2.  This shows the maximum power utilized during the workload, the minimum power (idle) and the inlet thermal temperature in the lab.  Something that hasn't been able to be done before without expensive equipment in the datacenter.

 

2-racks-workload-5.5min.JPG

 

My next power based blog will show how power-capping can give you more effience use of your workload power while using Xeon 5500 series platforms.

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Nehalem-EX has been in the news quite a bit over the past several months. 

First, in May, Intel described how Nehalem-EX will be at the heart of the next generation of intelligent and expandable high-end Intel server platforms, delivering a number of new technical advancements (Intel Nehalem Architecture, Quick Path Interconnects, 16 threads, 24MB cache, new RAS features like MCA-Recovery, 16 DIMM slots per socket, 128 threads on 8 Socket systems) and boost enterprise computing performance (the greatest gain in generational performance ever seen at Intel.)

Next at IDF in September Intel described how Nehalem-EX would deliver a bigger generational performance improvement than that delivered by the Intel Xeon 5500 processor (including a 3X Nehalem-EX gain in database performance); a large shift in Xeon scalability with over 15 >8S systems anticipated and expandability for the most data demanding enterprise applications, the addition of about 20 RAS capabilities traditionally found in the Intel® Itanium processor family – along with a demonstration of MCA-Recovery. IBM announced their upcoming BladeCenter products that will support 4S Nehalem-EX blades and Super-Micro announced a 1U box, specifically targeted at HPC.  Staying on the HPC theme, Mark Seager from the Lawrence Livermore National Laboratory was also quoted with stating that “Nehalem-EX allows us to invest in science, not the computer science of porting and adapting software to new architectures, but real science.  Nehalem EX is an innovative SMP on a chip solution that provides us access to a “super node” … The result is an astonishing new level of performance.”

And Oracle Open World on October 13th, the drumbeat for Nehalem-EX continued.  Michael Dell in his Oracle Open World Keynote today discussed how Nehalem-EX will provide a true leap in performance, with up to 9x the memory bandwidth and 3x the database performance vs. prior generation.  And he mentioned that Dell’s unique implementation of the memory architecture will allow the most cost effective scaling, with 4S systems up to 1TB of DRAM (64 Dimms x 16GB Memory sticks) enabling customers to run their entire database in system memory.  He also mentioned that standard based systems are driving new efficiencies with applications like Oracle, where Dell’s data shows Oracle apps run better on x86 vs. proprietary architectures, up to 200% better.  Check out this short video from the keynote and watch what Michael Dell had to say. 

Keep your eyes on the Server Room for more Nehalem-EX news as it comes between now and launch.  And visit the Intel booth at South Moscone Booth #1621 to learn more.

Bryce

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If you hadn’t heard, Microsoft* and Intel spent a lot of effort optimizing Windows* Server 2008 R2 (and Windows 7) to improve energy efficiency by reducing system power consumption at idle and under load.  For more details, check out the presentation from the Intel Developer Forum a few weeks ago titled Microsoft and Intel: Innovations in Hardware and Software to Help Deliver New Technology Experiences.  This presentation (and other IDF presentations) can be found at intel.com/go/idfsessions (search for SPCS003 using the session ID number).  There is good information on the operating system optimizations that were done to reduce power consumption.  Slide 22 has an excellent comparison of the power consumption of Windows Server 2003 vs. Windows Server 2008 R2 running on the same Xeon® 5500 series processors. It shows that using WinSrv2008 R2 reduced system idle and peak power consumption by ~60W!!  In addition, Hyper-V* 1.1 now uses the power management features of Intel processors to reduce power consumption during periods of low utilization.  

This is a great time to show your customers the energy efficiency benefits that come with upgrading to WinSrv2008 R2 at the same time they refresh their server infrastructure with Xeon® 5500 based servers.

