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You’re a small businessperson, and the office computer guy (who actually knows nothing about computers, but was selected because he successfully hooked up a game console to his TV last Christmas) tells you that two of your 10 office PCs are down with viruses or “something,” bringing a halt to a customer proposal that’s on deadline. Two others in accounting keep pausing long enough for workers to take coffee breaks while the systems mull over their keystrokes, pushing the billing process into overtime. Revenue is at a standstill.

“What are my options?” you ask. “We could maybe buy some stuff to upgrade them, and call in a computer repair service,” the computer guy shrugs. Buying new computers in the economic downturn seems a questionable call. The computers are only three or four years old and likely you could get another year or two out of them.

Nonetheless, while you’re small, these decisions aren’t just about survival and cutting back spending. They’re about remaining competitive and having an edge when the Dow Jones climbs for real. And the business doesn’t run without computers. So, what do you tell your computer guy?

OK, I’m an Intel PR guy, so you know where this is going. Nonetheless, bare with me for a bit and there might be some ROI. Rob Crooke, VP for Intel’s Business Client Group, recently tackled some of the key questions around this dilemma in conjunction with a press briefing on a new study by Techaisle. The study looks at the financial aspects of maintaining computers for SMBs.

Here’s what the Techaisle study says: The average maintenance cost for a small business on a computer that’s more than three years old is $545. On the average, that includes $326 for maintenance, $99 for those upgrades you’re considering and $120 for out-of-warranty service costs. If you bought the extended warranty, reduce the latter. If you buy a new computer, the maintenance cost drops to $126, the first-year maintenance cost from a study by Jack Gold (Techaisle doesn’t provide a first-year cost.) So, the difference is $419.

“Yeah, sure,” you say, “but I have to buy a new computer!” Yes, but let’s see how that $419 might cut the pain. PDS has Intel Core2 Duo-based desktop PCs starting at $540 and CDW offers notebooks beginning at $700. If you add Intel vPro for additional manageability and security, you could move up for $699 and $830, respectively. So, you can buy the new desktop system for as low as $121, a 15-month payback. Now, if you’re larger than small, say 50-100 employees, you can see from the chart below that the payback is less than a year, and will actually make you a $40 profit. OK, OK, I’m a PR guy, but cut me some slack. I’m not making up the numbers.

Money Foil.jpg

Now that’s just the hard dollars that Techaisle captured. A new PC can have other benefits – reduced downtime from viruses, improved energy efficiency and enhanced productivity to name a few. So, maybe investing a few dollars could save you money in the slightly longer run and possibly help you keep your revenue flowing.

For more information, you might want to look at the Techaisle study. For a quicker overview check out the fact sheet and white paper, or better see the media briefing with Rob Crooke, ASUSTeK and Gigabyte.

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I’ve spent a fair number of words in the past on the benefits of 10 Gigabit and what it means for the server market.  Through the addition of FCoE and DataCenter Ethernet as well as advanced virtualization features 10 Gigabit seems likely to have its big day in the sun here pretty soon.  But the question is still “When”?

While the proof is ultimately in the raw volumes of 10 Gigabit that ship, and the number of IT users who utilize the higher performance, there are some key reasons to think that 10 Gigabit momentum is accelerating beyond just the numbers* below:

10 Gigabit Forecast.JPG

 

Over the past year, there has been a raft of new 10 Gigabit switch announcements** from Cisco (Nexus 5k/7k), Arista (7100, 7124, and 7148), BNT (G8100), Extreme Networks (Summit X650) Juniper (EX8200), Voltaire (8500) and many others that have increased the choice, and the density of 10 Gigabit switches in the marketplace.   There are now many 48+ port 10 Gigabit switches available and even a few 200+ port models.  Also, the improved density and feature set of certain switches (such as Voltaire’s 280+ port 8500 series switch) provide a path for 10 Gigabit’s ascent into the clustering market by improving port density and latency for clustering applications.

Broad acceptance of SFP+ has also helped to drive a rapid improvement in price, density, and power.  SFP+ provides a smaller form factor standard for optics, as well as a standard connection methodology to connect directly from switch to NIC via a Twin-Ax copper (read: ‘low cost’) cabling solution inside the rack (up to 10m).  The widespread adoption of SFP+ form factors has dramatically reduced the entry level price points for switches, and through the ‘direct attach’ copper connection capability it has also reduced the overall cost for initial and ongoing deployments of 10 Gigabit by providing a lower cost bridge to optical or full 10GBase-T support.

There are also a few data points to suggest that the Server side cost for 10 Gigabit will also be dropping fast going forward.  As power for 10GBase-T continues to drop quickly, more and more Server vendors are looking at the options available to embedded 10 Gigabit directly into their systems.  This will not likely be a 2009 story, but it is approaching quickly.  Additionally, the acceptance of SFP+ form factors for optics/direct attach cabling has provided a path that some Server vendors may use to design 10 Gigabit down on motherboards without adding the extra cost and power of a 10GBase-T solution.  This looks like a likely near term given that the solution power and design are robust and ready for motherboard based designs today.

Finally, the continued cost reduction provides an attractive long term value of standards based 10 Gigabit Ethernet.  There is clear indication downward pressure on 10GbE prices already present today.  We will see 10 Gigabit pricing follow a similar price curve as we saw with Single Gigabit.  This is evidenced in the recent pricing announcement where Intel reduced the cost of single port 10GBASE-T adapter 40% from $999 to $599.  The competitive economics of standards based hardware will continue to drive down 10 Gigabit prices even further and we will see 10GBASE-T pricing below the $500 / port price in the near future. Once it gets on the motherboard, prices will drop even further.

Overall, the power, density, latency, and cost of 10 Gigabit are all improving at a rapid rate.  Form factor flexibility coupled with a wide array of switch and NIC vendors in the marketplace will provide choice and low cost for IT departments while virtualization and convergence in the datacenter and elsewhere continue to provide demands for ever greater I/O bandwidth and performance.

