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45 Posts authored by: Chris P_Intel
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In order to deliver to the continued promise of Moore’s Law, Intel’s Information Technology team needs to enable Intel’s Silicon designers with the tools, capabilities and streamlined processes to bring higher performing processors to market every year.  The latest generation of 45nm products (ie the Intel microarchitecture, codenamed Nehalem) was an especially challenging project for us. 

 

With Intel design computing demand growing an average of 45% year over year coupled with the rich technology capabilities in the 45nm based Nehalem micro-architecture, the computational requirements of silicon tape-out (the last stage of design before manufacturing) represented an approximate 13x increase in increase in demand from prior 65nm processors. Staring at this demand (1.2 million hours of compute demand per day) plus a need to bring products to market faster and more efficiently, our IT team realized we needed to do something different - our standard grid computing solution that was sufficient for earlier stage design work was insufficient for tape-out. 

 

Solution: Intel IT built a High Performance Computing (HPC) solution that currently rank in the Top 500 list of supercomputers (#261, #308, Nov 09) and feature a new parallel storage environment to support our 45nm Silicon tape-out process.  The details of this effort are captured in this whitepaper. 

In summary, the Intel IT HPC solution employs two of the world’s fastest supercomputers to create the fastest microprocessors helping Intel achieve the following results.

 

·         Completed 45nm tape-out in 10day, less than HALF the time of prior products

·         Delivered an estimated incremental value of $44M to Intel

 

I can’t wait for what tomorrow will bring as Intel IT is already upgrading and evolving this HPC solution to support our future generations of micro-processor designs. Tune in tomorrow at SuperComputing 2009 in Portland where Shesha Krishnapura from Intel IT will present more details on our HPC environment or join us December 8th, 2009 from 10-12am PST for a live chat with Intel IT experts in the Server Room

 

Chris (twitter)

 

HPC roadmap.JPG


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I had never heard of a cloud forest before I went on vacation this past June to Costa Rica where I spent time at the Villa Blanca Resort.  Even when we arrived at Villa Blanca, I have to admit I was a little confused.  I had expected to see a forest in the clouds, however, I saw a beautiful hill side scattered with a few trees.

villa blanca grounds.jpg

However, when we went on our walking tour the next morning, our tour guide walked up to one of the larger trees and says “Welcome to the Cloud Forest.  This tree is a perfect example of a cloud forest”.   As I looked more closely at the tree, I was amazed at what I saw - this single tree was host to thousands of species of both plants and animals.

  cloud forest tree.jpgcloud forest foliage.jpg

 

Nature is extremely efficient in it’s use of a cloud forest.  Likewise, Cloud Computing is an extremely efficient use of computing resources.  It is for this reason that Intel IT has developed an enterprise cloud computing strategy focused on building an internal cloud to boost efficiency and flexibility inside of our IT infrastructure.  This internal cloud strategy is closely linked to our current use and accelerated plans for virtualization. In addition Intel IT uses the external cloud services selectively for certain applications.

 

 

Additionally, we are exploring using rich mobile clients with cloud computing models moving forward to better meet the needs of an ever changing user base, consumerization trends and the need to maintain highly efficient, secure information and application delivery to employees.

 

To find more discussion, blogs and content relating to cloud computing – in the enterprise or corporate client solution areas – take advantage of these resources.

 

 

And .. if you ever have the chance to visit Costa Rica .. visit the cloud forest. It was worth the trip.

 

 

Chris Peters, Intel IT

Twitter

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Since we started the Ask An Expert discussion thread in the Server Room a couple years ago, I found that the community often asked for guidance between selection of server system type and processor number as IT professionals sought to make the best purchase for them.

 

As I responded to these threads, I realized there were a lot of the same questions occurring over and over again.  I then thought that having a selection tool to allow the community to guide themselves through a few questions to help narrow the options might be a valuable.

 

Sometimes the world (ok Intel) moves too slowly for me.  My brainchild on this was something I wanted to have done about a year ago with the first 45nm quad-core processors (Xeon 5400).  However, our server and corporate marketing teams got a little distracted by the Xeon 5500 (Nehalem) processor launch.

 

However, after much delay I’m proud to introduce this simple, interactive Xeon Server processor selector tool that can help you choose which server system type and processor would be ideal for your application and business goals.  With Three Easy Steps, you can narrow your choices.          

 

  • Step 1: Identify the business environment, application type and primary purchase criteria
  • Step 2: Compare and Choose the processor family (7000, 5000, 3000)
  • Step 3: Compare and Choose the specific processor within that family

 

In this 3rd step you can look at price, performance, power and feature set across multiple CPUs to help you narrow.  Take a short cut and look at the most popular CPUs or expand your options and look at the whole range of offerings.

