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Click here to read the entire eWeek.com article.

Every time new technology is delivered, tech refresh is highlighted as a way to save money or gain a business advantage on your competition.  It’s no different with the launch of the Intel® Xeon® Series 5500 server processor.  Many benchmarks show the new Xeon Series 5500 processor is twice as fast as the previous generation Xeon 5400 processor.  With its energy efficient design the Xeon Series 5500, when compared to 4-year old server technology, can deliver a full ROI in 8 months.

What’s different today is the availability of tools that can help you estimate the ROI for server refresh in your IT environment.  The “Xeon Estimator” tool, designed jointly by Intel and Alinean enables you to perform simple ROI analysis on you environment using many “default” values, or a deep dive analysis by allowing you to set specific values on dozens of important enterprise infrastructure variables.  The tool creates a full ROI analysis report based on the specifics of your environment.

But you don’t have to take my word for it.  Jeffrey Burt of eweek.com wrote an article, “Intel Online Calculator Measures Server Performance, Efficiency” describing the Xeon Estimator tool, as well as several other tools available to measure your return on investment around technology refresh. 

Click here to view and use the Xeon Estimator tool.  And feel free to give feedback via this blog; the good and the areas of improvement.

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Thanks to everyone who shared their IT best practices through the Intel Premier IT Knowledge Award program.  Judges from Intel and CXO Media poured over the very qualified submissions and had the hard job of narrowing to a handful of finalists.  Two awards (one for management of client fleet, one for data center) will be chosen by a panel of judges from Intel and CXO Media.  One additional award winner will be chosen by the IT community members of Intel Premier IT Professional via online voting.

So it's your turn. 

Users can find the link to vote on http://ipip.intel.com

For those who are not program members, membership is free and takes just a few minutes. You'll also stay up-to-date with best practices and technology insights online, in publications and local events.

The Intel Premier IT Knowledge Awards program was designed to recognize and reward North American IT managers/groups who have generated best practices, driving business value and innovation.   

The finalists represent diversity of business size, type, and solutions deployed using Intel architecture.

 

Data Center Management

Applied Materials

HD Supply

RichRelevance

Toyota Motor Sales, Inc.

Client Fleet Management

Hay Group

Our Kids of Miami-Dade/Monroe, Inc. 

Polycom, Inc.

Raleigh Pediatrics Associates

 

Award winners will receive industry recognition in an upcoming issue of CIO magazine as well as invited guest at either the CIO 100 Symposium and Awards or the CIO: The Year Ahead event. 

 

Let us know who your favorite IT hero is. 

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The April 1 issue of CIO magazine stressed the importance of “Marketing IT to the Business.” Per the call to "innovate and communicate," you can also market your projects via industrywide recognition.  Which brings me to the Premier IT Awards, where we’re a few weeks to the end of our call for submissions.

 

CIO custom solutions group and Intel have been receiving numerous IT department submissions from around North America that demonstrate best practices in data center or client fleet management.    Grassroots IT innovation and dedication to driving business value.  The submissions span projects valued from $10K to $2.5M, from customers with in-house vs. managed data centers and client solutions.   Intel products at the center of these solutions include not just Intel Core 2 processors with vPro technology or Intel Xeon processor-based servers, but Intel Itanium processor-based servers, Intel XScale technology and devices.

Just a few examples of our diverse submissions include a:

-Law firm

-Leading transportation company

-State government

-Non-profit healthcare network

-Managed service providers with small/medium business customers

-One of Fortune magazine 100 Best Companies to Work For

 

The short list of contenders for the awards will be posted on the Intel Premier IT Professional site soon.  And you’ll have the chance to vote for the “people’s choice” winner if you’re a member (it’s free to join).

 

If you think you’re too small or your industry doesn’t lend itself to driving business value because you’re state/local government or a nonprofit, I encourage you to think again.  Submit your best practices.  For more information visit the program website or if you have any questions, ask me here.

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CIO magazine has received some great submissions from IT organizations for the Intel Premier IT Awards.  Stellar examples of best practices in client fleet and data center management.  But some of you, literally dozens, have incomplete drafts waiting to be submitted for award consideration. 

