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Congratulations to Ron as the winner of the Intel Xeon Workstation Sweepstakes.  He has been a member of The Server Room for over a year and was able to complete the quiz on the first attempt. 

Good job!

RonEspiritu.jpg

 

"I was excited to hear that I won the Intel Xeon workstation sweepstakes.  With its incredible performance, the system offers me the flexibility to use it in so many ways that I'm not sure how to best utilize it at the moment. It's a welcome problem to have and I look forward exploring the possibilities. Thanks to Intel and the Server Room team for providing a great resource to everyone!"

 

Thank you all for entering and look for more sweepstakes offerings in the near future.

- Your 'The Server Room' Admin's

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These are dog years for servers.   Pretty much every year Intel introduces a new Xeon processor.  Those who have heard the story recognize this as the Tic Tock model.  On Tic years the manufacturing process is updated, on Tock years the chip architecture is updated.  Every year customers get a boost in performance, and often a cut in power.  Typically this boost is in the 50% neighborhood, enough to make it worth the upgrade, and still achievable by engineering teams on a two year cycle.  Except, we are in dog years.

 

 

The Nehalem – Xeon 5500 – processor broke all prior boundaries on single generation performance gain.  Delivering two to three times the compute capacity of the Xeon 5400 (Harpertown) generation.  This is a big change, probably a once in a lifetime change – unless that quantum thing happens in my lifetime.  Roughly a 10X performance boost in less than 5 years.

 

During this same five years we have seen virtualization technology go from a lab project – something for test and dev – to mainstream data center process.  In 2005 it would have been heresy to suggest virtualizing the corporate ERP.  At that point virtualization overhead on the server could be as high as 25% and the entire server was needed to do “real work”.  Fast forward to today.  Virtualization technology in both the hypervisor and processor have reduced overhead to only a few percent, AND servers are 10X faster.  Not only can you virtualize the ERP, you are irresponsibly wasting resources if you do not.  Unless your ERP demands have grown 10X in 5 years, your ERP alone won’t even make a new Xeon 5500 system sweat.

 

If this advancement wasn’t enough, the announcements last month from Intel about the coming Xeon 7500 (4+ socket) processor were amazing.  All the benefits of the Xeon 5500, but on steroids.  The  new biggest leap ever.  With up to eight cores and four memory channels per socket, this is a monster.  Your ERP system will be barely a blip in perfmon.  It isn’t unreasonable that an entire data center for a SMB business could be virtualized onto one of these beasts.  And, how big is a Xeon 7500 server?  My guess is about the size of a breadbox

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With the Intel Xeon 5500 series (Nehalem) based processors, the X5500 chipset and instrumented power supplies, you can start with the most basic use case for Intel Node Manager - monitoring the power usage of your servers.

 

As you can see in the Intel Datacenter Manager (DCM) screen below - there are multiple servers configured into logical units:  HF2-EIL is the lab that these servers are located in.  Rack 1 and Rack 2 are the physical location of these servers, and each Rack contains 2 servers each.

 

epiitpoctbg01-workload-5.5min.JPG

When you highlight one server (as above in DCM)- you can see the power characteristics over a certain time period.  The time period shown gives you the idle power, max power, and thermal measurement.  The 'hump' in the graph is a SQL workload which creates 'work' for the server and the process runs for about 5 1/2 minutes with no power capping.

 

Here's a graph of the 2nd server in that rack, performing a similar workload.  As you can see, the 2nd server power usage is different than the first.

epiitpoctbg02-workload-5.5min.JPG

 

The Intel Datacenter Manager SDK console can monitor multiple systems as well.  The next graph, is both of those servers in the rack, which accounts for both servers power usage during the same timeframe.

1-rack-workload-5.5min.JPG

Finally, here is the final graph, showing the accumulation of all 4 servers, in both Rack #1 and Rack #2.  This shows the maximum power utilized during the workload, the minimum power (idle) and the inlet thermal temperature in the lab.  Something that hasn't been able to be done before without expensive equipment in the datacenter.

