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I was recently involved in a project where Intel IT SMEs from disciplines including Server, Storage, Data Center, Network, and Finance reviewed and updated our Data Center Strategy (Intel IT Data Center Solutions: Strategies to Improve Efficiency) for Intel IT.  The primary focus of the paper was to provide an update on value realized, shifts in strategy, and key execution lessons learned.

 

Our execution highlighted the need for finance to participate as an active partner in the influence planning and internal communications.  At some point, especially in economically challenging environments, cross organization investment decisions boil down to a tradeoff between limited resources and a number of good projects. Being able to clearly articulate the value added by a "portfolio of projects" (like the Data Center Strategy) and how you will track progress doesn’t mean that the project(s) will be funded – but it does increase the likelihood that you will be in the game at the end.  For us, having this coordinated communication strategy for technology solutions,cost efficiency, and operational efficiency was a key consideration for successful execution. 

 

We currently estimate that the cumulative projected financial impact over eight years will be ~$500-650M NPV - this range has changed in upper and lower limits based on updates to forecasts.  Over the first three years, Intel IT has realized ~31% of the projected benefits through execution to the Data Center strategy.  The primary value driver has been the impact of our server strategies (multi-core refresh and virtualization) that enable demand growth within the existing data center footprint and affordability targets.  Moving into 2010, we are evaluating new forecasting and value metrics to enhance customer reporting of data center activities.  This approach will incorporate our activity driver methodology into comprehensive unit costing and forecasting framework, creating a holistic cost forecasting process to improve future decision making.

 

One area currently under review is establishing the right unit of measure for a data center infrastructure housing different compute environments.  Is this something you or your business partners are exploring or looking to explore?

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Energy Use in the Office PoC (phase 2)

It’s been a while since I’ve talked about Energy Use in the Office.  The small PoC we did early this summer had some pretty interesting results but due to the size of the PoC and time constraints, it’s was unclear as to how the data we obtained would scale up.  So, building on the results from the first phase, we are planning a second phase of this PoC on a much larger scale: We are involving about 1,000 users, and the second phase will not be subject to the limiting time constraints that characterized the first phase.  During this second phase, we will focus on user awareness and enforced energy profile settings. We are also building a real-time energy-awareness user interface that PoC participants will be able to access with web browsers, as well as view on large screens in the building’s lobby and cafeteria.  I’ll keep you up to date as the project progresses.

 

Making IT Real!

By the way, the second video in the “Making IT Real!” series has been released.  If you haven’t already seen it, you can see it here and in case you missed the first video, you can see it here.

 

-Mike Breton

IT Technology Evangelist

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As I started my transition into a new job within Intel IT a few months ago, I discovered that one our internal IT strategic imperatives was “Partnership”.  I have to admit that at first I dismissed this a simply one of many standard business leadership terms that any organization could choose to operate on (I hope Diane Bryant, Intel CIO, is not reading this ).  However, I’m learning how critical partnerships are for a high functioning and value driven IT organization, both within the IT organization and between IT and the business groups they support.

 

With much of the focus these days on the lack of capital budgets limiting IT investment and innovation, I’m learning that a larger underlying barrier for IT organizations to enhance and maximize value inside their businesses, centers around the themes of trust, alignment and ultimately, partnership.  Organizational Silos inside any business create natural barriers to innovation.  Some silos exist naturally and others are self imposed.

 

Let’s look inside a typical IT organization where you are likely to find three functional areas: Architecture, Engineering, Operations.  These functions exist naturally inside most IT organizations.  Recently, I had an opportunity to talk about the inner workings of these functions inside an IT organization with Gregg Wyant, Intel IT CTO and Chief Architect.  These groups are designed to fulfill very unique roles in the IT organization and designed to create an expertise in these functional areas to maximize effectiveness within their chartered goals (chart below). However, if partnership (or at least an understanding of these different roles and goals) doesn’t exist across these groups the credibility of the IT organization can be at risk and the value IT delivers to the business undermined.