 

With the deadline for submission May 29, 2009 getting closer, I ask you: If you've come this far, what's keeping you from getting your submission to the finish line? And if you haven't considered submitting for the award ... why not?

 

Winning submissions for client fleet management and data center management as well as a "people's choice" winner will be profiled in CIO magazine.  Plus, a winner in each category will also be CIO magazine's guest at the CIO 100 Symposium & Awards or CIO: The Year Ahead events.  And a recogntion plaque for your company or office.  Eligible nominees are North American IT end-user organizations.

 

At our Intel Premier IT events, on Open Port, and elsewhere, we hear loud and clear from you that these are challenging times for IT.  And, in conjunction with CIO magazine, we'd love to provide some honor and recognition for the work you've done.

 

If you have a question about eligiblity or other critera, ask away.  To paraphrase a TV doctor: "Hello, IT.  We're listening."  And we hope to hear from you, here or through the official award website: http://www.premieritawards.com

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In our previous post, A Silent Revolution in the Information Technology Industry we observed that the cycle time to implement and deliver a business application has been steadily decreasing over the past fifty years from several years at the dawn of computing to a few weeks or faster today.

 

This acceleration of delivery by two or three orders of magnitude is a byproduct a rapidly evolving and maturing current IT infrastructure.

 

The acceleration comes from the use of pre-built components and our ability to schedule data, applications and compute engines separately, sourcing these resources to the places and methods of lowest cost. We also discovered that this phenomenon is not unique to IT.  Most mature industries have become service integrators taking advantage of pre-existing services. In the example of our previous blog entry,  it would be foolish a car insurance company wishing to build national coverage to start building a network of car repair shops.  Car insurance companies avail themselves of existing car repair shops, and it would be preposterous to think otherwise.

 

Yet when we think about IT for a large organization, we don't think twice about hundreds of millions of dollars spent in vertically integrated infrastructure, tens of thousands of square feet in huge data centers housing thousands of servers, many of them performing no more than file serving functions and most of the time woefully underutilized.

 

Under these circumstances it is no surprise that in spite of the proliferation of outsourced services in the past ten years or so, IT is still primarily a privilege for large organizations.  It could be argued that this state of affairs is a side effect of the large granularity of IT resources:  A 10-employee business may not be able to afford to purchase and maintain a collection of servers, each one dedicated to an application and the associated in house expertise.

 

Cloud computing is changing the dynamics of application integration and delivery very fast.  Service providers in the internet are beginning to offer fine grained services that obviate the need of a large up front capital investment by service consumers:  it is no longer necessary to purchase a complete server for data storage even if only a small fraction is used.  Storage can be rented fromthe cloud by the gigabyte per month.  Virtualization has made it possible for service providers to offer a fractional server for rent for much less than what an in house physical server would cost.

 

The benefit accrues not only to end user service consumers.  It is lowering the cost for new service provider entrants in the market addressing niches that were not profitable before.  The Mozy backup service and the Pi Corporation data presence services, recent acquisitions by EMC constitute examples of this new trend.

 

A consumer may pay just a few dollars a month for a cloud based storage service.  This is an example of an IT service scaled down to the consumer market.  Instantiating a service takes just a few mouse clicks and a credit card or a Pay Pal funds transfer.  Compare this process with the status quo of an "in-house" deployment:

TraditionalBackup.png

The poor consumer is required to research trade publications and the Internet and identify a suitable backup product.  The consumer purchases the product from a software vendor and installs it in the target machine.  Once installed, the consumer is required to follow an onerous regime of regular backups.

 

Even when the backups are scheduled the user needs to be aware of a number of contingencies, such as ensuring the machines are up and running at the time of the scheduled backup, and if the backup is done to a network shared drive, to also ensure that the connection is in working order and that the target machine is up and running.

 

If the unthinkable happens and there is a problem with the primary drive, some consumers may not have the expertise to perform the repair and recovery and may need to hire a technician at significant cost.   Even with this hired expertise, horror of horrors, the consumer may find out in this dire moment that backups are missing or done improperly leading to partial or total data loss.

