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I’ve been hearing about green IT for a while now and personally thought it was a lot more hype than true business value creation.   I was surprised coming over to the IT side to see a good deal of focus being applied to Sustainability.  A couple months ago, I asked a peer of mine working on Intel IT sustainability a simple, yet challenging question.

Why should an IT manager or CIO bombarded with a 1,000 other things to think/worry about, care about sustainability?  How will it help them advance their careers or bring more IT value to the business.”

 

 

The answers I got from her plus a recent listing from Gartner of “IT for Green” as Number 4 on a Top 10 Strategic Technologies for 2010, helped shape my thinking and the title for this blog.

  • Keep the Business Running/Legal.  As an ongoing activity, IT must always look at industry and regulatory trends to proactively plan for an ever-changing compliance landscape.  Many European Union countries and the US Environmental Protection Agency are creating regulations that affect the application of information technology.
  • Green IT initiatives can impact ROI and Profitability. In addition to the benefits of electricity savings, the proper application of technology (like proactive server refresh, facility re-use) can affect land use, avoidance of new construction, boost asset utilization … all of which assist in improving corporate sustainability.
  • Green IT initiatives can also reduce operational costs. I recently learned about the broad video conferencing capabilities that Intel IT has enabled to help employees collaborate across time zones and countries.  This capability has encouraged less travel for routine purposes avoiding unnecessary travel expense for employees delivering a dramatic multi-million dollar savings impact this current year.

The three reasons listed above are prudent IT operational activities and doing them represent best IT practices that have a solid impact on creating business value. Not doing them could actually have detrimental impacts to an IT career. Intel IT’s recent data center strategy identified that not only is proactive server refresh the biggest driver of financial value but also in the reduction of IT’s CO2 footprint. Another area where our business strategy benefited IT Sustainability was in our transition from a desktop driven PC fleet to a mobile PC fleet that boosted employee productivity while employing more energy efficient solutions.

However, IT sustainability also help serve as an example for corporate responsibility building brand, influence product purchase with an increased focus on energy efficiency and influence the improvement of business processes with a mind toward efficiency and elimination of redundancy and waste. 

Gartner's Top 10 list reinforces these sentiments where they identify that "IT can enable many green initiatives. The use of IT, particularly among the white collar staff, can greatly enhance an enterprise’s green credentials. Common green initiatives include the use of e-documents, reducing travel and teleworking. IT can also provide the analytic tools that others in the enterprise may use to reduce energy consumption in the transportation of goods or other carbon management activities.”

So while IT Sustainability may not be your most important IT or CIO priority, investing with an eye toward this topic is wise and is likely aligned with many other priorities you and your peers are already doing. 

For us inside Intel IT, it is now clearer to me why Intel IT maintains an IT Sustainability Program that supports Intel’s Corporate Sustainability initiative.  

 

Intel IT’s proof of concept efforts in data center cooling innovation earned us recognition as one of the 2009 Green 15 by Infoworld.com.  Together with Intel’s business leaders, our operational and investment efforts have helped Intel achieve a top 5 ranking as a green company by Newsweek.

 

Learn more about Intel IT’s lessons learned and best practices here.

Chris (twitter)

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Net Present Value. Since coming to IT, I have spent much time focused on the topic of business value.  This topic has dominated customer presentations and events, CIO forums, internal discussions several blog posts and even a few twitter discussions that I've been having.  Whether an IT organization is attempting to justify investment to support a new project or communicating the benefit of an existing one, being able to communicate, demonstrate and deliver the value of those projects is critical.

 

What I have learned is that there are many different ways to communicate the savings or value created by a project.  Matt Beckert, Intel IT finance, and I have spent several hours discussing this topic.  Let me provide the cliff notes (simplified version) and why Intel IT is moving to a standard methodology focused on Net Present Value.

 

Many times you will hear individuals talk about how much they saved by doing something.  Example, yesterday I saved 10% by using a coupon buying a coffee at Starbucks.  I saved $0.35 on my $3.50 latte. So while I avoided spending $0.35, did I create value for myself – not really.

 

Value is often a collection of costs that include what I had to spend (my capital outlay), cost avoidance (what I didn’t have to spend), operational cost savings (how my daily costs are affected), additional revenue generated (what I earned), productivity gained (greater output for equal or less input) and several other variables.  Intel IT looks at a variety of business value metrics for our project portfolio.

