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GigaOM's Structure is this week (June 22-23) and Intel is a headline sponsor. While at the show, we would love it if you asked Intel some questions. To get the ball rolling, here are five topics that we can address while at the show.

 

 

 

1) What is an “Open Cloud” and how does my organization take advantage of it?

 

Jason Waxman, Intel’s GM for High Density Computing in our Data Center Group, will be conducting a fireside chat on Thursday June 23rd at 2:30 pm.  To give you a preview, he will talk about newly released cloud use model specifications that top enterprise IT organizations released to the industry via the Open Data Center Alliance, and how IT organizations can take advantage of these use models for the benefit of your organization.

 

For those who are not attending the event, you can watch the webcast live at http://event.gigaom.com/structure/video/.

 

 

 

2) What is Intel’s low power Micro Server strategy?

 

In addition to talking about the open cloud,  Jason will also address Intel’s point of view on microservers and how they are ideal for workloads where many low-power, dense servers may be more efficient than fewer, more robust servers.

 

3) What is a hardware root of trust with Intel Trusted Execution Technology and how does it help with my cloud’s security, audit, and compliance issues?

 

To answer this question, you can attend the Intel workshop with Intel’s Billy Cox on Wednesday, June 22, 9:50 am.  To give you a preview of what he will talk about, listen to Terremark’s Chief Strategy Officer Marvin Wheeler, Cisco’s Director of Cloud and Virtualization Solutions Chris Hoff, Hytrust’s CTO Hemma Prafullchandra and RSA’s Senior Technology Strategist Dennis Moreau in the video below.

 

 

 

 

4) Do you have any reference architectures that help address implementation of unified networking with 10G Ethernet solutions in my data center?

 

At the same workshop as referenced above, Billy will discuss the Intel Cloud Builders program. He talks about how an IT architect can use this program to implement unified networking solutions (with all the associated unified networking benefits) in your datacenter. For a preview, watch the video below from NetApp on how to use one of the Intel Cloud Builders Reference Architectures to implement an Intel 10G Ethernet solution in your datacenter.

 

 

 

 

5) How did Intel’s own IT department implement a private cloud and go about virtualizating its applications enterprise-wise?

 

As part of Billy's workshop, we will also have Das Kamhout from Intel’s own IT department talk about implementing a private cloud across more than 75,000 servers. To give you a preview of his content, please view the video below.

 

 

 

We look forward to seeing you there.  To stay up to date with Intel while at the event, we will be posting updates at www.intel.com/go/cloudnews or you can follow me on twitter at @jlvb2006. Additionally, we will have many Intel experts at our booth at all times - please come by with your questions and say hi!

Billy Cox

Usage Models and Technology

Posted by Billy Cox Jun 17, 2011

As engineers we are fascinated by technology and can ramble and gesticulate for hours on end. But, unless we are buying the drinks, our poor IT customer just gets lost. In reality, the IT customer is having to map the technology discussion onto the problems they are facing as a business - something that is really hard.

 

That's why, when the Open Data Center Alliance (ODCA) announced their Usage Model Roadmap, we (technologists) should take notice. As I wrote in an article in Data Center Knowledge, when a bunch of users get together and tell us what they want, and in a form that we can digest, that is big news.

 

The ODCA usage models are an interesting list and touch on things I hear everyday from customers. Things like VM Interoperability allowing for true interoperability across hypervisors. Or, Carbon Footprint looking at the power required for a workload and mapping it back to the specific source of power. Or, IO Control requiring specific policy based bandwidth controls on a per VM basis.

 

Seems like the shoe might be on the other foot now: us technologists now have to map these user pain points back to the technology. Maybe that's what we get paid to do anyway?

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itc_carselect_cs_gameservers2_xeon.jpgTo support the much-anticipated multiplayer launch of Activision’s Call of Duty: Black Ops* game, hosting provider GameServers needed to substantially expand its data center capacity, delivering outstanding performance for millions of new players while controlling power, cooling, and real estate costs. The company decided to build a cloud environment stretching across 25 data centers with new servers based on the Intel® Xeon® processor 5600 series. The new servers increased processing density by 150 percent, enabling GameServers to provide an exceptional gaming experience while keeping customer pricing low.


“It was clear that Intel Xeon processor 5600 series could deliver the best performance and greatest density of all the processors we tested,” explained Anthony Quon, chief operating officer for GameServers.


To learn more, download our new GameServers business success story.  As always, you can find this one, and many others, in the Intel.com Reference Room and IT Center.

 


*Other names and brands may be claimed as the property of others.

The recent Day in the Cloud event showcased reference architecture demos from members of the Intel Cloud Builders cloud services ecosystem that addressed a variety of solutions relating to cloud computing infrastructure.

 

Intel’s Alan Priestly recently blogged from the event and highlighted a couple of particularly relevant subjects: policy-based power management and security in the cloud.

 

Policy-based power management provides more control over server and data center power consumption based on specific, pre-determined policies. Alan calls out the newly published reference architecture from Dell and JouleX as an example of how to integrate power management solutions that help data center operators manage power consumption based on utility pricing and demand, helping to mitigate costs.

 

Security in the cloud is one of the key topics whenever cloud computing initiatives are discussed. The recent reference architecture from HyTrust and VMware provides some insight into trusted compute pools, which is a set of servers capable of supporting a trust boot process at the hardware level.

 

We’ll bring you more cloud insight from Alan in the future, along with the latest on the Day in the Cloud events.

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itc_cs_savvis2_xeon_library_preview.jpgLeading cloud computing provider Savvis needed to build an infrastructure for a new offering while expanding its existing environments to support continued customer growth. By selecting new servers based on the Intel® Xeon® processor 5600 series, Savvis is providing customers with improved application performance for all of its cloud offerings while increasing server density up to 50 percent compared with previous deployments. That density helps Savvis manage power, cooling, and real estate costs and retain a competitive edge by keeping customer pricing low.


“With larger core counts and support for greater memory capacity than previous processors, the Intel Xeon processor 5600 series lets us double the number of virtual machines on each physical server,”  explains Reed Smith, director of product management for cloud computing at Savvis. “We can support continued customer growth while conserving data center power, cooling, and real estate.”


To learn more, download our new Savvis business success story. As always, you can find this one, and many more, in the Intel.com Reference Room and IT Center.

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