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Green Storage

Posted by Curt Bruns Nov 18, 2009

It’s not just about energy-sipping systems—it’s also about your storage footprint

 

Most of us are familiar with the concept of green IT: increasing energy efficiency across the enterprise to trim costs and optimize resources. While you hear a lot about servers helping to reduce energy usage, not as much is said about storage. Intel and the storage industry are working together to provide green storage solutions, too.

For the storage community, every system has to be cost-effective as well as performance-driven, which means energy efficiency is a key consideration. It starts at the processor level, where the Intel® Xeon® processor 5500 series is extending the boundaries of energy efficient performance.

Many storage system providers have picked up on the Intel Xeon processor 5500 series since it was introduced last March. For example, the HP StorageWorks XP10000* Disk Array and 3000 Enterprise* Virtual Array are based on the new processors. Schooner Information Technology appliances leverage quad-core Intel Xeon 5500 processors and half a terabyte of Intel® X25-E flash memory. The bottom line for the Schooner appliances is an 80 percent decrease in power and cooling requirements versus ordinary servers.

But green storage isn’t just about power consumption at the processor or system level. An equally important green strategy is to reduce the overall storage footprint, and a number of technologies are available to help IT organizations implement this strategy.

Virtualization is driving huge data center energy savings by greatly reducing the number of physical machines in the data center. As Bob Fine, director of product marketing at Compellent, pointed out at the 2009 Storage Networking World conference last spring, many large enterprises realize that they’re approaching a cap. “They can only get a certain amount of power in their data centers and see virtualization as a way to reduce their power requirements,” says Fine. “Instead of building new data centers, they can stay in the ones they have, saving millions of dollars in the process.”

Many IT managers tell Intel that storage can be a big gating factor when it comes to scaling virtual environments. The Intel Xeon processor 5500 series uses Intel® HT Technology within each processor core, doubling the number of threads that can be processed at the same time. This option permits more efficient workloads and enables storage servers to virtualize more applica­tions. Intel HT Technology is also more energy efficient than traditional threaded processing.

Compellent and Hitachi Data Systems (HDS), both users of the Intel Xeon processors, recommend reducing the storage footprint in other ways as well. “Limit the amount of content you need to store by using technologies like data deduplication,” advises Asim Zaheer, vice president of product and competitive marketing at HDS. “Also, don’t have wasted capacity or wasted systems—that’s where tiered storage and virtualization come into play.” 

Compellent’s Fine sees tiered storage as especially important when using expensive disk resources like solid-state drives (SSD). By limiting SSD to the top tier, a company could save on drive costs and increase storage efficiency. “Only the active data would sit on SSD, and all the inactive data would go onto a tier-three SATA drive,” says Fine. “Since SSD drives are about 10 times the cost of Fibre Channel, it’s very important to gain those kinds of efficiencies.”

Isilon Systems, another user of Intel processors, has a pay-as-you-grow model for its clustered storage products that makes it easier to avoid over-provisioning and wasting power. If a customer needs to add more performance, Isilon can provide nodes with Intel processors and memory, but no storage. If the customer requires capacity only, Isilon sells nodes with just disks. In addition, Isilon uses ColdWatt power supplies, which it says are about 30 percent more efficient than traditional power supplies.

As Intel works with the storage industry to deliver more energy-efficient and high-performance storage solutions, we’d like to know what IT organizations are doing to implement green storage technologies in the data center. If you work in IT and have fresh perspectives to make your organization more efficient, you’re invited to share your ideas  here.   

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Why migrate? Why now?

There has never been a better time to migrate your proprietary RISC servers running UNIX(R) to Intel(R) Xeon(R) processor-powered Dell™ PowerEdge™ servers running Red Hat(R) Enterprise Linux(R) Why? Four compelling reasons. First, cost, cost, and cost again. This industry-standard platform can reduce your capital expenditures as well as your operational costs for a lower total cost of ownership (TCO). Second, choice and flexibility. Because you’re not locked into proprietary technologies, you have substantial choices that keep you nimble and agile no matter how your business needs evolve. Third, simplicity. The Red Hat-Dell-Intel platform just works. And acquiring all the products and services you need from one source–Dell–reduces the complexities of both technology procurement and support.  Finally, performance. In these challenging economic times, migrating from RISC and UNIX to a Red Hat-Dell-Intel solution is an easy and fast way to accomplish more with less, bringing true value to your business.