 

2-racks-workload-5.5min.JPG

 

My next power based blog will show how power-capping can give you more effience use of your workload power while using Xeon 5500 series platforms.

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Since we started the Ask An Expert discussion thread in the Server Room a couple years ago, I found that the community often asked for guidance between selection of server system type and processor number as IT professionals sought to make the best purchase for them.

 

As I responded to these threads, I realized there were a lot of the same questions occurring over and over again.  I then thought that having a selection tool to allow the community to guide themselves through a few questions to help narrow the options might be a valuable.

 

Sometimes the world (ok Intel) moves too slowly for me.  My brainchild on this was something I wanted to have done about a year ago with the first 45nm quad-core processors (Xeon 5400).  However, our server and corporate marketing teams got a little distracted by the Xeon 5500 (Nehalem) processor launch.

 

However, after much delay I’m proud to introduce this simple, interactive Xeon Server processor selector tool that can help you choose which server system type and processor would be ideal for your application and business goals.  With Three Easy Steps, you can narrow your choices.          

 

  • Step 1: Identify the business environment, application type and primary purchase criteria
  • Step 2: Compare and Choose the processor family (7000, 5000, 3000)
  • Step 3: Compare and Choose the specific processor within that family

 

In this 3rd step you can look at price, performance, power and feature set across multiple CPUs to help you narrow.  Take a short cut and look at the most popular CPUs or expand your options and look at the whole range of offerings.

 

We also have a Workstation Selection Tool (this tool was what  triggered the idea to create a server one)

Other IT and business value assessment tools from Intel include:

 

 

Chris

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A virtual workstation uses both virtualization hardware and software technologies that, when combined, provides end users with an uncompromised workstation experience.  It gives engineers and IT user’s concurrent access to key workstation hardware functions previously not available with traditional virtualization technologies. Through this approach, you get near native access to key workstation services, such as those delivered by graphics cards or NICS, needed to run multiple high-performance applications regardless of the operating system they run on. . Best of all, with Intel® Virtualization technology for directed I/O, delivered by Parallels Workstation Extreme, you will be able to leverage this new virtual workstation capability in ways that improve workflows across operating systems while reducing IT management requirements.  This is a win/win for both you and IT.

Ok we have segregated compute resources between IT and the user. 

What can you get with Intel’s VT/d technology? 

How many times have you been faced with a need to run an application that runs on a prehistoric OS, or that runs 32 bit OS when your entire environment is running on 64 bit? Or maybe you need run two different graphics-intensive workloads in a LINUX and Microsoft Windows® environment.  With Intel VT-d and Parallels™ Workstation Extreme software you may be able to do just that at near-native speeds.

What else can you do with a virtualized workstation?

Have you ever been in a situation where one application requires version X and another application you use daily requires version Y of the same OS.  With Intel VT/d and Parallels™ Extreme® software you may be able run both at near native performance at the same time.  No rebooting, no dual booting or emulation required.  Just fast, seamless answers to complex problems – across multiple segments like Oil & Gas, DCC, Manufacturing, and Research.

Ever hear of a digital workbench?

It is a tool that designers and engineers use to perform what many call digital prototyping or simulation based engineering.  It is usually a set of tools that combine needs for LINUX and Microsoft Window® based applications to create and test their ideas.  Think of a virtual wind tunnel where simulations are performed in a LINUX environment and the design and visualization is performed in a friendly Microsoft Windows® environment.  With Intel VT-d and Parallels Workstation Extreme you can do both at near native speed.  That means interactive product development and engineering, and that leads to potentially better deigns in less time.

Do you need a virtualized workstation?

If you have a need to run applications in different OSes, diverse OS levels or types, or you need to visualize in different OSes, then answer is probably yes.