--

Ben Hacker

 

 

* Del’Oro Forecasts as of Q1 ‘09

** Other names and brands may be claimed as the property of others.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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I’m here this week in familiar stomping grounds, the Moscone Center, in San Francisco. Today’s event started off strong with John Chambers keynote address. His speech was very engaging as he wondered through the audience, capturing the attention of nearly 10K attendees. What caught my eye especially was his focus on collaboration and Web2.0. The example he used was the recent launch of the Cisco Unified Computing Solution (UCS) which was launched via online tools such as blogs, telepresence, and flicker, check out this photo:

IT-Web20 Enabling Cisco.JPG

This shows that the virtual launch reached 10x the audience at 1/10th the cost! I am really glad to hear that since this is what I do for a living.

John also spoke about some emerging technologies and I found out that Cisco has been working very closely with the Dallas Cowboys on increasing the customer experience. I was a little disappointed to hear John is a Niners fan, but had to expect that coming from a man and a company that was named after San Fran’cisco’, so I give him a break on that one.

Cowboys.JPG

It was also very interesting to hear a bit about the history of the Cisco logo, looks like times have changed and so has the logo:

logo.JPG

After the keynote, I caught up with John and Kirk Skaugen, Executive Vice President with Intel’s Digital Enterprise Group at the Intel booth where Kirk had a surprise. Intel presented to Cisco and John a XEON 5500 processor series wafer (code named Nehalem).

kirk_john_1.JPG

Here’s another shot with a the XEON 5500 wafer:

Kirk-John Cisco Live.JPG

I’ll being covering more of the event and participating in social media events during the event. Look for future updates here in the Server Room.

Wm. Hank Lea

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With the popularity of social networking tools becoming more widely used, we've made the decision to expand the Open Port presence in an attempt to not only keep up with what's happening and where people are hanging out but also to connect the members of the Open Port community with each other in new and engaging ways.

 

That's why we've started a number of social media profiles to connect with interesting people and distribute Open Port content where they are, hopefully prompting them to come back here to Open Port and further engage in the conversation.

 

open-port-avatar.jpgTo that end you can follow us on Twitter, subscribe to our profile onFriendFeed, see what we find interesting on Delicious and become a fan of Open Port on Facebook.

 

We hope these profiles will be useful to all of you. Those sites and networks have a ton to offer in the way of two-way conversation, which is why we're using them.

 

If you're an Open Port community member and are on those networks we'd encourage you to share your profile in the discussion forums so that not only can we connect with you but so that other members of the community can find you there as well.

 

 

thanks

Mike (Open Port Community Admin)

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Let me begin by way of introduction - I am a strategic financial analyst with Intel IT Finance organization focused on data center strategy and efficiency efforts.  This is my maiden voyage into the world of blogging, so I hope the topic is relevant and interesting to the audience.

Similar to many organizations, Intel IT is focused on constantly improving the cost of keeping the business running while not sacrificing the level of support required by customers.  With industry and technology solutions evolving at an increasing pace, choosing the most appropriate place and time to invest is paramount to driving down infrastructure costs.  Budget constraints in this economic climate and the make implementing efficiency efforts all the more daunting.

In 2008, Intel IT initiated a Design Server Refresh strategy where the basic premise was to leverage server performance improvements to respond to increasing compute requirements without growing data center capacity at a corresponding rate.  In 2008, we were able to remove 20,000 single core servers from our production environment, allowing us to realize approximately $45M savings through avoiding data center additions and server operating costs.  However, even with this strategy driving significant near term results, the 2009 operating environment forced us to pause and re-evaluate the merits of continuing execution to the strategy.

This re-evaluation concluded that this was an investment that couldn't be deferred due to the need for incremental growth and the high utilization of our existing data centers.  In addition, based on a average 10:1 consolidation, the refresh of single core servers would generate significant operating savings and clear more headroom than seen historically.  The details of this analysis are included in the White Paper:  Staying Committed to Server Refresh Reduces Cost

Questions for the readers: Do others have a refresh strategy or guideline? Are others seeing this type of impact/results and the challenges in implementation?

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Intel’s Gordon Graylish (VP EMEA) shares his views on why now is the right time for investment, innovation and risk-taking and how the new Xeon 5500 processor series is the intelligent choice.

Graylish.bmp

http://intelstudios.edgesuite.net/090407_faster_graylish/index.htm

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Netbooks have a lot of advantages: small, easy to carry, etc.  But, many business users find them slow and ergonomically difficult to work on for long periods of time. 

Check out this short animation to see why notebooks may be the better choice for your business.

http://smcr.intel.com/SMCRDocs/Are%20Netbooks%20ok%20for%20Biz.zip

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So, its not clear from this posting whether VMware's "Code Central" was announced or escaped but this looks to be a very valuable repository for sharing vSphere scripts.

 

I'm a recent convert to the wonders of creating new capabilities through the vSphere SDK. Our team has been using it to prototype some interesting new usages for power aware virtualization that we hope eventually will find their way into the VMWare Distributed Power Management (DPM) tool.

 

The most interesting usage is what we call "platooning" where different server resource pools are kept in different power states from fully powered on through power capped to standby and full off. Servers are moved from one platoon to the next (and workloads are migrated onto them) based on a set of policies for required application capacity headroom and power on latency as load increases. Our belief is that, by carefully designing these policies, we'll be able to save significant power across the data center without impacting peak throughput or response time of any of the applications.

 

Unfortunately, we don't have the data to demonstrate this savings yet. That's where the SDK comes in. We're able to prototype the usage, collect the data, validate the feasibilty and, if it never shows up in DPM, still be able to implement it in production.

