There were many announcement during IDF Brazil 2012 held in São Paulo, and I was there, not only as an attendee but also as a speaker on “Rethinking Information Security” and “Addressing Cloud Challenges.” It was the first time that Intel brought IDF to Brazil and they brough important announcements too! — Intel will invest in Brazil in the next 5 years almost the same amount of last 25 years, about $1 billion.
The biggest part of this show was Ultrabooks, tables and smartphones with many designs form factors, OEMs and applications. More interestingly there was also a vending machine totally redesigned for Coca-Cola with a big interactive touch-screen bringing a completely new connected experience with social networks, smart display technology for shopping together all with Intel Inside™. There were also tons of other innovative application of this technology to improve our lives. One of these applications was “automatic pilot” for cars in traffic…
It’s not unusual that in big cities with high population density that the average speed during a rush hour is less than 10 Mph (20 Km/h) or even worse at a stop-go-pace. So imagine if your car could communicate with other cars and the traffic system to get you where you need to be as fast as possible. This is wonderful technology that will change our lives imagine, hands free transit without public transit.
Here are some highlights of the other great items in the keynote and the event
I would also like to highlight the collaboration agreement announced during IDF with Banco do Brasil to improve security of their online banking services using Protected Transaction Display (PTD). I demonstrated a prototype of Banco do Brasil Online Banking in my session “Rethinking Information Security” that was prepared by Banco do Brasil’s security team that did an awesome job of making this demo ready on time. Really they are a team of talented people and passionate technologists.
On the cloud computing side, there were technical sessions on mission critical solutions for the cloud, Infrastructure as a Services, and so on. I had the honor to share my session with Gilberto Mautner, CEO of Locaweb – a talented and brilliant executive.
I learned a great deal from his presentation on his experiences leading Locaweb and point of view on the cloud computing market. It was an excellent opportunity and for sure IDF 2013, I’ll be there.