To learn more about Intel Virtualization Technology please visit www.intel.com/go/workstation.

To see an online demo of Parallels™ Workstation Extreme software please visit http://www.parallels.com/products/extreme

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http://www.intel.com/sites/sitewide/pix/badges/xeon/xeon09_62_trans.gifIntel Intelligent Power Node Manager is a new technology that is available with the Xeon 5500 Series Platforms released earlier this year.  Many of you have asked me questions via Twitter (@Toadster) about "How can I use Node Manager?" - so I wanted to present some simple use cases to simplify the explanation of Node Manager and how you can best use the technology in your own enterprise.

 

First of all, let's explain the growth problem at hand.  As servers shrink in size, the density of each server 'footprint' is growing from a power perspective... a few years ago, a single 42U rack could hold about 21 servers (estimating 2U servers) - and usually hosting one or two apps/servers per physical server, depending on if you had single or dual-socket servers.  In modern datacenters, that same 42U rack can hold 42 servers (1U each) with 2P per server - so you have an immediate density increase of 2X the # of servers, and 2-4X the number of sockets - which can equate to 16X the number  processor threads per rack...  one good thing is that Intel has been developing newer technologies to keep the TDP of each CPU roughly the same over the same time period between processor updates... where you used to have 2 or 4 cores, you now have 8 to 16 cores at the same thermal envelope!

 

Knowing how much power your platform uses is a key factor in populating racks and rows in your datacenter.  Prior to Node Manager technology, most Datacenter Managers would base rack population on 'nameplate' power - or the (W) rating on your power supply.  That's the 'max' power utilized by the platform, and what the PSU is rated for (worst case).  See the image below...

 

NM Use Case - Using Actual Power Data to Increase Rack Density.jpg

As you can see - using Intel Intelligent Power Node Manager technology, you can view your system's power utilization in real-time using Intel Datacenter Manager and the administrator can implement the power caps to ensure your server rack stays within your required power limits.  By utilizing the 'actual' power limits instead of nameplate power, you can increase your rack density thereby increasing your ROI, and decrease your TCO!  Lets face it - everyone loves saving money!

 

Many of us are familiar with this next scenario... it's summertime, and the power company is announcing that the power grid is under strain.  Personal homes start having their A/C cut-off to save the power grid from brown-outs...  now your enterprise can help reduce those risks as well!

 

NM Use Case - On-Demand Power Reduction.jpg

 

Over the next few weeks, I hope to post more blogs/videos:

 

1. Single Node Power Monitoring & Management
2. Group/Rack Power Monitoring & Management
3. Thermal Monitoring & Management

 

Please provide some feedback, and post your questions and ideas for upcoming blogs!

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Learn about Intel IT’s proof-of-concept testing and total cost of ownership (TCO) analysis to assess the virtualization capabilities of Intel® Xeon® processor 5500 series. Our results show that, compared with the previous server generation, two-socket servers based on Intel Xeon processor 5500 series can support approximately 2x as many VMs for the same TCO.

 

http://communities.intel.com/servlet/JiveServlet/downloadBody/3425-102-1-5699/VirtualizationXeon5500.pdf

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Nehalem Rocks - now use it

Posted by Ken Lloyd Apr 17, 2009

It has been a couple weeks now and just in case anyone may have forgotten, Nehalem rocks.  In my job I talk to customers every day and even though I have become a bit jaded by the numbers associated with the new Xeon 5500 series processors, customers constantly remind me just how significant this change is.  The leap in performance is unprecedented in the history of the "Xeon" family.  The opportunity that this creates for businesses is tremendous.  Chris has blogged a lot about the economics of refresh and anyone who is not paying attention has a job that is just too cushy.  For the rest of you that actually worry about performance, data center power capacity, data center space, etc - please pay attention.

 

Data center space is for many businesses the single most expensive "office" space they own. Consider this coupled with the reality that demand for computing continues to grow, and 81% of businesses report line of site to data center capacity ( power or space ) overflow.

