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I remember back when I worked in the field of organic agriculture and environmental marketing. No one had a clue what I meant when I referred to the importance of "going green." Yet today the green debate has rapidly spread from the rows of organic farms to the halls of corporations all over the world. Even technology companies are joining the movement and debating the issues at hand.

 

On June 11, 2008 experts on various sides of the eco-technology issues will converge in Santa Clara to debate these "hot" topics:

 

  • Data center efficiency: AC vs DC power

  • Data center efficiency: liquid vs air cooling

  • Client: thin vs. thick client

 

In addition to the debates, the event features keynotes from Lorie Wigle, general manager for Intel's Eco-Technology Program Office and president, Climate Savers Computing Initiative and Andrew Fanara, head of the ENERGY STAR product development team, U.S. Environmental Protection Agency. Register to attend in person or tune into Open Port's Blog Talk Radio the day following the seminar to hear interviews with the speakers.

This debate should be quite compelling with industry experts from esteemed organizations like IDC, The Lawrence Berkeley National Laboratory, Emerson Network Power, Intel, Microsoft, InfoWorld, and Verari Systems--to name a few. View the complete schedule and register today for this one-of-a-kind opportunity.

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There's nothing like a little criticism to spark reflection and introspection. Well, usually after a hefty dose of denial and defensiveness first. But we're all about community self actualization here so I thought I'd take this opportunity to open up the dialogue and invite your feedbackpositive or constructiveon this site and our efforts in various new media forums across the web. Here goes.

 

Holding up the mirror

As a background, recently Open Port and our community managers received some criticism from the community-at-large that the site, and our technical experts, were too focused on marketing objectives. IT Blogger rodtrent on his myITForum.com blog complains that when he attempted to find vPro information on Open Port, he noticed in a discussion that the community was "inundated with responses from vendors about how their management product was the best." Additionally, in an Intel-sponsored forum on popular IT fansite Ars Technica a community member laments how he is tired of hearing the product name vPro in the forum.

 

So these criticisms are valid. We want you to know we hear you. And we wanted to ask more of you to join this conversation. What do you think? Are we "doing it right?" And by "it" I mean does Open Port enable tech enthusiasts and IT professionals like yourselves the opportunity to engage in technical discussions and connect with others who have similar interests in Intel technology?

 

The Nacho Analogy

In the spirit of engaged dialogue, I wanted to propose an analogy that might help frame the discussion. My colleague Bob Duffy came up with a brilliant one I thought I'd share with you. It has to do with nachos. He noticed that nearly every restaurant you visit includes nachos on their menu. And let's face it, some nachos are better than others, depending on the restaurant. So what makes a good nacho, you ask? Bob says it is the "cheese to chip ratio." The best nachos, Bob claims, have a well balanced ratio between cheese to chip. Too much cheese can drown the chip. And too much chip can be dry and difficult to swallow.

 

The same holds true, he argues, for commercial information in community conversations. Since this site is on Intel.com, there is going to be some element of cheese (aka marketing). But the chip (aka non-commercial information) is the foundation of the information that is shared among the community and should be the crux of the community conversations. So what is a good community chip-to-cheese ratio? Is it 20% commercial information (or marketing) and 80% technical data?

 

You decide. And while you're at it, can someone please figure out how to make the real cheese as liquidy and gooey as the fake cheese product they put on nachos?

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Travels, like life in general, can often be filled with coincidental meetings and accidental occurrences. My recent trip to the Intel Developer Forum in Shanghai China was no exception. As I lumbered down the long skinny hallway of the jumbo jet that was to be my home for the next dreaded 13 hours, I approached my cramped middle seat in the very back of the plane to find a familiar face smiling at me from the seat next to my own.

 

Now it was no surprise to see other Intel employees on this entirely full flight to Shanghai, but it was nice to see a former colleague seated next to me. This meeting proved even more fortuitous as I later in the week ran into him once again just in time to sit down for a brief conversation about the important work his team is doing in the realm of open source software at Intel.