 

*Other names and brands may be claimed as the property of others

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Sun has recently published a whitepaper that discusses how the Solaris OS will take advantage of the next generation Intel Xeon processor (codename Nehalem-EX) for expandable servers (4 sockets & greater).  Sun with over 20 years of experience in larger socket, core & threading capabilities is working to have the Solaris OS be ready to take advantage of the features & new capabilities of “Nehalem-EX”.  The three areas of collaboration for Solaris & Nehalem-EX are around  scalable performance; advanced reliability and energy efficiency between the specific features in Solaris and the next generation Intel Xeon processor.  Read this recently published whitepaper

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When it comes to your car or fixing something around the house, you know there’s a tool for every job right? Well, it’s no different when you’re considering transitioning from a desktop-based server to a real server. That’s why we created the Server Transition tool for all small businesses.  It’s easy to use (a few clicks), and gives you what you need to make a sound business decision.

Now you have a comprehensive tool to understand your server options and how your current system measures up. All you do is select the year you purchased your current system and the tool makes an initial guess at the configuration you have right now. You can make adjustments so it better matches your actual set-up and then, PRESTO! You’ll see how your system stacks up to a real server based on the processor, memory, storage, business applications and form factor. This way, you’re making an apples to apples comparison with quantifiable data.  Well, I guess since it’s a desktop versus a server it’s more of an apples to apple pie comparison and maybe even apple pie a la mode….

You can even take the comparison one step further by answering a few usage questions to find a more customized configuration for your business needs. It’s really that simple – a few clicks and you have a recommended server configuration that will deliver greater dependability, productivity and performance to meet your needs today and tomorrow. Now, if only there were tools like that to help my sister find the right guy to date.  Maybe that would be more of a tool avoidance tool, if you know what I mean.

Don’t wait, check it out now.

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In March '09, former Intel executive Pat Gelsinger predicted that Nehalem-based Xeon 5500 servers would become "cash machines" for the IT industry, due to unprecedented power-efficient performance gains that can deliver a very short ROI for IT.  Pat's description of the Xeon 5500 was validated during a briefing with Intel CIO Diane Bryant in San Francisco on October 6th, as reported in TG Daily.

She discussed the ROI achieved and the impact that a proactive serve refresh strategy has had on Intel’s bottom line, as reported in PC World.  Some of her key points:

·         Intel is expecting up to $250M savings over 8 years, saved $45M in 2008 alone.

·         Despite these results, economy forced Intel to re-evaluate capital spending in 2009.  Found that delaying server refresh would cost us $19M more than continuing.  So we continued. 

·         Getting an average of 10:1 server consolidation with Xeon 5500 in design computing environment and 20:1 virtualization server refresh ratios in Office/Enterprise. 

Did you know that Server Refresh is also the #1 driver of Intel’s Carbon Footprint reduction as well, with an initiative to reduce Carbon footprint by 5% per year.  We are projected to reduce by approximately 4K metric tons (2009) and this server refresh strategy is forecasted to be #1 project to help IT reduce Carbon.

Staying on the green IT theme, the newest ally for IT to help drive carbon-reduction and energy cost savings is the energy utilities.  A prime example of this is the Energy Trust of Oregon, who offers cash incentives to motivate Oregon businesses to make energy saving investments.  Intel gained access to a $250K incentive from them as a result of energy savings gained by replacing older servers with newer, more energy-efficient servers in our data centers. If you are replacing older servers with modern energy-efficient Xeon 5500 based servers and you haven’t had this conversation with your utility yet – please do so.  You may be eligible for utility incentives for energy savings that can lower your operating costs and reduce the impact of your business on the environment.  To estimate the energy savings associated with server refresh, go to www.intel.com/go/xeonestimator. 

You’re going to hear more about these “cash machines” in the very near future…stay tuned!

Bryce

 

 

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I had never heard of a cloud forest before I went on vacation this past June to Costa Rica where I spent time at the Villa Blanca Resort.  Even when we arrived at Villa Blanca, I have to admit I was a little confused.  I had expected to see a forest in the clouds, however, I saw a beautiful hill side scattered with a few trees.

villa blanca grounds.jpg

However, when we went on our walking tour the next morning, our tour guide walked up to one of the larger trees and says “Welcome to the Cloud Forest.  This tree is a perfect example of a cloud forest”.   As I looked more closely at the tree, I was amazed at what I saw - this single tree was host to thousands of species of both plants and animals.

  cloud forest tree.jpgcloud forest foliage.jpg

 

Nature is extremely efficient in it’s use of a cloud forest.  Likewise, Cloud Computing is an extremely efficient use of computing resources.  It is for this reason that Intel IT has developed an enterprise cloud computing strategy focused on building an internal cloud to boost efficiency and flexibility inside of our IT infrastructure.  This internal cloud strategy is closely linked to our current use and accelerated plans for virtualization. In addition Intel IT uses the external cloud services selectively for certain applications.