 

What is wrong with this picture?  First, the end user is being used as the point of integration for the IT process.  We have come to accept this situation in an IT context by sheer habit.  It would be unacceptable in any other context: would a customer hire a taxi that requires the customer to drive the vehicle?

 

In our next post we will use a constructive proof of how to build a consumer backup service using more primitive component services.

 

Using a similar approach, the lowered integration services will not only benefit the consumer end user, but also will create opportunities for service delivery in emerging markets.  The fine grained component resources that the cloud makes possible, will enable a new generation of service providers in these markets delivering services specifically tailored for these markets.  The potential economic benefit of this new paradigm is potentially enormous.

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Can your IT group "bring it" with best practices in client fleet and data center management? If you're willing to share your BKMs, CIO magazine may recognize you in their May 2009 issue.  The winners will be chosen by CIO and Intel judges, plus a "people's choice" selected by members of Intel Premier IT Professional (ipip.intel.com) and will be profiled in a spread in CIO magazine.  Deadline is February 12.  Learn more at www.premieritawards.com

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You may recall Nicholas G Carr for his classic Harvard Business Review article about the commoditization of IT.

 

 

In his recent book The Big Switch: Rewiring the World, from Edison to Google quoted in Bill Snyder's CIO Magazine article he claims data centers will become obsolete with the adoption of cloud computing.

 

 

Looking beyond the hyperbole, my thought is that as the cloud is adopted in the industry, patterns of ownership for data centers will change. The situation won't be black and white, that is, either corporate owned data centers or everything in the cloud.

 

 

To the extent that corporate applications have a modular architecture, what we'll see is a gradual outsourcing of non-critical application components to cloud resources. Corporate owned data centers may become smaller, but servers that otherwise would have been there will be purchased by the outsourcing provider. This is consistent with of efficient markets. Coase argues that an optimizing process is at work where the size of an organization (or a data center in this case) is the result of finding the balance between competing tendencies ("transaction costs").

 

 

It is hard to believe that data centers will disappear. Companies may decide that their crown jewel applications and data are better run in house. However, to the extent that these applications are modular and federated, non-critical components or components not associated with LOB will be outsourced. Fewer servers will be needed to run the applications, leading to smaller data centers.

 

 

The servers needed to run the non-critical functions will not go away; the will be owned (or leased) by the outsourcing provider. These servers will run in a highly optimized, multi-tenant and virtualized environment. The overal effect is that resource usage is optimized over the whole ecosystem.

 

 

In this outsourced, multi-tenant environment, manageability and monitoring capabilities become paramount, including the conveyance of metadata across multiple logical levels and the ability to provide multiple logical views to support iron clad SLAs.

 

Virtualization as an essential ingredient to make the cloud work because it allows applications and their hosts to be scheduled independently. The article also brings issues of security and transparency standing in the way of the cloud. More than a fundamental roadblock, these issues are a function of industry maturity, and it is reasonable to expect that they will be eventually addressed once the outsourced resources become quantifiable with respect to the businesses served.

 

 

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The energy spent spinning up a flywheel, recharging a battery or pumping water up a reservoir can be recovered at a later time with with the appropriate infrastructure, minus a percentage loss lost to heating. This behavior is governed by the First Law of Thermodynamics.

 

Alas, there is no such luck in the operation of a data center. There is energy stored in the UPS batteries and the capacitors in the equipment, but this amount is minuscule compared to the total amount of electric energy fed into the data center. Hence, it is fair to say that all the electricity fed into a data center eventually gets converted into heat, warming up the air, ground or water around the facility. Again there is no way around the First Law of Thermodynamics.

 

In any case, the useful output for a data center is not the amount of energy that eventually gets to the UPS batteries or recharges capacitors in servers. It's the amount of computation done at the data center. However, counting CPU instructions is difficult and controversial. Hence it is common practice to settle for the next best metric as a proxy for computation, namely, the power consumed by the CPUs in all servers.

 

Measured as percentage of total data center power consumed, the CPU power consumption is rather small. Ainsworth, Echenique et al. from IBM (Figure 1-1, page 3) report that only 35 percent of the data center power goes to the IT equipment load. Likewise, power consumed by processors represent 30 percent of the IT equipment load. The number needs to be further derated to the CPU utilization, 20% on the average. If we do the math, the power dedicated to computation is about 2 percent of the total data center power.