 

Ram Peddibhotla, Director of Intel's Open Source Technology Center, spoke with me about Intel's efforts in leading a variety of open source projectsincluding moblin.org, the open source project devoted to developing an open operating system for the mobile internet devices (MIDs) that were the talk of IDF.

 

In addition to moblin.org, Mr. Peddibhotla discussed the variety of other critical open source projects in which Intel experts are instrumentally involved, including lesswatts.org and as maintainers of the Linux kernel itself.

 

 

 

 

 

Certainly not new to many of you in the IT Community, open source software continues to drive more and more of the critical applications we use to power business everyday. So I'm curious:

 

  • How many of you have either adopted or are evaluating open source software for critical functions like customer relation management (CRM), business intelligence, communication apps such as email or other productivity tools?

  • Are there particular benefits or challenges you've faced when implementing this software?

  • And are there particular applications you wouldn't consider using open source software to accomplish?

 

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I want my M.I.D!

Posted by Kelly Feller Apr 2, 2008

 

As I sat through the marathon keynote sessions in this morning's kickoff of the Intel Developer Forum, I tried to Twitter to provide you all some colorful realtime observations from the dark auditorium. About halfway through my Blackberry lost the ability to access the internet and thus...my voice was silenced, albeit briefly.

 

 

As I powered my way through my local grocery store last weekwhich I often do to grab the week's meal supplies, each time trying to beat my previous record (so far I'm still trying to beat my record in-and-out time of 7 minutes)I realized I had forgotten to write down the ingredients I needed to make one of my succulent meals. Stomping my feet in disgust, I pined for some quick and easy way to jump on the internet right there in the produce aisle to look up the recipe and ensure I brought home all the requisite ingredients.

 

 

Both of these scenerios demonstrate my own personal longing for immediate and uncomplicated access to the internet; anytime, anywhere. And I don't think I'm alone in this desire. As I learned at IDF today, I'm happy to report that Intel is on it!

 

 

The three opening keynotes, delivered by Pat Gelsinger, Dadi Perlmutter, and Anand Chandrasekher respectively, all talked of innovative breakthroughs in technology and visions on how the future was going to be overwhelmingly different. But the topic on most everyone's lips was the exciting new mobile internet devices (MIDs) finally coming to market in the next several months.

 

 

It is easy to see why there is all this fuss about MIDs when:

 

  • 60% of internet users in China play online games

  • 3 billion minutes are spent everyday on social networking worldwide

  • 88% of Japanese phone customers are dissatisfied with their access to the internet from their phones

 

Combine all this data with the recent announcement of the Intel Atom processor and you have one perfect storm of mind-blowing proportion. And with all the awesome different MIDs that were on display today at IDF, I can easily see this anticipation grow into a consumer-covetous frenzy.

 

 

Ok, perhaps I'm a bit too hyped up on caffeine to stave off my jetlag. But this is exciting stuff! And I for one am thrilled Intel and our partners are working hard to, as Mr. Chandrasekher so eloquently put it, "unleash the internet."

 

 

So stay tuned for more of my observations from IDF. As long as the coffee keeps coming, I'll keep writing (I LOVE the coffee here!).

 

 

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Imagine for a second your a large corporation and you are going to spend millions of dollars to get a well crafted message out to prospective customers, then you decide to fire the copywriters and turn the site into one big brainstorming session where people express ideas like.

 

*"My ideal Utopia is when everybody is using Mac computers and finally everything works better in a Windows free world."

 

*"IT Utopia means that everyone can hack everyone, thereby hackers become useless. "

 

*"Sorry IT guys, but my idea of IT Utopia is no more IT."



Welcome to Intel's IT Utopia site. As one poster observed, "Interesting, like a faceless Twitter...". Thus this is not your typical Intel campaign. Companies like Intel spend lots of time and resources to protect and manage messages around a brand. And campaign sites are usually where marketing excersize these resources with great delight and great control.

 

However with the success of site's like Open Port and a growing online trend for IT customers to seek out support and information on online forums, Intel is hoping to be part of the conversational trend.

 

So while Intel is promoting products and techologies, I think some of the real there, there is that Intel is spending time and resources to integrate voices of the community within the campaigns.