IT2ITpartnership.jpg

Imagine if the architecture group creates a vision that can not be implemented by engineering or was is cost prohibitive in the manpower or solutions needed to implement it operationally.  IT’s costs would rise dramatically and/or the architecture design efforts would simply be wasted.  Or imagine if IT never challenged the status quo operational processes and just continued to operate “the way it has always been done”.  If this happens, we would never improve business processes.  Obviously there is a balance required here and partnership across these disciplines can help an organization operate at a higher level of delivered business value and IT efficiency.  After completing a recent job coverage rotation himself, Gregg articulated to me the importance of IT to IT partnership across these disciplines and cross functional job rotations within IT.  The benefits help an IT organization maximize operational cost savings and service levels, react quickly to changing business and technical conditions while balancing and prioritizing investments for the good of the overall business - versus optimizing any one individual discipline or organization.

 

If we look outside the walls of the IT organization, we can also see how silos can negatively affect the business – this brings me to the subject of Server Huggers. 

 

A Server Hugger is someone who currently has or is demanding to IT that they have a physical server (or many servers) dedicated to their business function or department --> they want to touch it, know it is theirs and know that they don’t have to share it with anyone else (either in IT or another business unit).  Server Huggers can be individuals or business groups.  And in a world where most servers still run an average of 5-10% utilization, it is easy to see how these silo-oriented “server huggers” can create inefficiency in the business. To deploy virtualization (or accelerate the rate of virtualization adoption) inside any business, the business teams and IT often need to breakdown this silo’d approach and find ways to delivered required or higher service levels while running on shared, virtualized hardware resources. 

 

This was at the heart of a discussion I recently had around Intel IT’s strategy to accelerate virtualization inside our Office and Enterprise computing environments.  The first step in executing this strategy is to identify the target servers, document who owns them (if IT doesn’t – in many cases we don’t), size the new environment and convince the business owners that virtualizing is OK.  With demonstrated proof of concept virtualization ratios at up to 20:1 using the latest Intel Xeon 5500 based servers, our opportunity for savings is dramatic if we can rid our organization of server hugger behavior.  With tops down support from IT management and an environment of partnership already established with our business customers, I believe we have a clear path to success.

 

Partnerships inside Intel IT can be seen in how we create and measure business value with our business partners, how our own IT organization encourages IT rotation and how we strategically align our IT planning efforts with our business plans. 

 

It is clear to me that our Intel IT Strategic Imperative of Partnership is much more than management lip-service … it is at the heart of our IT operational philosophy … and for good reason.

 

Good bye Silos!  Good bye Server Huggers!  … we have no use for you any more.

 

Chris Peters, Intel IT

Engage Intel experts in IT to IT discussions inside the IT@Intel community

Follow me on Twitter

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Watch Diane Bryant, Intel CIO, talks about the cash machines in data centers in this press breifing. Haven't heard about the amazing cash machines for your data centers yet?! Better check it out now: Installing Cash Machines in your Data Center

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IT@Intel is producing a series of four videos to highlight various Intel IT sustainability projects and the Intel IT experts that work on them.  The videos will be published on Intel’s IT@Intel site as well as on the IT@Intel Playlist within Intel’s YouTube channel.  I was privileged to be featured in the first video, which covers some of my personal expertise in home control and energy management as well as how I’m now using that experience conducting proof of concepts in the office environment for Intel IT. Here’s a link to the first video and stay tuned for future videos in the series.

 

Here’s the first video in the series.

 

You can also check the IT@Intel Playlist on Intel’s YouTube Channel for this video series as well as other IT@Intel videos.

 

Feel free to ask if you have any questions about the first video.

 

-Mike Breton

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At a recent event our CIO, Diane Bryant, talked about our continued plan to replace old servers in our Data Centers (http://www.tgdaily.com/content/view/44213/135/). Here is a summary of her key points:

  • Not replaceing servers could have costed Intel $19 million due to high maintenance and cooling cost
  • Our plan of refreshing old servers with Nehalem servers will save Intel $250 million over 8 years

 

If you are an IT manager looking at where you can find extra dollar in your IT budget to invest in new technology, new innovation and new competitive capability for your organization, this must be good news for you! Moreover, if you do nothing, you are opening a hole in your IT budget.