 

Power Your Enterprise

Because Red Hat Enterprise Linux is optimized for the Intel Xeon processor on which Dell PowerEdge servers are based, you can support your business’s most demanding  challenges. For starters, Red Hat Enterprise Linux 5.3 takes advantage of the Intel Xeon processor 5500 series to deliver more than twice the performance compared toprevious generation Intel processors.1 Because Red Hat Enterprise Linux incorporates Intel’s energy efficiency enhancements, such as integrated power gates and automated low power states to support low-latency changes among power states, you can lower power consumption during off-peak times. This has the additional benefit of reducing datacenter cooling requirements. You achieve previously unattainable scalability with support for up to 255 central processing units (CPUs) and one terabyte of memory. And Red Hat Enterprise Linux supports Intel Hyper-Treading Technology to enable advanced parallel computing.

 

Learn More

To learn more about migrating from a proprietary RISC /UNIX platform to a Red Hat, Dell, Intel solution navigate to http://www.redhat.com/intelligence/, then click on White Papers.

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Why upgrade your hardware when migrating to SAP ERP 6.0?  Because it makes simple, practical, business sense that is all.  SAP has identified several key reasons why customers are concerned about migration and several among them are as follows:

·         Cost, Cost, Cost

o   HW infrastructure cost is highlighted as one of the key barriers of migration

·         Business Justification

o   Is there a compelling business reason to upgrade the hardware?

·         Additional risk of business disruption

o   Migration of ERP environment is complex enough…how much more risk is there when upgrading your hardware?

From a cost perspective, the perception that hardware is a barrier to migration can be easily overcome.  Based on research, the hardware cost as a percentage of the overall migration cost is only about 7%.  That means 93% of the cost is in licensing, consulting, etc, etc.  HW costs are only the “tip of the iceberg” and the real $ investment lies elsewhere in the equation.

Is there a compelling business reason to upgrade your hardware? Well…frankly, it does not make sense not to do it.   One, we showed above that the hardware investment is minimal compared to SW licensing, consulting, service, etc.  Two, the hardware requirements of ERP 6.0 are significantly higher than previous versions. ERP 6.0 requires up to 2.5x more CPU performance, 2.5x more memory and 1.5x more I/O!  You will need the increased performance and scalability that Intel provides in our microprocessors.  While the ERP performance requirements have increased 2.5x, Intel performance with SAP has increased 10X!  Oh, btw…energy efficiency does matter and in your new ERP environment you will be able to consolidate servers and save on power and cooling costs.  TCO will be significantly reduced and from hardware investment standpoint, you are likely going to recover the cost of the servers in a very reasonable timeframe.

From my discussions with the IT community, their major concern and number one focus area is to prevent business disruption and downtime.  This costs companies real and significant money.  The fact is that an ERP migration is a complex enough project managing the strategic, functional and technical portions.  Adding a server infrastructure change increases fundamental risk.  But, the key here is that it is done often and done successfully.  Intel IT has published several whitepapers on the subject and communicated “Best Known Methods” to minimize that risk.    A quick summary is inserted here:

Challenge:

         Convert Intel’s Worldwide Warehouse Management Software

         Upgrade from SAP* ERP version 4.7 to 6.0, change the DBMS, and perform a Unicode* conversion as well as a hardware upgrade

         Minimize downtime

Benefit to Intel IT:

         SAP ERP 6.0 improves Intel supportability

         Increases ease of integration to SAP NetWeaver* 7.1 Suite

         Provides access to Enhancement Packs and Enterprise Services

         Intel® Itanium®-based servers provide access to 128 GB of memory for database and SAP operations and significantly increased performance from true 64-bit processing

Key Results:

         Reduced downtime of upgrade by 50% by using Intel Architecture

In summary,  upgrading your server infrastructure when migrating your ERP environment is a very, very complex task, but form a business perspective, it should be fairly easy to see the true benefits from combining the ERP migration and hardware upgrade at the same time.

