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One of Europe’s biggest hosting companies, Strato provides a range of online services including HiDrive*, a subscription-based cloud storage platform for business users and consumers. To prepare the platform for future user growth and ensure the continued high performance of the service, Strato has enhanced its data center infrastructure with a new virtualized storage environment based on hardware including Intel® Xeon® processors E3 family, Intel® Solid-State Drives (Intel® SSDs) 710 and Intel® Ethernet 10 Gigabit Server Adapters. The new hardware platform offers a more cost-effective and flexible alternative to proprietary storage systems and provides the high performance, reliability, and scalability Strato needs as it looks to grow the user base for HiDrive.

 

“The performance we achieved with Intel’s technology in our benchmarking tests convinced us that it was the right choice for our new virtualized storage platform," explained René Wienholtz, CTO of Strato. "Our Intel-based deployment offers an ideal mix of speed, reliability and compatibility, and is more costeffective than the proprietary storage arrays we considered.”

 

For the whole story, download our new Strato business success story. As always, you can find many more like this one on the Intel.com Business Success Stories for IT Managers page or the Business Success Stories for IT Managers channel on iTunes. And to keep up to date on the latest business success stories, follow ReferenceRoom on Twitter.

 

*Other names and brands may be claimed as the property of others.

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Machines and human beings are generating some 2.5 exabytes of data each day, according to estimates from IBM. That’s 1 plus 18 zero’s worth of information daily, and it’s piling up so fast that 90 percent of the data in the world today has been created in just the last two years. Processing, storing and analyzing Big Data is driving some of the most compelling advances in technology. However, in terms of impact, Big Data is more talked about than felt in our everyday lives.

 

That’s about to change! Big Data from government, corporate and web sources has been available for years – information on weather, shopping patterns, Google searches, Facebook activity, and so on. Add sensor data to these analytics, and suddenly Big Data gets more interesting.

 

According to Harish Kotadia, in his article Big Data: The Coming Sensor Data Driven Productivity Revolution, we will begin to see big changes in industrial and business processes when we have pervasive real-time analytics of sensor data. “We are on the cusp of a major sensor data driven productivity revolution that will fundamentally change the way we do business, for the better!”

 

Sensor data comes from many sources – smart meters on your home utilities, traffic lights, GPS coordinates from your smartphone, TV viewing habits, security system readings, images from remote surveillance cameras, to name just a few. Information from the thousands of network-connected devices could potentially even add to this volume and variety.

 

Adding information from sensors injects a critical human dimension to Big Data analytics – and provides important predictive analysis for consumer behavior. Because if you’re looking for data on how people act and react in real-time situations, information from sensors is more accurate than surveys or interviews. Businesses can use this data to analyze, manage and build better products, and better understand customer behavior to differentiate and improve loyalty.

 

If sensor data is where Big Data gets interesting, it’s also where Big Data gets even more complex and demanding. Analyzing and storing the coming tidal wave of sensor data will require a new generation of Big Data technologies with the performance muscle to analyze masses of instantaneous sensor data and uncover insights into behavior and actions. Moving from today’s Big Data batch to real-time analytics is a natural evolution. And since this is people’s personal information we’re talking about here, Big Data platforms will require advanced defenses to protect privacy and maintain data security.

 

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Adding sensor analysis to Big Data analytics has the potential to bring fundamental changes to how we live and do business. It will also push past the boundaries of much of today’s Big Data technology. If your organization plans to tap into the rich new insights derived from sensor analytics, it’s time to evaluate your platform and make sure you’re ready. Because a bigger, better Big Data is on the way.

 

Want to keep up with Big Data and enterprise computing news? Join me on Twitter. @TimIntel

This post originally appeared in Industry Perspectives on October 22nd, 2012

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Power and cooling continue to strain even the most modern data centers. Industry analysts estimate that data centers
consume ~1.5 percent of the total available energy supply worldwide. And this percentage is going up.