 

We're just coming up to speed on the SDK, having completed our first "Hello World" integration with it but we think its going to be a very valuable tool for experimenting and going to production with many new usages. I'm hoping Code Central provides a good source of examples to help bootstrap our development.

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Hello,

 

I wanted to take a minute to talk about solid state drives and the impact they have had on my mobile computing experience but we put together this video which does a better job than I can do in words alone.  Enjoy!

 

 

 

 

.

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windows7

 

If there was one thing among many that annoyed Windows Vista users it was the User Account Control. Constant warning messages asking for permission to continue many tasks was no joy to any user trying to even basic tasks on their PC. The tweaking channels were soon inundated with requests for tips on how to stop it nagging you every time you wanted to do something. Fortunately UAC has been improved quite a bit in Windows 7 so that it isn’t quite as annoying as it was in Vista. You can, as ever, tweak it more if you like.

 

To get started navigate to the Control Panel, User Accounts and Family Safety. Click User Accounts, then Change User Account Control settings. From the next screen move the slider to select the level of protection you want.

 

Ensure you have a backup or restore Point on your machine before making any changes. If you follow these instructions to the letter you should have no problems, but we can’t be held responsible if things go wrong.

 

Here are the four levels, and what they mean:

 

Always notify on every system change. Works like Vista.  A nannying prompt pops up whenever you make changes to your system.

Notify me only when programs try to make changes to my computer. This is the default setting Make a change while logged in as an Administrator and it stays quiet. When a program makes a change, a prompt appears to check what’s going on.

 

Notify me only when programs try to make changes to my computer, without using the Secure Desktop. This setting is identical to the default setting, with one difference: It won’t dim your desktop so that you only see the UAC prompt asking you to take action. This presents a slightly higher security risk over the default settings, as a program could allow another malicious program or code to interfere with the UAC prompt.

 

Never notify. UAC is turned off. This is an insecure option and not recommended for most users. However if you have a good firewall and anti-virus, you can turn it off if you like.

 

After you choose your level, click OK.

 

You can also disable UAC with a registry hack if you have the skills.

 

Open the registry editor (regedit) and find;

 

HKEY_LOCAL_MACHINE\Software\Microsoft\Windows\CurrentVersion\Policies\System

 

And find the entry EnableLUA, and modify the value to 0 (zero). The find the ConsentPromptBehaviourAdmin value and change that to 0 (zero) too.

The next time you restart your machine the UAC will be turned off and you will never be bugged by it again.

 

As always with Windows, there is a downside and that is that you can no longer use Windows Gadgets and MS think that the system is too open to attack with UAC off and gadgets running in the background. I personally never used the gadgets anyway…

 

[post edited by Intel Admin due to a violation of terms and service]

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Estamos probando algunas técnicas de posicionamiento web, básicamente trabajo de linkbuilding y localización de enlaces para promocionar algunos de nuestros sitios web. En algunos días, semanas podremos comprobar la efectividad de dichos enlaces y como se comportan estos en los principales buscadores de Internet. Este blog a pesar de los pocos artículos que tiene goza de un excelente pr4 lo que lo ha convertido en un buen sitio donde escribir y comentar sobre Tomelloso y su comarca. No son muchos los servicios de Internet disponibles en esta provincia y menos aún empresas que ofrezcan Servicios Internet combinados con el mejor diseño de Páginas web y el desarrollo de aplicaciones online y Desarrollo web a medida. Contar con un diseño web de calidad en la localidad de Tomelloso Ciudad Real nunca ha sido tan sencillo como ahora al contar esta ciudad de la provincia de Ciudad Real con una de las mejores empresas de diseño web en Ciudad Real.No solo por estos servicios de Internet si no también por otros servicios como el posicionamiento web, factor tan o más importante a la hora de obtener beneficios con un sitio web corporativo.

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Did you know that using an electricity rate of 11.4 cents per kWh provides a simple method of calculating annual electricity cost of any device?

 

1 watt of power consumption, with an electricity rate of 11.4 cents per kWh, cost $1 per year, assuming power usage remains constant.  Also, as a general rule of thumb, every 1W of device power consumption in a data center requires an additional 1 watt for overhead power (Source: Intel IT). So a device that consumes 1W actually consumes 2W of power at a data center level.


Here's the math:  1 Watt power * 8760 hours per year / 1000 * $0.114 electricity rate per kWh = $1 per year.  This math holds the same for any currency, Euro, Yuan, etc.  11.4 cents per kWh is the crossover point…and as electricity rates increase over 11.4 cents, 1 watt will cost more than a $1 per year. 

The datacenter overhead power, often referred to as Power Usage Effectiveness (PUE) is a number which has emerged as the leading metric for data center energy efficiency.


You might say that 1W = $2 annually doesn't sound like much, but start doing the math for 1000 servers that consume 200W in a data center with a PUE of 2.0 which works out to annual electricity cost of ~$400,000 per year.  Now, for every 1 watt the server power consumption is reduced, this would translate into $2000 annual savings.  Note, this is a very rudimentary example, but it is useful to illustrate why customers are really starting to focus on power as one of their key purchase decisions.

    

If you need energy efficient servers, there are multiple server vendors currently have some exceptional energy efficient products based on Intel(R) Xeon(R) 5500 processors.  And looking forward, we are also actively working on how to reduce power of the processor and at the system level for the upcoming generations of products.


Here’s some good reference on electricity rates:

For United States, state by state electricity rate comparison

For Europe, 1st half of 2008 rate comparison by country.


Remember, power is one purchase decision, but it is not the only one.  A rack of servers that consumes less power that does less work isn't an efficient way of deploying servers either.  Ensure that the performance vector is considered.  Intel® Xeon® 5500 processor based servers provid exceptional performance and perf/watt leadership over the competition.


Quick question for you:  How does electricity rate of 11.4 cents per kWh and a data center PUE of 2.0 compare to your data center? 