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Every day, Intel® technology and platforms help companies solve business problems and challenges. Here are a few of the growing number of stories and reasons for choosing Intel processors and technology.

Winning: Humana – Healthcare product and services company

Humana continues to refresh its infrastructure with more powerful, energy-efficient technologies. For Humana, technology is vital for providing information and a full array of health benefit services to members. To replace an outdated facility, the company worked with Intel to design a state-of-the-art data center with a compact, energy-efficient infrastructure that could deliver flexibility and scalability.

Read about it here

The results:

·          The Intel processor–based virtualized environment helps IT deploy new services quickly and ensure high availability.

·          Humana added 25 percent more servers in 56 percent of the previous space while decreasing data center power consumption by 16 percent.

Winning: Emerson Electronics

Emerson reshapes its IT infrastructure for future growth, consolidating approximately 135 data centers down to four using Intel® technology–based servers

Read about it here

The results:

·          3,600 physical servers are eliminated by virtualizing on Intel processor–based blade servers, for 18:1 consolidation worldwide

·          Power-saving processors help make Emerson’s new global production data center in St. Louis 31 percent more energy efficient than traditional data centers

Winning: Türkiye Finans Katılım Bank

Leading Turkish Financial Institution Drives Better Growth and Services with Intel®Technology. Türkiye Finans Katılım Bank makes use of the online Intel Xeon processor-based Server Refresh Savings Estimator

Read about it here.

The results:

Intel® Xeon® processor-based Server Refresh Savings Estimator¹ sets expectations clearly, predicting 80 per cent reduction in power/cooling requirements, and a 30 per cent increase in system performance already realized. With only 20 per cent of capacity currently utilised, bank has significant headroom for business expansion

 

Winning: Oracle IT

Oracle uses Intel® Xeon® processor 5500 series–based systems with Intel® Intelligent Power Node Manager to increase rack density and propel business growth. Refreshing its existing dual socket, quad-core servers on a three- to five-year schedule to increase processing capability and energy efficiency, but had no significant power management in use in the data centers.

Read about it here

The results:

More processing capability can fit within the data center power envelope because Oracle can actively manage power consumption for individual servers and applications.

·          Energy savings of 35 percent are projected with Intel Intelligent Power Node Manager, for reduced operating expenses

·          50 percent more servers per rack saves data center space and enables more growth while keeping costs low

Winning: DataPipe®

DataPipe® retains a competitive edge by designing a new facility and refreshing existing data centers with cutting-edge technology that can deliver outstanding processing performance for a broad range of customer applications. Low-voltage Intel® Xeon® processors help DataPipe create a dense, energy-efficient infrastructure for managed IT services.

Read about it here

The results:

                 New Intel Xeon Processors Provide a Foundation for Cloud Computing. With the Intel Xeon processor 5500 series, DataPipe is creating

                a robust virtualized server environment, Stratosphere™, for hosting customer applications.     

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There’s a video going around from one of Intel’s top external customers.  Before you see this (video linked below) I wanted to position this correctly.  I caught up with Mr. X at an undisclosed coffee shop and got his approval to share publicly the messages that we would have rather had him go out with. Those messages are as follows:

Mr. X’s 4 year old servers were a burden on his organization, he spent all of his budget on just maintenance, nothing left for innovation.

He looked at his old infrastructure and determined that replacing them with more powerful-energy efficient servers from Intel was a strategic investment.

The New intel Xeon 5500 based servers provided the opportunity for him to innovate again.  He claimed that these new Intel Xeon Processor 5500 (Nehalem-EP) are the best enabler of IT business value that he's seen in years.

They boosted energy efficiency, saved him big $ and extended his facility lifespan – now he doesn’t have to go build a new data center. 