 

In addition to dealing with the rising costs and the limits of the local utility companies to meet their needs, data center managers face other pressures for curbing energy consumption. For example, “cap-and-trade” programs – in effect in 27 European countries and, more recently, in California and other states and provinces in North America – are being introduced to force conservation of energy.

 

Lowering energy consumption is clearly a primary goal for just about every data center manager on this planet. Online group discussion forums, blogs, and publications like this one have been debating the various approaches and proposed solutions to the energy crisis in the data center. The answer, however, might come in the form of a combination of multiple emerging technologies.

 

Cloud Computing: Energy Cost Saver?

 

Cloud computing, when combined with a power management solution, can effectively lower the total energy costs tied to the data center’s workloads.

 

For example, consider a company with a large, central data center in New Jersey. The company also operates aWest-coast colocation site for disaster recovery and handling overflow requests for the main data center. The colo’s energy rates are slightly lower than New Jersey’s. The company’s private cloud computing model can flexibly meet service requests, with workloads distributed between New Jersey and the West coast data center – on the fly – for optimal server utilization and performance.

 

What does this have to do with driving down energy costs? Consider how service request scheduling could be adjusted if data center managers knew, with fine-grained accuracy, the energy requirements for the various workloads and service requests. Energy costs could be compared at the time of any service request.

 

As a first step, the New Jersey-based data center team might shift some applications or service requests to the West coast during the three hours when they pay peak power rates, and the West coast data center is still getting off-peak rates for consumed power. The next step would be to off-shore service requests to another hemisphere. A follow-the-moon strategy would allocate tasks to data centers where the cheapest night-time power rates could be used to drive down the cost of the service request.

 

Technology Hurdles

 

Taking advantage of the cheapest energy rates—wherever they may be offered—is not an unrealistic scenario, technologically speaking. Cloud computing is rapidly advancing, especially as security technologies evolve for virtualized servers, and as high-speed networks are being built out. Certainly, there are some regions that still lack reliable, affordable network bandwidth for avoiding application latencies, but there are plenty of off-shore regions that are building out infrastructure at a rapid pace—regions where power is affordable, and the service provider industry is subsidized by government infrastructure investments. The data centers popping up in those areas can offer lower compute rates for off-shored data center service requests and workloads.

 

So, the critical component becomes the power management or power dashboard—the solution that gives the data center manager the visibility and control of a workload’s power profile. Real-time power management has evolved at a rapid pace over the last decade, and today many enterprises already use thermal and power maps to drive down power consumption in the data center, avoid equipment-damaging power spikes, and throttle down server performance when necessary to remain under the power ceiling for the data center, or the row, or rack of servers within a data center.

 

These same power management solutions can be used to profile workloads and for making intelligent decisions about which workloads to offshore at which times of day.

 

Leveraging the Cloud

 

Cloud computing is a natural progression, when compared to today’s highly virtualized data centers. It promises enterprises unprecedented agility, in terms of cost-effectively meeting the compute needs for dynamic organizations and fast-changing markets. When the cost of power is considered as yet another resource to include in the business case for cloud computing, it makes the evolving loud models even more exciting in terms of the potential for cutting costs.

 

Jeff Klaus is the director of Intel Data Center manager (DCM). Jeff leads a global team that designs, builds, sells, and supports Intel® DCM.

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As China’s city digitalization continues to develop, cities are becoming increasingly information-based. Digital China has set its sights on deepening its relationships with local governments to help promote advanced information technologies. Through its Smart City* cloud computing solution, it's looking to effectively integrate urban public resources, help local governments provide premium services for civilians and enterprises, and enhance government management of civilians and enterprises. Digital China's goal is to help cities make the shift from digital cities into smart cities.


“Some cities in Jiangsu province have already deployed Digital China’s Smart City cloud computing solution based on Intel® architecture," explained Haiquan Li, cloud computing business director for Digital China. "By applying Intel® Xeon® processor 7400 series, Intel® Virtualization Technology, and Intel® Node Manager (Intel® NM), data center architecture has become more stable and reliable.”


To learn more, download our new Digital China business success story. You can find more real-world business success stories like this one on Intel.com and iTunes. And to keep up to date on the latest business success stories, be sure to follow ReferenceRoom on Twitter.