 

Any data center owner who is facing capacity challenges and not aggressively refreshing and consolidating should be "made redundant".  (opinion)

 

some very very round numbers to consider:

If you have servers that are 4 or 5 years old, the new Xeon 5500 series processor based servers can be as much as 10 times faster.

Those old servers ( if they are typical enterprise servers ) are setting at about 10% utilization.

 

When you refresh and consolidate you are going to virtualize - so now, lets do the simple back of napkin math on the opportunity :

you have 1000 servers that are at 10% utilization.

with virtualization you could boost up to 50% utilization - 5 to 1 consolidation - now you have 200 servers

the new servers are 10 times faster - so with an aggressive refresh - now you have 20 servers

 

Demand is not going away, and eventually you will fill up all this new capacity and of course in the real world this isn't all going to happen day one,

BUT, anyone complaining of capacity issues AND using old hardware, must not be paying attention.  Please wake them up.

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In my last blog I talked about working on great projects which were “special”. Special in that everyone enjoyed coming to work, they worked well together, and part of the “magic” was we all knew we were working on something revolutionary.  Well that special, revolutionary project is now available for all to see, and it is known as the Intel® Xeon® processor 5500 series and Intel Xeon® 5500 series chipset.

What amazes me the most about this project/platform is the incredible leap in performance compared to its previous generation platform which was based on the Intel Xeon processor 5400 series. For a new generation platform, 20-30% improvements in performance is typical.  And 50% vs. the previous generation platform is above normal, but the new Xeon 5500 series platform out performs the previous generation platform (Xeon 5400) by 2X or more on many benchmarks.  That’s right…nearly twice the performance!  (Click here for performance details.)

So how did they achieve this monster leap in performance? 

-          Did they double the core frequency? 

-          No…in fact core frequency has gone down slightly.

-          Did they double the number of cores?

-          No…same number of cores.

-          Did they make major changes to the CPU micro-architecture…like issuing and retiring many more instructions per clock? 

-          No.  Same 4-instruction per clock issue/retire capabilities.

-          Did they use a new silicon process technology? 

-          No…both use the same 45nm process.

-          Did they increase cache size? 

-          No…total L2 + L3 cache size actually went down (9MB vs 12MB).

 

So how did they “double’ the performance?  This is what truly amazes me.  This team was able to essentially double the performance of the platform, without changing the most obvious (e.g. # of cores, CPU frequency, major micro-architecture changes, Si process technology or cache size).  Instead, they made many changes and optimizations to the entire “platform” as well as some incremental enhancements to the processor micro-architecture (like deeper queues)…which collectively removed bottle necks in many different places and the results are nothing short of fantastic. 

The various changes added up to “major” improvements in performance.  Some of these changes are listed below…shown in comparison to the previous generation Xeon 5400 series platform which was/is no slouch.  Even today, more than a year after its introduction, the Xeon 5400 was still was the highest performing 2-scoket platform on many benchmarks.  That is until the Xeon 5500.

Feature

Xeon 5400

Xeon 5500

# Cores

4

4

Core Frequency

3.4GHz

3.2GHz

Instructions per clock

4

4

Process Technology

45nm

45nm

L2 Cache Size

2 x 6MB

4 x 256MB

L3 Cache Size

N/A

8MB

Intel® Hyper-Threading Technology

No

Yes

Intel® Turbo-Boost Technology

No

Yes

Queues and execution resources

Baseline

Deeper queues & more resources

Bus Connection

FSB – 1.6GHz

QPI – 6.4GT/s

Memory Controller

Discrete

Integrated

Memory Channels         (2 Socket platform)

4

6

Memory Type

DDR2-FB-DIMM

DDR3

Max # DIMMS                (2 Socket Platform)

16

18

Memory Frequency

533, 667, 800MHz

800, 1066, 1333MHz

Virtualization Features

Intel VT

Intel VT + Enhancements

PCI Express

Gen 1

Gen 2

All I can say is wow!  And all this performance comes in a lower platform power envelope than the Xeon 5400.  The performance and power savings are a true testament to this team’s ability to work together and deliver a truly revolutionary product. Congratulations to the entire “Nehalem” team (aka Xeon 5500)!    Click the link below to find out more about “Nehalem”. http://www.intel.com/products/processor/xeon5000/index.htm

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Here is a question that needs an answer.  Should new technology change the way we work?