He replaced his old servers in a 9:1 ratio (getting rid of 9 old and replacing with 1 new) that enabled him to cut operational expenditures by 90% …And that savings alone is paying for the investment in these new servers in just 8 months. 

By strategically investing in IT when his competitors hunkered down and cut spending – he is now positioned to grow faster and gain share as the economic upturn arrives.

Ok, now that I’ve had a chance to convey his real messages, you can check out this video.

 

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Three short years ago, this would have taken 32 Xeon 5100 (Woodcrest) servers, accounting for 64U of rack space... this pic is from the upcoming Xeon MP (Beckton) platform with Nehalem-EX processors that many of you have seen at IDF 2009.  This server only takes 3U of rack space... less than 5% of the space of what it could replace.

 

Sometimes you see a screenshot and it just makes your jaw drop...

64threadgoodness.jpg

 

Just to give a comparison of CPU density... here's a diagram showing the comparison of 3 year old technology compared to the upcoming Nehalem-EX.  If each of those 32 old servers burns 400W of power - that's 12.8 kilowatts - compared to one server, burning less than 1kW.

32-to-1-consolidation.jpg

 

What's even more amazing, is that some design wins are based on a 1U server with the same cpu footprint - that's AWESOME!

What are your thoughts on these upcoming multi-core technology improvements?

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With the Intel Xeon 5500 series (Nehalem) based processors, the X5500 chipset and instrumented power supplies, you can start with the most basic use case for Intel Node Manager - monitoring the power usage of your servers.

 

As you can see in the Intel Datacenter Manager (DCM) screen below - there are multiple servers configured into logical units:  HF2-EIL is the lab that these servers are located in.  Rack 1 and Rack 2 are the physical location of these servers, and each Rack contains 2 servers each.

 

epiitpoctbg01-workload-5.5min.JPG

When you highlight one server (as above in DCM)- you can see the power characteristics over a certain time period.  The time period shown gives you the idle power, max power, and thermal measurement.  The 'hump' in the graph is a SQL workload which creates 'work' for the server and the process runs for about 5 1/2 minutes with no power capping.

 

Here's a graph of the 2nd server in that rack, performing a similar workload.  As you can see, the 2nd server power usage is different than the first.

epiitpoctbg02-workload-5.5min.JPG

 

The Intel Datacenter Manager SDK console can monitor multiple systems as well.  The next graph, is both of those servers in the rack, which accounts for both servers power usage during the same timeframe.

1-rack-workload-5.5min.JPG

Finally, here is the final graph, showing the accumulation of all 4 servers, in both Rack #1 and Rack #2.  This shows the maximum power utilized during the workload, the minimum power (idle) and the inlet thermal temperature in the lab.  Something that hasn't been able to be done before without expensive equipment in the datacenter.

 

2-racks-workload-5.5min.JPG

 

My next power based blog will show how power-capping can give you more effience use of your workload power while using Xeon 5500 series platforms.

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Nehalem-EX has been in the news quite a bit over the past several months. 

First, in May, Intel described how Nehalem-EX will be at the heart of the next generation of intelligent and expandable high-end Intel server platforms, delivering a number of new technical advancements (Intel Nehalem Architecture, Quick Path Interconnects, 16 threads, 24MB cache, new RAS features like MCA-Recovery, 16 DIMM slots per socket, 128 threads on 8 Socket systems) and boost enterprise computing performance (the greatest gain in generational performance ever seen at Intel.)

Next at IDF in September Intel described how Nehalem-EX would deliver a bigger generational performance improvement than that delivered by the Intel Xeon 5500 processor (including a 3X Nehalem-EX gain in database performance); a large shift in Xeon scalability with over 15 >8S systems anticipated and expandability for the most data demanding enterprise applications, the addition of about 20 RAS capabilities traditionally found in the Intel® Itanium processor family – along with a demonstration of MCA-Recovery. IBM announced their upcoming BladeCenter products that will support 4S Nehalem-EX blades and Super-Micro announced a 1U box, specifically targeted at HPC.  Staying on the HPC theme, Mark Seager from the Lawrence Livermore National Laboratory was also quoted with stating that “Nehalem-EX allows us to invest in science, not the computer science of porting and adapting software to new architectures, but real science.  Nehalem EX is an innovative SMP on a chip solution that provides us access to a “super node” … The result is an astonishing new level of performance.”