 

*Other names and brands may be claimed as the property of others.

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Stream Mind was chosen by the largest French banks to provide software to support SEPAmail*, a new messaging network designed to efficiently and securely transfer supporting information and documentation relating to financial transactions across the Internet. To ensure its software can meet the requirements of all potential customers, from individuals to large financial organizations, Stream Mind collaborated with HP to offer a range of hardware and hosting solutions based on the Intel® Xeon® processor E5 family and HP ProLiant* Gen8 servers. By optimizing its software to take advantage of the processors’ capabilities, Stream Mind has strengthened its offering to customers ahead of the launch of SEPAmail.


“Optimizing our applications for the Intel Xeon processor E5 family and HP ProLiant Gen8 servers has enabled us to develop a higher-performing, more reliable and–crucially–cost-effective proposition," explained Nicolas Muhadri, founder and president of Stream Mind. "By supporting our offering with Intel’s technology, we can ensure the scalability of our offering, and its compatibility with our customers’ existing IT environments.”


To learn more, download our new Stream Mind business success story. You can find more like this one on Intel.com and iTunes. And to keep up to date on the latest business success stories, be sure to follow ReferenceRoom on Twitter.

 

*Other names and brands may be claimed as the property of others.

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The Michigan Department of Education works with the Center for Educational Performance and Information (CEPI) to analyze a wide range of data from the state’s K–12 schools. The goal is to generate new insights that can help boost academic performance, improve planning and budgeting, optimize the utilization of assets, and more. To accommodate the growing use of analytics from a variety of users, CEPI needed a way to provide large-capacity temporary disk space for workload processing while conserving its storage area network (SAN) resources. A pilot program showed that installing Intel® Solid-State Drives (Intel® SSDs) in analytics servers could significantly improve query performance and deliver a rapid return on investment (ROI).

 

“In our testing, the Intel SSD 910 Series delivered significantly better performance than the SAN for both short and long queries," explained Steve St. Laurent, database administrator for Michigan Department of Technology, Management & Budget (DTMB). "With one long query, we saved two hours and 45 minutes—a reduction of more than 60 percent. The improved performance will help reduce user frustration and increase productivity.”

 

Learn more in our new Michigan Department of Education business success story. You can find more like this one on the Intel.com Business Success Stories for IT Managers page or the Business Success Stories for IT Managers channel on iTunes. And to keep up to date on the latest business success stories, follow ReferenceRoom on Twitter.

For 5 years.. Intel® has been playing the role of the in car navigations system or smart phone… we have been saying to the Technical Computing industry “Get in the right-hand lane, get ready to make a right hand turn --- parallelize your code, thread and vector your application, take advantage of the performance we have and be ready to take advantage of breakthroughs in the future.

Its time to take the turn.

 

Intel Sr. VP Diane Bryant announced our product line at Supercomputing 12

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We are very excited today to announce that the Intel Xeon Phi™ Coprocessor 5110P is now generally available.   The Intel Cluster Studio XE 2013 development software tools required to use it are ready, the platforms to support it are ready, and the product itself, shipping to a select few for 4 months or so… is now available to help bring insight to the toughest problems in the industry.

 

It brings along over a teraflop of peak performance on a chip, the architecture behind the #1 system in the Green500.  7 systems deployed and listed in the Top500 in mere weeks prior to SC12.  Major achievements in performance, performance per watt and programmability.

 

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(NICS Glenn Brook at SC12)

 

Now… I keep cars for a long time… I still have my 1985 Honda Accord … I am a little stubborn about sticking to the path I am on.. I like the confidence of knowing how I am going to get where I need to go…  I know I probably would be better off with more airbags,  a more powerful transmission, heck even a glove box that works…

 

So I sympathize with those who haven’t made the turn to parallelism…

 

You want to keep the car you know…

 

And That’s fine.. as long as you aren’t in a race..