 

 

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We talk a lot about how great the Intel Xeon processor compares vs. competing RISC architectures when it come to price and price/performance on various workloads, but unfortunately for many existing people running on RISC hardware, simply throwing out the old and standardizing on the shiny new Intel-based servers isn't always that simple of a proposition.  Why? Your existing software running on UNIX (i.e. AIX, Solaris) may be custom-coded on your flavor of UNIX, the source code may be lost, the guy who wrote retired 5 years ago, etc.  So, how do you account for this when 'running the numbers' to see if it makes sense to rid yourself of the power and money-sucking old RISC server collecting dust in the back of the data center?  These five steps may help:

 

1.  Understand the business benefits of moving from your existing RISC hardware to IA (and compare vs buying new RISC hardware)

This is the simple analysis that looks at performance of your existing system, compares it to new hardware and then factor in other significant cost items like power consumption, software licensing, software/hardware maintenance costs, etc.  Of course, this almost always shows that new Intel hardware will save you significant dollars over the long-term and you can figure out how quickly you pay-back your cost of the server in years or possibly months based on this simple calculation.  And, many server hardware vendors (and Intel field reps) have these tools available, you just need to ask.

2.  Asses your current RISC-based infrastructure

Meaning, look at all the software that actually runs on these servers, the packaged applications and the custom code.  Do you use particular storage adapters and drivers for your SAN, etc?  Make a list.  Now, look to see which items are easy, and which ones will be hard to migrate.  If it's a packaged database that available on Windows, Linux, and Solaris for IA already, then it may be fairly to migrate the data over in a short period of time by yourself and move on.  However, for those custom codes and potential software packages that will need to be changed in order to move to current hardware, start looking at the real costs to migrate these pieces.  Often, this step will require some help from a services company or a hardware vendor that can provide these services in addition to selling you the new hardware.  Now that you have these estimates, factor it back into step #1.  Sure, the ROI will not look as good, but often will be surprising still very good even after factoring in these migration costs.

3.  Develop a migration plan

You may chose to do this on your own if it doesn't look too intimidating, but for more complicated migrations, likely you will need some external help.  If you've factored in these services costs already during the previous step then the cost of doing this step is already justified.  Many services companies will give you the estimate very inexpensively.

4. Test

You may only be able to test the 'easy stuff' initially, but verify the performance deltas between the new and old systems calculated in step 1 to correctly size how much hardware you will need in actual deployment.  This is where the actual performance of the system will measure up vs. the performance estimates used in your ROI analysis in step 1.  Sometimes this can be better than calculated or worse, your mileage is guaranteed to vary.

5. Deploy

If you have your migration plan in place from step 3, now you execute according your plan, ensuring your migrate data in the right order to ensure minimal downtime.

 

These steps can be very intimidating, many people in IT find it hard to justify the migration costs (particularly if you need to pay for some services), but taking a systematic approach to it and carefully calculating your ROI including these extra costs will often make it worth the effort.

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The computer industry is filled with pundits, speculators, visionaries, salesman, brilliant architects and professors. Each provides invaluable insight into their experience, their intelligence, their alma mater, their ticker symbol, their ego and what’s next. Some win the “what’s next lottery”, others work for years of brilliance in relative obscurity.

Seemingly, a world that has deployed over 1 Billion devices a year for the last 3 years , is incapable of understanding the gravity of a new programming models, a new hardware architecture, a sleek new design that delivers on a vision that Gene Rodenberry thought of in the 1960’s or Da Vinci in the 15th Century. What is old is new…..and let me tell you why? It will revolutionize the industry (not evolutionize…a term reserved for slower growing industry’s that require government assistant every decade or so…), transform your environment and provide freedoms you had only hoped to enjoy….and we invented it 40 years ago. Does any of this sound familiar?

It should. These are the paraphrased slogans of an industry in transition. Real products matters, product differentiation matters, standards matter, interoperability matters….and shareholders pay for future expectations.

The future of computing…is NOW. The future of the computer industry is NOW. The next generation of computer programming, software architectures and transformational technologies is NOW. As an industry we have finally begun to embrace interface, architectural and software programming standards to usher in a new era of interoperability and scalability. Behind us are the days of “proprietary interfaces” (What does that actually mean other than I am going to sell you some extra accessories that will be worthless in 2 years?), which do not provide a differentiated performance/cost advantage. Gone are the days of developing programming languages that lock-in customers to individual companies, whether vendors innovate or not. These rules of the past are slowly melting away, allowing the entire industry to embrace interoperability and standards at the highest level in history. Industry diversity is healthy and insures that the most innovative and technologically relevant companies will “win” most of the time. Allowing the 1 Billion and the Next Billion customers of the world to enjoy the best interface technology yet developed….each other.  It also provides us with a unique ability to move to the next phase in our dynamic industry’s growth, autonomic instrumentation.

At Intel, we are constantly working to develop the next great performance architecture, filled with new innovative “goodies”, as our Chief Virtualization Architect Rich Uhlig calls them. These “goodies” (a technical term that Rich borrowed from his nephew, I believe) come in the form of virtualization technologies (Intel VT-x, Intel VT-d and Intel VT-c), security technologies (Intel LT-SX), performance technologies (Hyper-Threading, Turbo Boost) and energy efficiency instrumentation (Node Manager and Data Center Manager). Soon they will also include differentiated services in the cloud which facilitate ease of use and growth for a host of vertical industries in need of innovation. The resulting architectures that emerge will be instrument rich, feature capable and as scalable as users are willing to pay for.

Why is this important? Instrumentation matters. As we apply business and personal rules to our growing compute environments it has become increasingly clear that the more tools we make available to users the better informed we are in making decisions. The more disclosure we provide to investors through the use of autonomic programming architectures the more informed they will be of their investing decisions.

How can you day trade $1B in 35 different stocks without clear autonomic controls in your data center, your database, your application and your client devices?