 

In the terms of IT projects, the business must invest in something to achieve a goal.  The collective measure of money spent vs. benefit received is a Net benefit.  If I buy 100 t-shirts to sell for a charity and each t shirt costs me $5 and then I sell those t-shirts for $15 each, then the net benefit to my charity of that project is $1,000 (100 x $15 minus 100 x $5).

 

Expanding on my example further.  What if I did not sell those shirts immediately but I held on to them for five years.  In this case, my net benefit would still be $1,000 from the project but because of inflation, the value of that earnings is worth less to me than if I sold them immediately.  If inflation was 10% per year, then the $1,500 that I earned from sales would [when discounted back with inflation $1,500 / ((1+inflation rate) ^(# years))] would only be worth about $931 in today’s dollars today.  So taking into account the time-value of money, now this t-shirt project was only worth $431 to me in today’s currency or Present Value.

 

(Readers Aid.  If you anything like me, this topic makes my head spin, Matt helped me build a cheat sheet table that shows the time value of money depending on how long it is held and the annual inflation rate or discount rate applied over that period of time.  See the table at the end of this blog.)

 

It is possible that I could have earned more than $431 by doing another project or by maybe investing my original capital of $500 in the financial market and getting a better ROI (often called the “hurdle rate” for financial planning).  With many IT projects affecting a many types of cash flows over different time horizons, it is critically important from a financial perspective to compare apples to apples when looking at projects. 

 

This is why a Net Present Value is so important – it allows business leaders to compare the net value (return on capital) in present value (accounting for time value of money) across many projects, thus prioritizing the most important ones with an eye on the bottom line.

 

I have to admit, while communicating savings in terms of NPV is a lot more confusing and often less interesting (the numbers are lower than gross undiscounted multiple year savings numbers), it does enable a more level playing field and better articulates the actual impact projects are having on an organization.  For example, in the recent data center paper published by Intel IT, our gross benefit is estimated at $1B, while our NPV is estimated at up to $650 Million - depending on when we make the investments and how quickly we realize the benefits.  Either way you look at it, you can draw one common conclusion: our eight year Data Center IT strategy is creating a lot of business value for Intel.

 

Read Matt’s perspective on our Data Center Strategy.

 

Chris, follow me on twitter

 

NPV Table. The net present value of receiving $1,500 cash five (5) years from today assuming a 10% annual rate of inflation is $931. NPV lookup table.JPG

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Russell C Thomas delivers a great post on How to Value Digital Assets.  It covers many basics and more importantly gives a good direction to take while spotlighting common pitfalls in the valuation journey.


“This tutorial article presents one method aimed at helping line-of-business managers (”business owners” of digital assets) make economically rational decisions.  It’s somewhat simplistic, but it does take some time and effort.    Yet it should be feasable for most organizations if you really care about getting good answers.  Warning: No simple spreadsheet formulas will do the job.  Resist the temptation to put together magic valuation formulas based on traffic, unique visits, etc.”

 

Definitely a good read for anyone wondering where to start the valuation process.  I especially like the Three Principles section.  He makes a logical separation between assets which provide direct revenue (Class 1) and those which are in a support function (Class 2).

 

As follow-on, I believe some other aspects may be covered under the Class 2 section including liability avoidance, direct efficiency gain, life safety, and regulatory compliance.  In certain cases we must apply a different method to determine the value, outside what has been explained.  As management may be willing to replace or upgrade, but typically such investments must have a positive ROI, therefore they provide much more value than the replacement/repair costs.

 

Years ago I had a stimulating conversation with the late (and some would say infamous) Dr. Bill Hancock.  Bill had trudged through the information security swamps for decades and had a unique insight to valuations of vulnerable systems, particularly single-points-of-critical-failure.  He recanted his experience evaluating an airline’s security and discovery of a minor system which was largely ignored, a weights and balances server.  Apparently when planes take off, the distribution of weight must be calculated to insure they don’t become giant ‘lawn darts’ (Bill’s colorful description) at the end of the airfield.  A data integrity compromise of this system could cause catastrophic consequences, leading to the end of the business.  Who would fly on an airline which had several take-off crashes in a single day?  It would be the critical factor to likely cause the airline to no longer exist as a viable business.  Although this was a support system, the integral value was far beyond the cost of the equipment, software, and support.

