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IPIP Community Blog

May 2008
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I'm sorry I wasn't there.

Though I thought our Pittsburgh event was a fantastic 'first event' for the year, I heard from my associates that the Columbus event rocked. Full house with over 200 attendees, our new emcee was so good, noone knew she was new, many audience members commented on the value of this event for them. I was unable to attend due to other work committments, but I did have my partner-in-crime capture some new videos of two additional presenters.

 

 

 

Overview of presentation given at the Intel Premier IT event in Pittsburgh titled "Security 101" Presented By: Jonathan Clemens, Intel IT

http://www.youtube.com/watch?v=h4jWmHLiHQY

 

 

 

Overview of presentation given at the Intel Premier IT event in Columbus titled "A Peek at the Future: Intel Product and Technology Roadmap". Presented By: Jim Fister, Intel

http://www.youtube.com/watch?v=glADjTRiGIE

 

 

 

Here's a couple photos from the event:

 

 

Mike Breton, IT @ Intel speaker

 

 

Seminar in Session

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2008 Server Roadmap

Posted by Rick White May 29, 2008

In my previous blog I talked about some of the Intel's key technology advances, including 45nm high-k metal gate technology and our core microarchitecture.

 

Technology is providing tremendous benefits to IT

 

Now let's see how we apply these and other technologies to our server roadmap.

 

We've recently changed our segmentation strategy for servers - instead of segmenting by number of sockets (1S, 2S, 4S ...) we focus on an end user based model. The new categories are Entry Level (most cost effective for entry servers), Efficient Performance (focus on power effiency and ability to scale out), Expandable (more memory, more I/O, scale up) and Mission Critical (highest availability and scalability)

 

 

2008 is the "tock" in our "tick tock" model where we introduce our new microarchitecture code-named "Nehalem". Some of the new innovations include an integrated memory controller and 2-way simultaneous multithreading. Quick Path Interconnect dramatically increases the bandwidth of the platform, and there are a number of new features to reduce energy consumption. The Efficient Performance version of Nehalem is a 2 socket quad core platform using 45nm technology.

 

 

In the Expandable segment we introduce our "Dunnington" 6 core processor, which is socket compatable with current four socket platforms. More cores, more cache, more memory, more I/O makes this a great platform for consolidation and virtualization. Speaking of virtualization, this is another key technology in Intel platforms. VT (vritualization technology) is now available in all Intel server platforms, and enables virtualization of both the processor and the I/O subsystem. Our Flex Migration feature enables the live migration of virtual machines between processors of different vintages, incresasing the flexibility of virtualization deployments.

 

 

Mission critical systems based on the Intel Itanium processor need a massive amount of resources in order to scale to the highest processor and core counts to get maximum performance. The next-generation processor code-named "Tukwila" will provide multiple cores and resources in a chip with over two billion transistors. These systems incorporate the next-generation Intel QuickPath Interconnect to support reliability and additional performance.

 

 

Here are a couple of links to examples of customer success stories with quad core processors and 45nm technology

Case Study: Quad-Core Processors Pass the Test at Cornell University

Case Study: Sohu.com Powers the Beijing 2008 Olympic Games* Official Website

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Welcome to the new Intel Premier IT Professional zone! I hope that everyone who has visited the old IPIP site for content on technology and IT best practices will take advantage of the new Open Port site to engage us in a more interactive discussion on how we can make you more successful.

 

For my first few blogs I’m going to stick close to the script I normally use when speaking at IPIP events – HOWEVER, you’ll have to attend an event in person to take advantage of the live demos and the lively Q&A sessions, not to mention the animated frog video and the free Starbucks cards (admit it, you really want to get an IPIP event now, don’t you )

 

The theme of this blog is “Technology is providing tremendous benefits to IT”. I’m going to describe a number of key technology innovations and what they mean to you as an IT manager.

 

1) Multi-core CPUs

 

I was surprised (and a little dismayed) at a recent data center engineering workshop where I discovered that there were still a lot of engineers who perceived that Intel CPUs were still getting hotter and hotter over time. This hasn’t been the case for several years, and it’s because of multi-core technology. Since CPU power goes up with the square of the clock frequency it’s clear that we can’t just continue to run clocks faster and faster. Here’s a simple set of numbers to understand how multi-core works: If you increase the clock speed on a core by 20% you increase its power consumption by 73%. If you reduce the clock by 13% you reduce by power by 49% (but you still get 87% of the performance for most software). So let’s put two of these slower cores together – they consume the same power as the original core but provide 73% greater performance at that same power level. So you can see that multi-core is a key component of energy efficient CPUs.

 

2) 45nm High-K metal gate technology

 

The biggest recent advance in semiconductor technology is 45nm High-K metal gate technology. There is a ton of information that you can find on the intel.com website, but let’s hit the most important points. At these tiny topologies the insulation layer on a transistor is down to a width of 4 or 5 ATOMS, so there is a much greater opportunity for energy to escape through that insulator. The new materials we are using provide a much more effective insulator, and the result is that our new CPUs can run at higher frequencies (and therefore higher performance) with no increase in power consumption.