So my advice for those who feel their voice is lost in small little corner of an IT chat room, go to http://www.intel.com/itopia and speak up.

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Do not attempt to adjust your screen. And since April Fool's Day is over, this is not a silly prank to see if you are paying attention. No, this is a real and true report coming to you straight from the Intel Developer Forum in Shanghai, China, where today Intel announced it would begin offering software testing and validation services to members of the Intel Software Partner Program.

 

Did I say services? From a hardware company? What's up with that?

 

Well, Intel has entered into a key partnership with SpikeSource, a software validation solution provider. The deal is that software companies, many of whom are medium in size or who develop open source solutions, can now receive Intel certification that ensures their solutions meet "rigorous standards for security, interoperability and maintainability, and are optimized for Intel technologies." (I took that directly from the press release).

 

I sat down for a brief conversation with SpikeSource CEO Kim Polese to get her perspective on this new service and how it will benefit both the software community and the end customers who rely on software in their everyday jobs and lives. (You all remember Kim, right? Think Java.).

 

 

Wow, maybe it's the coffee here (I've made it no secret how I feel about it) but once again I'm a little giddy with the important implications of this announcement. Intel's partner program reaches over 8,000 independent software vendors (ISVs) and I can see this service being a major benefit to developers so they can focus what they do best: developing cool software.

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Greetings! Allow me to take a brief moment to introduce myself. I am new to the OpenPort community and will manage the overall OpenPort's site going forward. I am thrilled to be a part of this growing community and look forward to engaging in a plethora of ongoing discussions with you all.

 

Let me start with a truth: I am not a technologist. I don't even play one on TV. So I promise never to wax poetic on deeply technical things that you know more about anyway. However, I am an enthusiastic tech user in both my professional and personal life. So hopefully my insights won't be completely from left field. Oh, truth number two: I have worked in software for the last four years so sometimes my focus is a bit myopic.

 

With that little revelation it will probably not surprise you that I wanted to start by mentioning some recent headlines regarding Intel's announcement last week. Perhaps you heard, but if you didn't last week Intel and Microsoft announced they had awarded UC Berkeley $20million to fund research on new ways to program software so it would take advantage of the benefits brought forth in multi-core processors. The research is focused on addressing challenges to parallel computing and encompasses programing for applications & operating systems to ensure they take better advantage of multi-core processors.

 

This is an interesting development and once again illustrates how Intel works with the broader ecosystem to help propel technology of all kinds forward. I am often suprised to learn of the many behind-the-scenes efforts Intel helps drive to bring about technology innovation; things like pushing WiMAX standards for ubiquitous wireless access worldwide and the formation of moblin.org to host open source projects for the development of software targeted at mobile internet devices (MIDS).

 

 

I'm not saying Intel's efforts aren't in the company's own best interests. But these endeavors are meant to affect sweeping industry changes that help advance technology that makes all our lives better. It kind of gives me a warm fuzzy feeling.

 

 

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Intel just announced the brand name for it's newest mobile processor called the Intel® Atom™ processor. And as a new brand name, I have to admit I really like this one.

Brian Fravel, Intel Director of Marketing, Brand Strategy recently posted a good article introducing the brand.

"Soon, you will see the Intel Centrino Atom brand on handheld devices that can bring an amazing internet experience in a device that fits in your pocket. You’ll see the Intel Atom processor powering a growing category of devices aimed at delivering affordable, Internet-centric uses."

 

Not only is this this Intel's smallest processor it is also contains the worlds smallest transistors. Listen to Anand Chandrasekher, Senior VP of Intel's Ultra Mobility Group, explain what's so cool about the Intel Atom processor.


 


 

Pretty neat stuff.. but wait there's more! Let's bring this home by showing off some end products. Watch Mark Parker show off early prototypes based on this new architecture.