 

Secondly, the blog is written with the assumption the assets are already in place.  Thus, in a perfect world, a proper ROI/justification has already been made to assist the decision to acquire and land these assets.  But what if a decision to purchase or not, is the objective?  The Class 2 method then becomes circular.  The value is the expenditure management is willing to invest?  How do they know?

 

Overall it is a great blog.  I think it would be helpful if the author could give an example for a medium sized enterprise, with particular focus on Class 2 areas (specifically security or safety assets).  Hopefully he is willing to post such details.

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No.  Just the people who use them.


Passwords of reasonable strength (8 characters or more consisting of upper/lower case and special keys) coupled with timely expiration, are secure.  Passphrases with comparable measures are equally secure.  The systems and users are currently the weakest links in the security chain.  Security Chain.jpg


The interfaces and tools which we input the passwords may be vulnerable.  This includes but is not limited to key-loggers, sniffers, input redirections, etc.  But it is the user, where the most significant weakness exists.  They can be duped into divulging their passwords (phone, web, chat, email, etc.) and in many cases make them available in other ways (sticky note under the keyboard).


A recent Newsweek article covered the topic of building a better password:

"...a short but hard-to-remember string like "J4fS<2" can be broken by what is called a brute-force attack (in which a computer attempts "a," then "ab," then "abc," and so on) in 219 years, while a long but easy-to-remember phrase like "du-bi-du-bi-dub" will stand for 531,855,448,467 years. (Two hundred nineteen years is actually very good, but the lesson remains: simpler can be stronger.) The idea of passphrases isn't new. But no one has ever told you about it, because over the years, complexity-mandating a mix of letters, numbers, and punctuation that AT&T researcher William Cheswick derides as "eye-of-newt, witches'-brew password fascism"-somehow became the sole determinant of password strength."


The difference between passwords which can be cracked in two-hundred versus a billion years is immaterial if users are forced to change passwords every few months.   The bad guys just don’t have the time to crack the password before it is changed or the data is sufficiently aged to not be of value. 

To undermine cracking attempts, we force users to use 'strong' passwords so that dictionary attacks are fruitless and threat agents must resort to a laborious brute force attack, trying massive numbers of combinations in order to be successful.  All passwords can be cracked via brute force, but it takes time.   It becomes an exercise in how many attempts can be made over a given period.  The faster the process the more combinations can be tried and therefore the shorter the time to discover the one which works.  The length and possible characters determines the number of combinations.

Undermining the strength of a password is not the biggest concern.  It is far more likely for a password to be sniffed on the network, captured on a system, or duped from a user, rather than be cracked.

The most significant vulnerability is with the user and systems where passwords are entered and stored.  There is no practical benefit to further abuse users with new diabolical password schemes.  We should pay less attention to stronger and better password formats and instead invest in better behavioral controls, user education, and the strengthening of system and interfaces.

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With a painful taste of irony, it was recently reported that the Ministry of Defense's (MoD) manual explaining how to prevent leaks, was itself leaked. 

Source: The telegraph.co.uk

 

"The Defense Manual of Security is intended to help MoD, armed forces and intelligence personnel maintain information security in the face of hackers, journalists, foreign spies and others.  But the 2,400-page restricted document has found its way on to Wikileaks, a website that publishes anonymous leaks of sensitive information from organizations including governments, corporations and religions."

 

Is this a fluke or is the world suffering from abhorrent information security practices, culture, and capabilities? 

 

YES, the world is terrible at securing data!  Yes, you and I are part of the problem!  Yes it can be fixed, but it is unlikely unless dramatic steps are taken!

To hear my full rant and opinions, check out my blog/video "It is Time for a Data Security Revolution!"

Is data security really that bad?  What do you think?  Don't be shy.  YOUR data is at risk too.

 

 

 

It is Time for a Data Security Revolution!