 

Here is a recent white paper and a video we published to discuss our server refresh strategy and how we are getting the cost benefit Diane Bryant shared:

Realizing Data Center Savings with an Accelerated Server Refresh Strategy

 

We have also developed a Server Refresh ROI estimator so you can calculater the amount of savings you can get from these cash machines:

http://www.intel.com/go/xeonestimator

 

If you ain't satisfied, here is a video showing you how to use the estimator!

 

Go and install those cash machines into your data centers now! 8-)

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Reading from news (http://news.cnet.com/8301-13577_3-10368956-36.html) today, a survey has shown that 54% workplaces block social networks completely. I'm glad to be in a company which is the 10% which allow social-network use at work so I can stay connected with my external partners and industry peers. It seems the debate on whether social media is a effective business tool or a productivity drain is still going on.

 

In Intel, we are embracing social media as a mean to transform collaboration in Intel. We see the opportunity out weights the potential risk. We are deploying a social media platform for our employees. You can find out more about our social media strategy from our recent white paper (Developing an Enterprise Social Computing Strategy) and the blogs from Laurie Buczek (Why Intel is investing in Social Computingand Intel's Enterprise Social Computing Strategy Revealed).

 

Personally, I think social media is going to repeat the history of email and instant messaging (IM) at work. Few years ago, there were skeptics about IM at work. Our CIO at that time, John Johnson, took the risk and deployed IM in Intel. Today, it's a productivity tool that I cannot live without. This morning I was troubleshooting a problem with a colleague waiting to broad a plane 16 hours away thru IM. I frequently talk to my colleagues around the world. They could be anywhere in office, at home, or on the road, when I need to connect with them. Whenever they pop up online, I can get hold of them. Without IM, life will be much more difficult and less productive.

 

I have been participating in a IT pilot program testing out Windows 7 in our environment. We have a Windows 7 group setup in our social media platform where we share BKM and help each other. I got workarounds from the forum for issues I ran into with the beta version of the operating system. I also contribute my findings and solutions back to the group. Together we are creating a rich knowledge base for the Windows 7 program team. The pilot users around the world were helping each other and saving each one of us a lot of time learning about the new OS, troubleshooting and finding workarounds. This is an excellent success story for social media at work. (Find out our Windows 7 experience here: The Value of PC Refresh with Microsoft Windows 7*)

 

What is your view of social media at work? Is your company putting up a strategy to adopt the technology?

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I just read this paper authored by some of Intel's IT experts in the area of client management.  As an employee of Intel, I am now a huge fan of these rock stars.  Why? because they were able, through proactive IT management practices, reduce blue screens inside Intel's employee base by over 50% in the last year (Q2'08 to Q3'09).  There are now 3,000 fewer laptop blue screens than there were a year ago --> that is a huge productivity advantage for Intel workers.

 

blue scree reduction q2'08 - q3'09.JPG

Issue Tracking, Pareto Analysis and use of new management capabilities and technologies like Intel vPro Technology were at the center of these capabilities.

 

Read about how Refael Mizrahi, Shachaf Levi and Jeff Kilford made my life as an intel employee a whole lot easier by Improving Client Stability with Proactive Problem Management.  You Rock!

 

Chris

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    Last week I had the opportunity to attend the CIO Forum held in conjunction with the Insight 2009 Annual Conference in Orlando, FL.  While being held adjacent to Disney’s theme park, the theme of this event was appropriately titled “Vision Voice Value”.


