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5 Posts authored by: Alistair Kemp

Clarksfield Mobile Nehalem Intel® Core™i7 mobile: a proper piece of Kitt.

 

Mobility is one of things that Intel does best. It’s shameless self-congratulation for me to say it but it is a revolution that Intel has really had a large hand in delivering. I am so insanely grateful that I have a work laptop that is less than an inch thick, weighs very little (even with an extra battery) and is packed with good connectivity and other features such as vPro for manageability. It’s cool and I love it – when I’m given cause to think about it.

When I’m not made to think about it, I do what most of us do: take it for granted. No real shame in that at all, but it presents a problem of sorts when it comes to events like IDF where people come with expectations of the next big thing in mobile computing. Improvement is taken for granted, and the weight of expectation now hangs in the auditorium – what will Intel bring to the mobility party this year?

Well hopefully we did not disappoint with the announcement of a new mobile CPU and platform, even if in the space of a few slides it seemed to be referred to by three different monikers: mobile Nehalem, Clarksfield and Core i7 mobile. All three are correct of course, and whoever wrote those slides please take note: Core i7 mobile would have been fine and consistent. But let that not detract from a great proc, and one that packs a punch: 8 threads and turbo boost capability of 9 clock speed bins: over 1GHz - yes, 1GHz - to you and me.

But how to use such computing power? Well, the keynote that followed the mobility session was software and one of the first demonstrations of the power of threaded software was a demo of Cakewalk, an application that will take all the threads you can give it. And then some. Intel has been talking up its rock stars recently in case you missed it, but Cakewalk was able to boast actual rock stars. Can’t argue with that. My description here will not do the demo, the software, or the end product justice, but to think that on a notebook (or desktop for that matter) you can layer 140 different tracks for one song, and do it all real time on a Core i7-based machine. That is rock and roll; end of.

So Core™i7 mobile is here and I can’t wait to get my hands on one. A laptop with a quad-core processor that has over a gigahertz of turbo clock speed is compelling stuff and its 32nm cousins promise even more goodness when they take their bow next year. But for now, I’m happy that this thing is finally here – this is the downside of knowing these thin s in advance, you get to wanting one way before it’s possible. When the time comes I’ll be using it for photography rather than playing at being Brian Eno, but that’s the beauty of personal computing: choose what you want to go and do, go and do it. On a laptop.

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Yes, you read that correctly, and no, nothing to do with Golden Gate.

Welcome to the world of embeddded.

I have a slightly absurd fondness for the Intel® Xeon® processor, one that goes beyond mere enthusiasm for an Intel product from an Intel employee. Intel exec Mooly Eden joked here earlier today that we are addicted to the internet. He said it in jest but he is probably not too far from the truth. After all we’ve seen surveys suggesting that more people would rather give up sex before the internet. There are 100,000 new websites springing into life every day so the internet is a growth phenomenon that, even after all this time looks like it is only getting started in the growth stakes. Server processors such as Xeon power the internet, and I get passionate about the fact that people who love the internet should know more about how it is delivered to them and the masses and masses of servers that exist to sate their desire for content. And Servers have Xeons in them for the large part.

Now, of course the hordes of Amazon shoppers and Youtubers couldn’t care less about what lies behind the internet processing and storing all the data and that will never change. Deep down I know that. So not many people may care about the one of the few more esoteric products to emerge from IDF, a product currently codenamed Jasper Forest. So what is this intriguing new product and where can we expect to see it do its stuff? It is an addition to the Intel(r) Xeon(r) Processor family designed for use in embedded applications, principally storage. The buzzwords here (among many) have been innovation and integration. Intel is taking care of the integration piece (and has been doing so for some time) so that developer can take care of the innovation side – not that this product is not innovative. CPU for CPU it actually has more bells and whistles than its standard server CPU sibling, boasting PCI Express 2.0, I/O virtualisation, RAID 5 and 6 and a non-transparent bridge, all integrated (that word again) into the silicon.

I’m here at IDF with some very knowledgeable technology journalists; we know what PCI e is; we know what I/O virtualisation is; we know what RAID is. None of us though, not even the Intellite among us, had any idea what a non-transparent bridge was, or what it was for. So I set to finding out – or getting others to find out. Turns out that in the embedded applications where such a product is used, you’re typically trying to connect together multiple devices, and because PCIe is now integrated into the CPU, it enables developers to eliminate a separate bridging component from the board that would fulfil this function. Okay, maybe not as intriguing as you might have hoped for, but a cost saving is a cost saving, and in a world where performance-per-watt-per-inch governs your design processes, this is a big deal.

This world is entirely unglamorous and completely mystifying to most consumers, but they will depend on devices that contain CPUs such as these every time they buy something on the internet or check their bank balance. In 2010, when Jasper Forest is released to the world, it will be with little fanfare - save its 5 minutes of fame here in San Francisco. It is an example of innovation and integration that goes entirely unnoticed, but that is the way it goes for an embedded CPU sometimes.

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I'm writing this direct from the first keynote session of IDF 2009 in San Francisco. Intel CEO Paul Otellini is on stage now talking about taking the IT industry fro the personal computer to personal computing. Otellini started off talking about creating a continuum of computing that scales across multiple segments.