Tom Peters, author and consultant, may have captured the idea of innovation perfectly when he said “experiment fearlessly” and “innovation is bloody random.”  Hmm, experiment fearlessly – that is hard to do with an impending product development deadline.  However, with the performance in today’s new dual socket Intel® Xeon® 5500-based workstations; engineers can explore more and test creative ideas faster than ever before.

It’s not just a design station limited to CAD; it is a digital workbench capable of much more.

You are probably asking what this digital workbench idea is by now.  Well like a real workbench with hammers, screwdrivers and pliers, the digital workbench replaces analog with digital tools and gives users access to powerful integrated software suites running on a workstation platform with two powerful Intel® Xeon® processors.  The digital workbench provides engineers with an opportunity to do more than just CAD; it gives them an opportunity to do CAD quickly and efficiently while concurrently testing their innovative ideas for form, fit, and functions against the initial design requirement##. The digital workbench maximizes the value of engineers time and capital investments for increased productivity.   With these two socket workstations engineers have the tools right at their fingertips to bring model analysis or rendering into their workflow earlier than ever before.

Ever hear of Algorithmic Design?

The digital workbench just got busier.  With the software advancement of strategic players involved in design and engineering the idea of digital prototyping, analysis driven design, and design based simulation are about to become common place.  What better way to attack the randomness of innovation than by providing technology, in the form of a digital workbench powered by two Intel® Xeon® processors, to innovators so they can execute many more experiments.

Carl Bass, CEO at Autodesk, recently noted that Boeing used a process known as algorithmic design as “another way in which designers can access new options and ideas.”  Boeing’s result was a vehicle that was counter intuitive and may have been overlooked had it not been for algorithmic design.

Do you need a digital workbench?

I would say yes, but to get the real answer visit http://www.intel.com/products/workstation/processorsand use the configuration tool to see which workstation may impact your productivity the most.

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Yesterday – Intel officially launched the Intel® Xeon® 5500 processor (formerly codenamed “Nehalem”) for servers and workstations. One of the most exciting uses of this new platform will be as a key building block in cloud computing infrastructure. Whether you’ve bought into the hype of cloud computing or are a jaded IT realist – you can’t afford to pass up this list of 10 reasons the Intel Xeon 5500 processor is perfect for the cloud.

 

