Last week Adam Bosworth, one of the founders of Google Health and previously involved in many other successful ventures, launched his new company – keas. This is quite an interesting development as the goal of keas is to help you understand what your health data means and how you can use it to be as healthy as possible.

Keas works by getting you to complete a basic health questionnaire and to answer some questions about your family history and your wellness goals. It then assigns certain care plans to you, which, in theory, enable you to either manage your condition better or assist you in achieving your wellness goals. These care plans are designed by experts but do not constitute medical advice, diagnosis or treatment.

What makes this proposition interesting is that you can upload your medical data to the system from other services, such as Google Health, or enter details of clinical tests that you may have undergone. Keas will then attempt to provide an interpretation for you and assist you in dealing with possible next steps. This is one of the first sites to pull all of these different elements together to offer you comprehensive advice and guidance.

It sounds simple but in fact this can be a challenging area from a regulatory and a privacy perspective. Many clinicians are reluctant for data to be stored outside their country (and sometimes even outside their offices!) despite the fact that many countries have implemented stringent data privacy regulations. Additionally, providing care plans that are useful, while not crossing the line of delivering medical advice could be quite a challenge.

Keas is backed by a strong management and advisory team, and it will be interesting to see how it delivers over the coming months.