 

Adding detail to what it will take to build out a new spectrum of devices, the first requiremtn laid out was Moore's law. Now it is no surprise to see an Intel speaker talking up Moore's law, but the key message is that it is alive and well. It's widely known that Intel's 32nm process technology, featuring second generation hi-k metal gate transistors (apologies for the tech jargon there) is pretty healthy, and there was confirmation of that with the announcement that yields are healthy and that 32nm will ship for revenue in the fourth quarter of this year. That was swiftly followed up with a demonstration of the world's first working 22nm SRAM cells. 32nm ready to ship and 22nm lookinghealthy and working.

 

The point has also been made that the PC Sgment in 2009 will be flat to up. This on its own is not a remarkable statement, but in the context of the worst recession in 70 years, with the US automotive industry in meltdown, consumer electronics hurting and the handset industry facing it's first downturn ever - this is nothing short of remarkable. The conclusion  is that, in the PC, we have created something that is indispensable to the way we work and live. I've heard this before and it can come across as some sort of platitude, but put into the context above, it packs more of a punch.

 

Going back to the 32nm announcement, there was quite a cool demo of the unreleased notebook processor. It was compared to a desktop system of about 4 years ago and showed two key security features: encryption and anti-theft technology. The demos were pretty compelling with the encryption software show accelerated performance due to the accelerated encryption instructions that have been added to Intel's 32nm processor lineup. The demo of the 32nm-based system needless to say was quicker and had greater capabilities, so no real surprises there. What it did also illustrate is that increased use of laptops in the business client space need not represent a security risk. New features present exciting posibilities, provdied of course they are accompanied by best practice.

 

More to come from IDF 2009.

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Demonstrating IT Value

Posted by Alistair Kemp Jun 19, 2009

We all know IT is a complex business, and is only getting more complex. In this is sort of climate how do you establish best practices to ensure the IT is run optimally and is demonstrating value to the business. IT CMF could be the answer, and to tell us more about it, we caught up with one of its proponents. In the first of a series of regular interviews IT Galaxy talks to Martin Curley, Intel’s Global Director of IT innovation and research, to tell us more. Below are the highlights, and we’ll try and make the full audio available soon.

Can you explain what the IT CMF is and what problem it addresses?
Sure. IT CMF stands for Capability Maturity Framework. It has a very simple focus, although it’s focused on solving a very complex problem. We are trying to create a single, CIO-level tool or playbook that can help the CIO navigate all the many challenges the CIO faces while at the same time improving IT capability and ultimately the value contribution from IT to the business. There’s been a systemic problem around the creation of actually demonstrating the value of what IT investments deliver while also there is a significant history of failures of IT investment. What we want to do by introducing this is help CIOs improve their capability and ultimately improve the predictability, the probability, and the profitability of their IT investments.

What does the framework actually look like, and how is it structured?
In version 1.0 of the IT CMF there are what we call 4 “macro processes”, and underneath those 4 macro processes there are 36 critical processes. You could say that through these 36 critical processes, we’re trying to create a periodic table of the atomic level of the business processes that the CIO needs to manage. At the highest level , the macro processes are: managing IT like a business, managing the IT budget, managing the IT capability, and managing IT for business value. These are essentially arranged in a control loop where budget is your input, managing the IT capability is the IT factory or engine, value is the output, and where we talk about managing IT like a business, here’s where all the strategy, and leadership and governance and a lot of other activities occur.  So: 4 macro processes underpinned by 36  critical processes and for each of these processes we’re identifying 5 levels of maturity. Level 1 is “state-of-the-Ark” and level 5 is “state-of-the-art”. The whole hypotheses is that CIOs can improve the maturity of their processes and as they do they’re able to create more value. We have some empirical evidence and some validation of this in practice.

You mentioned partners; who actually created the framework with you?
The framework was initially developed at Intel by myself and a small team, and we used it to drive a transformation of Intel’s IT organisation. Now we have almost 40 partners. We have 6 different communities involved: the technology ecosystem; enterprise end-users; public sector end-users; the analyst community; CIO associations, and of course academics. Some of the more well-known players that are working with us would be Ernst and Young, SAP, Microsoft BP, and , AXA Insurance. Everybody has recognised that even though technology is moving ahead very fast, the management practices that we use to manage the new technology products have lagged, and that this problem was bigger than any one company, or any one university could solve.

And what do you think is going to be the near-term future of IT CMF, where do you think the next developments are going to be, and who’s going to take it up?
We expect by middle of next year that the full IT CMF version 1 will be released, but we’re also working on a sustainable computing capability maturity framework and we have an internal release process , and the sustainable IT CMF has already achieved a level 2 (and we hope to be at level 3 in September. That means that we actually have a full suite of tools that we can then go pilot with some of the member organisations.

Find out more about IT CMF here, and in the news here.

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At Intel we’re very fond of starting sentences with the word ‘so’, particularly when we’re talking to each other, and even more so if we happen to be in conversation with people external to Intel. I think we use it to buy ourselves a precious second or two of thinking time before opening our mouths and going on the record.