 

We also have a Workstation Selection Tool (this tool was what  triggered the idea to create a server one)

Other IT and business value assessment tools from Intel include:

 

 

Chris

Follow me on twitter

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Found this video about how intel IT converted what was a high volume manafacturing facility to a high performance computing datacenter that now is on the top 500 list.   Watch Tom Greenbaum, Data Center Operations Manager for Intel IT, provide a description of this retro-fit and tour of the new facility.

 

Some key facts highlighted in the video

  • avoided several million $ in facility cost avoidance
  • landed traditional enterprise environment in raised floor, hot/cold aisle design in one section of facility
  • landed HPC environmet on existing concrete slab floor which enabled higher density deployment of servers
  • 6M Watt, 10K server capacity (4.7k today)
  • room to grow for future to support data center consolidation

 

chris

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New Server Security Technologies Are Coming & Why We Need Them

The other day I had the opportunity to talk with Jeff Casazza and James Green from Intel’s Server Platform Group.  The topic? server security.  Our conversation was focused on the introduction of some new security technologies that are on their way and why we need them.  During our discussion, I found myself thinking back to my days in the US Navy, where security was a core topic of everything we did. The introduction of submarines transformed naval tactics and the stealth fighter changed aviation tactics.

So, why does IT put so much emphasis on information security?  … because the cost of a data breech is extremely high.  Imagine if a data breech of your IT systems resulted in losing employee social security numbers or customer information – the cost to recover that data (if possible) and the legal costs (penalties from regulatory agencies) is very, very high.   Jeff and James mentioned that business models are also exposed if these types of information escapes happen – a company’s brand, business and employee relationships could be at risk given the nature of trust and integrity that circle throughout our business.

Security always ranks high in importance, especially when we feel at risk.  As I have transitioned into my new role inside Intel IT, I have found a significant focus on security solutions especially as new threats (for profit attacks), new usages (client / server virtualization, cloud computing) and new collaboration tools (social media) challenge our existing paradigms of information security. 

During my discussion, I learned about two technology standards that Intel is implementing for servers that reduce security risks and address the changing nature of information security attacks happening today and expected tomorrow. 

Stealth Fighters Attacking Your Data: The nature of security attacks have changed.  Previous generation hackers used to target broad wide spread attacks on corporations or the worldwide web trying to disrupt business, gain notoriety with the ability to affect tens of thousands of people.  The newer generation attackers are seeking a smaller target .. a single laptop or a single server.  These new for-profit attacks are aimed at both industrial (business) or government entities and only need a single penetration into your infrastructure to get enough information to create a serious issue for your business.  

Encryption: A solution to defend against the stealth fighter point attack on your data is increased encryption of data.  Data encryption is not new.  Secure Sockets Layer (SSL) encryption for communication over the internet, harddisk encryption and enterprise application encryption are all standard methods IT shops use to protect information.  Unfortunately, encryption is not free, and I’m not talking about purchase cost .. but rather compute cost.  Encryption is a compute intensive process that consumes processing cycles. Intel is planning on introducing new instructions for Advance Encryption Standards (AES-NI) that are intended to dramatically improve the efficiency of encryption in a future version of it’s processor micro architectures. 

Submarines Seeking Your Data From Under Your Hypervisor: Much of the anti-virus and security protection that resides on servers and client machines resides and is run through either the Operating System, Hypervisor or Application layer.   New malware software and root kits are targeting systems at startup before the hypervisor and/or OS boot up undermining the protection you have at the higher levels of the application stack. 

A new server technology from Intel, called Intel® Trusted Execution Technology (Intel TXT) works to ensure your system can boot up to the secure, protected environment you have deployed through your software stack.  In doing this, TXT ensures that your anti-virus software “perimeter” is secure and has not been compromised by a root kit “submarine”.  TXT has been available in Client Intel® vPro™ processor technology-based platforms since 2007.

Tune into the upcoming Intel Developers Forum (www.intel.com/idf) to learn more about plans for securing your server’s data and many other technology innovations from Intel.

Chris

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We created a server refresh ROI estimator tool to help IT managers make sense of the significant OpEx savings they can achieve by making targeted investments in new server hardware. In my previous blog when we introduced the ROI tool back in April 2009, I talked about the capabilities of the estimator and the benefits of server refresh.  In the first 3 months, we have had nearly 4,000 users of the ROI estimator and of those users almost 800 users have printed reports to share with others in their organizations. The feedback we have received from users has been very encouraging. 