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Watch Diane Bryant, Intel CIO, talks about the cash machines in data centers in this press breifing. Haven't heard about the amazing cash machines for your data centers yet?! Better check it out now: Installing Cash Machines in your Data Center

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At a recent event our CIO, Diane Bryant, talked about our continued plan to replace old servers in our Data Centers (http://www.tgdaily.com/content/view/44213/135/). Here is a summary of her key points:

  • Not replaceing servers could have costed Intel $19 million due to high maintenance and cooling cost
  • Our plan of refreshing old servers with Nehalem servers will save Intel $250 million over 8 years

 

If you are an IT manager looking at where you can find extra dollar in your IT budget to invest in new technology, new innovation and new competitive capability for your organization, this must be good news for you! Moreover, if you do nothing, you are opening a hole in your IT budget.

 

Here is a recent white paper and a video we published to discuss our server refresh strategy and how we are getting the cost benefit Diane Bryant shared:

Realizing Data Center Savings with an Accelerated Server Refresh Strategy

 

We have also developed a Server Refresh ROI estimator so you can calculater the amount of savings you can get from these cash machines:

http://www.intel.com/go/xeonestimator

 

If you ain't satisfied, here is a video showing you how to use the estimator!

 

Go and install those cash machines into your data centers now! 8-)

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Yesterday I wrote a blog titled “Submarines, Stealth Fighters and Evolving Needs of Information Security in the Server Room where I discuss some new server technologies aimed at better securing data from hackers, viruses and new malware called rootkits.

 

After writing that blog, I began to think about the variety of levels by which information security is delivered.  To truly manage risk and provide information security for a business, you need many levels of controls and defenses. In fact, I learned that Intel IT has a Defense in Depth strategy for information security

 

Within Intel IT, every strategic discussion I have witnessed from implementing cloud architectures, deploying server virtualization and client virtualization, evaluating Windows 7  (more coming soon on our plans here), developing business intelligence and social media collaboration solutions, designing for security is a paramount factor.  Every IT solution must take into account aspects of information security – the risks of not considering it are too great.  There is a rich set on content dedicated to Intel IT’s approach to security solutions.

 

Of course the question for IT is how much is enough. Is meeting the minimum regulatory requirements sufficient – or should we strive for a higher level of protection – at what cost.  There is no formula here.  It is a delicate balance to match risk, investment costs and ROI to deliver sufficient information security protection.  Over-invest in security and you could be constraining business growth or restricting process improvement … under-invest and you risk exposure to information loss could be too high; or (worst of all) don’t innovate business processes because of worries concerning security exposure

 

It was only after taking our required annual IT security training mandated for all Intel employees last week did it really hit me that PEOPLE are our primary defense against information theft.  Within the Intel IT organization, I have found a huge focus on the value of our people – our subject matter experts.  From the engineers, architects and IT strategists to the training of all employees on the principles, expectations and tools we all need to use to maximize the effectiveness of what IT has put in place.  This was reinforced by a recent Gartner call I attended where the speaker proposed that people are our most agile and important asset.  I agree.

 

The bottom line: IT’s job is simultaneously deliver business value through innovation aimed at enabling growth, boosting productivity, maximizing efficiency and maintaining continuity.  This is what makes PEOPLE so critical because the balancing act is a question of IT governance – the formal means to evaluate, benchmark and decide how to balance these critical questions – in close collaboration with partner business units, HR, legal and senior management.

 

Technology can’t do it alone – we have to deploy technology with intelligence, purpose and controls.  That is only possible by enabling people to be trained, educated and empowered with the ability, tools and support to be successful. 

 

Do you agree?

 

Chris Peters

@Chris_P_Intel (twitter)

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Before I begin I just wanted to share that this is my first attempt at blogging and I’m really excited to try out this new medium (at least for me J).

 

My name is Gal Eylon, I’m a program manager within Intel IT and I am leading a team which is responsible for vPro adoption activities across our enterprise. Recently we have posted a white paper ( Implementing Intel(r) vPro(tm) Technology to Drive Down Client Management Costs ) that details the journey we have gone through in order to fully deploy vPro use cases within our production environment. The white paper walks you through our architecture and engineering phases and then takes a deep dive into the operational phase – which made use case deployment a reality for Intel.

 

Although our journey was not easy (and has only begun…) – we are pretty pleased from our results and hope you would benefit from this white paper and that it would ease your adoption activities within your environment. In addition - I would appreciate if you would share some of the experiences, BKMs and challenges you are facing within your enterprise. If you are looking for additional info regarding our adoption activities please let me know and I’ll be more than happy to share.

 

Happy New Year!
Gal.

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