  1. Efficiency. To get the greatest efficiency – the leaders of large-scale Internet providers place their datacenters next to hydroelectric power or other low-cost energy sources. Each watt saved flows straight to the bottom line. Similarly – cloud computing companies intensely scrutinize their server purchases – weighing some variation of this question: how much performance (and by extension, revenue) can I squeeze out of the equipment – versus the cost of procurement and operations. This is the essence of “efficiency”. And now – with Intel’s new Xeon 5500 processor – there’s great news for anyone building efficient cloud infrastructure. The Xeon 5500 can deliver up to 2.25X the computing performance at a similar system power envelope compared to Intel’s previous generation Xeon 5400 series1. (By the way – the Xeon 5400 is no efficiency slouch – as it’s been leading the industry-standard SpecPower results for two socket systems since the benchmark was created.2) Need more evidence of Xeon 5500 efficiency? Look no further than the amazing results announced by IBM – a score of 1860, which is a 64% leap over the previous high score for a two socket system.3 Results like this clearly demonstrate that the Xeon 5500 has the extremely efficient performance that cloud operators are seeking.
  2. Virtualization performance. If a cloud service provider has leveraged a virtualization layer in its architecture - the performance of virtual machines and the ratio of VMs to servers are key concerns. Enter the Xeon 5500 which boasts a stellar jump in virtualization performance, up to 2 times the previous generation Xeon 5400 series4 allowing virtualized clouds to squeeze even more capability out of their infrastructure.
  3. Adaptable. Cloud computing environments tend to be highly dynamic as usage ebbs and flows during the day, some applications scale rapidly while some shut down, and so on. To meet such shifting demand – it’s critical to have adaptable cloud building blocks. And here Intel’s Xeon 5500 shines: this processor has unique new intelligence to increase performance when needed (Intel Turbo Boost) and to reduce power consumption when demand falls (Intel Intelligent Power Management Technology).
  4. Designed for higher operating temperatures. Across the datacenter industry – there’s growing interest in the notion of running datacenters at warmer temperatures to conserve energy. For cloud computing mega-datacenters, this concept has been in practice for several years. But it’s not just the datacenter staff that needs to handle warmer climates - the equipment must tolerate the conditions as well. Intel’s Xeon 5500 has been designed to run at higher temperatures providing one more piece of the puzzle to enable more efficient cloud infrastructure environments5.
  5. 50% lower idle power. Cloud computing providers – like airlines and phone companies – need to run at the highest utilization possible to maintain a healthy P&L. Yet there are times when usage – and thus server utilization – drops and at these times, cloud service providers desire processors with low power consumption. The Xeon 5500 processor now boasts an idle power that’s up to 50% lower than the prior generation systems, reducing energy costs6.
  6. Advanced power management. Intel has incorporated special platform level power technologies into the Xeon 5500 platform – which open new avenues to managing server energy consumption beyond what’s already built into the processor. Intel Intelligent Power Node Manager is a power control policy engine that dynamically adjusts platform power to achieve the optimum performance-power ratio for each server. By setting user-defined platform energy policies – Node Manager can enable datacenter operators to increase server rack density while staying within a given power threshold. While results vary based on the type of application and server – Intel demonstrated up to 20% improvement in rack density by using Node Manager in a recent proof-of-concept with Baidu, a leading search engine7.
  7. High Performance Memory Architecture. Cloud computing and other highly scalable Internet services are often relying on workloads where it makes more sense to keep large volumes of memory in DRAM, close to the CPU, rather than on slower, more distant hard drives. “Memcached” – a distributed caching system used by many leading Internet companies – is but one example. The Intel Xeon 5500 offers several exciting memory architecture benefits over the previous generation: (1) Up to 3.5X the memory bandwidth8 by leveraging an integrated memory controller and Intel Quick Path Interconnect (QPI), (2) supports a larger memory footprint (144GB versus 128GB), and (3) DIMMs and QPI links automatically move to lower power states when not active. In these new caching and distributed workloads, where large memory architectures are crucial, the Intel Xeon 5500 offers real advantages.
  8. Perfect when paired with SSDs. Few technologies get datacenter gurus more excited than solid state drives – which can offer impressive performance gains over their rotating hard drive cousins at far lower energy consumption. But with SSDs that can read 1000 times more data into the CPU versus a HDD – you want a ravenous processing beast to handle the traffic. And – you’re catching on to the blog theme – the Xeon 5500 can provide up to 72% better performance using SSDs than even the previous generation Xeon systems9. Intel Xeon 5500 is truly a perfect engine to complement SSDs.
  9. Ideal for optimized server boards. For cloud infrastructure – where every watt is a pernicious tax – you need more than just an extremely efficient processor such as the Xeon 5500. You also need an optimized server platform that has been stripped of every unneeded feature, configured with world-class energy efficient components, and designed for reduced airflow that minimizes the use of fans. One such product is an Intel server motherboard – codenamed “Willowbrook” which has an impressively low idle power below 70W, considering it’s a dual Xeon 5500 performance rocket10.
  10. A competitive lever for cloud operators. Lastly, for a service provider scaling out its infrastructure – systems based on Intel Xeon 5500 processors could offer a competitive advantage versus service providers whose servers are 2 to 3 years old. Because of the performance leaps in Intel server processors in the past few generations – Intel Xeon 5500 based servers can handle the same performance load as up to three times the number of 3-year old dual core servers11. The benefit is clear: providing the same performance level but with far fewer servers means a leg-up on those service providers with more antiquated, less efficient infrastructure.