And Oracle Open World on October 13th, the drumbeat for Nehalem-EX continued.  Michael Dell in his Oracle Open World Keynote today discussed how Nehalem-EX will provide a true leap in performance, with up to 9x the memory bandwidth and 3x the database performance vs. prior generation.  And he mentioned that Dell’s unique implementation of the memory architecture will allow the most cost effective scaling, with 4S systems up to 1TB of DRAM (64 Dimms x 16GB Memory sticks) enabling customers to run their entire database in system memory.  He also mentioned that standard based systems are driving new efficiencies with applications like Oracle, where Dell’s data shows Oracle apps run better on x86 vs. proprietary architectures, up to 200% better.  Check out this short video from the keynote and watch what Michael Dell had to say. 

Keep your eyes on the Server Room for more Nehalem-EX news as it comes between now and launch.  And visit the Intel booth at South Moscone Booth #1621 to learn more.

Bryce

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Sun has recently published a whitepaper that discusses how the Solaris OS will take advantage of the next generation Intel Xeon processor (codename Nehalem-EX) for expandable servers (4 sockets & greater).  Sun with over 20 years of experience in larger socket, core & threading capabilities is working to have the Solaris OS be ready to take advantage of the features & new capabilities of “Nehalem-EX”.  The three areas of collaboration for Solaris & Nehalem-EX are around  scalable performance; advanced reliability and energy efficiency between the specific features in Solaris and the next generation Intel Xeon processor.  Read this recently published whitepaper

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In March '09, former Intel executive Pat Gelsinger predicted that Nehalem-based Xeon 5500 servers would become "cash machines" for the IT industry, due to unprecedented power-efficient performance gains that can deliver a very short ROI for IT.  Pat's description of the Xeon 5500 was validated during a briefing with Intel CIO Diane Bryant in San Francisco on October 6th, as reported in TG Daily.

She discussed the ROI achieved and the impact that a proactive serve refresh strategy has had on Intel’s bottom line, as reported in PC World.  Some of her key points:

·         Intel is expecting up to $250M savings over 8 years, saved $45M in 2008 alone.

·         Despite these results, economy forced Intel to re-evaluate capital spending in 2009.  Found that delaying server refresh would cost us $19M more than continuing.  So we continued. 

·         Getting an average of 10:1 server consolidation with Xeon 5500 in design computing environment and 20:1 virtualization server refresh ratios in Office/Enterprise. 

Did you know that Server Refresh is also the #1 driver of Intel’s Carbon Footprint reduction as well, with an initiative to reduce Carbon footprint by 5% per year.  We are projected to reduce by approximately 4K metric tons (2009) and this server refresh strategy is forecasted to be #1 project to help IT reduce Carbon.

Staying on the green IT theme, the newest ally for IT to help drive carbon-reduction and energy cost savings is the energy utilities.  A prime example of this is the Energy Trust of Oregon, who offers cash incentives to motivate Oregon businesses to make energy saving investments.  Intel gained access to a $250K incentive from them as a result of energy savings gained by replacing older servers with newer, more energy-efficient servers in our data centers. If you are replacing older servers with modern energy-efficient Xeon 5500 based servers and you haven’t had this conversation with your utility yet – please do so.  You may be eligible for utility incentives for energy savings that can lower your operating costs and reduce the impact of your business on the environment.  To estimate the energy savings associated with server refresh, go to www.intel.com/go/xeonestimator. 

You’re going to hear more about these “cash machines” in the very near future…stay tuned!

Bryce

 

 

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The ecosystem is growing...

 

Sean Maloney's keynote presentation at IDF 2009 highlighted Intel Node Manager.  This is the video from his keynote which shows customers from Baidu, BMW, Oracle, and Telefonica, who have been working with Intel on Intel Intelligent Power Node Manager.