 

  • CIO for major US hospital: “This would help my IT staff justify the financial value of the technology investment they are proposing. This has been a barrier to freeing up capital internally”
  • IT Manager for major US bank: “I used to have regular funding for technology refresh projects. It was a given for my budget.  However, with the increased constraints on capital, I now have to justify this type of spending”
  • Technology Sales Consultant: “This tool helped me work better with my customer to gain a deeper understanding of their server environment and allowed us to jointly identify high ROI investments to improve their infrastructure”

 

I have also heard many constructive suggestions for improvement.  As a result, we have continued to evolve the tool based on feedback from users.

 

Tool Training – How to Use: We heard that the benefits of using the Savings Refresh Estimator spanned many functional roles, making us realize that the use models for this type of tool and what users were looking for would vary dramatically from person to person.  This has challenged us to look at ways to streamline the user interface (something we continue to work on) for different users and analyses.  In the interim, we are in the process of developing a video training guide to help users understand how to use the tool to get maximum benefit.  We have a pdf training guide today that can help you get started now.

 

PowerPoint Output: What would we do without powerpiont? J We received feedback on the desire to make the output of this tool more sharable inside IT organizations and with business partners in a powerpoint format as a way to communicate the opportunity and benefits for server refresh investment.  So, we now have a powerpoint output option in the reports section that breaks down the benefits of server refresh for a variety of audiences from executive staff to facilities to finance.  Everyone inside your business can benefit from server refresh and now you can show them how.

 

Secure Analysis: We received feedback that many users wanted access off-line either as a way to use in meetings when connectivity was challenged or to protect internal data from exposure online.  We now have the ability for you to run the tool on your laptop to support these use models.


More … More … More Functionality. We heard lots of requests and ideas to expand the level of functionality and analysis capabilities.  We have to balance scope, complexity Keep these requests coming.  The following changes are incorporated into today’s estimator.

 

  • Virtualization to Virtualization Refresh Scenario – now included
  • Virtualization Loading: Can edit and change VM/server new and old
  • Custom Performance Data – enter you own performance data to better model what you expect to see in your biz
  • Depreciation Cycle – no longer fixed at 4yrs .. can adjust
  • Memory Sizing: information added to allow user analysis
  • Processor Description: allows user to cross reference data to other more familiar terminology.

 

Accuracy / Approach: We have also heard some feedback challenging us on different ways to look at refresh scenarios, especially as we learn more about how people are looking at and using virtualization and sizing their environments after refresh.  Sizing is a very customer-centric and application specific task that is difficult to model in a one-sized fits all.  We won’t be able to model every sizing situation, but are planning some future enhancements intended to help you self-evaluate. 

 

I want to thank everyone in the community for their input on this tool and helping us to deliver a better product over time.  Keep the ideas coming.  Feel free to respond with comments here.

 

Chris

twitter: @chris_p_intel


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I have been working in servers for almost 10 years with intel and in the last 4 years, much of my job had me focused on how IT uses server technology to create business value.  It was an awesome experience where I learned new things every day from OEMs, Intel's customers, sales force and with social media ... many extended.


During my role as an end user product marketing manager, I found that Intel IT was an extremely valuable source of learning for me to understand the end customer of the products that Intel makes and enables.   I also found that end user IT organizations valued hearing how Intel IT was approaching business challenges and deploying technology solutions to create value.  So when I was given the opportunity to move into Intel IT and be part of that team and learn from the inside out, my decision was easy.


I'm excited about seeing all aspects of technology (client, server, storage, network, facility, pc companions ... ), how IT aligns to business goals, makes investment trade-offs, implements new projects without disrupting business processes, and a host of other topics.  My learning curve is steep and fast (just the way I like it).  So as I transition and learn about Intel IT from the inside out, I will continue to share my experiences and learnings as i go


If you'd like to follow along real time on my Journey to the Center of IT, follow me on twitter (@Chris_P_Intel) as I will share the things I find, learn and explore.  Let me know if there is something you want to know.


In the mean time, check out the various resources available from IT@Intel including technical / business whitepapers, tools, videos and blogs.  Many of these are already on my required reading list.


Chris

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Competition, Comparison, Self Improvement, Benchmarking.

 

We do them in business. We do them in our careers. We do them in our leisure. ... and if you are like me you like to watch them on TV or live as well. Who is watching Lance Armstrong? or Tiger Woods? or their favorite sports team compete regularly.


IT professionals are no different.  Today, one of the business emhpasis points for IT is energy efficiency.  Now there is a way for you to quickly compare your own IT organization against itself and others.  This IT self-assessment tool takes about 2-3 minutes to complete and will answer these three questions


  1. How efficient is your server infrastructure today?
  2. How do you compare to your peers?
  3. How much more efficient could you be?