    I spent two days discussing best practices, sharing lessons learned from Intel IT and comparing notes and strategies with leading CIOs, IT Directors, Managers and Administrators in the Health Care profession.  Our focus? ways to deliver and articulate the business value of IT. I had the opportunity to:


    • participate in a roundtable discussion of ~15 Health Care CIOs titled “The value of IT in improving financial performance
    • present to 50-60 CIOs on the business value of server refresh
    • present to 20-30 IT Directors and Administrators on using the Xeon ROI tool as a way to justify server investment


    One of the most thought provoking questions at the CIO roundtable that has stuck with me is … “How does your CEO (or your business customers) view IT?”  … as a cost center (necessary evil) or as a value center (strategic enabler).  While no one directly answered this rhetorical question, it was clear that our collective mission is to migrate IT from cost center to value center.  This migration will not be immediate.  It happens over time.


    To enable this transformation from cost center to value center, we concluded that the accountability remains with IT, as IT professionals and CIOs must individually and collectively demonstrate business value through our investments and establish are relationship of IT predictability, trust and credibility with our business partners.   These are core themes I have seen very visibly inside Intel IT as I began my journey to the center of IT a few short months ago.


    My second observation from this event reinforces some personal experiences I have had working with many other IT professionals in the past several months.  With the global recession and it’s impacts to capital funding, the need to justify IT investment is greater than ever – and the competition internally for capital $ is very high.  We may never go back to the way it was.  We have seen this inside Intel IT’ organization as well and as a result, created at server refresh savings estimator tool to share what we learned in justifying our investment a proactive server refresh strategy in 2007 and staying committed to that investment in 2009.


    I demonstrated the server refresh savings estimator tool at the event to both the CIOs and IT Directors / Administrators and the feedback was very positive (“session was well worth my time”).   Prior to the event, I also had the opportunity to work with Deborah Gash (CIO for Saint Luke’s Health Services) and her staff.  Debe provided a glowing endorsement of the tool (Thanks Debe !!) after demonstrating the business value from a project already completed and the in intent to use it for several future projects. I invite you to learn more about why we created this tool and how to use it.  If you have a question or want to give us feedback on how to enhance it – just let me know with a comment on this blog.


    My final thought comes from a blog written by Don Sears at eweek.  Don discusses about the need for IT to be right, accurate, credible and trustworthy is so important whether you are working inside IT or with IT.  Credibility and Trust is something that is hard to gain and easy to lose … so it is easy to understand why being right is key to working with IT.  Getting it wrong can have huge consequences.


    Join us at IT@Intel and share your insights on our shared journey to transform IT from a cost center to a value center for business.  I look forward to hearing from you.


    Thanks, Chris

    If you like this, follow me on twitter

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Someone send me this Dilbert* strip yesterday. Data Center is in such high demand even Dilbert is building one. He was having trouble getting power to run the DC with air conditioning. He thought the servers would melt to a toxic bomb. I think he might be happy to know that he could actually run servers without air conditioning in a data center and he wouldn’t need to turn the DC into a museum.

 

Last year Don Atwood, a regional DC manager in Intel, has done a proof of concept (PoC) to challenge industry assumption in DC cooling by running a high density DC with only a air economizer and no air conditioner. In the PoC, Don ran two DC modules in parallel – one with traditional air conditioner as control; one with air economizer as the POC test. After 10 months, other than dusty servers in the POC module, there was virtually not side effect found on the 900 servers in the air economizer module. The hardware failure rate in both modules was similar, contrary to many would have believed. The biggest finding from the experiment was that we were able to reduce 67% energy consumption for DC cooling comparing with traditional data center cooling approach. Not only the reduction in energy consumption contributed to the IT sustainability programs, we also estimated using this new approach in a large 10-MW data center would save US$2.87 million annually (based on cost of $0.08 per KWH).

 

 

Have you try running your DC without air conditioning? Do you have any other innovative way in saving energy consumptions and cost in your data centers?

 

* Names and brands are properties of their respective owners

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I hate fixing the roof.  In fact, I have been postponing a roof repair over my garage for about 2 years now.  I recently read an article by Peter Kretzmen titled “IT, The CIO, and the Business Need for Roof Projects” and realized that while I can put off my roof repair, IT may not be able to postpone routine upgrades. 