 

John Pflueger from Dell (figure 1, page 9) reports a remarkably similar result. He estimates that 41 percent of the data center power is consumed by IT equipment, broken down into compute servers, storage and communication devices and other IT equipment. The compute server portion is 63 percent, and out of that 31 percent is consumed by the CPUs. If we apply the same 20 percent CPU utilization ratio from IBM, the end result is 1.6 percent, still within the ballpark.

 

Where does this analysis leave us in terms of actions we can take as part of a first order strategy? The data above is hierarchical, and hence a pyramid is a useful way to organize it:

 

 

Changes toward the top, namely in the CPU application workload will have a minuscule impact power consumption for the data center as a whole, yet they can have a dramatic impact in the data center efficiency, that is in the amount of useful computations done as defined above. These changes can take place in two ways.

 

First, due Moore's Law, a server refresh can potentially double the per output CPU if the servers are two years old, or more than quadruple it if the servers are four years old.

 

Second, a consolidation or virtualization exercise can address the low utilization numbers for CPUs from less than 20 percent to 60 to 80 percent. Higher numbers are possible, but it is desirable to reserve some headroom to make the servers more responsive to workload peaks. These benefits are attained through the deployment of software technology from VMware, Xen, or, more recently, Microsoft Hyper-V technology that comes with the newly released Microsoft Windows Server 2008, formerly code named Longhorn. A Microsoft white paper, Windows Server 2008 Power Savings reports up to 10X linear power savings in a study with Hyper-V. Results may vary. A basic assumption is that utilization factors are low to start with. Workloads that take multiple servers or workloads that need a server cluster to run, such as large database applications or mail servers might not see such large benefit if the utilization factor is initially high. However, that also means that that the CPU utilization efficiency was high to start with, so there is less room for improvement.

 

Near the bottom of the pyramid we are talking real megawatts. In many cases the low hanging fruit comes not from from pulling all the stops with technology, but from plain energy conservation. A homeowner intent on lowering electricity bills should not rush to install solar cells. The first step is to conduct an energy audit to identify areas of greatest impact. A data center is no different. In an engagement I was involved with, a team was investigating whether 300 servers could be landed in an aging 25,000 square foot data center without hot spots developing. The energy audit using thermal modeling tools indicated that the data center could actually support a whooping 1,800 additional servers with very minor changes, essentially plugging air leaks in the floor tiles and repositioning a few rows to define hot and cold aisles. Of course, these results must be taken with caution, becase supporting the extra servers would probably have required a power feed upgrade.

 

So far we have analyzed possible actions that can be taken at the top an at the bottom of the pyramid. What happens in the middle? This is a more complex question and requires the inclusion of process factors. Furthermore, a specific answer always requires a context. Below is a case study presented by Gregg Wyant and James Chen at the recent Intel Developer Forum in San Francisco. Gregg is the Intel IT CTO, Chief Architect and General Manager; James Chen is the Director for Engineering Computing. In this case study, a server refresh was conducted over 4-year old servers. The application requirements did not change, yet running the application in the newer servers allowed reducing the number of machines from 126 to 17. The potential payoff from Moore's Law is a bit over 4X, yet the actual power draw reduction was 8X. The rest comes from application optimization and IT process improvement, a tribute to the Intel IT engineers carrying the application migration.

 

The reduction from six cabinets to one actually understates the gain. If the cabinet is populated with 1U servers, it will be only half full. The energy density per cabinet however will have gone up. These cabinets need to be housed in a data center designed to handle higher power densities.

 

 

 

 

 

 

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If you attended the Intel Developer Forum in San Francisco on September 22-24, you may have stumbled upon Booth 425 in the Eco-Technology Community. The theme of the booth was Energy Efficient Data Center Power Management with Windows Server* 2008 Hyper-V* and Intel* Dynamic Power Technologies. The demo was a joint project between Microsoft and Intel to showcase the integration of power management features supported by Windows Server 2008 and Intel-based platforms in a virtualized environment.