How can you move 450 Million people efficiecntly throughout a country for 2 weeks without autonomic controls on transportation: plains, trains, boats and automobiles, as they do during the Spring Festival in China?

How can you process 1 Billion text messages a day without clear business rules? What happens when these messages are also coming from machines to other machines, modifying databases, applications and clients?

As humans, we must apply guidelines, much like laws,  for our machines to take action when we are asleep, when we are tired, when we are not present, when we are just simply being human….to slow to react to a rapidly changing environment.

The innovators of the computer industry today understand this NOW. We do not need to discuss a vision of 40 years ago without a plan to act NOW. Claiming ideas without action is dishonorable at best, criminal at worst. The innovators of today must build products and services that help solve the problems of today. We do not need to look to 2050 without a plan to act NOW. The visionaries of tomorrow are…..not born. The visionaries of today…can call me in 10 years.

Autonomic controls are in place today, machine to machine computer architectures are here today, scalable compute engines are here today. Are they perfect, no. Are they effective, yes. The design architects, product engineers and systems designers of today need to address these concerns. Autonomic Instrumentation delivers control to the administrator, the user and the developer. Rules engines can be modified to maximize efficiency, minimize consumption and increase productivity. All of these will lead to increase shareholder (read: No just people who buy shares of stock) value across your enterprise, your school, our hospitals, our governments, and your home.

When executed properly, Autonomic controls should be able to deliver 20-25% performance and efficiency increases with each new generation of Moore’s law. In some cases, as in the Intel Xeon® 5500 Series these increases have been over 150% in virtualization performance, these increases will be a combination of software architecture enhancement and silicon optimization. In other cases, it will be through the dedicated hard work of increase instrumentation capability of a processor platform at the same price of the previous generation through energy efficiency and memory controls.

Autonomic controls will also allow end users to avert disasters in our data centers, our homes and in our hands. Autonomic instrumentation design frameworks, allow users to set parameters on data migrations, data backup, security, memory access, power consumption and virtual machine architectures.

For Intel and our new Xeon® 5500 Series processor family, and our recently announced

Intel® Nehalem-EX platform provide the new generation of platform instrumentation. As product developers, designers and architects we should all find a way to increase the tools available to our customers to take advantage of these instrumentation capabilities. I look forward to being able to announce more of these new features as we announce them and help to provide development frameworks for developers, engineers and architects to build new products and services, ushering in the future of autonomic computing innovation…today.

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I was out at HP Tech Forum last week and had a chance to catch up on all the latest technology advancements with HP and Intel. What I saw was staggering, over 17 new HP-Intel designs, the HP Performance Optimized Datacenter (POD), and lot's more that I will be sharing with you in coming days as I add more video from the event and help to tell the story if you couldn't be there. First off, I caught up with John McAtee from Intel's HP account team. He was showing a cool demonstration on why now is the right time to invest in XEON 5500 processor series technology. Check out this video and find out how you can start saving in your datacenter today !

 

 

If you want more information on how the XEON 5500 processor series can starting saving in the datacenter, check out this ROI Calculator tool. Also, if you are looking for detailed information or are just looking to gain more knowledge, you can always "Ask The Professor" in our Server Learning Center.

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Sunsets can last a while, but in the end the sun will go down.  I talk to a lot of companies and listen to a lot of data center managers.  Customers trust their AIX-Power and Solaris-Sparc platforms.  These are solid platforms and deliver good features and reliability, but, if these managers could get the sense of security, performance, and reliability with Linux / Intel Xeon platforms, they would move tomorrow.  It is simple economics.

 

The reality is that customers are making this move, and being successful.  The hardware reliability on Intel platforms today is amazing.  Intel recently announced that their next generation of Xeon(Nehalem) EX based servers will support Machine Check Architecture.  This brings high end Xeon X86 servers into the RAS family previously reserved to proprietary RISC & mainframe platforms.  Intel Xeon already eclipses the performance of proprietary RISC processors both on a per processor basis and a per dollar basis.  It is reasonable to say Xeon can deliver better performance, better value, and equal or better reliability.  The only hurdle left is the software.

 

Linux has come a long ways.  It is no longer a university OS, run by geeky dudes in black T-shirts emblazoned with the quadratic formula.  It is mainstream and solidly supported.  Linux is the primary development and delivery platform for Oracle.  Other OS environments are ports, delaying support and innovation.  Linux is used by major financial companies.  Linux is available in solid and well supported distributions with a 20 year history of enterprise business.  Linux experts are broad community, worldwide, and growing in number.  Linux is economical vs proprietary RISC.

 

In an era of big budgets and conservative (don’t make any changes) philosophies, businesses will always stick to their proprietary RISC systems.  That era is over.  Sticking to your RISC systems may seem like the safe move, but failing to examine the opportunities for better performance and lower cost with Linux on Intel Xeon platforms is business negligence.  Business negligence is seldom rewarded. 

Performance, Price, Infrastructure, Ecosystem, TCO, RAS – when the decision factors are examined it becomes clear -  we are in the RISC twilight and the sun will set on Sparc-Solaris and Power-AIX.

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In this case, what you don’t know could cost you money.  Older PCs are a hidden (& sometimes not so hidden) drain on company resources.  Did you know that the costs of maintaining PCs gets higher by up to 30% after 3 years old?  Or, that by going mobile your employees can get nearly an hour of extra productivity a day?  Get the facts, follow the link below to read more...

http://smcr.intel.com/SMCRDocs/PC_Refresh_vPro_060209.swf

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Based on Intel’s current processor core count and extrapolating from their “Tick Tock” model for scheduled new CPU designs, by 2017 Intel could very well be designing a 20-Core CPU!  Do we need that functionality with so many single threaded applications in the market today?  Maybe not today, but in 8-10 years computing usage models are going to be a lot different than they are now.