 

Bottom line? Cool brand name for that will be at the heart of very cool technology coming our way. Want more? Visit these sites. * Intel Atom processor technology page: www.intel.com/technology/atom/ * Mobility@Blog: blogs.intel.com/mobility * Software Developer Mobile Community: http://softwarecommunity.intel.com/isn/home/Mobility.aspx

 

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Promise of WiMAX is around the corner. Check out this site that puts you in the passenger seat of automobiles around the country.[PocketCaster WiMAX Demo|http://intel1.comvu.com/portal/]

 

For some perspective, I walk more than 10 feet with my laptop at a brisk pace, and I'll have a connection drop... this is simply amazing. Makes you wonder what we'll be able to do with phones and handheld devices in the comming year (see Moorestown: Much more than an iPhone killer ). Can't wait!

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We went to the street during the The Consumer Electronics Show in Las Vegas and we asked people to respond to something we showed them. Check out the interesting responses.

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In this podcast Intel's Malcolm Harkins and HP's Manny Novoa chat about the latest issues in security technologies, notably the emergence of hardware assisted virtualization.

 

With the emergence of software virtualization technologies, allowing for multiple OS's to be run on a single system, Manny and Malcom postulate security risks at the software layer. They discuss how hardware assisted virtualization can establish the management of platform controls and protection of keys at the hardware level, reducing the risk of virtualization systems being maliciously compromised.

 

They also discuss coping with zero-day threats and the benefits of automated management of PC fleets

 

 

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Intel® X38 Express Chipset

Posted by Bob Duffy Oct 22, 2007

The buzz has started on the Intel's X38 Express chipset, making use of the next-gen PCI Express 2.0 connectivity.

 

 

Geoff Gasior from The Tech Report takes a look at how the X38 chipset stacks up.

"...the X38 takes a major step beyond the P35 with its 32 PCI Express 2.0 lanes, which make the X38 the first chipset to offer second-generation PCI Express, ensuring plenty of bandwidth for future graphics cards. The X38's full 32 lanes also make it the first Intel chipset capable of supporting dual-x16 CrossFire configurations.

The X38 has other perks, too, such as support for DDR3 speeds up to 1333MHz. DDR3 memory modules have quickly scaled to 1333MHz and beyond, making support for faster memory an attractive feature. However, DDR3 still carries a hefty premium, and we suspect most enthusiasts will prefer to stick with DDR2-based X38 implementations for now. "

 

Tech Report puts together an impressive report running a number of test on the first X38 boards from Asus (Asus P5E3 Deluxe WiFi-AP @n) and Gigabyte(Gigabyte GA-X38-DQ6). Check out the full report and let us know what you think.

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Tune in 6:30 Monday 10/22/07

 

Chat live

 

The Social Media Club of Silicon Valley will be at Intel Headquarters on Monday October 22 from 6:00 to 8:30 p.m. I will be one a many cool cats discussing Social Media and the Enterprise. If you can't attend watch the live webcast here.

 

The panel will be led by Shel Israel, co-author of “how blogs are changing the way businesses talk with customers” book with Robert Scoble.

 

Panel members will include:

 

 

Also on hand will Bay Area NBC affiliate KNTV-TV, some smart folks from Bay Area NBC affiliate KNTV-TV, and some familiar voices from this web site (Open Port), on hand to do a bit of show and tell.

 

Register to attend the event here and add it to your Upcoming events listing here.

 

If you can make it in person come back to this post to watch and post your questions live.

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Do you love an application and want to share it with the world? Well then go to Cool Software and give it... well a "Digg" to borrow a term from another site.

 

Cool software, from the ISN guys, allows the online community to post information about software applications they think are awesome. The more people who vote for an application, the cooler the application is. What a great idea... wish I thought of it!

 

 

For the week so far the top vote go to

 

  • GoogleEarth 32 votes (Got to agree, pretty neat, I used GoogleEarth to virtually remodel my Family Room)

  • deliGoo 20 votes (Delicious Search Engine)

  • We+ 19 votes (social media platform)

 

So if you're a Visio nut, love your NeoPets screensaver or are simply addicted to vampire biting friends on Facebook, head over to coolsw.intel.com to make it cool. Hmmm maybe they can add an uncool feature?

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Sneak peak at Skulltrail system using two 45nm Quad Core Xeon processors (Harpertown) running at 4GHz.

 

From Channel Intel.

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