 

Logically, development work for the demo consisted in integrating four main technology ingredients: server hardware based on the Bensley platform provisioned with Harpertown CPUs, firmware running on the baseboard of the managed nodes known as Node Manager, virtualized instances of the Microsoft Windows* Server 2008 operating system running on top of the same OS with the Hyper-V virtualization role enabled and a management console application built by Intel, Data Center Manager (DCM).

 

The relationship between the technology components is shown in the figure below:

 

 

I would like to share my personal experience in putting together this demo, an angle not always obvious when looking at the finished product. Personal means people. Let me introduce you to some of the really nice people who participated in the project. This is only a very small portion of the team, so I will apologize up front to team participants not represented here for lack of space.

 

Here is Susmita Nayak , based in California, who officiated as the project manager greeting some of the booth visitors:

 

 

... and here is Haim Cohen, a software engineer based inthe Israel Design Center and yours truly, a technical architect and chief gopher, part of the Oregon team.

 

 

 

The next picture captures an overall view of the booth. It is a pre-conference picture when the setup was almost finished. You may notice the empty boxes, cabling not yet hidden and the rack of servers discreetly tucked on the side. Don't be swayed by rack's apparent small size. The whole rig weighs about 400 pounds (200 kilos). It was shipped to the conference site prefabricated, in one piece. Racking the servers would take about half a day of lifting, bolting, rewiring and sanity testing, which we decided not to do at the conference site.

 

 

 

 

The demo consisted in four 5U SC5400 managed nodes with a S5000PSL (Star Lake) baseboards running Windows Server 2008 with Hyper-V and hardware virtualization support turned on. The management console server consisted of a S5000PAL baseboard on a 2U chassis running Microsoft Windows Server* 2003. The logic block diagram of the rig is shown below. The configuration of the nodes was similar; node 1 has been expanded for detail.

 

 

 

 

In addition to the main CPU, the S5000PSL baseboard carries a baseboard management controller (BMC). The BMC is an embedded computer. Node Manager is firmware that runs on the BMC. Data Center Manager actually communicates with the BMC to carry its functions using the server's Ethernet interface. The BMC supports a TCP/IP stack and carries an IP address separate from the CPU. This is necessary to support bare metal management capabilities. The server platform has an instrumented power supply providing real time readouts of the server power consumption. The information is carried through an out-of-band (OOB) network in the baseboard.

 

 

Finally, here is the console display of Data Center Manager:

 

 

 

 

Data Center Manager supports the notion of logical groups. In the picture above the the four servers were placed in two groups, namely Group 1 with one servers and Group 2 with three servers. The graph shows the power consumption over time of server named "Win11". On the left side, the graph starts with the server idling. The workload used in this demo is SPECpower. There are four instances of Microsoft Windows* Server in each physical machine, also running Microsoft Windows* Server 2008. The graph shows an idling power of about 160 watts. SPECpower was scripted to go through a calibration period of a few minutes and then settling at about 50% CPU utilization. Power consumption is proportional to the workload. Hence we see power peaking at 247 watts for a few minutes and settling at 219 watts thereafter. For a more detailed walkthrough of the demo, please take a look at Dialing in your Datacenter - using Intel Dynamic Power Datacenter Manager.

 

 

There were quite a few challenges in integrating the various technology components. Windows Server 2008 however, was a standout; its behavior was rock solid throughout in spite of being a recently introduced product. I never experienced hangs with the Hyper-V manager and the system was always good at saying what it was doing. These positive behaviors contributed to the general sense of robustness. A system configured with four virtual machines requires about 120 GB of hard drive space and 8 GB of main memory.

 

 

I found Windows Server 2008 very easy to install. Support for the newer platform features was right out of the box. On the other hand I had to tweak the BIOS SATA controller settings into legacy mode before the installation of Windows Server for Windows Server 2003 could proceed. The administrative functions for Hyper-V such as replicating virtual machines were easy to carry out, with Hyper-V Manager taking care of fixing the MAC addresses and SIDs in the clones.