Whether virtualization environments will be running on 20-Core Intel processors by then or not, one thing is very clear high end virtual environments will require much more powerful management environments that what we have today.  Management tools that now only look at high level performance metrics will need to look at detailed server component and CPU level power consumption, detailed Core level performance metrics, and managed thermal output.  The more finitely we can manage our virtual elements the greater control we will have at the server, rack, and data center level for optimizing data center virtual server density to the physical limitations of our data center environment.

With VMware’s latest server virtualization version, renamed vSphere, new manageability capabilities that increase the usability and decrease the cost of managing a virtual environment are included.  Although they don’t go to the level I just described, they do provide some nice improvements from version 3.5.  Storage and network optimizations have been added that allow hosts to power down when not needed using their power management (DPM) tool (which is now a fully supported feature and not just “experimental”). VM Monitoring now uses VMware Tools to evaluate individual VM’s and check to see if they are running and Fault Tolerance now ensures continuous availability for virtual machines against hardware failures.

Intel is driving the creation of not just multi-core CPU’s but the tools that will drive virtualization architecture adoption in the future.  Providing powerful tools that manage power, thermal, and performance to help make our lives as data center operations personnel easier and make the value proposition of virtualization that much greater.  Management definitely will continue to be a key component to determining TCO in the future.  See the following around what Intel is doing around management. (http://www.intel.com/design/servers/ism/sms.htm)

What are the key management tools, in your opinion, that drive virtualization adoption, those “can’t do without” management apps?

Mark

 

 

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Running multiple Unix environments across a range of locations adds increased complexity and cost to the IT environment. I came across an interesting case study and wanted to highlight some of the key findings

 

YPF SAis the largest company in Argentina operating in the Oil and Gas industry. The company has 29 gas plants around Argentina running different Unix environments such as HP-UX, AIX and Solaris.

 

YPF SA consolidated their SAP ERP and Oracle DB environment from multiple Unix environments to Red Hat Enterprise Linux 5 with integrated virtualization running on Intel Xeon based platforms from IBM System X

 

Some of the key findings to highlight

  • Key requirement from Unix Administration Team that "migrating from old RISC/Unix and proprietary servers to open and flexible platforms would pose no risk to the reliability, availability and performance of the systems"
  • Positive impact on cost and performance; Lowered costs, simplified management and increased compatibility
  • Reduction in costs especially when compared to license costs of RISC based platforms
  • Increased performance and availability drove decision to scale with RHEL and Xeon
  • Ability to leverage Redhat integrated virtualization. Free up internal hardware and technical resources for other projects

 

 

I guess the combination of Redhat and Intel deliver the business results that customers are seeking. What do you think?

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My grandfather was born in the early 1900’s.  By all accounts he was a hardworking man with a strong degree of curiosity.  He passed away in his late 80’s and before he died I remember talking to him about my pursuit of an Electrical Engineering degree.  He nodded politely, asked a few questions and when I helped to fix the electrical outlet in his garage I got the sense that he thought I was heading down the path to be an electrician.  I believe that thought pleased him.  Several years ago I was explaining to my five year old daughter in layman’s terms what I did for a living and what my company made.  I said things like “We make tiny engines that run computers” or “I work with computers that run websites like Webkinz® and Disney®”.  She seemed impressed.  Months later when she was asked by a parent of her friend what her dad did for a living I was a combination of proud and surprised to hear that she replied “They make chips…”  (proud moment) “…and salsa!” (um OK.  I still have work to do).

_

Now the other day she walked up to me and said something like “Dad, I am having trouble getting the Slingbox to work on mom’s iPod Touch.  It is connected to the Internet but the remote does not seem to be changing the channel.  Can you help me?”  Clearly she has made some progress up the technology curve, but it also struck me how far she has come.  Kids these days are surrounded by technology.  In our house alone there are at least the following electronic devices; Oven, Microwave, AppleTV, refrigerator, smoke detector (3), carbon monoxide detector, programmable thermostat, furnace, radio, garage door opener (2), wireless speakers, televisions (3), set top boxes (3), ceiling fans with remotes (3), netbook, Slingbox, Clear wireless router, remote outlet, sprinkler control box, iPod Touch, desktop computer, Wii, iPod shuffle (2), alarm clocks (3), oven timer, electronic light dimmer, cordless phones (4), AV receiver, DVD players (3), VCR, iPod docking station, security system, motion sensor, camcorder, camera (2), USB hub, music keyboard, AV switch, computer keyboard, battery chargers (4), Wii remotes (4), Wii Fit Pad, Wii drums, copier/fax/scanner, computer monitor, AC, Power supplies (4), RFID credit cards (2), washer, dryer, noise canceling headphones, answering machine, internet modem, cell phones (2), handheld GPS, auto GPS and electronic battleship.

_

I am sure I have forgotten several things and I did not count cars or anything at my children’s school.  I am also sure each of the electronic devices in our house has either a processor, microcontroller, ASIC or multiple of each.  Admittedly, the silicon content in our house is probably above average given where I work and the personalities my wife and I have.  But when I think back to my grandfather he had none of these silicon laden items.  I am sure he didn’t care since it is hard to miss something you never knew.  Of the hundreds of pieces of silicon in our house about a dozen or so are smart enough to connect to each other or to “the cloud” in some way.  I put “the cloud” in quotes because it is not only the most over-hyped word of it’s time it is also the best way to articulate what I suspect my children and many others think of the services that they get when all of this stuff gets connected.

_

I can safely say two things are fact. First, my grandchildren will have in their house many more pieces of silicon than I do. Second, they will have more pieces of silicon that can connect to each other and communicate with “the cloud”.  There are many billions of devices connected to the Internet today and that number will grow.  At Intel we are building silicon, and increasingly software assets, that facilitate the processing and movement of data both on those devices and between them. Servers are increasingly becoming an important part of that over-hyped cloud word. My cable company has a cloud delivering me my on demand video content, A social media site allows me to upload pictures into their cloud to share with my friends, someone just used a cloud architecture to develop a perpetual motion machine.  OK, one of those things was false.