So… I admit it is pretty pretentious to even consider the correlation between a cornerstone of one of mankind’s greatest thinkers and something so apparently mundane as a CPU, but there are times when an idea occurs that just latches on like a  - insert your own simile here – and just will not leave you alone.

I’m not going to give you a mini bio of Aristotle the man; if you’re reading this you know how to use Wikipedia or Google. He was undeniably a very influential thinker, and in some respects, way ahead of his time, particularly when you consider he was writing/teaching in the mid 300s BC and that many of his world views were held to be universal until the enlightenment in the late 18th Century. Aristotle is also widely considered to be the father of logic, defining the need for, and the methodology of, deductive reasoning. He was the first person to really set down ways of structuring the process of thinking, of reasoning and it is not stretching the point too far that his work was the root of the subsequent developments on which computing logic is based, no matter how far removed it may appear now.

Among the most famous principles of reasoning is the set of rules he laid out in order to determine the inherent nature of an object. To fully understand it we must ask four questions, we must determine its four “causes”. The word ‘cause’ is one that seems to have resulted from translation from ancient greek, and clearly something has been lost in translation, as the word cause does not carry the same meaning as it does today, so much so that it defies succinct translation even today. Rather it is better to put it in the form of 4 questions which, if responded to help you to understand an object in a holistic fashion. Aristotle is said to have used the example of a statue, but these questions were designed to help us understand all objects. Of course, things were much simpler back in Aristotle’s day, but what sort of understanding do we get of an object that is more complex: an Intel quad-core processor for example.

The first question is: from what is it made (what is its material cause)? The main portion of the answer to this question is of course silicon. But we ought not to stop there. Take a modern day processor, it has silver, tin, hafnium (lovely hafnium!). For simplicity’s sake, let’s leave it as silicon. Next, the formal cause, or more simply put: what is it? Well… um… it’s a processor, a quad-core processor. Yes, we could argue it’s a microchip, a semiconductor or even - and I have a feeling Aristotle would like this - a logic device, but to me it is a processor pure and simple. What brought the object into being is the third question, i.e what is its efficient cause. As an Intel employee this is where you start to feel good about the company you work for. It was born out of one of the cleanest, one of the most advanced manufacturing environments in the world, an environment built to hugely exacting requirements that in some ways they are as remarkable as the devices that they are used to produce. I speak of course of a wafer fab, an Intel wafer fab. I’ve never been inside one of these buildings, so they still hold an extra mystique for me. So far, so good, if unremarkable: it’s a processor, made from silicon (and hafnium), in a fab. We probably all knew that.

So what of the fourth cause, or, as Aristotle called it its final cause? Well the answer to this is, like the device itself, infinitely complex. If we left our imagination at home, the answer to the question ‘what is it for’ could simply be left at ‘computing’, or ‘processing’. But that would be to not answer the question properly or fully. The real answer is, if you want to keep it short and sweet, “whatever you want it to be for”. It can help you do whatever you want with your PC, notebook, or server.

This is the crux of the matter. The choices are endless, or at least as endless as the variety of applications and usages that are out there. What is more, the world and its economy are more reliant on these devices than ever before. We are using them every time we search the web, every time we make an online purchase, and many do not have a so much as an inkling that we are using one. In March this year, Intel launched its latest quad-core processor, in the Intel® Xeon® processor family – the 5500 series for servers and workstations. It seems a shame that it is being introduced to a world that is not as ebullient as once it was. But in another way, these circumstances provide Nehalem EP with an opportunity. It is in times of strife that innovation comes to the fore, receiving more focus as we all count on it to deliver us from stagnation.

This is where such a processor, in tandem with a variety of applications can shine. It provides the means for obsolete hardware to be replaced at a cost which is recouped in less than a year, it provides the means for digital artists to express their ideas better and more immediately than ever before, it enables movies to be animated in 3D, it helps find new reserves of oil, and provides the horsepower to design machines that are more energy-efficient and sustainable than before. There are a wealth of documents on this site that will explain the compelling ROI in replacing old, single-core servers with new machines based on the Xeon 5500 series CPU. And what is exciting is that there are people out there who will take advantage of this supremely quick computing power combined with its intelligent performance and put it to new uses, providing a firm with a new competitive advantage. Then other firms will follow suit, and this pattern, as it snowballs, begins to haul us out of the mire. Don’t misunderstand me, not even Xeon 5500 is going to fix this economic situation singlehandedly or speedily, but history teaches us that technology comes to the fore when times are tough, and the better the technology, the more it stands out, and that those who make best use of it, establish themselves as leaders.

So to bring it back to that curious 4th cause: what is it for? Well, with so many possible answers, we can only stick our hand in to all of those notions above and pick one at random or just pick a favourite. Others will pick something that has not occurred to anyone else and will use that to build a business opportunity. My inclination is to say that it is for innovation, for IT to show its value to the business, as contributor to the bottom line. A little trite maybe, but it is true. It is also an answer derived from a certain amount of logic. Surely Aristotle would not want to argue with that.

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