The Community Window: Server Efficiency is a tool hosted on the Intel Premier IT Professionals website (http://ipip.intel.com) where registration is free and so is the information and best practices shared by other IT professionals throughout the industry.  Join and conduct your Server Efficiency self assessment today.   Chris

server efficiency tool.bmp

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Yes.

 

I had the recent opportunity to work on this case study published jointly by Intel, Dell and Motion Computing that reviewed how information technology investment by Correctional Health Services Corporation in Puerto Rico drove a transformation of their health services in their prison system.

 

There are tons of case studies out in market and web but to me this one stood out in it's dramatic impacts from improved efficiency of employees and workers at the prison, improved health care of inmates, the ability to meet minimum documentation standards, and a lowering of costs to manage the IT infrastructure.

 

If you read one case study this year .. this one is recommend.  Definitely a feel good story all around. http://www.intel.com/references/pdfs/Correctional_Health_casestudy_LRs.pdf

 

Chris

http://www.twitter.com/chris_p_intel

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I have been watching the social chatter today about the latest Top500 supercomputing list and seeing companies, manufacturers, application vendors and even countries compete for mind share of this most recent list on twitter.

 

However, as I read about and explored this list, the things that jumped out at me were not the who’s number one, two, three … or who grew what number of spots ... but rather the trends that have occurred over time. These trends have not happened in the last 6 months or the last 6 years but instead over the course of nearly a decade of innovation

 

1)      Today, the #10 posting (a cluster using the 3-month old Xeon X5570 processor (Nehalem-EP)) delivers the same FLOPS performance capability equal to the entire June 2000 TOP 500 computers list. (see below)

 

 

top 500 over time jun 09 Performance_Development.png

source: http://www.top500.org/lists/2009/06/performance_development

 

2)      Also, the emergence of multi-core intel-based servers complemented by affordable open-source software solutions have enabled a transformation of how supercomputing performance is delivered. Intel based servers have gone from nearly “0” to nearly “400” over this decade.

 

 

IntelTOP500history.jpg

source: http://www.intel.com/pressroom/images/IntelTOP500history.jpg

 

I recently had the opportunity to co-present a webinar with Matt Jacob’s of Penguin Computing where we talked about how High Performance Computing is changing the way that businesses innovate, research, design, analyze and create. What used to be only done in large datacenters and universities are now available to mainstream IT and businesses.

 

This is extremely important for areas like health care, financial services, manufacturing and many other industries.  Equally important are the software technologies (intel cluster ready software) that can make clustering available and easy to use so that this performance capability can be tapped without a ton of complexity.

 

So, while the Top500 list may be interesting for bragging rights, what excites me and many of the end users that I talk to are is the power, affordability and accessibility that high performance computing has to mainstream business users and the innovation and creativity that brings to the marketplace.

 

How are you using computing perfomance to do things that once were not possible in your business?  Share your story with us !!!

 

Chris

http://twitter.com/chris_p_intel

 

 

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BMW automobiles are known for speed, agility, quality, style and probably some other attributes I’m forgetting. Their IT infrastructure requires the same attributes for them to remain competitive in their industry.

Proactive server refresh, now using Xeon 5500 are part of that equation.  This recent case study outlines how BMWs migration to Xeon 5500 series lowers total cost of ownership and increases flexibility for their business.

Server refresh with Xeon 5500 delivers 30% higher IT performance with 75% less hardware, compared to dual core Xeon 5100 technology. 

The case study also says that BMW’s next refresh target are their RISC based servers

Can you gain a competitive edge replacing aging servers in your infrastructure

Estimate your savings today (www.intel.com/go/xeonestimator)

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Today, I watched a video from Gartner where they shared insighs from their recent CIO survey and offered recommendations for 2H.  In the survey, about 1/2 the CIOs saw a drop in budget this year (no surprise there) and they reported the average budget was about 7% down.  However, Gartner also noted that moving forward, these CIO budgets appear stable.

 

Recommendations from Gartner to CIOs

  1. Be Decisive - CIO Must Make Tough Decisions in the downturn (don't have time or resources for lengthy analysis)
  2. Be Resourceful - Change the way you work .. to be more efficient (more with less mentality)
  3. Prioritize - Do First Things First and Faster (accelerate the things that are important)
  4. Focus on Greater Results (ROI, Benefits, payback, savings, productivity)

 

In my opinion, server refresh is ripe to capitalize on these Gartner reccomendations (boosting efficiency, must act to get benefits, and the benefits are big with estimated 8 month ROI when using then new Xeon 5500).  The good news is that with the server refresh estimator (www.intel.com/go/xeonestimator), you don't have to reinvent the wheel.  This tool helps you estimate the benefits of server refresh and helps you communicate those benefits to a variety of stakeholders in your organization including business heads, finance, facility managers, sr management and others. Getting everyone behind refresh is critical since server refresh affects everyone, and positively.