_

My grandfather thought a cloud was something in the sky.  My children think it streams video to their handheld device.  What will our great-grandchildren think?

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Reading through the wealth of information in SCCM logs can be a challenge, especially if you are provisioning a lot of systems at one time.  I've put together a VBScript example to help make the job of debugging provisioning problems easier.  This script will parse through the log file you specify and create a new log file containing entries relevant to the string you are searching for.  The most common usage for this would be to look through the amtopmgr.log for all entries related to a specific computer name.  This script will first go through the log and find all the thread values associated with the computer name, then, it will take any log entry with any of those thread values and place it in a new file and launch it in the SMS Trace (Trace32) application.  The idea is that having all these entries, not just the lines with the computer name, will paint a more complete picture of what has gone on during the provisioning process and cut back on the time spent looking for relevant log entries by hand.  Here's some information on how to run the script.

Required parameters:

/l: - The SCCM log file you want to parse, typically amtopmgr.log

/s: - The search string, often a computer name, you want to parse the logs for

Optional parameters:

/o: - The name of the parsed log file this script will produce.

      If no name is specified, the file will be named:

      <specified computer name>.log

Example: cscript sccmlogparse.vbs /l:amtopmgr.log /s:vProPC /o:parsedlog.log

You can download the script here:

http://communities.intel.com/docs/DOC-3400

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Whenever you make a change to your Out-of-Band configuration settings in SCCM you need to push that change out to your Intel® AMT clients.  Normally you have to go through each of your collections that has AMT systems in it and tell SCCM to manually update the management controller configuration.  It is possible to automate this process using a script that makes WMI calls to the SCCM server, requesting it update the management controllers in your clients.  This can be scheduled as an advertisement to be run automatically.  This package contains documentation that outlines the required security, creation of the update task and an example VBscript.  You can download the package here:

 

http://communities.intel.com/docs/DOC-3399

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The SCCM Out-of-Band (OOB) Management Console is a stand-alone executable that is typically launched from within the SCCM console application itself. There may be cases where different groups in an IT department will want to make use of the OOB access to clients, but should not have access to the other features of SCCM in order to maintain proper separation of duties and best known security practices. It is possible to use existing technologies to launch the OOB Management Console outside of the SCCM console application itself. This package contains documentation that explains the required SCCM security configuration and includes and example VBScript.  You can download the package here:

 

http://communities.intel.com/docs/DOC-3398

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In order for Microsoft Systems Center Configuration Manager to provision a vPro system, via bare-metal provisioning, it needs to know its UUID (Also referred to as a GUID), MAC address, short name and FQDN.  This information can be collected into a CSV file and imported into SCCM manually, or automatically by leveraging a script and WMI.  This package will outline the security configuration and point you to resources you can use to create a script to automate this process.  You can get a copy here:

 

Update 6/25/2009:  An updated version of the script is available at the link below.

 

http://communities.intel.com/docs/DOC-3067

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IT Galaxy has launched a competition play the IT Manager 3 game to win an Ultrthin laptop.


Follow these instructions for your chance to win, click the IT Manager banner on the IT Galaxy page, this will take you to the registration page, after you register you will see a link for the competition where you will need to sign up again! (This version of the game is separate to the normal IT Manager game and was setup just for the competition) Next time you come back and login in IT Galaxy you will be able to click on the link and go straight to the game.


http://communities.intel.com/create-account.jspa?registrationType=galaxy


Competition will run till September 16, 2009 and the prize is the super funky MSI X-Slim 340 ultrathin laptop



I am currently ranked 4th in the original game some tips for playing get yourself some coffee before you start playing, don't forget to train your tech's as you learn new technology, keep on top of your emails and I found rebooting a machine would resolve a lot of problems very quickly allowing you to work on other issues.


happy gaming


Mr Smith.

 

mrSmith.png

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Non-x86 RISC architectures, Power or SPARC, have been used in high end business critical virtualization solutions for a long while now. These come with a vertical stack of solution including the hardware, software, manageability tools and services provided by one vendor. This often leads to lock-in to the proprietary virtualization solution and services, and can be expensive from an end user perspective.

 

There are reasons why companies that can afford RISC based solutions have subscribed to it. This has been mainly due to Reliability, Availability and Serviceability (RAS) features, scalability and dedicated resources for quality of service (QoS) and isolation.

 

The world of virtualization however has significantly changed in the last 5 years. x86 based hardware and software products today offer well accepted and high performance virtualization solution. With the eminent availability of highly scalable and resilient Nehalem-EX products with 16-threads per socket and extensive RAS capabilities in the near future, the line between an expensive RISC solution and x86 based virtualization solution could blur further.

 

From an end user’s perspective, Nehalem-EX could provide sufficient capabilities that they have come to expect out of a RISC based virtualization infrastructure. Looking at it:

 

  • Hardware partitioning of Nehalem-EX platform would be possible. Along with this OS virtualization and full commercial hypervisor support for logical partitioning already exists on Xeon processors.
  • Nehalem-EX hardware infrastructure allows software ecosystem to deliver capacity on demand. For example extra CPU capacity can be dynamically added as needed. Moreover VM migration and policy based load balancing capabilities that already exist in commercial hypervisors complement this and provides IT easy methods to manage capacity at the datacenter level.
  • Memory can be dedicated by not oversubscribing the available physical memory.
  • CPUs can be dedicated by creating CPU affinity.
  • Dedicated I/O assignment is possible using VT for Directed I/O. It can also restrict DMA access from devices to certain areas in memory, increasing isolation and system reliability.
  • Single Root IO Virtualization feature would be available as part of Intel VT for connectivity in the networking devices. This allows a single NIC to be shared amongst multiple VMs directly, while isolating the traffic from a NIC queue to a VM for better reliability. Per VM bandwidth allocation can also be supported.
  • Nehalem EX adds virtualization feature that could help increase VM performance in a processor oversubscribed environment with high system utilization.
  • Nehalem-EX will add new reliability, availability and serviceability (RAS) such as Machine Check Architecture (MCA) Recovery that allows error detection, error recovery and VM isolation.
  • Inherent power technologies in the CPU, Turbo mode, and Dynamic Power Node Manager for system wide power capping all deliver IT the essential keys to balance power and performance.