 

Today’s technical computing is a sleak luxury sports car.. Parallelism enables HPC customers to not only open up the throttle, but use all of its gears…

If you are doing technical computing today, your imperative is to drive insight faster, gain ground on the solutions more accurately, find the finish line as soon as possible.

 

To compete, you must compute.

 

If you are Audi making cars, or Dreamworks making movies, or Intel making chips, or a researcher making new science… you probably wont win without taking advantage of all your data and using all the compute your systems allow.  That requires exploiting parallelism…

 

At least get the best out of the Xeon Processor based Workstation or cluster you have… but If you have highly parallel workloads, its worth considering Intel Xeon Phi products as well.  Dreamworks is finding that adding Intel Xeon Phi is speeding their movies into production faster.  Customers like NICS are saying Intel Xeon Phi is delivering “unparalleled productivity”.

 

I get annoyed when my cell phone says “Please turn around .. if possible.. you missed a turn”

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Jewish Home Lifecare (JHL) is a New York-based nonprofit that's been providing healthcare services and assistance for elders for more than 160 years. But recent changes in the healthcare industry had overwhelmed JHL’s existing IT infrastructure, pushing its legacy systems to the limit just to meet day-to-day requirements. Given the organization’s large-scale electronic medical record (EMR) initiative, as well as other plans for growth across three facilities, it was clear JHL needed to review and upgrade its IT infrastructure.


For help, JHL turned to Derive Technologies, which helps companies modernize their data center facilities, infrastructure, and applications. Derive helped JHL deploy a new systems infrastructure featuring storage area network (SAN) virtualization, systems virtualization, and unified groupware and messaging technologies. The solution included three VMware ESX* servers using an HP c7000* enclosure with HP BL490c* blades, powered by the Intel® Xeon® processor 5600 series.


“The Intel Xeon processors 5600 series provided the exceptional performance we were looking for and enabled us to reduce energy costs by adjusting performance to meet demand,” explained Darius Stafford, Derive's CTO.


To learn more, download our new Derive Technologies business success story. You can find more like this one on Intel.com and iTunes. And to keep up to date on the latest business success stories, be sure to follow ReferenceRoom on Twitter

 

*Other names and brands may be claimed as the property of others.

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Computacenter is Europe’s leading provider of IT infrastructure services. It advises organizations on their IT strategies, implements the most appropriate technology from a wide range of vendors, and, if required, manages its customers' technology infrastructures.


Computacenter introduced its SAP Procedural and Service Model* to help customers identify the best SAP HANA* appliance, based on the Intel® Xeon® processor E7 family, to suit their SAP platform strategies, together with a roadmap for installation. Several features of the Intel Xeon processor E7 family make it the ideal platform for performance, reliability, availability, and energy efficiency. Within the first month of launching its SAP HANA Procedural and Service Model, Computacenter had signed up three customers.


“Ultimately, we will be able to generate new revenue streams and develop much closer relationships with our customers,” explained Rene Stolte, solution manager for Computacenter.


To learn more, download our new Computacenter business success story. You can find more like this one on Intel.com and iTunes.  And to keep up to date on the latest business success stories, be sure to follow ReferenceRoom on Twitter.

 

*Other names and brands may be claimed as the property of others.

  1. IT departments will be embroiled in IT transformation from now on.

  2. Private Clouds proliferate

  3. IT shops are surprised at the number of corporate applications in the public cloud

  4. MicroServers will be a bigger part of the market than 10% by EOY 13

  5. Mission Critical will continue the steady migration to virtualized infrastructure

 

Prediction #1:  IT departments will be embroiled in transformation because they will now have competition.  Their customers will go to the public web if they can’t get support from the corporate shop.  This transformation is already happening.  One shop I’ve talked with is striving to provide their business unit customers with rapid deployment of virtual servers.  The old way of forcing these business units to wait up to six months or more for a server are rapidly ending.

 

When a business unit is told they’ll have to wait, the business opportunity that they are trying to tackle might just slip away.  Instead of letting that happen they’ll go to a public cloud provider and get a server in minutes.   One article recently referred to this as ‘Rogue Clouds’.  (See prediction #3 above!)