 

 

Additionally, we are exploring using rich mobile clients with cloud computing models moving forward to better meet the needs of an ever changing user base, consumerization trends and the need to maintain highly efficient, secure information and application delivery to employees.

 

To find more discussion, blogs and content relating to cloud computing – in the enterprise or corporate client solution areas – take advantage of these resources.

 

 

And .. if you ever have the chance to visit Costa Rica .. visit the cloud forest. It was worth the trip.

 

 

Chris Peters, Intel IT

Twitter

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The ecosystem is growing...

 

Sean Maloney's keynote presentation at IDF 2009 highlighted Intel Node Manager.  This is the video from his keynote which shows customers from Baidu, BMW, Oracle, and Telefonica, who have been working with Intel on Intel Intelligent Power Node Manager.

 

 

Check out the final slide showcasing the OEM/ODM/Console providers and customers using Intel Intelligent Power Node Manager.

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First there was the Multi-Billion Dollar Automobile “Cash for Clunkers” program that I wrote about back in early August. Then in late August we started reading more about the planned $300M state-run rebate programs for consumer purchases of new ENERGY STAR® qualified home appliances. Appliance categories eligible for rebates include: central air conditioners, heat pumps (air source and geothermal), boilers, furnaces (oil and gas), room air conditioners, clothes washers, dishwashers, freezers, refrigerators, and water heaters.

The government wants to make cars and homes more energy efficient, while helping to support the nation’s economic recovery.  But what about making Data Centers more efficient?

A couple of years ago the US Environmental Protection Agency reported that the energy consumption associated with data centers had doubled between 2000 and 2006, reaching some 60 billion kWh in 2006, roughly 1.5% of the entire US energy use. The EPA says this is expected to double again by 2010.  The same authors of that report previously calculated that US servers currently use the same level of electricity as all color TVs in the country combined. 

So this got me thinking…which industries have done the most to increase output per energy unit and which products also offer the most attractive paybacks when you invest in them.  The findings were interesting to say the least.  Let’s first look at the sectors creating more energy-efficient products over the last 30 years*.

  • Autos – 1978 (14.3 MPG), 2008 (20 MPG): Energy Efficiency gains = 40%
  • Airlines – 1978 (22.8 Revenue passenger MPG), 2008 (50.4): Energy Efficiency gains = 121%
  • Agriculture – 1978 (0.63 units of output per unit of energy use), 2008 (1.46): Energy Efficiency gains = 132%
  • Steel Mfg – 1978 (63 lbs of steel per MBtu), 2008 (167 lbs): Energy Efficiency gains = 167%
  • Lighting – 1978 (Incandescent light bulb – 13 lumens per watt), 2008 (Compact Fluorescent Bulb – 57 lumens per watt): Energy Efficiency gains = 339%
  • Computer Systems – 1978 (1,400 instructions per second per watt), 2008 (40,000,000 instructions per second per watt): Energy Efficiency gains = 2,857,000%

*Source:  “A Smarter Shade of Green,” ACEEE Report for the Technology CEO Council, 2008.

Next let’s look at some big ticket energy efficient products that offer the most attractive paybacks on their investments. (Note: Buying a hybrid automobile wouldn’t make this list below in terms of rapid payback, hence not included.)

IT industry far exceeds others at increasing output per energy unit… and Intel servers also offer a faster payback on investment than other energy efficient products (including Energy Star Products).  Yet there is not government stimulus package to help encourage these purchases in energy efficiency. Simply, this is the most energy efficient investment that the government won’t help you make.

I would be curious to hear what you think.

bryce

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