 

 

While Nehalem-EX measures up to the infrastructure needs, it also enables horizontal solution that would allow customers to take advantage of best of breed software from the virtualization ecosystem thus reducing lock-in. This could result in faster innovation leading to an array of choices for business critical virtualization.

 

Based on http://www.itjungle.com/tfh/tfh042808-story03.html, a Power virtualization solution with Power6 based 4 Socket P550 box (~$93,000) and PowerVM Enterprise Edition for large system ($1,969 per core, with $220 per year on the maintenance) will totally cost an enterprise $109,000, just in one server acquisition.

 

While pricing of NHM-EX 4S system is not available, approximating a cost using current 4-Socket Intel server pricing and commercial VMM software would suggest that Intel based solution could cost at-least 50% less in just infrastructure. Other savings like not requiring specialized RISC based hardware, services, solution and staff would add to the lower cost of ownership in the long run.

 

Given the economy and Nehalem-EX features, would it not make sense to take RISC out of your investment?

 

 

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Picture1.jpgAt ISC09, the Top 500* results were announced: 399 out 400, nearly 80%, of the world’s supercomputers are using Intel processors.  The Top500 list is based upon one benchmark, Linpack.  While powering most of the world’s fastest computers is a great endorsement of the role Intel’s technology is playing to help solve the most complex high performance computing problems, no one buys a supercomputing machine just to run Linpack.  Linpack is a kernel that does not necessarily resemble any real application.  It’s just one evaluation vector among many. So, should you demand more?

Yes, look beyond the flops:  look at real application performance or benchmarks that might more closely resemble yours, look at the versatility, and look at ease of deployment of your solution.  

Today, Intel processors deliver more performance and throughput in less space and require less power than ever before.  The Intel® Xeon® 5500 Platform delivers up 3X performance over the previous generation Intel Xeon 5400 to decrease your time to discovery.   The Top500 list has 33 new entries based on the Xeon 5500, which launch only 3 months ago. Intel tools (compilers, libraries, and cluster kits) bring new levels of software versatility by enabling HPC users and ISVs write applications that extract peak performance and scale forward.  The Intel’s Cluster Ready program is easing cluster deployments, increasing reliability and lowering TCO by making it simpler to purchase, deploy and manage an HPC cluster.

So while providing flops is great, don’t forget (and demand) to look at real application performance, ask for software tools and technologies that maximize the value of your HPC system.

Jimmy

*Other names and brands may be claimed as the property of others

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I have been watching the social chatter today about the latest Top500 supercomputing list and seeing companies, manufacturers, application vendors and even countries compete for mind share of this most recent list on twitter.

 

However, as I read about and explored this list, the things that jumped out at me were not the who’s number one, two, three … or who grew what number of spots ... but rather the trends that have occurred over time. These trends have not happened in the last 6 months or the last 6 years but instead over the course of nearly a decade of innovation

 

1)      Today, the #10 posting (a cluster using the 3-month old Xeon X5570 processor (Nehalem-EP)) delivers the same FLOPS performance capability equal to the entire June 2000 TOP 500 computers list. (see below)

 

 

top 500 over time jun 09 Performance_Development.png

source: http://www.top500.org/lists/2009/06/performance_development

 

2)      Also, the emergence of multi-core intel-based servers complemented by affordable open-source software solutions have enabled a transformation of how supercomputing performance is delivered. Intel based servers have gone from nearly “0” to nearly “400” over this decade.

 

 

IntelTOP500history.jpg

source: http://www.intel.com/pressroom/images/IntelTOP500history.jpg

 

I recently had the opportunity to co-present a webinar with Matt Jacob’s of Penguin Computing where we talked about how High Performance Computing is changing the way that businesses innovate, research, design, analyze and create. What used to be only done in large datacenters and universities are now available to mainstream IT and businesses.

 

This is extremely important for areas like health care, financial services, manufacturing and many other industries.  Equally important are the software technologies (intel cluster ready software) that can make clustering available and easy to use so that this performance capability can be tapped without a ton of complexity.

 

So, while the Top500 list may be interesting for bragging rights, what excites me and many of the end users that I talk to are is the power, affordability and accessibility that high performance computing has to mainstream business users and the innovation and creativity that brings to the marketplace.

 

How are you using computing perfomance to do things that once were not possible in your business?  Share your story with us !!!

 

Chris

http://twitter.com/chris_p_intel

 

 

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Here is another happy customer, YPF Gas, successfully reducing cost by migrating Oracle, SAP, and other workload from multiple proprietary UNIX environments to open, industry standard-based.  The choice was Red Hat Enterprise Linux with virtualization, running on Intel Xeon processor-based servers.  We can see from the number of times the word “cost” is used in also published press release, it is the major challenge for IT mangers and we have solution for it.  YPF Gas declares “now, more than 80 percent of (our) Oracle databases and 90 percent of (our) SAP applications run on Red Hat Enterprise Linux 5 with integrated virtualization on Intel Xeon processor-based servers…” 

Also, don’t forget to register and participate in the Red Hat-Intel joint webinar, How and When to Migrate to Red Hat Enterprise Linux on Intel Xeon processors, tomorrow at 2pm eastern. 

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