 

Of course IT shops don’t want to lose control but the proliferation of alternatives for their customers is turning all this around.  IT shops have to transform.   IT shops have to transform to remain relevant.

 

To do this they are choosing to move to a homogenous environment of low cost 2 socket servers or even MicroServers (see prediction 4 above).  By having a standardized environment on which to build a highly virtualized compute farm or even private cloud (See prediction #2 above) the IT shop can provide flexibility and high availability to their customers.   Again, a shop I’ve talked to is using VMware’s vSphere to provide high availability to their customers.  They say that they have better availability and uptime at a much lower cost than they were getting on their AIX environment.   Suddenly Mission Critical in the private cloud starts to make sense.  (See prediction #5 above)

 

Let’s build out that AIX example.  Say the AIX server is hosting 100 virtual machines in combinations of LPARS and virtual software.  Let’s say that there is an unanticipated fault that brings down the entire machine.  Unless these virtual machines are clustered to a virtual machine on another server, all 100 have just gone down.  To bring the machine back up, the structure of the virtual machines has to be recreated followed by restarting restored images of the 100 servers.  That’s going to take a while.   One choice to avoid this is to purchase or lease a second AIX server to cluster as a passive high availability host.   The impact to the corporation could be hours of outage or costs in the 7 to 8 figures for the clustered solution.

 

Another choice to port the applications to a virtual server in a private cloud where high availability can be selected as a configuration option while instantiating the server.   If the host server happens to fail then the server is instantiated on another identical server immediately; no need to await configuration of the server.   The net impact to the corporation is possibly a second or so of outage.  The cost of the 2 socket server isn’t very high and replacing it in the rack is a choice as having spare servers isn’t an expensive proposition.   And now with server disaggregation (yes, Intel is a collaborator) the task of configuring server farms is becoming simpler than assembling a model using toy blocks.

 

The role of IT is rapidly changing.  The role of the IT staff is changing.  The role of the server is changing.  The architecture of different brands of servers is losing any distinction.  The change is occurring at an ever rapid rate.  The only thing we in IT can be assured of is that the ground under our feet is shifting and flexibility is a guiding principle for our careers.

 

Follow me on Twitter @WallySP for more!

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Germany’s Leibniz Supercomputing Centre (LRZ) provides computing facilities for Munich’s universities and the Bavarian Academy of Science and Humanities. As part of the Gauss Centre for Supercomputing (GCS), it's also a national center for high-performance computing (HPC) and a leading supercomputing center for the Partnership for Advanced Computing in Europe (PRACE), an affiliation of European organizations dedicated to operating European supercomputing infrastructure and to promote HPC usage throughout Europe. LRZ is operating a new general-purpose HPC platform with over 155,000 Intel® Xeon® processor E5 family cores. Called SuperMUC*, the HPC platform is No. 4 in the TOP500 Supercomputer rankings and  the largest Intel-based computer in the world.


“We considered all major vendors for our new supercomputing platform, but the direct liquid cooling and powerful performance, as well as general HPC capacity, convinced us that the IBM platform powered by the Intel Xeon processer E5 family was the right choice for LRZ,” explained LRZ's Dr. Herbert Huber.


To learn more, download our new Leibniz Supercomputing Centre business success story. You can find more like these on Intel.com and iTunes. And to keep up to date on the latest business success stories, be sure to follow ReferenceRoom on Twitter.

 

*Other names and brands may be claimed as the property of others.

JSCC.jpgThe new Intel® Xeon Phi™ coprocessor delivers highly-parallel processing to power your breakthrough innovations. And two new business success stories show how companies are already using it:

  • JSCC Breaks Records: Russian Joint Supercomputer Center raises the bar for performance and energy efficiency with Intel Xeon Phi coprocessors.
  • South Ural State University Leads the Way: Russia's South Ural State University implements highly energy-efficient RSC Tornado SUSU* supercomputer powered by Intel Xeon Phi coprocessors.

 

You can find more real-world business success stories like these on Intel.com and iTunes. And to keep up to date on the latest business success stories, be sure to follow ReferenceRoom on Twitter.