 

 

 

 

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Welcome to the new Intel Premier IT Professional zone! I hope that everyone who has visited the old IPIP site for content on technology and IT best practices will take advantage of the new Open Port site to engage us in a more interactive discussion on how we can make you more successful.

 

For my first few blogs I’m going to stick close to the script I normally use when speaking at IPIP events – HOWEVER, you’ll have to attend an event in person to take advantage of the live demos and the lively Q&A sessions, not to mention the animated frog video and the free Starbucks cards (admit it, you really want to get an IPIP event now, don’t you )

 

The theme of this blog is “Technology is providing tremendous benefits to IT”. I’m going to describe a number of key technology innovations and what they mean to you as an IT manager.

 

1) Multi-core CPUs

 

I was surprised (and a little dismayed) at a recent data center engineering workshop where I discovered that there were still a lot of engineers who perceived that Intel CPUs were still getting hotter and hotter over time. This hasn’t been the case for several years, and it’s because of multi-core technology. Since CPU power goes up with the square of the clock frequency it’s clear that we can’t just continue to run clocks faster and faster. Here’s a simple set of numbers to understand how multi-core works: If you increase the clock speed on a core by 20% you increase its power consumption by 73%. If you reduce the clock by 13% you reduce by power by 49% (but you still get 87% of the performance for most software). So let’s put two of these slower cores together – they consume the same power as the original core but provide 73% greater performance at that same power level. So you can see that multi-core is a key component of energy efficient CPUs.

 

2) 45nm High-K metal gate technology

 

The biggest recent advance in semiconductor technology is 45nm High-K metal gate technology. There is a ton of information that you can find on the intel.com website, but let’s hit the most important points. At these tiny topologies the insulation layer on a transistor is down to a width of 4 or 5 ATOMS, so there is a much greater opportunity for energy to escape through that insulator. The new materials we are using provide a much more effective insulator, and the result is that our new CPUs can run at higher frequencies (and therefore higher performance) with no increase in power consumption.

 

3) Microarchitecture

 

The microarchitecture is the foundation of how the CPU performs computing operations. Intel Core™ microarchitecture is optimized for multi-core CPUs and provides higher performance in the following ways:

  • More instructions per clock cycle (increase from 3 to 4)

  • Smart cache to reduce latency to frequently used data

  • Smart memory access with built-in intelligence to speculatively load data for instructions that are about to execute

  • New instructions that double the speed of execution of a wide range of video, imaging, financial, engineering and scientific applications

The microarchitecture also includes new instructions to increase energy efficiency. For data centers this means lower power and thermal burdens. For mobile users this means greater battery life and smaller form factors.

 

4) The “tick tock” model

 

Developing a new microarchitecture is a lot of hard work with a lot of extremely difficult technical challenges to overcome. So is a process shrink that reduces the distance between transistors and increases the density of the CPU package. To manage these innovations in a predictable and consistent cadence Intel follows the “tick tock” model, introducing a process shrink one year (the “tick”) and a new microarchitecture the next (the “tock”). In 2007 the Penryn CPU was introduced with a process shrink from 65nm to 45nm, as well as the high-k metal gate technology. In 2008 we will introduce the “Nehalem” microarchitecture with a host of new architectural improvements for performance and energy efficiency (see tomorrow’s blog for more details).

 

THE PUNCHLINE:

 

Put all those technology advances together and we have made tremendous strides in performance and energy efficiency. As we progressed from single core CPUs to the latest quad core CPUs performance has increased by 5.85 times with no increase in CPU power consumption.

 

Think of what that means for your data center where you may be worried about power and space. We did a paper calculation of a data center running 5.1 million business operations per second, which would have required 126 servers in 6 racks, requiring 240 square feet of space and 48kW of power in 2004 using the single core CPU of the day. Today with 45nm quad core CPUs the same work can be accomplished with 17 servers filling a fraction of a rack, and requiring only 40 square feet of space and 6kW of power. That’s an 83% reduction in floor space and 87% reduction in energy costs. At current power rates that’s a savings of $53K.

 

I hope I’ve been able to show how the cool technology we’re developing at Intel can translate into bottom line benefits for you as IT managers.

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