 

For businesses, technology refresh is a standard business process (ie a roof fix).  The question for IT often boils down to WHEN I should upgrade, not IF. Why? … because hardware technology ages, maintenance costs rise, and software solutions can become unresponsive or obsolete as business needs change, user needs evolve and new technology and software become available. In this economy, cost is king and reducing IT costs has clearly become a critical imperative.

 

My colleagues in Intel IT recently conducted two separate and independent studies on how frequent we should refresh our PC fleet and data center servers.

 

PC Fleet Management:  John Mahvi and Avi Zarfaty from Intel IT recently wrote a paper titled “Using TCO to Determine PC Upgrade Cycles”.  The conclusion of this analysis showed that a 3.5 year refresh rate was optimal for total cost management in our IT environment.  Despite the fact that delaying PC refresh this year was initially seen as a cash conservation approach, the analysis showed that not refreshing older PCs increased the business’s overall costs.  As a beneficiary of PC refresh (I got a new laptop a month ago ), I can also personally attest that my productivity has gone up.

 

Data Center Efficiency:  Matt Beckert and Diane Boyington of Intel IT recently published a paper titled “Realizing Data Center Savings with an Accelerated Server Refresh Strategy”.  This paper discusses Intel IT’s movement to a proactive 4-year server refresh cadence in 2007 and illustrates both the long term savings (up to $250M over eight years) and immediate benefit to the corporate bottom line ($45M saved in 2008). After plans to refresh our servers was slowed earlier this year to preserve capital funds, a re-assessment was done that showed that Intel IT could save $19M by refreshing now vrs waiting until 2010.

 

Just like you shouldn’t sleep in a house with a leaking roof … it is prudent to not let old hardware create a hole in your IT budget. In today’s economic environment, Intel IT can’t afford a leaky roof and so we are moving forward with proactive business client PC and Server refresh, proven approaches to reduce TCO and boost business value.

 

Chris Peters, Intel IT

twitter @chris_p_intel

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Video Conference in Intel

Posted by Jimmy Wai Aug 7, 2009

Among the projects I am working on recently, one of them is deploying video conference solutions in Intel. Video conference has been gaining a lot of attention recently here. When I was talking to the CIO of a large organization in Hong Kong a few weeks ago, video conference was also a topics that came up in the conversation.

 

From what I have heard and seen, there seems to be a increase interest in this subject. There are three factors I believe are driving this. One is the impact of the current economy, which drives down travel budget. Video conference is a lower cost alternative to meet people when one cannot be physically there. The second factor is the increased focus in sustainability. By replacing travel will video conference, one can reduce the carbon footprint of the organization. The third factor is probably the advance of video conference technology. The systems have been getting better in terms of performance and cost. Many of them have gotten much more user friendly and Support more usage models. Some of them also work reasonably well on a laptop PC.

 

In Intel IT, we have a program that is trying to make video conference capabilities pervasive to our employees. We have deployed some high end solutions in a number of large sites during last year. We are going to deploy some middle tier and lower tier solutions during the rest of this year. We see these video solutions will bring benefits in areas of travel reduction, sustainability, employee productivity, enablement of new business models, and enhancing collaboration.

 

A simple survey for the pilot users of a table top solution confirmed that the video conference capability had increased team collaboration comparing to audio only meetings and increased engagement from remote participants. The survey also revealed that some tips and tricks needed to be advertised to use the solution effectively, although the system might appear intuitive to use.

 

How are you using video conference solutions in your organization? Do you have any experience and best know methods to share?