Every company operates with some level of uncertainty and ambiguity. What separates the winners from the losers is how the company responds. For example, I once worked at a company where their (DBA) described them this way:

 

Think of company x as a ship floating on a large sea. The ship has no rudder and tends to get thrown around by the waves. Be assured, though, that wherever the ship lands, it is exactly where it needs to be.

As someone who believes in the value of planning, the vision of this helpless ship being tossed about is alarming. On the other hand, the company continues to thrive today—so perhaps the way it handled risk was acceptable.

 

Is Security Strategy, by Necessity, Random?

 

When I think about the state of many security programs, particularly from a systems engineering perspective, it's hard not to see a typical enterprise security strategy as eerily similar to the ship my DBA colleague described so many years ago.

 

What's particularly troubling to somebody like me, an admitted newbie to this topic, is that there seems to be broad consensus that security is, and is forever ordained to be, reactive in nature. (See my Information Week blog for more on this topic.)

 

Companies seem to spend their security dollars to prevent platform breaches ("I buy product X to protect my mobile devices, product Y for data center, and product Z for my networks") rather than it being part of a more holistic strategy. While this approach may have been acceptable (or perhaps excusable) when everything resided under one relatively friendly roof, it's not sustainable as you move your infrastructure, software, and data to locations outside your immediate control.

 

So what can you do?

 

Security by Design

 

Throughout 2012, I worked with Intel’s CISO, spent some time talking with a senior director at McAfee, and listened to some wisdom provided by the Ponemon Institute, LLC. The goal was to try to craft a security approach that changes the fundamental way an enterprise views and implements security.

 

As it turned out, the answer is deceptively simple and even somewhat intuitive. You just have to view and manage security like you do any other business investment. The challenge is to get your CEO, CFO, and CIO to view security using the same fundamental criteria.

 

So what is Security by Design?

 

As you might expect from someone with a systems engineering and enterprise architecture background, I believe Security by Design understands that security is first and foremost, a business issue. This is necessary to align the goals of your CEO and CFO (who control the budget).

 

The Security by Design framework is explained using three categories:

 

1.   Current state of enterprise security

2.   Security by design

3.   Defense in depth

 

I can't detail the entire security framework in this blog. But I can provide the important elements you can use to start building your own strategy.

 

First, divide enterprise security into four topics:

 

1.   Organizational

2.   Controls

3.   Approach to risk

4.   Funding and cost efficiency

 

Make a brutally honest assessment of where corporate power lies, where security decisions are made (think many decision pockets), conflicting enterprise security goals, and hidden security expenditures.

 

Figure 1 shows the building blocks of security by design.

 

Figure 1. Security by Design Elements

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The elements of this framework make a very nice picture. But in reality, few (if any) companies actually have all of them in place. If you're going to have any control over your security strategy, it's important to recognize that you need to formally document (and regularly reference) at least some of these elements. If you don't, you're like that ship without a rudder.

 

You also need to base your framework on four security investment rules which were based on a foundation provided by Intel’s CISO:

 

·         Rule 1: Security solutions have no intrinsic value unless you can demonstrate savings or cost avoidance.

 

·         Rule 2: You need more information than “Who did what to what (or whom), with what result?”

 

·         Rule 3: Intelligent security investment requires a cohesive, defensive strategy to answer four simple questions:

          1. Whose actions affected the asset?

          2. What actions affected the asset?

          3. Which assets were affected?

          4. How was the asset affected?

 

·         Rule 4: There can be only one individual/office responsible for end-to-end security investment; authority cannot be separated from responsibility.

 

(Learn more about an earlier version of these rules in a blog I wrote for Information Week.)

 

Organizational Impacts and Common Language

 

As you might expect, once you begin to approach security from a system strategy perspective, there must be a paradigm shift in your IT and business units as well as with individuals. These shifts include:

 

·         Accountability

·         Policy

·         Control discipline

·         Awareness

 

Finally, as your organization moves toward a defense in depth strategy, you must establish some common terms to describe security threats. While this might sound simplistic, it's important to remember that everyone in your organization must understand the threat in universally understood terms. The entire enterprise must speak about threats using the same vocabulary.

