IT Managers Refuse to Play in the Playground

michael.j.armstrong@intel.com — Wed, 22 Apr 2009 22:12:08 GMT

In the spirit of continuous improvement and site optimization, Intel has decided to begin consolidating communities here within Open Port. The IT Playground was launched about a year and a half ago and was designed to be a fun zone dedicated to games and funny videos and other entertaining content.

There were some really cool rock videos posted for the Hard Rock Soft Rock campaign featuring Christopher Guest of Spinal Tap. I think this was the only time I ever saw people rocking out to value propositions like "hardware based remote manageability" and "even while the OS sleeps you can make your updates". Those songs were really catchy and I found that I couldn't get them out of my head for a couple of weeks.

There were promotions for games like Robobrawl and IT Manager 2 online games. There were funny PEBKAC (problem exists between keyboard and chair) videos showing typical problems that IT managers face on a daily basis and how those could be resolved with Intel technology.

But at the end of the day, there just wasn't any value created for you - our users. What have we done? Well, we still have all that content, but it was merged in with the vPro Expert Center. The message that we got was that the community just wasn't being cared for the way it needed to be, so we consolidated so that we can continue to focus on what matters.

Open Port IT Community

IT Managers Refuse to Play in the Playground