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For the last 18 months, Intel has invested a significant effort to develop a full strategy & implementation roadmap for social computing within the enterprise.  I am pleased to announce the release of a white paper Developing an Enterprise Social Computing Strategy that I did jointly with Malcolm Harkins, Chief of Information Security. The paper details our approach towards embracing the use of collaborative technologies while addressing the mitigation of legal, HR and governance issues.  Here are some key areas you will find detailed in the paper:

 

  • The business focus for social computing (also refer to: Why Intel is investing in Social Computing
  • Collaborative approach IT, HR and Information Security
  • Intel's integrated architecture
  • Intel's approach to determine early use cases, business value and vendor/solution evaluations
  • Results of a security risk assessment
  • Phased implementation plan
  • Initial results after 3-1/2 months into deployment & adoption

 

There are a lot of key takeaways within this paper.  The biggest one that I hope you will walk away with is:  Enterprise 2.0 is a challenging effort.  Yes, there are risks.  But Intel hasn't discovered any new risks introduced with 2.0 technologies that doesn't already exist with 1.0.  We believe the opportunities outweigh the risks. In fact, we are convinced that inaction carries much greater risks: that the enterprise will not realize the benefits that social computing can deliver, and that employees will increasingly turn to external, unsecured tools for communication.  IT has a leadership opportunity to get ahead of and deliver emerging platforms, at a fraction of the cost of "standard" collaborative infrastructure, to enable their business to stay one step ahead of the competition. 

 

I hope you enjoy the paper.  I welcome your perspectives and learning about that strategy that is yielding success for you.

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Let me begin by way of introduction - I am a strategic financial analyst with Intel IT Finance organization focused on data center strategy and efficiency efforts.  This is my maiden voyage into the world of blogging, so I hope the topic is relevant and interesting to the audience.

Similar to many organizations, Intel IT is focused on constantly improving the cost of keeping the business running while not sacrificing the level of support required by customers.  With industry and technology solutions evolving at an increasing pace, choosing the most appropriate place and time to invest is paramount to driving down infrastructure costs.  Budget constraints in this economic climate and the make implementing efficiency efforts all the more daunting.

In 2008, Intel IT initiated a Design Server Refresh strategy where the basic premise was to leverage server performance improvements to respond to increasing compute requirements without growing data center capacity at a corresponding rate.  In 2008, we were able to remove 20,000 single core servers from our production environment, allowing us to realize approximately $45M savings through avoiding data center additions and server operating costs.  However, even with this strategy driving significant near term results, the 2009 operating environment forced us to pause and re-evaluate the merits of continuing execution to the strategy.

This re-evaluation concluded that this was an investment that couldn't be deferred due to the need for incremental growth and the high utilization of our existing data centers.  In addition, based on a average 10:1 consolidation, the refresh of single core servers would generate significant operating savings and clear more headroom than seen historically.  The details of this analysis are included in the White Paper:  Staying Committed to Server Refresh Reduces Cost

Questions for the readers: Do others have a refresh strategy or guideline? Are others seeing this type of impact/results and the challenges in implementation?

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Think strategic.  Act competitive.  Be secure.

 

Everyone wants information security to be easy.  Wouldn’t it be nice if it were simple enough to fit snugly inside a fortune cookie?  Well, although I don’t try to promote such foolish nonsense, I do on occasion pass on readily digestible nuggets to reinforce security principles and get people thinking how security applies to their environment.

 

The key to fortune cookie advice is ‘common sense’ in the context of security.  It must be simple, succinct, and make sense to everyone, while conveying important security aspects.

 


Fortune Cookie advice for June, 2009:

 

 

Strategy.gif

Think strategic.  Act competitive.  Be secure.

 

Security is a sustaining commitment where long term planning provides a distinct advantage.  Threats are derived from intelligent adversaries.  Success requires maneuvering in a competitive manner to remain secure.

 

 

 

 

Fortune Cookie Security Advice - May 2008

Fortune Cookie Security Advice - June 2008

Fortune Cookie Security Advice - August 2008

Fortune Cookie Security Advice - September 2008

Fortune Cookie Security Advice - November 2008

Fortune Cookie Security Advice - December 2008

Fortune Cookie Security Advice - January 2009

Fortune Cookie Security Advice - February 2009

Fortune Cookie Security Advice - March 2009

Fortune Cookie Security Advice - April 2009

Fortune Cookie Security Advice - May 2009

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