 

 

Check out the final slide showcasing the OEM/ODM/Console providers and customers using Intel Intelligent Power Node Manager.

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…on my way to a customer meeting, and the thought dawns on me about why the car I’m getting into is a relatively new, clean 2008 compact car and not a 1966 Chevy Impala, which probably has enough steel to dramatically distort the earth’s local magnetic field.  Well the reasons are fairly simple:

  • Newer cars are more reliable and require less maintenance - cars in the shop don’t make the rental car agency money, and don’t make customers happy if they break down
  • Newer cars are typically more fuel efficient - that ’66 Impala’s gas mileage might be quoted in gallons per mile J
  • Newer cars typically fall under a manufacturer warranty

As with rental cars, servers aren’t much different.  It’s all about keeping your business running smoothly, minimizing your operating costs, and keeping your customers happy.  While I’m guessing not many of today’s data centers have the server equivalent of a ’66 Impala in them, there are probably a bunch ready to be removed from the rental car fleet.

Think about it on your next business trip, and check out the benefits of refreshing servers that are only 3 or 4 years old with the Xeon® ROI estimator tool (link:  www.intel.com/go/xeonestimator).

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See this video from IDF 2009, San Francisco. 

Sean Maloney demonstrates new features coming with the next generation Intel Xeon processor for 4S+ server configurations, Nehalem-EX.  Sean focuses on the unique scalability and RAS capabilities newly introduced into the platform. 

Paul Ottelini on Monday said it is the democratization of data.  With the capabilities, Intel Xeon processor based servers are ever more relevant to any type of workload a data center would support.  The economics of standards based Intel architecture platforms will in effect provides another choice for data center operators to run the most demanding and mission critical workloads where expensive and legacy proprietary architectures like RISC are no longer the sole choice.  This choice proposition is very powerful as the cost reduction is the foremost concern that needs to be tackled by data center operators and IT managers. 

Nehalem architecture brought the performance and efficiency.  Nehalem-EX will bring, on top of that, the RAS capabilities and increased variation of OEM system designs.  In addition, ISVs will be ready to have hardware features reflected into the software products.  It is a game changer, turn of the industry, where Intel is providing data centers with opportunities to standardize ALL the workload, including the most mission critical, to Intel Xeon processor based infrastructure. 

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About Hugh Mercer: I am a sales development manager in Intel’s Enterprise Solution Sales group. One of my responsibilities is working with Intel’s Server Platforms Group to indentify, develop and highlight success stories around Intel’s server platforms and technologies.

Every day, Intel® technology and platforms help companies solve business problems and challenges. Here are a few of the growing number of stories and reasons for choosing Intel processors and technology.

Winning: Rheinisch-Westfälische Technische Hochschule (RWTH)

Leading German university turns to Intel® Xeon® processor 5500 series for high-performance computing

Read about it here

The results:

·          Implemented small server farm. Intel Xeon processor series performed more powerfully than RISC architectures.

·          2010 scale out. In 2010, the university plans to implement some 400 more systems with over 20,000 cores powered by the upcoming Intel Xeon processors code-named Nehalem EX

Winning: Alvotech

Alyotech turns to Intel® Xeon® processor 5500 series to deliver insightful design improvements

Read about it here

The results:

·          Alyotech benchmarked the new processor, developed on 45nm Hi-k next generation Intel® Core™ Microarchitecture, and increased performance by 65 percent over the previous generations, dual-core servers

Winning: Atos Origin

Intel® Xeon® processor 5500 series helps Atos Origin lower total cost of ownership of its data centre environment.

Read about it here.

The results:

  • Atos Origin compared the performance of      the Intel Xeon processor 5500 series with four cores to that of the previous-generation      with just two cores. It found, on average, 2.4x greater      transaction throughput running a web server, 1.75x running a database server and 1.25x running an email      server.

 

Winning: Business and Decision Group

Business and Decision Group powers forward with huge virtualization project underpinned by the Intel® Xeon® processor 5500 series.

