Unleashing the power of the Intel® Atom™ processor

robert.p.duffy@intel.com — Sun, 02 Mar 2008 16:55:47 GMT

Intel just announced the brand name for it's newest mobile processor called the Intel® Atom™ processor. And as a new brand name, I have to admit I really like this one.

Brian Fravel, Intel Director of Marketing, Brand Strategy recently posted a good article introducing the brand.

"Soon, you will see the Intel Centrino Atom brand on handheld devices that can bring an amazing internet experience in a device that fits in your pocket. You’ll see the Intel Atom processor powering a growing category of devices aimed at delivering affordable, Internet-centric uses."

Not only is this this Intel's smallest processor it is also contains the worlds smallest transistors. Listen to Anand Chandrasekher, Senior VP of Intel's Ultra Mobility Group, explain what's so cool about the Intel Atom processor.

Pretty neat stuff.. but wait there's more! Let's bring this home by showing off some end products. Watch Mark Parker show off early prototypes based on this new architecture.

Bottom line? Cool brand name for that will be at the heart of very cool technology coming our way. Want more? Visit these sites. * Intel Atom processor technology page: www.intel.com/technology/atom/ * Mobility@Blog: blogs.intel.com/mobility * Software Developer Mobile Community: http://softwarecommunity.intel.com/isn/home/Mobility.aspx

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Unleashing the power of the Intel® Atom™ processor