 

Figure 2 shows industry-standard terminology for common categories of threats.

 

Figure 2. Threat Categories

Threat Categories.jpg

 

Finally, the defense in depth component of your security by design strategy requires setting goals at each defensive level (following the Intel security investment model we discussed in an earlier blog).

 

To learn more about Intel's security by design framework, contact your Intel field sales representative or reach me via Twitter.

We have been talking about data center segmentation for a number of years and are far from the days of Henry Ford-like "as long as it's black" solution delivery.  However, the last few months have been notable at Intel for the addition to the Xeon Phi co-processor and Atom S processor product lines augmenting an already robust product offering portfolio.  While Phi and Atom solutions meet vastly different market segments, they have one thing in common - delivery of unique solutions that meet emerging needs that a Xeon processor based solution cannot achieve with the same effectiveness.  In order to get to the bottom of Intel's new data center solution segmentation, I had a great chat with Dylan Larson, Director of Xeon Marketing in Intel's Data Center and Connected Systems Group.  Dylan provided some interesting insight into why Intel has decided to expand its data center solutions portfolio and lent some examples of customer demands driving these new needs.  I hope you find this interview as interesting as I find all my talks with Dylan.

 

 

 

I recently blogged on Data Center Knowledge about my cloud computing predictions for 2013. For the Data Stack, I thought I’d now take a more in-depth look at some of these.

 

Cloud wins confidence

Gartner predicts that after declining in 2012, the IT market will grow by just 1.4 per cent in EMEA in 2013. What growth there is will be largely driven by cloud, mobile, social and big data (IDC).  After years of hype, 2012 really was the year in which cloud proved its worth. This was not just in cost savings, but through (generally) good reliability and in the benefits it delivered for enterprises, such as improved agility. In 2013 adoption will increase further, with more and more companies showing their willingness to deploy cloud computing. As well as cloud adoption rates increasing, I think cloud usage models will expand, with organisations broadening the type of cloud applications they use. There will also be a small increase in the amount of mission-critical data going into the cloud.

 

Security questions remain

Although adoption rates are increasing, some companies are still wary about cloud security, hence why I predicted only a small increase in companies using the cloud for their business-critical data. A number of high profile breaches in 2012 (for example Apple and Amazon) continue to resonate in the minds of decision makers, meaning that enterprises will focus on having the right security in place. However, cloud providers will start to deliver increased security in their offerings in 2013. The use of brokers will also increase, in part because they can recommend security-savvy cloud service providers. Securing access to corporate data from mobile devices will also be a growing concern.

 

Hybrid moves in

I previously predicted that the transition to private cloud would gather pace in 2012. I believe this will remain the number one choice for businesses, but hybrid will become increasingly popular in 2013. In 2012 there were a plethora of predictions around hybrid cloud, including a recent study of IT decision makers by Infosys that found that 40% are now adopting hybrid cloud platforms. Whilst I’m unwilling to predict the number of hybrid deployments in 2013, I do think that those companies that embraced private cloud this year will be more willing to expand to public in 2013.

 

Big data dominates

‘Big data’ was certainly one of the buzz phrases of 2012. Behind the hype lie great opportunities for businesses and many will take advantage of this in 2013. Many of these will take on the big data challenge themselves next year of deploying a big data solution, but there will also be companies that take advantage of integrated solutions from OEMs. In fact, Gartner predicts that by 2015, there will be 4.4 million new big data jobs globally. I’m excited to see the innovative ways in which companies are using big data to improve their customer service in 2013.

 

Do you agree with these predictions? What do you think will happen in 2013?

 

Intel Cloud Builders is a cross-industry initiative aimed at making it easier to build, enhance, and operate cloud infrastructure. Its work is relevant to enterprises, hosters, telcos, and service providers looking for transformational guidance that will yield more simplified, secure, and efficient cloud infrastructures.

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