Read about it here

The results:

  • Early results showed that      with the Intel Xeon processor 5500 series they could gain virtualization rates      of 20:1 and with a processor load slightly below 55 percent.
  • Power consumption was reduced by approximately 30 percent compared to the previous generation of processors.

Winning: Onkosh.com

Intel® Xeon® processor 5500 series boots performance of unique Arabic search engine Onkosh.com

Read about it here

The results:

·          Onkosh.com already witnessed an increase of around 20% in performance. This performance increase was possible due to the new micro-architecture with Intel Turbo Boost

·          Onkosh.com is now able to grow about 300% in terms of the ability to crawl and parse new Arabic content automatically discovered on the World Wide Web.

Winning: BMW

Migration to Intel® Xeon® processor 5500 series lowers total cost of ownership and increases flexibility

Read about it here

The results:

·          BMW Group is deploying Dell PowerEdge* servers powered by the Intel® Xeon® processor 5500 series, which will replace a RISC-based infrastructure that has much higher costs, lower performance and less flexibility

·          This allowed BMW Group to increase the workload to more than 80 percent and to significantly decrease the total cost of ownership (TCO).

Winning: Société d'Exploitation des Transports de l'Agglomération Orléanaise (SETAO)

SETAO turns to Intel® Xeon® processor 5500 series to strengthen and build on its service offerings.

Read about it here

The results:

·          Thanks to the Intel® Xeon® processor 5500 series and VMware hypervisor, SETAO is now able to provide mainframe-class quality of service and ensure easy deployment of new virtual machines and applications while reducing total cost of ownership.” Olivier Parcollet, Chief Technology Officer, SET

·          SETAO estimated that it could save approximately 40 percent on energy costs due to the higher server consolidation ratio and greater CPU energy consumption management.

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I am an IDF veteran...I've attended too many IDFs to remember and I have developed a couple of truisms about the event.

 

#1 Geeks will be on hand.  As one of them it's kind of like spending a week with my people.  People who get more excited about, say, the latest I/O bus compared to Milan's latest fashions.

 

#2 The Geeks on hand will not be disappointed.  If there is one thing that Intel can be counted on in doing this week it's showcasing some pretty cool technology across all of the market segments we operate in.  We'll also bring some very big name industry leaders on-stage to talk about what they're doing to create our collective future.

 

In the past couple of weeks I've been travelling across the world working on a few last minute items for the event, and I happened to be in Munich for the Intel/T-Systems Data Center 2020 Test Lab opening event.  This was a big announcement by T-Systems (the enterprise arm of Deutche Telecom and sister organization to T-Mobile) and Intel.  The Data Center 2020 Test Lab was developed by the two companies with the express purpose of developing data center best practices for tomorrow's datacenter requirements.  The initial focus of the lab will center on data center efficiency best practices and specifically cooling efficiency.  And this is a fantastic thing that the industry and our customers will all benefit from...but this is not what was most exciting to me about the test lab...

 

I visited the test lab the day before the opening to get a preview and was given a tour by Herr Meier from T-Systems.  As we walked towards the lab I noticed a glint in his eye that told me he was very proud of what he was about to share with me...and soon I realized why.  If you could imagine the most ideal data center configuration for the Data Center 2020 project you'd be close to what Herr Meier showed me.  The data center itself is small, but the features of the facility highlight the degree of data collection that can be measured and analyzed.  Features included: depressurized air at 10K feet altitude, raising and lowering ceiling height, smoke system to track air circulation, cold aisle containment cabinets, water cooled rack for cross comparison, and floor tiles that allowed for acute control of airflow. And enough sensors to measure every micro adjustment in efficiency gains across a multitude of testing variables.  If this sounds nearly as cool to you as it was to me, I'd encourage you to attend the joint T-Systems Intel session at IDF this week in the Eco-Technology track and see the T-Systems demo in the Eco-Tech community.  And to learn more (in English too soon) visit www.datacenter2020.de

 

See you all at IDF!

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