 

If you have made it through this lengthy top 10 list – you should have a better sense for the advantages of Intel’s latest processor for cloud computing environments. Of course, the best way to really see the benefits is to get an Intel Xeon 5500 based system from your preferred vendor and test with your own code.

 

1 - 11For Footnotes, Performance Background, and Legal information, please refer to the attached document.

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Our new product, the Intel Xeon Processor 5500 series, has ushered in what we at Intel call a new generation of intelligent server processors. Before I wrote this blog I had to look up the definition of intelligence (American Heritage Dictionary):

In•tel•li•gence n 1.a. The capacity to acquire and apply knowledge. b. The faculty of thought and reason.

In this context, I’d like to discuss two topics. (1) An Intelligent Product (2) An Intelligent Choice

An Intelligent Product: (the capacity to acquire and apply knowledge)

Key technology enhancements to the Xeon 5500 include a suite of new features and capabilities that enable servers utilizing these new processor to serve a wide range of server usages (from basic business to high performance computing) (from single threaded applications to well threaded applications) (from non virtualized to highly virtualized environments) and makes these servers adaptable to the environment you want to deploy it into.

              

ð       Intel Hyper-Threading Technology is back boosting performance for well threaded applications

ð       Intel Intelligent Power Technology adjusts server power consumption real time to workload

o       Automated Low Power States reduces CPU, Memory and I/O power without impacting performance

o        Integrated Power Gates dynamically turn cpu cores that are not in use to reduce idle power near 10W

ð       Intel Turbo-Boost Technology speeds up your processor when application demands peak

ð       Intel QuickPath Technology provides industry leading server bandwidth (up to 3.5x prior Xeon)

The benefits for IT and Business?

ð       A server platform that can adapt to your application environment allowing you to deploy it in one environment today with the knowledge you can repurpose it tomorrow, if needed

ð       A server platform that can adapt you changing workload demands over the course of a day, saving power when demands are low and better performance when you need it most

Read the Intel Xeon processor 5500 series platform brief to learn about these technologies

Visit this video about the new product and the technologies listed above

An Intelligent Choice: (the faculty of thought and reason)

Economic times are tough and we’re all struggling with spending choices (or not spending) at both a personal and corporate level. However, business spends about 2/3 of their IT budget maintaining existing servers (source IDC). IDC further estimates that 40% of the servers installed today are 4yr+ single core servers with another 40% being 3 year old dual-core. These servers are consuming a lot of valuable resources. With a heavy % of IT budget spent on operating costs, the challenge is that if you cut spending, you are cutting innovation. This limits business competitiveness.

What is the option? …. Server Refresh. Compared to installed single core Xeon servers, these new Xeon processors enable up to 9x performance per server, a 9:1 server consolidation opportunity (with flat performance), lowering operating costs by an estimated 90% and delivering an estimated up to 8 month payback on investment. That means that an investment in a new server today can pay for itself in less than a year, helping you to self fund more innovation or helping to boost the bottom line of your organization. If your environment is dual-core based, the opportunity is about a 3:1 consolidation opportunity.

               Download this pdf to understand the 8 month estimate

View a video demonstration highlighting the 9:1 consolidation and 3:1 consolidation

In summary the Xeon 5500 series is an intelligent product in it’s capability to adapt to both it’s application and user environment and an intelligent choice for IT investment delivering an estimated up to 8 month payback – much better than you can do in the stock market, bank or many other projects.