 

3) Microarchitecture

 

The microarchitecture is the foundation of how the CPU performs computing operations. Intel Core™ microarchitecture is optimized for multi-core CPUs and provides higher performance in the following ways:

  • More instructions per clock cycle (increase from 3 to 4)

  • Smart cache to reduce latency to frequently used data

  • Smart memory access with built-in intelligence to speculatively load data for instructions that are about to execute

  • New instructions that double the speed of execution of a wide range of video, imaging, financial, engineering and scientific applications

The microarchitecture also includes new instructions to increase energy efficiency. For data centers this means lower power and thermal burdens. For mobile users this means greater battery life and smaller form factors.

 

4) The “tick tock” model

 

Developing a new microarchitecture is a lot of hard work with a lot of extremely difficult technical challenges to overcome. So is a process shrink that reduces the distance between transistors and increases the density of the CPU package. To manage these innovations in a predictable and consistent cadence Intel follows the “tick tock” model, introducing a process shrink one year (the “tick”) and a new microarchitecture the next (the “tock”). In 2007 the Penryn CPU was introduced with a process shrink from 65nm to 45nm, as well as the high-k metal gate technology. In 2008 we will introduce the “Nehalem” microarchitecture with a host of new architectural improvements for performance and energy efficiency (see tomorrow’s blog for more details).

 

THE PUNCHLINE:

 

Put all those technology advances together and we have made tremendous strides in performance and energy efficiency. As we progressed from single core CPUs to the latest quad core CPUs performance has increased by 5.85 times with no increase in CPU power consumption.

 

Think of what that means for your data center where you may be worried about power and space. We did a paper calculation of a data center running 5.1 million business operations per second, which would have required 126 servers in 6 racks, requiring 240 square feet of space and 48kW of power in 2004 using the single core CPU of the day. Today with 45nm quad core CPUs the same work can be accomplished with 17 servers filling a fraction of a rack, and requiring only 40 square feet of space and 6kW of power. That’s an 83% reduction in floor space and 87% reduction in energy costs. At current power rates that’s a savings of $53K.

 

I hope I’ve been able to show how the cool technology we’re developing at Intel can translate into bottom line benefits for you as IT managers.

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One of things folks ask me about the Intel IT Premier Program event is 'what are they presenting about' or 'what demos do they show'? So, while I was at the Pittsburgh event, I took some short videos of the Intel presenters and asked them to explain what they'd be presenting about. I also asked a couple of the demo guys a similar question.

 

Check out these videos and you'll get a little taste of what happens at these shows. I'll do more videos as I work on upcoming events.

 

“A Peek at the Future: Intel Product and Technology Roadmap”.

Presented By: Rick White, Intel

http://www.youtube.com/watch?v=T5ZCdrGj3Jg

 

“Client Virtualization Best Practices”

Presented By: Mike Breton, Intel IT

http://www.youtube.com/watch?v=2yBqWlUihZM

 

“Reducing Client TCO through the Use of Virtualization”

Presented By: Dave Buchholz, Intel IT

http://www.youtube.com/watch?v=7ZBpU34ueXg

 

“Data Center Virtualization and Consolidation”

Presented By: Steve Tadman, Intel IT

http://www.youtube.com/watch?v=_Trt7MNhAGo

 

Noel Tabotabo talking about some of his vPro demos

http://www.youtube.com/watch?v=zujOPBcmHCE

 

Randy Baxter pointing out some of the mobile devices in the showcase

http://www.youtube.com/watch?v=5f75zgp1SHc

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The Intel Premier IT Professional program provides members with access to up-to-date best practices from IT leaders. One way we deliver that is through events in the US and Canada. Among the questions we ask attendees after each event is: How would you like to receive this type of information in the future?

 

With a growing array of media for you to choose from, F2F (face to face) events continue to be important to IT professionals. And I see other data points making the case for F2F in a digital world, like Tim Harford's column in the January issue of Wired (16.02). http://www.wired.com/culture/lifestyle/magazine/16-02/st_essay

 

 

Of course, we can't deliver F2F events in every city, or dive as deeply on a hot topic as we might like. So we offer a 2x/year magazine called Intel Premier IT, webinars, online videos, an eNewsletter and more.

 

IT events are just one form of communication, but how are they holding up with you? Are you attending them more or less frequently than you did a year ago? What events, if any, have you attended this year that mattered ... and why? And if you have specific feedback for the Intel Premier IT Professional events or program we'd love to hear that too.

 

 

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It's a new year and the Intel Premier IT Program is off and running. Pittsbrugth was the first stop on this years tour and it turned out really well. I'm the event manager for these shows and I care that the day flows smoothly and the attendees are comfortable to allow everyone to enjoy the presentations, learn from their peers and see what's new in the technology showcase. It was a full house and I enjoy seeing the attendees so engaged.

 

In addition to the Intel demos in the technology showcase, we also had demos from Relativity Technolgies, Safend, Microsoft, TCS, Citrix and Symantec/Appstream. Their tables were consistently busy.

 

Here's a few photos I took so you'd have a small glimpse into the day.

Enjoy!

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