 

For Intel, proceeding with server refresh in 2H is worth $19M in savings http://communities.intel.com/docs/DOC-3271

 

Waiting on Server Refresh Means Wasting Valuable Resources.

 

Chris (http://twitter.com/chris_p_intel)

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If you read my blog about server refresh and quarterbacks, you will understand how important it is to have a good quarterback inside your organization leading the server refresh effort.  Well at Intel IT that person is Matt Beckert.

 

 

 

I have had the opportunity to work closely with Matt over the past couple years and have watched Intel’s server refresh strategy develop, get ratified and … because of the economic conditions … get questioned.  It was interesting to sit on the sidelines and watch how the economy caused intel to question a proven strategy that delivered $45M of savings to intel in 2008 (Intel IT Performance Reports).

 

 

Ever since I was a kid, I have been an avid New England Patriots fan and Tom Brady is worth every dollar of the over $14M the Patriots will pay him in 2009

 

 

However, I’m sure glad that Matt is on the Intel IT team as his efforts have demonstrated to Intel that proceeding with server refresh in 2009 inside Intel IT’s infrastructure is worth $19M of savings versus deferring refresh to 2010.  Read more about “Staying Committed to Server Refresh Reduces Cost” and find out where the savings came from, how Intel IT overcame the capital budget constraints internally to make this priority investment.

 

 

  • Who is your server refresh quarterback?
  • What is your savings opportunity?
  • Model your potential savings for server refresh at www.intel.com/go/xeonestimator

 

 

 

 

 

Chris (Go Patriots )

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Evolution happens.  In matters of nature, Charles Darwin is clearly the dominant expert and the Theory of Evolution has stood the test of time and much scrutiny by scientific experts for decades.  However, the pace of innovation and change that happens in nature is insufficient as a means to evolve technology.

Darwin's Theory of Evolution is a slow gradual process. Darwin wrote, "…Natural selection acts only by taking advantage of slight successive variations; she can never take a great and sudden leap, but must advance by short and sure, though slow steps”

 

Personally, I’m very happy that the Theory of Evolution does not govern the pace of innovation for computing.  In matters of technology evolution, Gordon Moore is the expert.  In 1965, Dr Moore observed a trend in silicon manufacturing that has subsequently driven the pace of innovation, revolutionalized an industry and quite possibly society.  Moore’s Law states that the number of transistors on a chip will double about every two years.  Read more about Moore’s Law

In March 2009, Intel introduced the Nehalem microarchitecture where the innovative use of these transistors is truly phenomenal.  Besides offering nearly double the performance for many 2 socket server applications since last year, these processors offer a FIVE - fold improvement in energy efficiency versus the first generation of intel xeon quad-core processors introduced only two years ago.

           

ð       5x lower idle processor power (10W vs 50W)

ð       5x the number of power states between full power and idle power operation

ð       5x faster transitions (lower latency) between these power states

Today, Intel’s Boyd Davis discussed the innovations coming soon for the expandable 4-socket and larger servers, codenamed Nehalem-EX processor.  For this segment of the server market the bandwidth gains are expected to be staggering - offering up to 9x the memory in bandwidth over the highly scalable six-core xeon 7400 based servers available today.  Learn more about Nehalem EX

The question for IT managers and business leaders is how fast are you evolving your compute infrastructure capability.  Older single-core processor infrastructure is consuming valuable resources (space, power/cooling, maintenance) while often running underutilized and consuming full power.  Replacing that infrastructure can deliver dramatic benefits in performance and operational efficiency.  The savings from server replacement can provide a rapid payback on investment – stimulating re-investment or improved business results.

The faster you move … the more competitive you can become.  Just like in nature, business is survival of the fittest.  How fit is your IT infrastructure? 

Take advantage of Moore’s Law – Evolve Faster.

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ROI to GO

Posted by Chris P_Intel May 26, 2009

Fast Food. Fast Servers. Fast Savings.

 

A recent customer who worked for the US Department of Defense expressed an interest in using the Intel Xeon Server Refresh Savings Estimator off-line (no internet connection) due to security concerns of using their own internal business data over the internet.

For those of you who may have similar concerns, here is a procedure that will give you access to the ROI estimator on the safety of your own laptop or desktop computer.

http://communities.intel.com/docs/DOC-3204

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