I think that this is the right product at the right time.  What do you think? ... I'd like to hear your reactions.

Chris

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Once in a life time project

Posted by scotthuck Mar 16, 2009

Have you ever worked on a project, or with a team than just “clicked”?  Everyone was excited to be at work.  They worked well together.  And while there were of course many challenges, everyone worked through them and the end result was something special? I worked on one such team back in the mid-90’s.  The team was a silicon design and marketing team here at Intel, and the end result was the P6 processor (the official name was the Pentium Pro processor).  That may be too long ago for many of you to remember this product…I guess I’m showing my age.  But the P6 was a revolutionary product.

So what made this team click?  I think it was the fact that we all knew we were doing something special; something that had never been done before. The P6 was the first out-of-order, Super-scale, Super-pipelined, Speculative execution, glue less MP x86 processor every produced.  And the jump in performance as compared to previous generation x86 processors was the biggest ever seen at that time.

What is interesting is that most people, who worked on that project, have a very similar view.  All look very fondly back at that project, there were special friendships created during that project which exist today, and even though many years have past, and many project have come and gone since them, the P6 was something special; a once-in-a-lifetime project which most remember as the best project the ever worked on.  I’ve been at Intel for 23 years, and the P6 is still the best project I ever worked on.

So why all the reminiscing?  Because the soon to be released Nehalem project (aka Intel(r) Xeon(r) processor 5500 Series for servers and workstations, and also known as the Intel® Core i7 processor for desktop)  has many of the same attributes as the P6 project.  While times have changed, and working in a global environment means you cannot duplicate all the things that made the P6 team so special (in particular a close, tight nit group of people working at a single site), there are many things about the Nehalem project which make it special.  While I can’t disclose all the details just yet, look for follow-on to this blog after the product launch where I can describe some if the things which truly make the Nehalem product revolutionary.  Things that make me just sit back and say wow!  What this team accomplished is truly amazing!

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Having bounced from Engineering to Sales to Marketing in my career I have found some unique interactions between those organizations along the way. But I have recently come across something for the first time that seems particularly noteworthy. I am finding that many of the internal discussions I am having about our upcoming products are largely void of the usual marketing fluff. You could argue that this blog and my previous statement is itself marketing, but oh well.  I am also not saying that I don’t still visit an end user who is having trouble picking out a server topology, an infrastructure to virtualize on or maybe they are having datacenter challenges or power constraints and we provide them with advanced product info.  All of that still happens regularly and I expect it will continue for a long time. Rather, I am referring to the solutions we are starting to propose for those problems.

I am sure everyone in marketing can remember some product that they were responsible for that kept them up nights. The feature set wasn’t quite right, the price was out of whack, competition was breathing down their necks or competition was the incumbent in a certain area. Those are tough days and you only hope that the future products in the hopper are leadership and there is balance to your present day effort. For a while I have seen segments where products are “unmarketable”. You can pretty much leave the marketing guys at the door when you walk in to a High Performance Computing account, Financial Services Account or Internet Portal Datacenter. They want hardware and you can take your PowerPoint slides and “shove them $#@^%.” That may be a direct quote J

Still, that was certain segments. They did their own benchmarking and they made their decisions based on the exact workloads and configurations they are running. Many Enterprises, Datacenters and Small/Medium Businesses rely on third party data, benchmarks or word of mouth to make their purchase decisions. We have been talking to them under non-disclosure lately about our next generation Nehalem based products and the responses have been rather unique. In short, Nehalem appears to be “unmarketable”. I find myself pretty much trying not to mess things up when talking about the product. There have been some early public discussions about the performance and the message boards seem to be taking a keen interest in how the platform looks. The launch will happen later in Q1 and I for one am looking forward to seeing what exciting new things companies are going to be doing with them.

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